Influencer Marketing Lead
2 weeks ago
As the Influencer Marketing Lead, you contribute towards driving engagement with our brand target audience, the Fashion Aspirer; ultimately leading to..
As the Influencer Marketing Lead, you contribute towards driving engagement with our brand target audience, the Fashion Aspirer; ultimately leading to a str5onger brand and increased sales within the East Asia region. Working towards aligned and cross-functional goals, driving omni sales performance and customer centricity in all parts of your work, you are responsible for planning and implementing all influencer marketing activations to drive the engagement layer, ensuring seamless adaptations of global strategies to cater for local market preferences. You work closely with the full Sales Market team, ensuring seamless adaptation of global strategies to cater for local market preferences to oversee end-to-end planning and fulfilment of the engagement layer, working closely with stakeholders to identify and plan always-on and key campaign activations. You drive engagement in relevant social channels with the Fashion Aspirer and integrate H&M into key cultural moments.
You have a passion and in-depth knowledge of the creator landscape, particularly in short-form platforms such as TikTok and Instagram Reels. You understand influencer ecosystems and follow digital/social media marketing trends. Most importantly, you know how to leverage cultural insights and develop campaigns that will embed the H&M brand into the conversation. Being an exceptional leader, you have strong stakeholder management – collaborating with external agencies, internal functions, and local sales market teams according to H&M values, standards and policies in collaboration with the global H&M Strategy & Planning teams.
Key Responsibilities
- You are responsible for leading regional influencer campaigns, ensuring continuous engagement with fashion aspirers and identifying key moments to maximize attention and drive impact while aligning global strategies with regional commercial plans.
- You oversee influencer marketing budget, optimizing allocations to hit KPIs, collaborating with agencies and local teams for effective budget tracking and campaign execution.
- You stay on top of cultural trends and integrate insights into campaigns, ensuring content resonates with local audiences and aligns with H&M’s brand identity.
- You are responsible for collaborating with agencies and top influencers in alignment with campaign goals, to ensure timely, high-quality deliverables that meet the short- and long-term goals.
- You track, report and optimize campaign performance based on metrics, providing actionable insights for continuous improvement and stronger business results.
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