The Event Director is responsible for overall Brand ownership, delivery of quality customer experience, and continuous growth of products to develop and maintain the Brand as a market leading entity. The role will be accountable for identifying growth opportunities in adjacent markets and sectors, employing a keen eye for M&A through new product launches, geo-adapts and acquisitions. The Event Director will own and manage the P&L of a brand, while being responsible for the financial, operational and customer performance of each product. Working with the Marketing and Operations, he/ she will drive revenue growth and improve margin year-on-year. Responsible for a 3-5 year long term Brand / Event plan, the Event Director will lead in innovative thinking, enabling stronger evolution of Brands / Events in the market. He / she will be a known leader in the industry, holding deep insight into market trends and customer needs.
PRINCIPAL DUTIES AND RESPONSIBILITIES:
• Own and develop the strategy and direction of products as part of a market leading brand to enrich the value proposition Informa provides
• Accountable for the development and improvement of customer experience for each product / event
• Grow existing brands through M&A strategies such as, new product launches, geo-adapts and acquisitions
• Responsible for successful execution of complementary products for each Brand / Event including conferences and seminars
• Identify new white space opportunities in adjacent markets which can be incorporated into brand and product development
• Create and develop long term (3-5 year) product / brand strategies to achieve product objectives and growth across all brands
• Own the P&L of each Brand in the portfolio and hold accountability for financial, operational and customer performance of products
• Develop and lead Business Unit sales strategies and revenue forecasts in collaboration with Sales Director
• Maintain and strengthen key customer relationships through demonstrating detailed understanding of customer business strategy and needs
• Work with Sales lead to set budgets and targets for Sales team and individuals
• Set strategic approach with the Sales lead for use of sales agents / Joint Venture sales teams to deliver local and international revenue where relevant
• Ensure successful execution of Marketing and Operations elements of product delivery
• Be a figurehead in the industry, understanding the market and developing Informa’s eminence
• Build personal relationships on behalf of the brand, Sales and Informa as a whole
• Engage the most strategically important customers to ensure needs are met and loyalty is rewarded
• Strategic ownership of floorplan, responsible for initial design and significant strategic changes each year
• Business and Product development – add new formats and features with a view to enrich customer experience, attract more buyers and monetise.
• Develop partnerships to scale up the event
• Implement pricing measures to increase revenue and margins
• Consistently grow visitor numbers and buyers over previous years
ILLUSTRATIVE ROLE METRICS:
• Brand (Event/Product) P&L performance
o Gross revenue by event / brand
o Brand (Event/product) revenue performance against target
o Gross Margin Year over Year (YoY) by event / brand
o Profit by event / brand
• Shared metric with Sales and Marketing leadership
o Customer Satisfaction
o Loyalty
o % Re–book
o NPS
o New product launch success rate
• Brand eminence
o Customer engagement
o Market ranking / positioning
• Cost of sales / Return on Sales Employed (ROSE)
• Event employee performance
o Event churn
o Event satisfaction (internal survey)
• Sales adoption and process performance
o Sales process cycle time improvement
o Key CRM system adoption metrics
o Sales Excellence process adoption
