What do we expect from you?
The Sales Director is a senior leadership role responsible for driving the overall sales strategy and revenue growth for the hotel. The role focuses on building strong relationships with key market segments, identifying new business opportunities, and ensuring that sales targets align with the hotel’s goals. The Sales Director will lead the sales team to achieve operational excellence while maintaining the highest standards of professionalism and service.
How your day looks like:
Sales Strategy and Planning
- Develop and implement the hotel’s sales and marketing strategies to achieve revenue goals across room sales and other revenue streams.
- Conduct market analysis to identify trends, competitor activities, and opportunities for growth.
- Prepare and execute annual sales plans, including goals for key market segments.
Revenue Growth
- Drive room sales and ancillary revenue by securing business from corporate, leisure, group, and other target markets.
- Focus on high-value accounts to maximize profitability and ensure repeat business.
- Collaborate with the Revenue Management team to optimize pricing strategies and ensure alignment with market demand.
Key Account Management
- Cultivate and maintain strong relationships with existing clients, corporate partners, and travel agencies.
- Identify and secure new business opportunities to expand the hotel’s client base.
- Represent the hotel at industry events, trade shows, and networking opportunities.
Team Leadership and Development
- Lead, mentor, and manage the sales team to ensure high performance and achievement of sales targets.
- Provide regular training to enhance team members’ skills in prospecting, negotiation, and relationship management.
- Foster a positive, results-oriented culture within the sales department.
Collaboration and Coordination
- Work closely with the Marketing, Revenue Management, and Operations teams to align sales initiatives with overall hotel objectives.
- Support the General Manager/Senior Executive in preparing sales reports and forecasts for ownership and stakeholders and other ad hoc duties when required.
- in preparing sales reports and forecasts for ownership and stakeholders and other ad hoc duties when required.
Reporting and Analysis
- Monitor sales performance metrics and prepare monthly and quarterly reports.
- Analyze business trends and develop actionable insights to improve sales performance.
- Regularly review key account performance and adjust strategies as needed.
How do I deliver this?
Tell it like it is- Authentic, honest, you mean it, sincere, true.
Have fun and make friends - fun, energetic, whimsical, upbeat, “wink", casual.
I've got your back- Accountable, responsible, makes up for own promises, knows how to take ownership, follows - thru, dependable.
Play to win - Original, cutting edge, new, "outside the box”; open to new possibilities, different.
Right here, right now - Attentive, detail-oriented, always focused, always in the moment, precise, owns the guest.
