Your new company

Be a part of a world’s leading tech company, engaging with exciting new technologies.

Your new role

-Conceptualize and deliver integrated marketing campaigns and programs to drive engagement around company’s platforms and tools.

-Help developers understand how they can use company’s developer tools to build successful businesses

-Collaborate with cross-functional teams to provide tailored marketing support and co-marketing plans to key partners

-Collaborate with other developer facing & PR teams within various developer outreach initiatives

- Plan and manage all company’s owned/ sponsored developer events across India.

What you'll need to succeed

- Outstanding written and oral communication skills

- BA/ BS degree in Marketing/ Comms

- 5-6 years experience in corporate B2B marketing management

- Ability to create briefs for marketing agencies (Creative, Events & Activations, Video production)

- Strong analytical skills

- Understanding of mobile app or game development process

- Demonstrated success in working with B2B marketing channels such as Direct Marketing and Event-Marketing

What you'll get in return
This is an exciting opportunity to join a global tech firm. You will be part of a dynamic team and you will be remunerated at market competitive rates.

What you need to do now

If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call Denise at Hays on +65 9611 0531 or email [email protected] for a confidential discussion.

Referrals are welcome.

EA Reg Number: R21103035

EA License Number: 07C3924 | Company Registration No: 200609504D

Position Overview

ServiceNow is seeking a highly organized, goal-oriented, and self-directed Partner Marketing Professional to join our dynamic marketing team. This individual will be an active contributor to our larger marketing initiatives, working closely with key partner leaders, Alliances, Channel Management, global and regional campaign teams, and various ServiceNow business units. The ideal candidate will possess proven experience in managing relationships with strategic partners and developing joint marketing plans, including market awareness and demand generation programs that align with revenue targets. Adaptability, integrated program development, and the ability to thrive in a fast-paced, high-tech environment will be critical to success.

Essential Duties and Responsibilities

• Strategic Partner Collaboration: Work closely with ServiceNow Account Directors and partners to gain a deep understanding of their business objectives and challenges. Translate these insights into a comprehensive partner marketing plan aligned with broader business goals.
• Joint Marketing Program Development: Create, manage, and execute joint marketing programs with partners that drive measurable growth in pipeline and revenue. Develop campaigns that align with both ServiceNow’s and the partner’s objectives.
• Global & Regional Campaign Execution: Localize and adapt global partner marketing campaigns for regional markets. Ensure consistent and impactful execution across regions, optimizing for local nuances and market needs.
• Cross-Functional Alignment: Facilitate collaboration between global and regional marketing teams, field marketing, and other stakeholders to ensure seamless program execution. Align partner marketing efforts with broader sales and business objectives for successful regional activation.
• Performance Tracking & Optimization: Measure key performance indicators (KPIs) and metrics to track the success of marketing initiatives. Regularly analyze program performance and provide actionable recommendations for continuous improvement.
• Agency & Resource Management: Manage local marketing agency relationships and resources to scale partner marketing programs. Ensure high-quality execution and timely delivery across the partner ecosystem.
• Innovation & Best Practices: Continuously explore new marketing trends, innovations, and best practices to enhance program effectiveness. Elevate partner engagement and campaign results through creative approaches.

Required Qualifications

• Experience: Minimum of 10 years of marketing experience, with a focus on Partner/Channel Marketing. Experience in regional marketing roles, particularly in global, matrix-based, and collaborative organizational settings, is preferred.
• Marketing Knowledge: Strong understanding of digital marketing, content creation, messaging, and execution. Proficiency in inbound and outbound digital strategies, including web, search, social, nurture, and relationship-based marketing.
• Communication Skills: Excellent verbal and written communication skills, with a proven track record of influencing and collaborating across teams and geographies. Ability to engage with senior executives and communicate at all organizational levels.
• Strategic Thinking: Ability to quickly understand complex concepts, translate technical capabilities into customer benefits, and develop strategic marketing plans that drive business results.
• Project Management Expertise: Exceptional project planning and execution skills, with a strong sense of ownership. Ability to multitask, prioritize, anticipate obstacles, and provide solutions in a fast-paced environment. Demonstrated drive for excellence in execution and achieving challenging goals.
• Storytelling & Writing: Strong storytelling and writing abilities to create compelling marketing content that resonates with diverse audiences.
• Global Perspective & Travel: Willingness to travel internationally for partner meetings, industry events, and customer engagement as needed.

Ideal Candidate Profile

The ideal candidate will be a strategic, results-oriented marketing professional with a proven track record of success in partner marketing within a high-tech environment. They will be comfortable managing relationships with diverse stakeholders, driving joint marketing initiatives, and navigating complex, global organizational structures. A passion for innovation, an analytical mindset, and the ability to adapt to changing market dynamics will be key drivers of success in this role.

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Senior Growth Marketing Specialist (CRM & Mobile)

Maker Lab is looking for a dynamic individual to join an exciting project we’ve embarked on with our technology client. Our client's brand is complex, innovative and paving the way for creative avenues to revolutionalise the payment industry in unconventional ways. 

As a Senior Growth Marketing Specialist,  you will develop user insights, understand ideal consumer journeys,  and build scalable communication avenues through the use of CRM and Mobile technology, and further enhance our growth strategy. This role focuses on providing you with a breadth of exposure across all marketing functions while developing expertise in growth marketing. 

Role: 

• Manage a scalable marketing communications platform through strategic and data-led CRM programmes and product feature roll-outs.
• Plan and develop a content calendar (push notifications, email, in-app) on a monthly basis, including managing a process to intake content suggestions from internal stakeholders (e.g., feature teams, marketing teams).
• Be the project manager and collaborate with internal teams on content creation, including message positioning and strings, asset creation, target group development and engineering requirements. 
• Own the end-to-end process from inception to deployment for push notifications emails and in-app communications. 
• Deployment management includes setting up messages in scripts to be uploaded, creating target lists, QA testing all communications through pre-production channels, and scheduling final communication pushes. 
• Report back on performance, including click-through rates, down-funnel metrics impact. Work with the analytics team on reporting KPIs. 
• Effectively maintain expectations with stakeholders and meet key deadlines.

You:

• BA/BS degree, or in lieu of degree, relevant work experience.
• 6+ years of email, push notification and in-app marketing, CRM, or marketing campaign management experience.
• Experience working in high-growth, technology-led matrix organisations, ideally with some fintech exposure.
• Experience with mobile app and growth marketing/hacking desired.
• Experience with CRM marketing technology preferred.
• Previous experience in using SQL for growth and marketing analytics.
• Able to clearly coordinate and provide information to the cross-functional teams.
• Data-driven, being able to convert data into high value business decisions and campaign optimisations.
• A critical thinker who uses logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
• Able to independently start projects and is agile and able to learn and quickly adapt to changes. 
• Proven ability to balance multiple priorities and strong attention to detail.
• Exceptional analytical, project and stakeholder management skills.
• Copywriting skills are desired. 
• Exceptional verbal and written English communications and presentations skills and, ideally, fluent in another Asian language to support with the projects spanning across JAPAC.

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email.  If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.

At SEON, we are dedicated to delivering innovative solutions to our customers, and marketing plays a crucial role in shaping our strategy and driving growth. As a Regional Marketing Director, you will be at the forefront of our mission to revolutionize the fraud and financial crime prevention industry.

SEON is rapidly expanding its presence within the APAC region and we are seeking a data-driven, customer obsessed and problem-solving master of marketing who creates strategies to increase pipeline for the APAC region. If you enjoy walking side by side with sales, using creativity combined with data, and have sales empathy, we want you to join us as our newly created role of Regional Marketing Director for APAC. 

This role is based in Singapore.

What you’ll do: 

• Developing a regional view of the global marketing plan
• Representing regional needs, nuances, and requirements as inputs for campaign planning and execution
• Generating and executing creative marketing programs to drive generation and nurture of leads, early pipeline and ABX initiatives
• Aligning with sales leaders, AEs, BDRs, account management teams to communicate plans, actions, follow up and insights that need action weekly, monthly and at quarterly business reviews
• Collaborate with global field marketing to align resourcing, planning, capacity, and maximizing the return on event investment for the region
• Collaborate cross functionally within marketing, sales and other functions needed to ensure the region meets its pipeline and revenue goals. 
• Travel approximately 20- 25% 

What you’ll bring: 

• 7+ years of demand generation across multiple channels 
• 2+ years of account based experience (ABX)/ Account based marketing (ABM) experience
• Ability to lead collaboration across marketing, sales, SME’s within the business in the mission to support APAC sales goals
• Communication skills, and the ability to manage the global marketing campaigns, in-region events, and experience collaborating to deliver sales plays
• Data-informed decision making skills using native Hubspot reporting along with future insights dashboards
• Integrated marketing capability 
• Hubspot experience a plus
• Some sales experience a plus

What we offer:

• Competitive salary package
• Hybrid work model 
• 100% Employer paid benefits for employee + dependents
• An opportunity to immediately impact a smart, growing, multi-cultural team
• Generous Annual leave
• Paid Maternity and Enhanced paternal leave
• Access to continuous development tools & a strong coaching culture

Your Career

This role is critical in shaping and executing the go-to-market strategy by integrating multiple technology solutions into compelling offerings tailored to customer needs. You’ll work cross-functionally to develop, package, and promote comprehensive Precision AI capability across the Palo Alto Networks portfolio and our Platformization approach to holistic cybersecurity. You’ll do this to align with our product strategy and market opportunities, ensuring we drive adoption and maximize impact for our customers.

Your Impact:

• Solution Integration & Packaging: Lead the end-to-end process of combining and packaging various technology solutions into cohesive, market-ready offerings that address specific customer challenges and use cases - geo focused and industry focused.

• Go-to-Market Strategy Development: Develop and execute the go-to-market strategy for new solutions, collaborating with product, sales, and other marketing teams to ensure alignment and effective positioning in the market.

• Customer and Market Insight: Conduct market research and customer interviews to deeply understand target audiences, industry trends, competitive landscape, and customer pain points, ensuring solutions are relevant and differentiated.

• Messaging and Positioning: Craft compelling messaging that highlights the joint value proposition of our integrated solutions and resonates with key decision-makers across customer organizations.

• Sales Enablement: Develop and work with the sales enablement team to deliver training, sales collateral, and other enablement materials to equip sales teams with the knowledge and tools to effectively sell our packaged solutions.

• Campaign Management: Work with demand generation, digital marketing, and field marketing teams to create and execute campaigns that drive awareness, engagement, and demand for our solutions.

• Cross-functional Collaboration: Partner closely with product management, engineering, customer success, and sales to align solution packaging with customer needs, product roadmaps, and overall business objectives.

• Metrics and Optimization: Track performance of go-to-market activities, gather insights, and optimize strategies based on data-driven learnings.

“Change begins at the end of your comfort zone”

Are you looking for an environment where you can exceed your potential?

Are you someone who look for constant change and solutions?

If you are someone who is highly motivated with excellent problem solving skills and the ability to prioritise workloads in a rapidly changing industry, WE WANT YOU!

YOUR ROLE

• You are expected to engage customers through face to face sales
• Good interpersonal skills
• Overseeing and execute sales and marketing activities

PERKS

• Unlimited income growth
• Empowerment and supportive team culture
• Coaching will be given along with mentors and support system
• Overseas exposure for learning & development (Eg. Malaysia, Taiwan, Hong Kong, Australia)

If you have what it takes! Kindly click apply to find out more, shortlisted candidates will be contacted!

If you’re constantly seeking for expansion and love working with fun and dynamic team to drive and grow within the company, we would love to hear from you!

*NO EXPERIENCE REQUIRED*

If you are!

⭐️ TEAM PLAYER & OUTGOING

⭐️ Comfortable with face to face sale

⭐️ Enjoy working in fun & fast paced environment

We provide

If you’re constantly seeking for expansion and love working with fun and dynamic team to drive and grow within the company, we would love to hear from you!

*NO EXPERIENCE REQUIRED*

If you are!

⭐️ TEAM PLAYER & OUTGOING

⭐️ Comfortable with face to face sale

⭐️ Enjoy working in fun & fast paced environment

We provide