Marketing Manager Responsibilities:

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Increasing brand awareness and market share.
• Coordinating marketing strategies with the sales, financial, public relations, and production departments.
• Developing and managing the marketing department's budget.
• Overseeing branding, advertising, and promotional campaigns.
• Managing the marketing department's staff.
• Preparing and presenting quarterly and annual reports to senior management.
• Promoting our brand at trade shows and major industry-related events.
• Keeping informed of marketing strategies and trends.

Marketing Manager Requirements:

• Bachelor's degree in marketing, finance, business administration, or similar.
• A master's degree in a relevant field will be advantageous.
• At least two years' experience as a marketing manager.
• Proficiency in electronic marketing automation software such as HubSpot Marketing and Bitrix24.
• Extensive knowledge of marketing strategies, channels, and branding.
• Superb leadership, communication, and collaboration abilities.
• Exceptional analytical and problem-solving skills.
• Strong time management and organizational abilities.

We Are

YouTrip is at the forefront of Asia's financial revolution, defining the future of digital finance with its leading multi-currency payment platform. Launched in 2018, YouTrip has swiftly ascended as a powerhouse, orchestrating billions in transactions annually and securing the trust of millions. With innovative solutions like YouTrip for consumers and YouBiz for businesses, we offer unmatched financial ease and cost-effectiveness. Fresh off a successful US$50 million Series B funding round led by Lightspeed Venture, we're setting new benchmarks in the digital financial services sector.

At the heart of our mission is a commitment to eliminate financial borders across Asia, propelling us into the next wave of digital finance.

You will:

• Formulate and execute a social strategy across Instagram, TikTok, and other platforms that is aligned with YouTrip’s unique brand voice and objectives.
• Be the face of YouTrip on social media, creating relatable and authentic on-camera content that strengthens the brand's connection with its audience.
• Produce engaging and creative content, with an emphasis on creating viral videos that boost brand awareness
• Align social media initiatives with broader marketing goals, ensuring a cohesive and impactful brand presence across all channels.
• Be responsible for driving organic performance such as platform growth and engagement across key social media channels
• Identify and capitalize on trending topics, memes, and cultural moments to keep our content hyper-relevant and relatable
• Provide reporting and analysis of platform performance and optimise content through data-driven insights
• Work closely with the marketing team to curate social-driven campaigns to acquire and engage with users

You are:

• A social native – You have a strong awareness of emerging trends and behaviors on social media and are able to interpret digital culture to drive business objectives. You should possess a minimum of 1-2 years of relevant industry experience.
• A creative storyteller – You have a knack for crafting compelling narratives that resonate with diverse audiences, turning complex ideas into engaging and digestible content.
• A content creation expert – You have deep experience in content creation for social media using editing tools such as Photoshop or Video-Editing tools. You are comfortable being in front of the camera and creating content representing the YouTrip brand.
• A fearless self-starter – You dare to push the creative boundaries, implement new ideas and test new formats to drive brand presence on social media.
• Data-driven – You have a detailed understanding of social analytics and ability to synthesise data into actionable insights.

About Us:
We are a leading chemistry tuition centre committed to providing top-notch education to students. Our team is passionate about making chemistry fun and accessible while helping students achieve outstanding academic results.

We’re seeking a Senior Marketing Executive to lead our digital and content marketing efforts. If you have a knack for creativity, strategy, and a results-driven approach, this role is perfect for you!

Work Schedule:

• Days: Mondays to Fridays
• Time: 10:00 AM to 7:00 PM

Key Responsibilities:

Social Media Management

• Develop, implement, and manage content strategies for platforms such as TikTok, Instagram, and Telegram.
• Create engaging posts, reels, stories, and videos tailored to our audience.
• Monitor and analyze social media metrics to optimize performance.

Content Creation and Strategy:

• Write, edit, and proofread compelling content for social media, blogs, and marketing campaigns.
• Ensure all content aligns with the brand voice and resonates with the target audience.

Vendor Collaboration:

• Liaise with relevant vendors, including designers, photographers, and video production teams, to produce high-quality content.
• Oversee the execution of marketing materials to meet project deadlines and quality standards.

Google Marketing:

• Plan, execute, and manage Google Ads campaigns to drive traffic, increase conversions, and boost enrolment.
• Analyze ad performance and provide actionable insights for optimization.

Community Engagement:

• Actively interact with followers and respond to inquiries on all digital platforms to build and nurture an engaged community.
• Manage online reputation by monitoring comments and reviews.

Campaign Planning and Execution:

• Plan and execute seasonal campaigns to promote programs, crash courses, and special events.
• Align campaigns with sales goals and overall marketing objectives.

Analytics and Reporting:

• Track, measure, and report on campaign performance and ROI.
• Use insights to refine strategies and achieve measurable growth.

Trend Monitoring:

• Stay updated on digital marketing trends, platform updates, and competitor activities to maintain a competitive edge.

Qualifications and Requirements:

• Diploma or degree in marketing, communications, or a related field.
• At least 3 years of experience in digital marketing, content creation, or social media management.
• Proven track record of managing successful social media campaigns and paid ad strategies.
• Proficiency in social media platforms (TikTok, Instagram, Telegram), Google Ads, and basic analytics tools.
• Strong creative skills with an eye for aesthetics and brand consistency.
• Excellent communication, organizational, and project management skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Knowledge of the education sector or familiarity with tuition centres is a plus.

What We Offer:

• Opportunities for professional growth and development.
• A collaborative and innovative work environment.

How to Apply:
If you’re a creative, strategic thinker with a passion for digital marketing and education, we’d love to hear from you! Please send your resume and a portfolio of your work (if applicable).

We look forward to connecting with you!

Job Responsibilities:

• Analyzing marketing strategies to identify new opportunities.
• Developing consumer-based marketing and branding strategies.
• Liaising with management, marketing, sales, and production teams.
• Developing and launching new product lines and identifying new customers.
• Establishing targeted customer and industry partnership networks.
• Monitoring key marketing metrics and developing market segmentation models.
• Integrating user-experience feedback in product updates and innovation.
• Performing competitor analysis toward an increased market share.
• Developing consumer-oriented marketing products and branding strategies.
• Incorporating emerging solutions and technological advancements in new products.
• Make regular contact/communication with divisional marketing personnel and sales/country management to ensure alignment of plans
• Work cross-functionally to ensure timely execution of marketing plans/activities

Job Requirements:

• At least 8 years and above of relevant working experience and in a managerial role.
• Prefer to have Web 2 and Web 3 working experience.
• Equipped with leadership skill, strong in business management.
• Good in communication, logical thinking and ability to solve problem.
• Result-driven and positive mindset to drive changes for the business operations.

• Develop and implement comprehensive marketing strategies aligned with business goals.
• Analyze market trends and competitor activities to identify opportunities.
• Ensure consistent brand messaging across all channels.
• Oversee brand positioning and development of brand guidelines.
• Manage and mentor the marketing team, fostering a collaborative environment.
• Coordinate cross-functional teams to ensure cohesive marketing efforts.
• Monitor campaign performance and adjust strategies as needed.
• Develop and manage the marketing budget, ensuring effective allocation of resources.
• Track ROI for various marketing initiatives and adjust as necessary.
• Conduct research to understand customer needs and preferences.
• Utilize data analytics to inform marketing decisions and strategies.
• Build relationships with external partners, vendors, and stakeholders.
• Represent the company at industry events and conferences.
• Provide regular reports on marketing performance to senior management.
• Use analytics tools to measure and report on the effectiveness of marketing strategies.

About prettyFIT

prettyFIT is a leading women’s footwear brand in Singapore, renowned for its commitment to quality, style, and customer satisfaction. As we continue to grow both locally and internationally, we are looking for a Marketing Manager who can help elevate our brand presence and drive our marketing efforts forward.

Job Description

We are seeking an innovative and strategic Marketing Manager to lead our brand management, public relations, social media, marketing campaigns, and event management initiatives. This role requires a blend of creativity, strategic planning, and execution to enhance brand visibility, engage with our target audience, and drive sales growth. The ideal candidate will be passionate about fashion, have a keen understanding of the footwear or fashion industry, and possess a proven track record in delivering effective marketing strategies.

Key Responsibilities:

· Brand Management: Develop, implement and execute strategies to strengthen brand identity and market positioning, ensuring consistency across all marketing channels and touchpoints.

· Public Relations: Develop and manage all PR activities to enhance the brand's public image, including media relations, press releases, and collaborations with influencers and industry partners.

· Social Media Presence:Lead the development and execution of social media strategies to increase engagement, followers, and brand awareness on platforms such as Instagram, Facebook, Twitter, and LinkedIn.

· Marketing Campaigns: Design and execute innovative marketing campaigns that effectively communicate our brand messages and drive sales, both online and offline.

· Event Management: Plan and oversee local events, including brand collaborations, promotional events, to enhance brand visibility and customer engagement.

· Market Research, Analysis and Reporting:Conduct market research to identify trends, consumer preferences, performance of marketing campaigns and strategies and use insights to formulate marketing strategies.

· Team Leadership: Lead, mentor, and inspire the marketing team, fostering a creative, collaborative, and results-driven work environment.

Qualifications:

· Diploma or Degree in Marketing, Business, or related field.

· At least 5 years of experience in a marketing role, with a strong focus on brand management, PR, and social media. Experience in the fashion or retail industry is highly preferred.

· Proven track record of designing and executing successful marketing campaigns and events.

· Strong understanding of digital marketing trends, analytics tools, and social media platforms.

· Excellent communication, interpersonal, and leadership skills, with the ability to engage and work collaboratively with team members, external partners, and stakeholders.

· Creative thinker with a strategic mindset, able to generate new ideas and translate them into effective marketing strategies.

· Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously in a fast-paced environment.

Join Us

At prettyFIT, we believe in nurturing talent and fostering a culture of innovation, diversity, and inclusion. If you are a driven marketing professional with a passion for fashion and a desire to make a significant impact in a growing brand, we would love to hear from you.

To apply, please submit your resume and cover letter to [email protected] detailing your relevant experience and why you are the perfect fit for the role.

Top of Form

As a Marketing Executive, your primary focus will be to enhance our brand presence within the industry. Success in this role will be demonstrated through identifying new market opportunities, optimizing marketing campaigns, and collaborating with cross-functional teams to ensure cohesive and impactful brand messaging.

Roles and Responsibilities

• Be part of the creative team in ideation, planning and executing marketing campaigns.
• Provides copy writing to all marketing materials, online and offline.
• Develop and schedule content across all channels that aligns to brand guidelines and content strategy.
• Strategize, monitor and manage all digital assets to grow brand awareness and improve customer experience.
• Maintain and grow brand partnerships/influencer collaborations.
• Analyzing weekly marketing performance and social media metrics with tracking systems to determine efficacy and areas for improvement.
• Responsible for through-the-line activities such as print advertisements, social and digital media platforms (LinkedIN, Facebook, Twitter, etc,), web updates and monthly / contracted email marketing
• Any other adhoc duties and responsibilities as and when assigned

Job Requirements:

• Candidate must possess at least Diploma/Advanced/Higher/Graduate Diploma in Marketing, Advertising/Media or equivalent.
• At least 1 Year(s) of working experience in the related field
• Excellent copy writing and communication skills
• Knowledge and experience in social media management is essential.
• Enjoys brainstorming and developing ideas through to completion.
• Stays up to date with the latest digital and social trend
• Highly strategic thinking skills (Proficiency in Google Analytics will be a plus)
• Well organised and open to new ideas
• Ability to work independently in a fast-paced setting under tight deadlines with strong project and time-management skills and minimum supervision
• Ability to create simple graphics (aesthetic FB/IG stories) and an eye for design will be an advantage

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COMPANY DESCRIPTION

The National Volunteer & Philanthropy Centre (NVPC) is the steward of the City of Good vision for Singapore, where individuals, organisations, and leaders come together to give their best for others. Through our brands, programmes, and initiatives, we facilitate partnerships with non-profits, organisations, public sector bodies, and individuals to enliven the giving ecosystem within Singapore. We invite you to join us in building a #CityofGood together.

RESPONSIBILITIES

1. Creative Designs
   1. Support programme teams with creative design for digital and print collaterals using tools like Adobe Photoshop, Illustrator, and Canva.
2. Social Media Management
   1. Design visuals for social media platforms.
   2. Assist with curation, planning, and execution of the social media calendar.
   3. Contribute to end-to-end tracking and reporting of social media performance.
   4. Write engaging short-form content, with a bonus for long-form article skills.
3. Web Content Development
   1. Update website copywriting.
   2. Create new content for our online resource hub.
4. Event Support
   1. Assist in the planning and execution of our key event that recognizes companies driving positive impact.
   2. Support with event photography and note-taking.

1. Video Support
   1. Collaborate on the conceptualization and creation of explainer videos for campaigns and programmes.
   2. Gain exposure by supporting our videos with production agencies.

• Candidate must be proficient in creative design. Skilled in Adobe Photoshop, Illustrator, and Canva.
• Strong content writing skills in English, with motivation for continuous improvement.
• Good grasp of a second language (Mandarin Chinese, Malay, or Tamil) is ideal but not mandatory.
• Genuine interest in the mission of giving back to the community and driving social good.
• Attention to detail.
• Interest in visual storytelling.

As a marketing executive for our CCTV products, you will be responsible for planning, executing and overseeing the marketing initiatives and promotional efforts for our CCTV products line. You shall have a passion for security technology and a deep understanding of digital marketing, with a focus on driving brand awareness, customer engagement and contributing to the overall growth and success of the sales of our CCTV products.

Job Responsibilities:

• Plan, develop and execute marketing campaigns for CCTV products across multiple channels (digital, print, events, etc.)
• Focus on increasing brand awareness, product adoption and generating leads for CCTV solutions
• Develop engaging content to showcase product features, industry insights and promotions related to CCTV technology
• Work closely with the sales and product teams to ensure alignment of marketing efforts with sales targets and product launches
• Assist in developing compelling sales presentations, promotional materials and product collateral for CCTV offerings
• Coordinate and support IT / trade shows, product demonstrations, events, webinars and other promotional events in the CCTV sector
• Engage with industry professionals and key stakeholders during events to increase brand visibility
• Coordinate with external vendors, partners, and agencies to produce marketing materials, including brochures, advertisements, videos, and other collateral tailored to the CCTV market
• Conduct market research and analysis to identify industry trends, customer insights and preferences and competitor activities in the CCTV industry
• Monitor, evaluate and report the marketing campaigns performance, adjusting strategies to optimize results
• Maintaining and updating product information, promotional content, and marketing collateral

Job Requirements:

• Min. 2 years of experience in similar sales role, preferably in the CCTV or security system industry
• Strong oral and written communication skills in English, with the ability to communicate Mandarin effectively as the incumbent requires to liaise with Chinese-speaking stakeholders/counterparts for work or project related matters
• Ability to prioritize and manage multiple tasks and work efficiently under tight deadlines, ensuring marketing activities for CCTV products are executed on time and within budget
• Self-motivated with a results-driven attitude and able to work independently as well as part of a team
• Possess background in the security industry, particularly in CCTV, is highly preferred
• Understanding of CCTV technology and the security/surveillance market is an advantage

-Develop comprehensive marketing strategies aligned with the company's overall objectives and target market. This involves conducting market research, analyzing consumer behavior, and identifying opportunities for growth.

-Monitor industry trends, competitor activities, and market conditions to identify opportunities and threats. Use market insights to inform marketing strategies and tactics.

-Collaborate with product development teams to understand customer needs and preferences. Provide input into product development and innovation initiatives to ensure products meet market demand.

-Develop and oversee the creation of marketing collateral, including advertising materials, brochures, websites, and presentations. Ensure that all communications align with the brand's voice and messaging.

-Develop marketing budgets and allocate resources effectively to maximize ROI. Monitor expenses and track marketing spend against budgetary targets.

-Lead and mentor a team of marketing professionals, providing guidance, support, and professional development opportunities. Foster a collaborative and innovative work environment.

Job Description

Marketing Strategy Development

• Lead the development of country and regional marketing plans to deliver on priorities, leveraging market opportunities and support achievement of business objectives at a regional and country level.
• Deliver on strategy with strong execution of marketing strategy to enhance the performance and adoption of SciMed brands.
• New product launches: setting up launch plans, ensure launch readiness and excellence at regional and country level.
• Lead or collaborate with other functional teams on business topics such as portfolio strategy, assessment of new business opportunities, evaluation of new products, marketing capability enrichment, participation in project teams, etc.

Digital, Media and SEO/SEM

• Build and Implement a cohesive and comprehensive digital and social media communication strategy, including website development, updates and new content creation, online promotions and messaging.
• Creates digital plans and budgets; manages to the objectives, strategies and tactics prioritized within plan and ensure analytical rigor is continuously applied to optimize the plans' implementation. Has good knowledge of utilization of social media channels and an ability to negotiate best costs / quality with digital and media agencies
• Creation of engaging digital content based on brand positioning and leveraging high reach across social media channels
• Drive regional digital marketing efforts, drive traffic to websites through website improvement, SEO, SEM, social media channels, web analytics, social media monitoring, and integrated offline activities. User Experience and Engagement
• Identify and implement user experience improvements. Provide insights into customer behaviour and suggest improvements. Contribute ideas for new customer engagement methods

Content Development and Management

• Collaborate with Singapore/Local product/account managers and Export managers to develop and align marketing and communication campaigns with regional and local strategies.
• Plan and execute marketing communications by creating digital content, emailers, newsletters, etc., in collaboration with global and local teams, ensuring compliance with corporate branding and messaging guidelines.
• Manage content across multiple sites to ensure functionality and accuracy.
• Optimize website performance, keep information updated, and enhance user experience.

Campaign Coordination and Execution

• Plan and manage the Marketing Calendar.
• Develop comprehensive plans to increase awareness of SciMed’s products. Develop and execute marketing tactics to enhance the acquisition of new customers.
• Coordinate with internal teams to ensure successful marketing campaigns.
• Event Support: Plan and execute events and trade shows, leading the design and production of deliverables. Assist with logistics and content creation for internal and external events.
• Manage incoming leads in the CRM and channel them to the respective account managers.

Reporting and Analytics

• Monitor and Report competitor activities, brainstorm potential improvements or changes in marketing strategy, products, or services.
• Evaluate ROI of marketing plans: Track and analyse results based on defined metrics. Use analytics tools to evaluate key initiatives to provide actionable insights and improvements. Undertake post-campaign analysis, optimization, and reporting for stakeholders.
• Manage Marketing budget: prioritization, track and analyse expenses.

Requirements

• Minimum Bachelor Degree in Life Sciences or any related field
• Minimum of 12 years marketing and business experience, preferable in healthcare or life sciences
• Proven experience in delivering results through development, implementation and strong execution of marketing or business plans.
• Strong passion for delivering results: goal-oriented and sales-driven; demonstrate ability to recognize trends, market opportunities and/or threats.
• Problem solver, analytical rigor, and project management and strategic skills
• Excellent communication and interpersonal skills
• Disciplined and meticulous, strong attention to details
• Independent, self-motivated and excellent team player
• Proficient in Microsoft tools, and CRM tools e.g SalesForce, PipeDrive.
• Good to have: Research/Lab experience in Pharmaceutical, Bioprocess, Proteomics, Genomics and Animal research would be an advantage. One (1) years sales or laboratory experience preferred.

This Digital Marketing position reports to the Directors/Co-Founders of the Company and interfaces with the organisation’s Marketing and Product Development/R&D Leads.

Specific Responsibilities

Individual to be involved in/be given exposure to:

1. Assist with design, planning and execution of eCommerce and direct channel sales and marketing strategies

2. Conduct market research and analyse market needs and trends, including performance of regular top competitor analysis, ensuring recency of information, market/industry sizing, analysis of trends in customer preferences, identification of market trends and identification, and mapping of selling channels.

3. Assist with the coordination of order processing, delivery and returns of customer orders across all sales channels

4. Monitor sales, promotions, marketing and social media programmes, and activities over digital platforms

5. Assist with analysis aimed at improvements in our internal reporting and performance monitoring to drive more accuracy, better insights and more streamlined processes

6. Ad hoc analysis for stakeholders throughout marketing and e-commerce campaigns

Technical Skills and Competencies

1. Degree/Diploma in Marketing/Business/Digital Marketing/Arts (with 3 - 5 years of experience delivering marketing analytics insights for mid-career applicants)

2. Retail and/or e-commerce experience would be advantageous

3. Expert Excel skills and other analytical tool familiarity would be preferred (SQL, SAS, BI Tools, etc.)

4. Expert-level knowledge of Google Analytics; other analytics and testing tools is a plus (Facebook analytics, etc.)

5. Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively in person and in writing

6. Excellent organizational and project management skills; organized with the ability to multitask, prioritize, work quickly around tight deadlines

7. Genuine curiosity and strong desire to continuously learn and grow

8. Strong analytical mindset; proficient communicator and creative problem solver

9. A start-up attitude – highly collaborative with an entrepreneurial, roll-up-your sleeves attitude and able to work independently when required

10. Comfortable with ambiguity – we are a new and fast-growing business operating in relative white-space and there's always unchartered territories, which is part of the fun. You should be comfortable and understand that not everything is 100% defined all the time.

As a Marketing Director , you will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth. You will play a crucial role in positioning the company as a leader in the financial technology sector. The ideal candidate will possess a deep understanding of the fintech landscape, strong leadership skills, and a proven track record in creating and implementing successful marketing campaigns.

Responsibilities:

1. Strategic Planning: Develop and implement a cohesive marketing strategy aligned with the company's business goals and objectives.
2. Brand Management: Oversee the development and maintenance of a strong and consistent brand identity across all channels.
3. Market Research: Stay informed about industry trends, market conditions, and customer preferences to identify new opportunities and threats.
4. Campaign Management: Plan and execute integrated marketing campaigns, including digital marketing, content marketing, events, and public relations.
5. Lead Generation: Drive customer acquisition efforts through targeted lead generation campaigns and partnerships.
6. Analytics and Reporting: Utilize data and analytics tools to measure the effectiveness of marketing campaigns and adjust strategies accordingly.
7. Team Leadership: Manage and mentor a high-performing marketing team, fostering collaboration and professional development.
8. Budget Management: Develop and manage the marketing budget, ensuring optimal allocation of resources to achieve marketing goals.
9. Collaboration with Stakeholders: Work closely with cross-functional teams, including sales, product development, and customer support, to ensure alignment and collaboration across departments.
10. Compliance: Ensure all marketing activities comply with industry regulations and standards.

Requirements:

1. Education: Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
2. Experience: Minimum of 8-10 years of experience in marketing, with at least 5 years in a leadership role within the fintech industry.
3. Fintech Knowledge: In-depth understanding of the fintech landscape, including knowledge of financial products, technologies, and regulatory considerations.
4. Strategic Thinker: Proven ability to develop and execute comprehensive marketing strategies that align with overall business objectives.
5. Leadership Skills: Strong leadership and team management skills, with the ability to inspire and guide a diverse team.
6. Analytical Skills: Proficient in using data and analytics to make informed decisions and optimize marketing performance.
7. Communication Skills: Excellent written and verbal communication skills, with the ability to effectively communicate complex ideas.
8. Innovative Mindset: Stay updated on emerging marketing trends and technologies, bringing innovative ideas to the table.
9. Collaborative Nature: Ability to collaborate effectively with cross-functional teams and external partners.
10. Results-Driven: Demonstrated track record of achieving and exceeding marketing goals and KPIs.

We are recruiting and we want you!