JOB SUMMARY
- Marketing is about understanding people and building awareness of how our products and services can satisfy their needs. We’re looking for a versatile marketer who’s eager to do this and more. The candidate will need to have experience in developing and executing marketing campaigns. The candidate should be proficient with day-to-day marketing activities and strive under tight deadlines to meet changing needs and timelines.
- This is a Direct contract role for 6 months.
RESPONSIBILITIES
Strategy
- Responsible for leading driving and delivering brand and marketing plans and strategies for Singapore WRB product to meet business KPIs.
- Responsible for the alignment of marketing objectives, deliverables and review of budgets and metrics against each budget line for Marketing.
- Good stakeholders and agencies management skill is important.
- Identify effectiveness and impact of current marketing initiatives and optimise accordingly.
- Present ideas and final deliverables to internal marketing team and stakeholders.
- Proactively identify and monitor emerging issues and potential risks to delivery, escalating to line management and relevant CABM, Brand and WRB leads as appropriate.
Business
- Proven success in developing marketing plans and campaigns (not essential but good to have)
- Good written and verbal communication skills
- Strong project management, multitasking, and decision-making skills
- Metrics-driven marketing mind with eye for creativity
Processes
- Responsible for the development of creative briefs and guide creative direction to meet objectives for all advertising and public-¬facing communications including print, and digital.
- Work with stakeholders and agencies to conceptualise and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels.
People & Talent
- Develop strong internal relationships and collaborative working models with key stakeholders across business teams to ensure effective partnerships among colleagues across WRB, Brand and CABM
- Keep abreast of delivery of marketing projects against developed plans, update plans and communicate changes to key stakeholders.
Risk Management
- Adhere to Brand guideline and manage marketing standards to reinforce overall SC positioning through consistency in tone, look and feel, and gain competitive market advantage.
Governance
- Implement a standard marketing process including market planning, campaign execution, performance tracking and stakeholder engagement model.
- Understand the regulatory framework, in which the Group operates, and the regulatory requirements and expectations relevant to the role.
Regulatory & Business Conduct
- Display exemplary conduct and live by the Group’s Values and Code of Conduct.
- Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
- Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.
- Lead the WRB SG Marketing to achieve the outcomes set out in the Bank’s Conduct Principles: [Fair Outcomes for Clients; Effective Financial Markets; Financial Crime Compliance; The Right Environment.]
- Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.
Key Stakeholders
- Corporate Affairs, Brand and Marketing leaders and teams
- Singapore WRB Emerging Affluent business leaders and product managers.
Other Responsibilities
- Embed Here for good and Group’s brand and values in Singapore/WRB Marketing Perform other responsibilities assigned under Group, Country, Business or Functional policies and procedures; Multiple functions (double hats)
Our Ideal Candidate
- 5 Plus years experience in Marketing role with Digital marketing as a plus.
- Strong working knowledge of resource planning and stakeholder management.
- Experience in working in a complex, global organization.
- Experience in Data Gathering & Analysis
- Experience in Marketing Strategy and Positioning.
- Contract Duration - 6 months
Role Specific Technical Competencies
- Planning: Tactical, Strategic
- Data Gathering & Analysis
- Digital Marketing Channels
- Organisational Communications
- Marketing Strategy and Positioning
- Event Management
About Standard Chartered
We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.
Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.
Together we:
- Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
- Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
- Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term
What we offer
In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.
- Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
- Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
- Flexible working options based around home and office locations, with flexible working patterns.
- Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
- A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
- Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.
Recruitment Assessments
Some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.
Visit our careers website www.sc.com/careers
