We are looking for a Performance Marketing Specialist who will take personal responsibility for the success of new and existing clients’ PPC campaigns and make them his or her own. In this position, the Performance Marketing Specialist will be responsible for all tasks related to clients’ PPC campaigns including keyword research, conversions rates, bidding strategy, landing page optimization, call to action, ad copy and campaign management.

The Performance Marketing Specialist is required to participate in all aspects of the client’s paid search campaigns, including initial planning, implementation, monitoring, optimization, analysis and reporting. The Performance Marketing Specialist is also responsible for day to day progress of clients’ PPC campaigns and ensuring timely completion and success of related tasks.

Rewards:

• High basic salary
• Medical and insurance coverage
• Yearly pay increment
• Additional 2 days of annual leave every year
• Able to attend internal and external courses
• Manage some of Singapore’s biggest brand campaigns
• Work alongside with an award winning team (Winner of Search Marketing Agency Of The Year 2022 & Lead Generation Agency Of The Year 2022)
• A super fun and dynamic company culture
• Work from home / Report to office 2 days per week

Responsibilities:

• Keyword research, creating of ad copy, conversions rates, bidding, call to action and campaign management
• Assist with timely planning and execution of PPC campaign
• Analyze keyword costs, split testing, landing pages, cost per conversion and inform management of client opportunities, potential risks, and other key issues
• Data analysis and tracking via Google Tag Manager and Analytics
• Generate monthly reports with data-driven recommendations
• Properly link Ads with Webmaster Tools and Google Analytics
• Proactively contribute to account strategy and provide recommendations to meet clients’ goals
• Responding to clients’ emails and calls
• Maintain knowledge of industry news including best practices

Requirements:

• STRICTLY Singaporean or PR holder only
• Experience in a Google Ads related role
• Agency experience is preferred
• Must hold the relevant Google Ads certifications
• Fluent in written and spoken English
• Great with client management
• Possesses self-initiative, hardworking and responsible
• Resourceful, cheerful disposition with a positive working attitude

Probation Period:

This position includes a 6 months probationary period to assess mutual compatibility within the job role.

Why Us:

Voted by Adidas, CapitaLand, Grab, Lazada, Alibaba, L’Oréal, Hilton, Zalora and UOB, we are the winner of Search Marketing Agency of the year 2022. We are also the winner of Lead Generation Agency of the year 2022.

With an ongoing expansion plan, we want to gather the best talents in Singapore and bring Impossible Marketing globally. This means that you get to manage some of the biggest brand campaigns in Singapore and Asia.

In addition, we are probably the only Digital Marketing Agency in Singapore who takes CSR seriously. We launched “Project KATE” back in 2015 and have since supported multiple charity organisations and the less fortunate for free.

More info: https://www.impossible.sg/

Duties

• Ability to utilise customer insight and data to translate into marketing strategy and drive quality leads generation.
• Ensure thoughtful customer and employee journeys, leveraging data-driven operating models and design thinking to re-imagine top funnel awareness and engagements.
• Enthusiastic about creating joyful user experiences, design and implement thoughtful customer engagements.
• Drive ideation across team and utilize Martech tools to optimize the digital journeys across all digital channels.
• Supports implementation of digital initiatives ensuring delivery meets business objectives.
• Be the overall coordinator and manage end to end of product digital campaigns, monitor campaigns post launch and implement improvements from learnings.
• Collaboratively work with stakeholders to identify and define campaign use cases.
• Ability to articulate product propositions to briefs to internal stakeholders.
• Responsible for monthly reporting, maintain reports and support creating PowerPoint presentation decks.
• Has an appreciation of risk management and regulatory compliance.
• Exhibit a high degree of ownership and accountability.

Requirements

• University graduate or diploma holder
• A minimum of 1 year of experience in financial services industry or in design thinking
• Good organizational and project management skills
• Resourceful, creative, and independent
• Possess good analytical and design thinking skills
• Proficient in Excel, Power Point, Word, etc.

Interested Applicants, please email your resume to [email protected] (R1441955), stating the position as the subject title in the email. All Applications will be handled with strict confidentiality.