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Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.
Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.
Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.
Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.
Overview
We are seeking a strategic and empathetic Content Director with extensive experience in managing publisher relationships, client engagements, and production processes. The ideal candidate will drive the content strategy team to deliver award-winning, best-in-class content solutions for our clients.
Key Responsibilities
Leadership and Team Management:
- Lead a dynamic team, fostering a culture of collaboration, innovation, and professional development.
- Mentor team members, offering constructive feedback and guidance to enhance their skills.
- Manage stakeholder relationships across the Publicis Groupe to develop and deliver content solutions aligned with business objectives.
Client Management:
- Collaborate closely with clients to understand their needs, ensuring content strategies align with their business goals.
- Build and maintain strong client relationships to ensure satisfaction and foster long-term partnerships.
- Identify and pursue business development opportunities to expand strategic accounts within the group.
Content Strategy:
- Independently conduct analysis and develop insights and strategies to address clients' content gaps.
- Drive the creation of impactful, thought-provoking content across various platforms and formats.
- Establish and uphold high creative standards, ensuring all work is conceptually robust and aligned with client branding.
- Oversee the development and execution of content that distinguishes itself in a competitive landscape.
Production Oversight:
- Manage the production process from concept through post-production, ensuring quality and efficiency.
- Collaborate closely with project management and media teams to meet client guidelines and expectations.
- Maintain project budgets, ensuring profitability while delivering exceptional results.
Communication and Business Culture:
- Facilitate clear and timely communication within the team and with external stakeholders (clients, vendors).
- Promote the sharing of learnings, ideas, and best practices through the development of case studies.
- Contribute to broader company and departmental initiatives, aligning team efforts with overall business objectives.
Qualifications
- Min 10 years of experience in content strategy, production, or related roles, with a focus on strategy, people management, and client relations.
- Proven leadership experience in managing and mentoring teams, with a successful track record of fostering a collaborative and innovative work environment.
- Extensive experience in client management, demonstrating the ability to build strong relationships, understand client needs, and deliver customized content solutions.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across cross-functional teams and navigate complex stakeholder relationships.
- In-depth understanding of production processes across various media formats, including video, digital, and written content, with a strong emphasis on quality and compliance.
