We are the makers of possible
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
Why Join Us?
A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.
Become a maker of possible with us!
Job Description
Product Management & Marketing Activities:
- Develop and iterate marketing plans for assigned portfolio(s) which include new product launches, product lifecycle management, go-to-market strategies, tactics, demand forecast, and pricing strategy per Corporate’s guidance
- Create and drive market shaping and market development initiatives to accelerate conversions and project wins
- Collaborate with countries and GA regional team to develop and execute region and country strategies
- Ensure smooth execution of marketing plans through close collaboration with key internal stakeholders, key customers and distributors
- Organise and co-ordinate all aspects of product promotional campaigns and / or participation in 3rd party conferences (SEA led or work closely with country teams on execution)
- Measure effectiveness of marketing plan and campaigns, and pivot accordingly
Market Knowledge:
- Possesses thorough understanding of SEA region healthcare policies, and industry and market macrotrends which would impact market access and marketing strategy
- Acquire / demonstrate excellent knowledge and understanding of competitive landscape, patient journey, stakeholder mapping, buying process required to inform marketing strategy and thereby achieve sustainable profitability
- Conduct or acquire market research for relevant data and information required to validate marketing initiatives
Reporting & Forecasting:
- Participate in monthly SEA MORs, monthly Country Project Update Meetings, budgeting and forecasting process
- Champion SFDC usage and track opportunities
- Manage and optimize resource allocation i.e., assigned expense budget for marketing activities for focus countries and products
Our Requirements
- Bachelor’s Degree in Pharmacy, Marketing or industry-related discipline (MBA is an advantage)
- Over 5 - 7 years of working experience in marketing with minimum 3 years’ marketing experience in pharmaceutical or healthcare industry, demonstrating strategic thinking and successful implementation of marketing strategies
- Prior experience in sales/commercial roles is desired
- Experience working with distributors and / or digital marketing would be an advantage
- Possesses strong business acumen and excellent presentation skills (both oral and written)
- Possesses strong drive to succeed, reflected by proven track record
- Growth mindset
- Able to undertake at least 25% travel
Click on apply if this sounds like you!
Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.
To learn more about BD visit: https://bd.com/careers
