• Responsible for achieving the stipulated sales target set by company.
• Formulate offline sales strategy, develop, and organize the implementation of a comprehensive sales plan, lead the team to translate the plan into sales results.
• Actively seek out new sales opportunities by identifying and targeting potential customers in the enterprise software market, with a preference for those needing Edutech and Office Automation (OA) systems solution.
• Stay informed about software industry trends, competitive services, and market conditions.
• Create and deliver persuasive sales presentations and proposals to potential customers.
• Build and maintain strong relationships with existing/new clients to understand their evolving needs, address concerns, and ensure client satisfaction.
• Preferred qualifications include 5 years or more of B2B software sales experience, with a proven track record of meeting or surpassing sales targets. Prior sales experience in the Edutech and OA office software industry is desirable.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Must maintain high professional and technical knowledge standard.
• Fluency in English and Mandarin for interactions with Mandarin-speaking clients or staff at the China branch.

Manager Job Responsibilities:

Accomplishes department objectives by managing staff; planning and evaluating department activities.
Maintains staff by recruiting, selecting, orienting, and training employees.
Ensures a safe, secure, and legal work environment.
Develops personal growth opportunities.
Accomplishes staff results by communicating job expectations; planning, monitoring, and appraising job results.
Coaches, counsels, and disciplines employees.
Develops, coordinates, and enforces systems, policies, procedures, and productivity standards.
Establishes strategic goals by gathering pertinent business, financial, service, and operations information.
Defines objectives, identifies and evaluates trends and options, chooses a course of action, and evaluates outcomes.
Accomplishes financial objectives by forecasting requirements, preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions.
Maintains quality service by enforcing quality and customer service standards, analyzing and resolving quality and customer service problems, and recommending system improvements.
Contributes to team effort by accomplishing related results as needed.

Manager Qualifications / Skills:

Performance management
Project management
Coaching
Supervision
Quality management
Results driven
Developing budgets
Developing standards
Foster teamwork
Handles pressure
Giving feedback

Manager Job Responsibilities:

• Accomplishes department objectives by managing staff; planning and evaluating department activities.
• Maintains staff by recruiting, selecting, orienting, and training employees.
• Ensures a safe, secure, and legal work environment.
• Develops personal growth opportunities.
• Accomplishes staff results by communicating job expectations; planning, monitoring, and appraising job results.
• Coaches, counsels, and disciplines employees.
• Develops, coordinates, and enforces systems, policies, procedures, and productivity standards.
• Establishes strategic goals by gathering pertinent business, financial, service, and operations information.
• Defines objectives, identifies and evaluates trends and options, chooses a course of action, and evaluates outcomes.
• Accomplishes financial objectives by forecasting requirements, preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions.
• Maintains quality service by enforcing quality and customer service standards, analyzing and resolving quality and customer service problems, and recommending system improvements.
• Contributes to team effort by accomplishing related results as needed.

Manager Qualifications / Skills:

• Performance management
• Project management
• Coaching
• Supervision
• Quality management
• Results driven
• Developing budgets
• Developing standards
• Foster teamwork
• Handles pressure
• Giving feedback

1. Conducting market research to identify selling possibilities and evaluate customer needs

2. Actively seeking out new sales opportunities through cold calling, networking and social media

3. Setting up meetings with potential clients and listening to their wishes and concerns

4. Discovering and pursuing new sales prospects, negotiating deals and maintaining customer satisfaction.

Reaching out to potential customers to demonstrate our services and products through email and phone

The Events Coordinator/Conference Services Coordinator plans and arranges the details of events. These include logistics planning to complex decorations for events, which range from meetings to dinners. He/She in charge of booking facilities for upcoming events, and meeting clients to discuss the event’s purpose. He/She must follow the client’s vision and details for the event.

He/She needs to provide administrative support for the department. He/She must conduct on-site coordination, and site inspection done during, before and after the events. He/She needs to create the Banquet Event Order in a timely manner. He/She must also use suggestive selling to boost profits.

He/She needs to work in a fast-paced setting. He/She maintains precise and overall awareness of the property. He/She also arranges functions correctly and efficiently. He/She needs to serve as a point of contact for clients. In addition, he/she must also converse with them via phone or email to respond to queries and requests.

~ Quarterly performance bonus

~ Aid customer service over various platforms
~ Communicate and relate well at the workplace
~ Follow food and beverage safety and hygiene policies and rules
~ Grow eersonal effectiveness at an operations level
~ Handle guest concerns
~ Issue sales proposals
~ Maintain a personal image and emotional competence
~ Perform computer applications at basic level
~ Perform essential online functions
~ Project a professional image
~ Provide go-the-extra-mile-service
~ Provide sales services
~ Show the service vision
~ Use upselling and suggestive selling methods
~ Work in a team

Are you an outgoing and dynamic individual with a passion for sales and a background in Fast-Moving Consumer Goods (FMCG)? Calgin Enterprises is looking for an enthusiastic Outdoor Sales Executive to join our team. In this role, you will be responsible for promoting and selling our products to industries and other customers in your designated area.

Benefits:

• Salary with commission.
• A company van will be provided for work-related travel.
• Opportunities for professional development and career advancement.
• Supportive and friendly work environment.

Key Responsibilities:

• Develop and maintain relationships with current and potential customers.
• Carefully monitor contacts, promotional activities, and sales volume.
• Identify new business opportunities and maximize sales potential.
• Provide excellent customer service and address any queries or concerns.
• Prepare sales reports and maintain accurate records of sales activities.
• Collaborate with the marketing team to implement promotional strategies.
• Handle deliveries and ensure products meet customer specifications.

Job Requirements:

• Minimum 2 years of experience in outdoor sales, preferably in the FMCG sector.
• Outgoing and personable with strong interpersonal skills.
• Customer service oriented, good team player with multi-tasking capabilities.
• Diligent and self-motivated with a results-driven attitude.
• Strong organizational and time-management abilities.
• Proficient in computer applications (MS Office, etc.).
• Must be comfortable with travel and working independently.
• Well-groomed & neat
• Must possess a valid Class 3 driving license.

- Client Relationship Management: Build and maintain strong, long-term relationships with clients, ensuring high levels of satisfaction and loyalty. Act as the primary point of contact for clients throughout the sales process.

- Sales Tracking & Reporting: Track sales progress and key performance metrics, ensuring goals are met. Report regularly on sales performance, trends, and areas for improvement to senior leadership.

- Strong Client Service Focus: Exceptional customer service skills, with the ability to manage client relationships professionally and effectively.

- Market Research & Competitor Analysis: Stay informed about competitors’ offerings and trends in the insurance market, and work with the team to adjust sales strategies accordingly.

- Negotiation Skills: Ability to effectively negotiate contracts and terms with clients, ensuring mutually beneficial agreements.

Vwalla is expanding and we are looking for a dedicated and motivated individual to represent us as our Sales Support Coordinator.This position is to replace an internal promotion, training will be provided

Job Responsibilities:

Handle sales enquires through online channels / email / phone / showroom walk-ins
Create and send quotations / invoices based on salespersons' and customer’s requirements
Monitor, track and follow up on inquiries, sales quotations and orders
Liaising with delivery / installation team to ensure smooth and timely execution of deliverables
Monitor, track and maintain warehouse stock levels
Prepare samples to send out to partners / clients
Perform any other ad-hoc duties assigned

Job Requirements:

Working Hours 10am-7pm, Wednesday to Sunday
Off on Monday, Tuesday and Public Holidays
Proficient in MS Word and Excel
Experience in sales support role will be an advantage
Preferably can join immediately or within short notice
Good communication, administrative and organisational skills
Good attitude with a willingness to learn and be a team player

==

Interested candidates are invited to email detailed resume stating your educational qualifications, work experience, present and expected remuneration by clicking "Apply Now".

RESPONSIBILITIES

· Expand both existing and new clientele base

· Build strong rapport with customers and provide excellent service

· Serve as a liaison between customers and internal departments to facilitate smooth loan applications and disbursements

· Resolve conflicts efficiently in a fast-paced environment

· Achieving sales targets consistently

REQUIREMENTS

· GCE N/O/A levels or equivalent

· Excellent command of written and spoken English and Chinese (require to liaise with Chinese speaking stakeholders)

· Independent and highly motivated, and driven to achieve sales targets

· Customer-centric with positive attitude and eagerness to learn

· Strong interpersonal and communication skills

Job Description & Requirements

The executive is to be responsible for achieving monthly sales targets, maintaining customer relationships, keeping an eye on inventory and replenishment, recognizing fast-selling items to less-demanding items, and improving sales by all possible means.

Requirements

1. being able to work in a fast-moving environment

2. strong interpersonal skills, competent in sales and entertaining customers

3. have a thorough knowledge of stock-keeping units, price lists, and selling-point product knowledge, and is alert in inventory and replenishments.

4. have a good knowledge of POS system, is familiar with Windows applications, and is reliable in closing sales.

5. Must be able to handle Mandarin-speaking customers and also with those who speak English.

Scope of work:

The Pest Control Manager oversees pest management operations. He/She may manage multiple sites or projects concurrently and is able to manage resources effectively. He establishes operational standards and procedures for the organisation and drives the adoption of technologies for enhancing productivity and effectiveness of pest management operations. He is also involved in business development activities, including the development of proposals for getting new contracts, launch of new products and the development of marketing collaterals to grow the organisation's brand.

He is required to balance his time between planning and reviewing progress reports in office, and monitoring of work sites with the aid of technology. He is required to engage with both internal and external stakeholders as part of his work.

He is an efficient planner and operations manager, often required to manage within resource constraints. He should be an effective communicator and competent in problem solving as well as resolving conflicts. He should also be proficient in collaboration and stakeholder management to meet organisation’s goals and clients requirements.

Key Task / Responsibilities:

• Collaborate with the teams in the management of contracts and development of marketing collaterals for business development
• Participate in tender interviews, pitch meetings and/or marketing presentations to potential clients to showcase technical capability and experience
• Undertake site visits to resolve onsite challenges that may impact the scope of work or achievement of contract criteria
• Evaluate the technical and commercial feasibility of the scope of work with respect to the organisation's technical capability and commercial considerations
• Develop cost and effort estimates to draft technical and commercial proposals to bid for a tendered contract
• Attend client briefings to establish expectations, key performance indicators (KPIs), service level agreements (SLAs) and related protocols
• Conduct detailed site assessments to determine actual scope of work on site and associated risks and challenges
• Plan the requirements for manpower, materials, tools and equipment as well as supervision for the site, in consideration of budget and contract specifications
• Establish action plans to enhance the effectiveness of pest management operationsEstablish action plans to enhance the effectiveness of pest management operations
• Procure and allocate mechanised and automated equipment for pest management work
• Attend new product launches for pest management operations and service enhancements
• Plan the work schedules of teams to ensure pest management work is done effectively
• Communicate roles, responsibilities and performance expectations to supervisors in charge of the site
• Advise on technical and manpower challenges pertaining to pest management work
• Review site operations to track progress and allocate resources effectively
• Review data obtained to establish and/or review procedures, protocols and guidelines for pest management work on site
• Enforce workplace safety and health (WSH) regulations
• Assess the risks associated with pest management work on site to establish safety procedures and protocols
• Establish safety procedures, protocols and guidelines for pest management work on site
• Resolve staff conflicts, grievances and disputes
• Manage capability development of staff
• Develop plans to promote good teamwork that align with organisational core values
• Analyse and manage major incidents and emergencies in collaboration with relevant persons
• Make critical decisions to resolve major incidents and emergencies
• Review incident and emergency reports
• Manage and report incident and emergency investigations

Job Posting: Operations Manager/ Spa Manager

Position: Operations Manager
Location: Bedok North, Singapore
Salary Range: SGD 5,000 to SGD 8,000 (based on experience and qualifications)
Work Type: Full-time

About Us:
TGK Beauty is a premier beauty salon specializing in facial treatments, waxing, hair spa services, and wellness massages. We are committed to providing our clients with top-notch services in a serene and professional environment.

Key Responsibilities:

• Manage day-to-day operations of the beauty spa to ensure smooth and efficient functioning.
• Supervise and lead a team of beauty professionals, ensuring high service standards and team collaboration.
• Develop and implement marketing strategies, including digital marketing campaigns, to enhance brand presence and attract new clients.
• Conduct live streaming sessions on social media platforms to promote services, engage with customers, and build brand awareness.
• Maintain inventory, oversee scheduling, and ensure compliance with safety and hygiene standards.
• Foster excellent customer relationships, addressing client feedback and ensuring a positive experience.

Requirements:

• Minimum of 3 years of experience in managing a beauty spa that offers facial treatments, waxing, and hair spa services.
• Proven expertise in conducting live streaming and utilizing social media for marketing purposes.
• Strong knowledge of digital marketing tools and strategies.
• Excellent leadership, communication, and interpersonal skills.
• Ability to work in a fast-paced environment and handle multiple responsibilities.

Benefits:

• Competitive salary commensurate with experience.
• Opportunity to work with a dedicated team in a growing beauty salon.
• Career development opportunities.

How to Apply:
Interested candidates are invited to send their updated resume through job portal

• Assist BD leader in business development strategies.
• Assist in annual operating plans and target for the department.
• Review sales & expenses budgets and evaluate periodically of the performance of the department and takes corrective actions as and when required.
• Working closely with operation department to ensure smooth and timely execution and achieve excellent customer service.
• Conduct market research to identify new business opportunities and market trends.
• Analyze competitors' products, pricing, and strategies to identify opportunities for differentiation.
• Build and maintain strong relationships with existing clients to ensure customer satisfaction and retention.
• Provide excellent customer service, addressing any inquiries or concerns promptly and professionally.
• Negotiate terms and conditions of sales agreements and contracts with clients.
• Communicate with customer for the deployment of machines related issue.
• Ad hoc duties as assigned by the Department Head

• sales associate/cashier for 7-Eleven convenience store.
• Greet customers with a smile and provide friendly, helpful service.
• Go the extra mile to create a welcoming and positive store environment.
• Accurately and efficiently process transactions using our point-of-sale (POS) system.
• Actively engage with customers to promote products and special offers.
• Monitor inventory levels and report low stock to management.
• Maintain a clean, organized, and well-stocked store environment.
• Replenish shelves and arrange products according to the 7-Eleven planogram and ensure proper product rotation (First-In, First-Out) to minimize waste.
• Assist with maintaining the cleanliness of the store.

• Sales Associate/Cashier for 7-Eleven convenience store.
• Able to work at least 24 hours a week (8 hours min a day) for part time.
• Greet customers with a smile and provide friendly, helpful service.
• Go the extra mile to create a welcoming and positive store environment.
• Accurately and efficiently process transactions using our point-of-sale (POS) system.
• Actively engage with customers to promote products and special offers.
• Monitor inventory levels and report low stock to management.
• Maintain a clean, organized, and well-stocked store environment.
• Replenish shelves and arrange products according to the 7-Eleven planogram and ensure proper product rotation (First-In, First-Out) to minimize waste.
• Assist with maintaining the cleanliness of the store.

Job Scopes:

• Sales Associate/Cashier for our franchised 7-Eleven convenience store.
• Greet customers with a smile and provide friendly, helpful service.
• Go the extra mile to create a welcoming and positive store environment.
• Accurately and efficiently process transactions using our point-of-sale (POS) system.
• Actively engage with customers to promote products and special offers.
• Monitor inventory levels and report low stock to management.
• Maintain a clean, organized, and well-stocked store environment.
• Replenish shelves and arrange products according to the 7-Eleven planogram and ensure proper product rotation (First-In, First-Out) to minimize waste.
• Assist with maintaining the cleanliness of the store.

Benefits/Perks include:

• Additional shift allowance as followed:

1. 3pm to 11pm: SGD5.00 per day
2. 11pm to 7am: SGD8.00 per day

• Medical incentive
• Sales performance incentive
• Annual performance bonus up to 1.5x your salary
• Travel and laundry allowances

Manager Responsibilities:

• Delegating responsibilities and supervising business operations
• Hiring, training, motivating and coaching employees as they provide attentive, efficient service to customers, assessing employee performance and providing helpful feedback and training opportunities.
• Resolving conflicts or complaints from customers and employees.
• Monitoring store activity and ensuring it is properly provisioned and staffed.
• Analyzing information and processes and developing more effective or efficient processes and strategies.
• Establishing and achieving business and profit objectives.
• Maintaining a clean, tidy business, ensuring that signage and displays are attractive.
• Generating reports and presenting information to upper-level managers or other parties.
• Ensuring staff members follow company policies and procedures.
• Other duties to ensure the overall health and success of the business.

Manager Requirements:

• Bachelor’s degree in business, management, or related field.
• More education or experience may be preferred or required.
• Strong understanding of business management, financial, and leadership principles.
• Excellent communication, interpersonal, leadership, coaching, and conflict resolution skills.
• Time and project management skills.
• Ability to analyze processes and information, identify problems and trends, and develop effective solutions and strategies.
• Commitment to providing exceptional service to customers and support to staff members.

Sales Executive (Direct/Corporate Sales) - High Commission

• Develop new B2B customers
• Create leads through cold calling, networking, and referrals, etc
• Follow-up on leads and sales inquires
• Achieve sales targets and reporting on sales and business development, including updates on competitors’ activities and market situations
• Execute effective call reports and meet business KPIs
• Promote and disseminate information to end-users and professionals on our products
• Skills/Qualifications
• Minimum GCE ‘O’ level

· Preferably with 1-2 years of proven track record in B2B sales, preferably in Corporate Gifts

• Strong negotiation and selling skills.
• Self-driven, resourceful, high integrity and independent
• Good presentation and communication skills, able to build good rapport with customers
• Computer literate

Key Responsibilities:

• Team Management:Lead and mentor the Field Application Engineering team to achieve technical excellence.
  Allocate resources effectively to meet customer and project needs.
  Monitor and evaluate team performance, providing feedback and support for professional growth.
  
• Customer Support:Serve as the primary technical point of contact for key customers.
  Understand customer requirements and provide tailored technical solutions.
  Ensure timely resolution of technical issues and manage escalations.
  
• Technical Expertise:Stay updated on industry trends, technologies, and competitor products.
  Provide guidance on product integration, testing, and optimization.
  Conduct technical training for internal teams and external stakeholders.
  
• Collaboration:Work closely with sales, product, and engineering teams to align on customer needs and product development.
  Contribute to product roadmap discussions based on market feedback and technical insights.
  
• Documentation and Reporting:Maintain thorough records of customer interactions and technical solutions.
  Prepare regular reports on team activities, customer feedback, and project outcomes.
  

Qualifications:

• Bachelor's degree in Electronics, Electrical Engineering, Computer Science, or a related field.
• Minimum of 2 years of experience in field application engineering or technical support, with at least 1 years in a managerial role.
• Having knowledge of LoRa is an advantage.
• Strong understanding of LoRa technology, e.g., IoT systems, embedded systems.
• Excellent problem-solving, project management, and leadership skills.
• Outstanding communication and interpersonal abilities.

Preferred Skills:

• Experience working in IoT, automotive, etc.
• Familiarity with C. C++, Pyton and Java languages
• Ability to work in a fast-paced and dynamic environment.

• Promote and resolve customer complaints, in a timely and professional manner.
• Implement and enforce established daily operating procedures to ensure store is clean, adequately stocked, organized, and well kept.
• Ensure all merchandise is stocked and displays are attractive, priced correctly, and displayed in a safe manner.
• Maintain quality brand image standards as pass evaluations.
• Supervise, and discipline all store employees (and assistant manager) according to company policy.
• Monitor daily retail gasoline competitors and sending the prices to the corporate office in a timely manner as established by management.
• Complete daily paperwork and computer entry in a timely manner as established by management.
• Monitor cash over/short, inventory shrinkage, and drive offs daily.
• Have the physical ability to perform all duties of a store cashier regularly.
• Understand all information in the daily reporting of store operations.

A Project Manager in the construction industry is responsible for overseeing and coordinating all aspects of construction projects, ensuring they are completed on time, within budget, and to the required standards.

1. Develop comprehensive project plans, including timelines, milestones, and deliverables.
2. Use project management tools (e.g., Primavera, MS Project) to create schedules and track progress.
3. Define project scope and establish objectives aligned with client requirements.
4. Prepare and manage project budgets, ensuring cost efficiency.
5. Monitor expenditures and address any cost overruns promptly.
6. Negotiate contracts with vendors, suppliers, and subcontractors.
7. Lead and manage project teams, including engineers, architects, contractors, and other stakeholders.
8. Assign roles, responsibilities, and tasks to team members.
9. Foster collaboration and resolve conflicts among team members.
10. Serve as the primary point of contact between clients, contractors, and internal teams.
11. Provide regular project updates, progress reports, and presentations.
12. Address client concerns and adjust project plans as necessary.
13. Ensure all construction activities meet industry standards, building codes, and client specifications.
14. Conduct site inspections to verify work quality and adherence to plans.
15. Implement and enforce quality control measures.
16. Identify potential risks (safety, financial, legal) and develop mitigation plans.
17. Monitor and manage changes to project scope, schedule, and costs.
18. Ensure compliance with safety regulations and protocols on-site.
19. Review and manage contracts, ensuring all terms and conditions are met.
20. Oversee daily on-site operations and resolve any issues.

Qualifications

• A degree in Civil Engineering, Construction Management, or a related field.
• At least 5 Years of working experience in the related field.
• Experience in HDB/MOH project.
• Strong communication and negotiation skills.
• Expertise in project management tools and methodologies.
• In-depth knowledge of construction processes, materials, and regulations.
• Problem-solving and decision-making abilities.
• Leadership and team management.

Job Description:

• Report to the head of finance department.
• Full sets of accounting duties.
• Review monthly accounts.
• Liaise with auditors on statutory audit matters; tax agents/tax authorities on tax submission and tax queries.
• Ensure accurate preparation of the monthly closing and financial reports.
• Responsible for the management reporting, budgeting, and forecasting process.
• Review and enhance the financial management and reporting process.

Job Requirement:

• Hold a bachelor degree in accountancy/ finance or equivalent.
• Minimum 10 years of relevant working experience.
• Good communication and interpersonal skills.
• Bilingual language will be an advantage as we need to oftenly and effectively communicate with overseas stakeholders.
• Have experiences in working in large scale projects.
• 6 days work.

JOB DESCRIPTION

• To develop and maintain, as appropriate, departmental rules for guiding performance of staff.
• Share responsibility with DOE/CE for the supervision of outside contractors working in the hotel.
• Supervise the established guidelines and systems to ensure the most efficient operation at the most economical cost.
• Conduct daily rounds of the Hotel back of the house and public areas, checking every outlet for deficiencies and raising maintenance requests accordingly.
• Instruct and assist when necessary the Plant Supervisor in the chemical testing of all water systems and advise on the proper remedial action.
• Through other departments, attitude and appearance, promote a high level of interaction with the other departments and a high degrees of guest satisfaction.
• Supervise the out sources contractor carry out all mechanical and electrical equipment, fire protection, kitchen equipment, etc. maintenance program to meet hotel and club operation need.
• To ensure that all employees are fully familiar with and have a complete understanding of the hotel’s policies relating to fire, safety, hygiene and health and that these policies are strictly adhered to.

JOB REQUIREMENT

• Bachelor degree or diploma in Engineering.
• Minimum 5 years of experience in a 5 star hotel.
• Sound knowledge in Building Services Engineering and Management.
• Good Command in English.

BENEFITS

• Company Transport / Uniform / Duty Meals / Medical & Dental Coverage provided
• Employee Discount Rate for F&B Dine-In and Hotel Room Stay Globally
• Learning & Development Opportunities and Staff Recognition Awards

Marketing Manager Responsibilities

• Evaluating and optimizing marketing and pricing strategies.

• Analyzing market trends and preparing forecasts.

• Generating new business leads.

• Build strategic relationships and partner with key industry players, agencies and vendors

• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

• Measure and report on the performance of marketing campaigns, gain insight and assess against goals

Marketing Manager Roles & Responsibilities:

Oversee all marketing campaigns for their company or department
Implement strategy
Promote a business, product, or service
Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones
Represent the marketing team to cross-functional groups including product management, sales, or customer support
Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns

Day-to-Day Duties:

Manage and coordinate marketing and creative staff
Lead market research efforts to uncover the viability of current and existing products/services
Collaborate with media organizations and advertising agencies
Brainstorm ideas for new campaigns
Coordinate with the sales team and other departments to produce effective strategies
Monitor current campaigns, ensuring their staff meets deadlines and complete necessary tasks
Analyze data to evaluate the success of their marketing efforts and come up with new ideas to improve brand marketing and exposure