Responsibilities
• Conduct market research to identify customer needs, pain points, and emerging trends.
• Validate product concepts by gathering user feedback, conducting surveys, and running pilot programs.
• Develop and refine the product value proposition, pricing strategies, and go-to-market plan.
• Collaborate with cross-functional teams (Product, Marketing, and Engineering) to ensure alignment with market insights.
• Present findings and recommendations to stakeholders, guiding data-driven decision-making.
• Develop and execute multi-channel marketing campaigns to grow brand awareness and user acquisition.
• Optimize ad spend across social platforms; track and report on key metrics (CPI, CPA, LTV, etc.).
• Build and manage a content calendar that resonates with our target audience.
• Conduct A/B tests on messaging, creatives, and landing pages.
• Collaborate with the Product and Design teams to ensure brand consistency.
• Monitor social media trends and competitor activities to stay ahead of the curve.
Requirements
• Diploma or Bachelor’s degree in Marketing, Communications, or a related field.
• 1-2 years of experience in market research, business strategy, digital marketing, focusing on social media and user acquisition.
• Proven track record of running successful paid campaigns on major social platforms.
• Strong analytical and reporting skills
• Startup or B2C background is a plus.
Shortlisted candidates will be offered a 6 months agency contract employment.
Licence no: 12C6060