COMPANY DESCRIPTION
National Gallery Singapore is a leading visual arts institution which oversees the world's largest public collection of Singapore and Southeast Asian modern art. Situated at the birthplace of modern Singapore, in the heart of the Civic District, the Gallery is housed in two national monuments - City Hall and former Supreme Court - that have been beautifully restored and transformed into this exciting 64,000 square metre venue. Reflecting Singapore's unique heritage and geographical location, the Gallery aims to be a progressive museum that creates dialogues between the art of Singapore, Southeast Asia and the world to foster and inspire a creative and inclusive society. This is reflected in our collaborative research, education, long-term and special exhibitions, and innovative programming. The Gallery also works with international museums such as Centre Pompidou, Muse d'Orsay, Tate Britain, National Museum of Modern Art, Tokyo (MOMAT) and National Museum of Modern and Contemporary Art, Korea (MMCA), to jointly present Southeast Asian art in the global context, positioning Singapore as a key node in the global visual arts scene.
In 2020, the Gallery was the only museum in Southeast Asia that received a ranking in The Art Newspaper's annual global survey of attendance at art museums, taking 20th place. In 2018, the Gallery was also the first museum in Asia to receive the Children in Museums Award by the European Museum Academy and Hands On! International Association of Children in Museums. It also won the awards for "Best Theme Attraction" at TTG Travel Awards 2017, "Best Attraction Experience", "Breakthrough Contribution to Tourism" and "Best Customer Service (Attractions)" at the prestigious Singapore Tourism Awards in 2016 for its role in adding to the vibrancy of Singapore's tourism landscape.
We offer job opportunities in our dynamic organisation. Working at the Gallery enhances and cultivates your love for the arts, and offers you a chance to be part of the Gallery's vision.
OUR PEOPLE
At National Gallery Singapore, we develop cultural leaders who make the world better. Our people are united by a shared belief in the power and necessity of art, and work together to create meaningful experiences for our visitors.
RESPONSIBILITIES
The Senior Executive/Assistant Manager (Integrated Marketing) - Public Relations and Communications (Institutional) will play a key role in building and safeguarding the reputation of the Gallery by driving strategic communications and fostering strong relationships with key stakeholders, including media, government entities, and institutional partners.
RESPONSIBILITIES
- Support and execute the Public Relations strategy in alignment with the Gallery's mission and objectives, including enhancing brand awareness, online and offline visitation to the Gallery, and ensuring consistency across all communications.
- Build and maintain strong relationships with local, regional, and international media outlets, journalists, and influencers to secure positive coverage and maximise visibility for the Gallery.
- Craft and distribute press releases, pitches, and media advisories to effectively convey the Gallery's key messages and stories.
- Monitor and analyse media coverage, influencer partnerships, and LinkedIn metrics, creating regular reports with actionable insights for internal stakeholders.
- Manage media events such as media previews, tours, and interviews, ensuring smooth coordination and impactful outcomes.
- Support the development of thought leadership content, such as op-eds, speeches, and LinkedIn articles, to position the Gallery as a leader in Southeast Asian art.
- Assist in managing the Gallery's LinkedIn profile and content strategy, ensuring consistent, engaging, and institutional-aligned messaging.
- Cultivate relationships with influencers and coordinate collaborations for events and campaigns, ensuring alignment with the Gallery's objectives.
- Collaborate with cross-functional teams to align messaging across all public touchpoints and ensure integration into broader marketing initiatives.
- Assist in preparing Guest-of-Honour speeches, talking points, and briefing materials for ministers, VIPs, and other key stakeholders attending Gallery events.
- Support the development and execution of crisis communication plans, including drafting timely and accurate responses during crises.
QUALIFICATIONS
- Undergraduate degree or diploma Marketing, Business, Communications, or a related field.
- 1 to 3 years of relevant experience in Public Relations, Corporate Communications, or a similar role.
- Strong writing, editing, and verbal communication skills, with the ability to craft compelling narratives.
- Proven track record of managing media and influencer relationships and securing positive coverage.
- Prior knowledge in analysing PR metrics and using data-driven insights to optimise strategies.
- Ability to handle sensitive situations and crisis communications effectively with a calm and collected demeanour.
- Exceptional interpersonal, organisational, and analytical skills, with a high level of attention to detail.
- Strong teamwork and collaboration skills, with the ability to work across departments and with external stakeholders.
- Effective time management and ability to prioritise tasks in a fast-paced, dynamic environment.
- Passion for the arts and culture sector is a plus.
Please note that your application will be sent to and reviewed by the direct employer - National Gallery Singapore
