About Us
HL Assurance Pte. Ltd. (HLAS) is a licensed insurance company in Singapore since 2012 and a subsidiary of Hong Leong Financial Group Berhad (HLFG). As a member of the Hong Leong Group, we're part of a leading conglomerate with diversified businesses across Asia, Europe, North America, and Oceania.
Position Overview
The Head of Consumer Insurance will lead and drive the growth of our consumer insurance business through digital channels, telemarketing, and strategic partnerships. This role is responsible for developing and executing strategies to enhance market presence, improve customer experience, and achieve business targets.
Main Responsibilities
1. Strategic Leadership
- Develop and execute strategies for the consumer insurance division
- Set and achieve business goals, KPIs, and growth targets
- Lead digital transformation initiatives across consumer touchpoints
- Design and implement innovative insurance solutions for the retail market
2. Marketing & Sales
- Drive marketing strategies to increase online presence and lead generation
- Optimize digital channels for customer acquisition and retention
- Oversee website performance, SEO strategies, and digital content
- Develop and monitor digital marketing budgets and campaign ROI
- Develop effective cross-sell and up-sell strategies via digital and telemarketing distributions.
- Lead the implementation of digital analytics and reporting systems
- Manage advertising campaigns and marketing collaterals across all channels
- Take ownership of HLAS website development and enhancement
3. Telemarketing Operations
- Lead and expand telemarketing operations
- Develop sales scripts and engagement protocols
- Monitor and optimize telemarketing performance
- Ensure compliance with regulatory requirements
- Drive continuous improvement in conversion rates
4. Customer Experience
- Design and implement superior customer journey frameworks
- Enhance digital self-service capabilities
- Drive customer satisfaction and loyalty initiatives
- Lead development of policyholder loyalty programs
- Implement Voice of Customer programs
- Oversee customer feedback management and improvement actions
- Oversee customer service quality across direct and intermediary channels
- Monitor and enhance service levels
5. Affinity Partnerships
- Identify and develop strategic partnership opportunities
- Negotiate and manage partnership agreements
- Create innovative co-branded insurance solutions
- Create and implement effective cross-sell and up-sell strategies
- Drive partner engagement and satisfaction
- Monitor and optimize partnership performance
- Manage and enhance affiliate/partner websites
- Lead partnership performance optimization
6. Team Leadership
- Lead, mentor, and develop a high-performing team
- Foster a culture of innovation and customer centricity
- Drive performance management and talent development
- Ensure effective collaboration across departments
Requirements
1. Qualifications
- Bachelor's degree in Business, Marketing, or related field
- Master's degree preferred
- Professional insurance qualifications advantageous
2. Experience
- 10+ years of experience in insurance or financial services
- 5+ years in senior management role
- Proven track record in digital marketing and e-commerce
- Experience in telemarketing operations management
- Strong background in partnership development
- Experience in customer experience management
- Experience in budget management and cost control
3. Skills & Competencies
- Strong strategic thinking and business acumen
- Digital marketing expertise and data analytics skills
- Excellence in stakeholder management
- Strong leadership and team development abilities
- Innovation mind-set and change management skills
- Project management and execution capabilities
- Understanding of insurance regulations and compliance
- Proven negotiation and stakeholder management capabilities
4. Personal Attributes
- Results-driven with strong commercial acumen
- Excellent communication and presentation skills
- Strategic thinker with transformational mind-set
- Customer-centric approach
- Strong analytical and problem-solving abilities
- Adaptable to fast-paced environment
Performance Indicators
- Achievement of revenue and growth targets
- Digital channel performance metrics
- Customer satisfaction scores
- Partnership revenue growth
- Team performance and development
- Innovation and digital transformation milestones
Reporting Structure
- Reports to: Chief Executive Officer
- Direct Reports: Marketing Manager, Telemarketing Manager
Your Career, Our Passion - COME JOIN US NOW!
Interested applicants, please forward your detailed resume, stating qualifications, reason for leaving each employment, work experience, availability, current and expected salaries NOW.
We regret that only shortlisted candidates will be notified.