Company: Fashion Industry

Location: Central

Position: Customer Relationship Management Manager (Job ID:18777)

Job Description

• Analyze customer behaviour, preferences, persona and purchase patterns using CRM and data analytics tools.
• Measure and report on key CRM metrics, such as customer acquisition, retention, and lifetime value etc.
• Utilize data analytics tools and techniques to analyze program performance and customer behaviour.
• Leverage customer feedback and insights to identify areas for improvement and implement necessary changes.
• Develop and manage customer loyalty programs, including rewards, incentives, and exclusive offers.
• Identify opportunities to enhance customer retention and reduce churn through targeted initiatives.
• Implement customer win-back campaigns and strategies to re-engage inactive customers.
• Develop and execute targeted marketing campaigns to promote the loyalty program and engage members.
• Create compelling and personalized loyalty program communications, including email campaigns, in-app messaging, and targeted offers.
• Collaborate with the marketing team to align loyalty program campaigns with overall marketing initiatives.
• Utilize marketing automation tools to streamline and optimize CRM processes.
• Manage and conceptualize marketing campaigns via new and existing channels to create, build and maintain strong customer loyalty and relationships
• Ensure consistent and optimum utilization of marketing channels, loyalty programs and campaigns to create, build and maintain strong customers
• Drive initiatives to engage customers across all communications channels
• Responsible for segmentation and profiling of customer database to support end-to-end campaign execution, from requirement gatherings, extractions, executions, communications and report tracking of campaign performance
• Transform customer data into actionable insights to drive intelligent customer engagement

Job Requirement

• Bachelor's degree in Marketing, Business or a related field
• 3-5 years of experience in a high-volume Customer Experience and/or Customer Service function
• At least 1 previous background in managing a medium to large scale CRM implementation project
• Proficiency in using CRM tools and platforms
• Preferably with at least 2 years’ experience in fashion/ retail industry and/or E-Commerce industry.

Interested applicants please send your resume to [email protected] with email subject header "Job Application for Customer Relationship Management Manager (Job ID:18777)".

We regret that only shortlisted candidates will be notified. Other applications will be updated to our database for future job opportunities.

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