The Marketing Practice is a full-service agency for the new, integrated era of B2B. We have about 400 B2B specialists globally, helping tech leaders create more sales today and better growth long term.

Our clients are some of the world’s biggest tech brands and fast-growth challenger firms. We work with them right across the funnel to deliver the type of growth that defines careers and wins awards. Our success comes from identifying, recruiting, and developing talented people like you.

What we are looking for:

An energetic and detail-oriented client focused leader to oversee media strategy for B2B client programs. The person will lead client and campaign media strategy whilst helping shape the relationships we build with customers and media vendors. If you’re results-driven, with a passion for digital marketing, please read on as this is a great opportunity for a talented Account Director to oversee media strategy, and help shape key relationships with some of the world's leading technology clients.

What you will do:

• You would lead the strategic direction and day-to-day operations of accounts, helping to develop plans and implement campaigns.
• Build and maintain strong relationships with all key client decision makers at both a senior and operational level, ensuring we are meeting their needs and developing capabilities to drive future growth.
• Have a strong knowledge of paid media solutions relevant for B2B and as part of your role, stay abreast of emerging marketing trends and solutions.
• You can plan, execute, optimize, and report on strategic digital media campaigns with an emphasis on paid media tactics (including direct vendor/partner executions, programmatic media, content syndication, etc.)
• Be comfortable providing strategic recommendations and insights from program inception to completion for digital media channels for our B2B clients

• At least 5 years of experience in managing clients, with sound knowledge of digital planning and buying/execution/optimization
• B2B client experience is a major plus!
• Familiarity with standard media planning and buying processes as well as industry relevant tools and trends.
• Proficient understanding of paid search, programmatic, and social tactics
• General understanding of how other less digital media tactics fit into an overall strategy (i.e. OTT, OOH, Audio, etc.)
• Demonstrates agility via multi-tasking – multiple clients, programs, strategies & team members
• Proven ability to synthesize data & results, identify trends & key findings, and fuel content strategies
• An influencer that can work well with various groups and levels of the organization
• Excellent written and oral communication skills, including editing others’ work and coaching others’ presentations

• Generous holiday allowance (Plentiful PTO).
• Shutdown between Christmas and New Year.
• Parental leave - 12 Weeks of Full Pay for Primary Carers and an additional 50% pay for 12 more weeks.
• Sick leave – 15 days annual allowance.
• We aim to give back. Our charitable foundation is helping eight girls in Cambodia go to school, and we often hold charity events.
• Growth opportunities. Three of our board members – including our CEO – joined us straight from education, as did many other senior staff. The sky’s the limit for good people here.
• Sustainable Future Giving. We want to help create a positive impact on our planet by donating to plant trees, tackling our impact, and helping to reduce emissions.

As an employee of The Marketing Practice, we expect you to remain up to date with information security training and policies, and the company policies set out in your contract. For management roles, this includes ensuring members of your team undertake relevant training and adhere to company policies.

Don’t meet every single requirement? Don’t count yourself out just yet. Studies have shown some individuals are less likely to apply for jobs unless they meet every single qualification. At The Marketing Practice, we are dedicated to building a diverse workplace based on merit, great work ethics, and character. So, if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

We are looking for an experienced Marketing and Communications professional to lead our marketing and communications efforts in Singapore. You will report directly to the Region Marcom Leader. The Singapore marcom lead will develop and implement the marketing and communications strategy aligned with the region and country / cluster overall business goals and objectives. You will understand B2B marketing principles and techniques and have a proven track record of success in executing marketing campaigns. You will drive external communications (80%) to elevate NIQ brand image in the Singapore and support local internal communications (20%) in partnership with HR and other functions to inform, engage and motivate internal associates.

Key Responsibilities:

• Develop and implement the Singapore marketing and communications strategy, including demand generation campaigns, advertising, branding, communications, and public relations.
• Collaborate with other departments, such as sales, customer success and product marketing, to ensure that marketing and communication efforts are aligned with the region’s overall business goals and clearly tracked for ROI reporting.
• Collaborate with global, region and other peer marcom members, ensuring that everyone is working together towards common goals for the marketing function globally at NIQ.
• Leverage the full marketing mix including digital and communication tools to drive demand into top, middle and bottom of marketing funnel, with always-on sales lead engine to generate pipeline and revenue impact while strengthening brand value and preference
• Oversee the follow-up, nurture and flow of marketing qualified leads to sales to meet marketing contribution targets and maximize the return on investment.
• Build and maintain the company's brand and reputation, and position NIQ/GfK as a thought leader in the Singapore within the region
• Manage the country marcom budget, ensuring that marketing and external communications efforts are cost-efficient and tracked to planned ROI targets
• Analyse data and use it to make informed decisions about marcom strategy and tactics. Measure the success of campaigns, evaluate, and optimise performance using relevant metrics.
• Stay up to date with the latest marketing trends and technologies and incorporate them into marketing strategy planning and execution.
• Provide support on local internal communications in partnership with cross-functional teams and in collaboration with Region and Global Communication teams
• Undertake stretch assignments as part of career and skills development

The Corporate Communications Office (CCO) works to enhance the University’s reputation by raising awareness of NTU’s vision and mission and achievements in education, research and innovation. The media relations role helps to build awareness of the University’s activities and strengths by optimising media publicity for the University on various media and communication platforms, working closely with both internal and external stakeholders, its industry and academic partners, and various government ministries and agencies.

CCO is home to a world-class team of communicators that has won international, regional and local awards in public relations, marketing and communication over the last decade.

Responsibilities

The Senior Assistant Manager, Media Relations is to source newsworthy and impactful stories across the University in the areas of education, research and innovation, with a focus on science communication, and to conceptualise and develop communciation plans that result in sustained and positive publicity for the University.

With a strong nose for news and the abilty to sift through information, you are to translate NTU’s research discoveries and innovations into positive stories in local and international media and the University’s various communication platforms.

A versatile and passionate communicator, you are to develop communication plans for media publicity projects that may include new corporate initiatives and announcements, launch of academic and research programmes, and various achievements by the University and the NTU community to engage the University’s stakeholders.

You will help develop and implement integrated communication strategies that highlight the University’s strengths in research and innovation, with a strong focus on sustainability research, that cut across the different communication functions of the Corporate Communications Office, to obtain sustained and favourable publicity in local and international media.

We need someone creative who enjoys developing publicity worthy content and who has the analytical ability to sift through information and zoom in to find the gems and apply a sharp focus to get the job done ahead of time, and at the highest quality.

Requirements

• Bachelor’s degree in communication, journalism, or other applicable disciplines.

• 3 to 5 years’ experience in journalism is preferred, or experience in editorial writing or in a media relations role in a large organisation.

• Excellent news sense and experience of news and feature writing and editing, and ability to convey messages succinctly, responsibly, and accurately.

• An exemplary writer with exceptional editing, writing and storytelling skills, as well as editorial packaging abilities and the ability to use multimedia storytelling to advance stories.

• Demonstrated ability to tailor communications for a broad range of audiences and on both print and digital platforms.

Hiring Institution: NTU

Role: As the Division Internal Communication Manager, the incumbent will:- As key member of Global Wholesale Banking - Division Employee Experience and Communications team, you will build, drive and collaborate with, a team of business reps in Singapore and Overseas Offices, the development of staff engagement strategy, program and calendar and implementation of employee communication and engagement strategies, programs and experiences. Responsibilities: Strategise, build and drive employee experience framework and programs to manage communications and engagement. Lead and develop creative and effective internal communications strategies with clear narratives and clever tactics that are tailored to engage GCB employees in Singapore and at Overseas Offices. Provide expert internal communications counsel to a variety of functions including heads of departments; business heads and General Managers of Overseas Offices. Strategise, develop and drive communications and staff engagement activities calendar, including communication strategies, programs, and events tailored differently for Singapore and Overseas Offices. Manage and oversee the internal communications channels and content delivery such as email broadcasts, videos. Manage internal and external staff recognition and awards programs. Proactively build and manage relationships with key internal stakeholders in Singapore and Overseas Offices. Be an advocate and proponent of positive employee experience and drive employee engagement. Qualifications A passionate and enthusiastic individual who seeks to deliver superior work-life experience for fellow colleagues; comfortable with public speaking in small or large group settings. Employee communications experience within a financial institution or multi-national company essential. Excellent writing skill is a must, with the ability to think and communicate clearly, formulate a clear point of view on complicated issues, and create a concise and well-written narrative. Proven track record of developing staff engagement and communications program. Experience in creating metrics to measure communication effective reach and engagement would be an advantage. Fastidious and attention orientated but also comfortable dealing with ambiguity and able to form a cohesive and effective outcome from potentially incongruous facts and individual perspectives. Bachelor's degree, with at least 10 years of public relations or communications or marketing experience. Proficiency in Sharepoint and design tools/applications is essential.

COMPANY DESCRIPTION

Singapore Management University is a place where high-level professionalism blends together with a healthy informality. The 'family-like' atmosphere among the SMU community fosters a culture where employees work, plan, organise and play together – building a strong collegiality and morale within the university.

Our commitment to attract and retain talent is ongoing. We offer attractive benefits and welfare, competitive compensation packages, and generous professional development opportunities – all to meet the work-life needs of our staff. No wonder, then, that SMU continues to be given numerous awards and recognition for its human resource excellence.

RESPONSIBILITIES

• Be involved in the organisation and operations of major strategic events undertaken by the unit, including front line responsibilities like hospitality during events, ushering of VIPs/guests.
• Be aware of the current general topical issues locally, regionally and globally, and be able to effectively connect these general issues to the overall SMU key strategic initiatives.
• Able to propose and write persuasively on relevant topics/synopsis and connect the relevant internal and external speakers for OCCM’s thought leadership platforms.
• Able to propose the use of the appropriate platforms and formats for thought leadership events; effectively and efficiently organise thought leadership events on virtual platforms and/or hybrid events (a combination of virtual and physical format). Able to propose and use, where appropriate and when applicable, multi-platforms for an effective marketing reach.
• Able to propose and use, where appropriate and when applicable, multi-platforms for an effective marketing reach.

QUALIFICATIONS

• Diploma / Degree with at least 3 years of relevant working experience.
• Recent graduates may apply.
• Able to write persuasively, articulate confidently, and have mid to extensive events management experience.
• A team player with good inter-personal skills and IT savvy.

OTHER INFORMATION

#LI-XL1

Candidates who do not possess the stipulated qualifications but have relevant work experience may still apply. Remuneration and appointment terms shall commensurate with qualifications and experience. SMU reserves the right to modify the appointment terms where necessary.

Please note that your application will be sent to and reviewed by the direct employer - Singapore Management University

Job Description & Requirements

We are seeking a talented and experienced Marketing Executive to join our dynamic team. As a Marketing Executive, you will be responsible for developing and executing effective marketing strategies to promote our products/services, drive customer engagement, and increase brand awareness. You will work closely with cross-functional teams to ensure marketing initiatives align with overall business objectives.

Responsibilities:

• Develop and implement comprehensive marketing plans to achieve company goals and targets.
• Conduct market research to identify trends, competitor analysis, and customer preferences.
• Collaborate with the creative team to create compelling marketing materials, including website content, social media campaigns, email marketing, and print collateral.
• Manage and optimize digital marketing campaigns across various channels (e.g., social media, search engine marketing, email marketing).
• Monitor and analyze marketing campaign performance, providing regular reports and recommendations for improvement.
• Build and maintain strong relationships with key stakeholders, including clients, vendors, and industry influencers.
• Stay updated with industry trends, emerging technologies, and best practices in marketing.
• Track and manage marketing budgets, ensuring effective allocation of resources.

Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven work experience as a Marketing Executive or similar role.
• Strong understanding of marketing principles and techniques.
• Proficiency in digital marketing strategies and tools.
• Excellent written and verbal communication skills.
• Exceptional analytical and problem-solving abilities.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong project management skills, with the ability to prioritize tasks and meet deadlines.
• Creative thinking and a passion for innovative marketing strategies.

In this age of convergence and empowerment, we are looking for talents who can help our clients reinvent themselves and guide them through their transformation. It demands colourful personalities with an irrepressible passion for all the opportunities unleashed by digital disruption. Come join our Publicis family!

You will be joining a dynamic team that delivers award-winning digital campaigns. If you are strong in delivering and developing exciting digital media solutions while managing the day-to-day planning, buying, implementation, optimization and reporting requirements to meet client objectives, we want to talk to you!
 
Our Client

We are Constellation – a bespoke Publicis Groupe Team delivering end-to-end solutions for one of Groupe’s most prized clients, Samsung, a top-five-in-the-world company boasting an audience of over 1 billion people in 80 countries.

Ready to work with one of the biggest clients in the world?  We’re a multi-disciplinary team with ambitions of transforming marketing by putting people (including our customers) first, and we’re looking for new talent to deliver purposeful work that can be demanding, but our ideal candidate relishes a challenge.

So, if you’re ready to join a world-class agency and a top-tier client, we’re ready for you.

Main Responsibilities

• Active Role in Regional Strategy & Guidelines Development
• Creates strategies and makes in-depth recommendations based on strong grasp of analytics, marketing & research concepts
• Provide Quality Control/Strategic Inputs for Monthly Regional Governance Reports (Media Excellence Tracking, Digital Guidelines Monitoring); and Quarterly Competitive Reports
• Support Command Center Governance – Brief & Guidelines Governance; Taxonomy Checks (Coordination with Performance Unit); Local Market Readiness Check-Ins; GTM Readiness
• Apt knowledge & understanding of digital channels combined with the ability to understand digital infrastructure including tracking, web analytics, trafficking and Social
• Have prior platform experience in managing both online and offline media campaigns, including but not limited account setup, strategy development, organization, and management
• Mentor and develop Team Members/Direct Reports – Assoc. Manager/Sr. Planner
• Able to organise & delegate, sensitive to needs & problems of reporting staff – works across buying & planning issues