The Marketing Practice is a full-service agency for the new, integrated era of B2B. We have about 400 B2B specialists globally, helping tech leaders create more sales today and better growth long term.

Our clients are some of the world’s biggest tech brands and fast-growth challenger firms. We work with them right across the funnel to deliver the type of growth that defines careers and wins awards. Our success comes from identifying, recruiting, and developing talented people like you.

What we are looking for:

An energetic and detail-oriented client focused leader to oversee media strategy for B2B client programs. The person will lead client and campaign media strategy whilst helping shape the relationships we build with customers and media vendors. If you’re results-driven, with a passion for digital marketing, please read on as this is a great opportunity for a talented Account Director to oversee media strategy, and help shape key relationships with some of the world's leading technology clients.

What you will do:

• You would lead the strategic direction and day-to-day operations of accounts, helping to develop plans and implement campaigns.
• Build and maintain strong relationships with all key client decision makers at both a senior and operational level, ensuring we are meeting their needs and developing capabilities to drive future growth.
• Have a strong knowledge of paid media solutions relevant for B2B and as part of your role, stay abreast of emerging marketing trends and solutions.
• You can plan, execute, optimize, and report on strategic digital media campaigns with an emphasis on paid media tactics (including direct vendor/partner executions, programmatic media, content syndication, etc.)
• Be comfortable providing strategic recommendations and insights from program inception to completion for digital media channels for our B2B clients

• At least 5 years of experience in managing clients, with sound knowledge of digital planning and buying/execution/optimization
• B2B client experience is a major plus!
• Familiarity with standard media planning and buying processes as well as industry relevant tools and trends.
• Proficient understanding of paid search, programmatic, and social tactics
• General understanding of how other less digital media tactics fit into an overall strategy (i.e. OTT, OOH, Audio, etc.)
• Demonstrates agility via multi-tasking – multiple clients, programs, strategies & team members
• Proven ability to synthesize data & results, identify trends & key findings, and fuel content strategies
• An influencer that can work well with various groups and levels of the organization
• Excellent written and oral communication skills, including editing others’ work and coaching others’ presentations

• Generous holiday allowance (Plentiful PTO).
• Shutdown between Christmas and New Year.
• Parental leave - 12 Weeks of Full Pay for Primary Carers and an additional 50% pay for 12 more weeks.
• Sick leave – 15 days annual allowance.
• We aim to give back. Our charitable foundation is helping eight girls in Cambodia go to school, and we often hold charity events.
• Growth opportunities. Three of our board members – including our CEO – joined us straight from education, as did many other senior staff. The sky’s the limit for good people here.
• Sustainable Future Giving. We want to help create a positive impact on our planet by donating to plant trees, tackling our impact, and helping to reduce emissions.

As an employee of The Marketing Practice, we expect you to remain up to date with information security training and policies, and the company policies set out in your contract. For management roles, this includes ensuring members of your team undertake relevant training and adhere to company policies.

Don’t meet every single requirement? Don’t count yourself out just yet. Studies have shown some individuals are less likely to apply for jobs unless they meet every single qualification. At The Marketing Practice, we are dedicated to building a diverse workplace based on merit, great work ethics, and character. So, if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

We are looking for an experienced Marketing and Communications professional to lead our marketing and communications efforts in Singapore. You will report directly to the Region Marcom Leader. The Singapore marcom lead will develop and implement the marketing and communications strategy aligned with the region and country / cluster overall business goals and objectives. You will understand B2B marketing principles and techniques and have a proven track record of success in executing marketing campaigns. You will drive external communications (80%) to elevate NIQ brand image in the Singapore and support local internal communications (20%) in partnership with HR and other functions to inform, engage and motivate internal associates.

Key Responsibilities:

• Develop and implement the Singapore marketing and communications strategy, including demand generation campaigns, advertising, branding, communications, and public relations.
• Collaborate with other departments, such as sales, customer success and product marketing, to ensure that marketing and communication efforts are aligned with the region’s overall business goals and clearly tracked for ROI reporting.
• Collaborate with global, region and other peer marcom members, ensuring that everyone is working together towards common goals for the marketing function globally at NIQ.
• Leverage the full marketing mix including digital and communication tools to drive demand into top, middle and bottom of marketing funnel, with always-on sales lead engine to generate pipeline and revenue impact while strengthening brand value and preference
• Oversee the follow-up, nurture and flow of marketing qualified leads to sales to meet marketing contribution targets and maximize the return on investment.
• Build and maintain the company's brand and reputation, and position NIQ/GfK as a thought leader in the Singapore within the region
• Manage the country marcom budget, ensuring that marketing and external communications efforts are cost-efficient and tracked to planned ROI targets
• Analyse data and use it to make informed decisions about marcom strategy and tactics. Measure the success of campaigns, evaluate, and optimise performance using relevant metrics.
• Stay up to date with the latest marketing trends and technologies and incorporate them into marketing strategy planning and execution.
• Provide support on local internal communications in partnership with cross-functional teams and in collaboration with Region and Global Communication teams
• Undertake stretch assignments as part of career and skills development

REQUIREMENTS

• at least a Diploma/Advanced/Higher/Graduate Diploma, Bachelor’s Degree/Post-Graduate Diploma/Professional Degree in any field
• At least 2 Year(s) of working experience.
• Preferably Executive/Senior Executive or Manager (compensation will be commensurate with experience) specialized in Search Engine Marketing.
• Strong working knowledge of PPC (social media a plus)
• Expert knowledge of ad management tools including Google Adwords, Facebook Pixels/Ad Manager
• Strong writing skills, analytical abilities, and data-driven thinking
• Experience in traffic measurement tools that help in ad management
• Knowledge of Javascript and HTML will be an advantage but not necessary

RESPONSIBILITIES

• Research each campaign thoroughly via speaking with clients and via online tools
• Work on Google Ads, Facebook Pixel/Ad Manager, etc to manage campaigns
• Set up campaigns, settings, ads, keywords, and bid strategy
• Copywrite (or use writers) ads and continuously perform A/B split testing
• Manually adjust CPC pricing or use conversion goal-oriented pricing
• Keyword research (or work with colleagues / interns / contractors)
• Test methods for campaign groups each week to grow market reach, improve CTRs, drive in more leads/conversions and improve overall ROI for each campaign
• Spy on competitors to obtain full advantage
• Provide accurate, comprehensive, and timely reports to clients on a monthly basis
• Create a working SOP which you will discuss with Management to improve the process flow

Role: As the Division Internal Communication Manager, the incumbent will:- As key member of Global Wholesale Banking - Division Employee Experience and Communications team, you will build, drive and collaborate with, a team of business reps in Singapore and Overseas Offices, the development of staff engagement strategy, program and calendar and implementation of employee communication and engagement strategies, programs and experiences. Responsibilities: Strategise, build and drive employee experience framework and programs to manage communications and engagement. Lead and develop creative and effective internal communications strategies with clear narratives and clever tactics that are tailored to engage GCB employees in Singapore and at Overseas Offices. Provide expert internal communications counsel to a variety of functions including heads of departments; business heads and General Managers of Overseas Offices. Strategise, develop and drive communications and staff engagement activities calendar, including communication strategies, programs, and events tailored differently for Singapore and Overseas Offices. Manage and oversee the internal communications channels and content delivery such as email broadcasts, videos. Manage internal and external staff recognition and awards programs. Proactively build and manage relationships with key internal stakeholders in Singapore and Overseas Offices. Be an advocate and proponent of positive employee experience and drive employee engagement. Qualifications A passionate and enthusiastic individual who seeks to deliver superior work-life experience for fellow colleagues; comfortable with public speaking in small or large group settings. Employee communications experience within a financial institution or multi-national company essential. Excellent writing skill is a must, with the ability to think and communicate clearly, formulate a clear point of view on complicated issues, and create a concise and well-written narrative. Proven track record of developing staff engagement and communications program. Experience in creating metrics to measure communication effective reach and engagement would be an advantage. Fastidious and attention orientated but also comfortable dealing with ambiguity and able to form a cohesive and effective outcome from potentially incongruous facts and individual perspectives. Bachelor's degree, with at least 10 years of public relations or communications or marketing experience. Proficiency in Sharepoint and design tools/applications is essential.