Regional Performance Marketing Specialist
2 weeks ago
Responsibilities:
Lead the execution of regional marketing strategy and development plans to generate regional revenue and drive conversions. Worki..
Responsibilities:
- Lead the execution of regional marketing strategy and development plans to generate regional revenue and drive conversions. Working collaboratively with Brand & Product Marketing to activate programs in the region.
- Identify regional growth opportunities, customer segment trends, and relevant competitive activities that influence customer development performance. Adopting a growth mindset for continual improvement of campaigns to drive performance marketing, working closely with the Growth Marketing Manager and other cross functional leaders.
- Establish sales enablement activities, leveraging marketing and product management for consistent customer engagement, and support for new sales pipeline growth with the sales teams.
- Manage direct agency relationships as applicable in the design and implementation of campaigns localized to regions.
- Serve as the central point of contact for regional marketing for the assigned region, and escalation to the Regional MD. Supporting the regional business team to customize assets to reflect the local market.
- Provide line management support Regional Marketing, coaching, developing, guiding, and being a point of escalation.
- Define the activities that are locally meaningful, establish awareness of the organisation, and focus on lead generation. Contribute to the identification of priorities across regions that positively impact the organisation.
- Develop KPIs and goals aligned with performance marketing metrics, track marketing performance, and develop reports against established goals and objectives; recommend adjustments. Provide proactive data analysis for regional recommendations on trends and future opportunities. Working with the Growth Marketing lead and the analytics team.
- Establish regional marketing operational processes to migrate from ‘growth’ to ‘in life’ approaches aligned to outcome-focused metrics, including field marketing support setup and team coordination.
- Develop and maintain detailed knowledge of the organisation’s strategy, current and emerging solution capabilities, and strategic direction for advocacy efforts and team capabilities.
- Working alongside Marketing teams on new activities, to develop and sustain strong relationships with business teams and stakeholders at a global scale. Adopt Marketing Technology and Operations processes and governance, to the extent it is relevant.
Requirements:
- Experience and knowledge of performance marketing especially in the South Asia region
- Knowledge of media planning, buying, optimization of campaigns to drive better performance.
- Experience of analyzing data that represents marketing performance for sales.
EA License Number: 23C1935 | EA Personnel Number: R1551292
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