MARKETING AND COMMUNICATIONS STRATEGIST
2 weeks ago
Our client, a leading software development company based in China, is expanding its presence in Singapore. Specializing in innovative transportation t..
Our client, a leading software development company based in China, is expanding its presence in Singapore. Specializing in innovative transportation technology and software solutions, they have developed advanced systems for intelligent transport, fleet management, and logistics. As part of their expansion, they are seeking an experienced Marketing Specialist to lead their efforts in promoting these cutting-edge transportation software solutions in the Singapore market.
Role Overview:
As a Marketing Specialist focusing on transportation software solutions, you will be responsible for creating and executing targeted marketing strategies to increase the brand awareness of our client's software products within the transportation and logistics sectors in Singapore. You will play a pivotal role in promoting software solutions that optimize transportation management, smart city infrastructure, and efficient logistics systems.Marketing Strategy Development: Design and execute marketing strategies targeting the transportation and logistics sectors in Singapore, highlighting the value of intelligent transportation systems, fleet management software, and data-driven solutions.
- Product Positioning: Develop clear and compelling product messaging and positioning for the software solutions designed to optimize transportation operations, improve traffic management, and enhance fleet efficiency in the Singapore market.
- Digital Marketing: Manage digital marketing campaigns focused on the transportation industry, utilizing channels such as SEO, SEM, social media, and transportation-specific platforms to generate leads and enhance brand visibility.
- Content Creation: Create tailored content such as case studies, white papers, blog posts, and webinars that demonstrate how the software helps improve transportation systems, reduce operational costs, and enhance mobility solutions.
- Market Research: Conduct research on the transportation sector in Singapore, identifying trends, customer needs, and competitor activities to refine marketing strategies and identify opportunities for growth.
- Collaboration with Sales: Collaborate closely with the sales team to align marketing efforts with transportation-focused sales goals, providing necessary collateral and product support to drive customer acquisition.
- Event Management: Organize transportation industry events, product demos, and webinars that showcase our client’s software solutions in real-world transportation environments, targeting transportation agencies, logistics companies, and smart city developers.
- Metrics and Reporting: Track the effectiveness of transportation-focused marketing campaigns and provide detailed reports on key metrics, adjusting strategies as necessary to ensure continuous improvement and growth.
Qualifications:
- Experience: At least 3-5 years of marketing experience within the transportation technology or software development industry, specifically with a focus on transportation management systems, fleet optimization, or smart city infrastructure.
- Education: Bachelor’s degree in Marketing, Business, Computer Science, or a related field.
- Skills: Strong expertise in digital marketing techniques (SEO, SEM, content marketing, social media), with a particular focus on the transportation sector.
- Industry Knowledge: Deep understanding of transportation technologies, fleet management software, traffic management systems, and logistics operations.
- Communication: Excellent written and verbal communication skills in both English and Mandarin, with the ability to craft effective marketing materials targeting transportation stakeholders.
- Analytical Skills: Ability to analyze marketing data, assess industry trends, and adjust strategies to ensure optimal targeting of the transportation market.
- Creative and Strategic Thinking: Ability to develop creative marketing campaigns that resonate with transportation industry needs, promoting the advantages of intelligent transportation and software-driven solutions.
Preferred Skills:
- Familiarity with the local transportation market in Singapore, including regulatory requirements and industry developments.
- Experience working in an international environment, particularly with Chinese technology companies in the transportation sector.
- Proficiency in CRM systems and marketing automation tools.
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