• Responsible for one sub-segment or a complete product portfolio of the business and manage, for the Group, the full marketing strategy for its portfolio (Vision & Roadmap, SPRINT, Launch, support to MARCOM; Portfolio Management incl. EOL, TCO).
• Responsible to drive the business in order to build revenues and profitability today and in the next 1 to 3 years for its assigned sub-segment / product portfolio, with limited support of the Business Segment Manager.
• Market Analysis & Customer Intimacy :                                                                                    Understand trends, identify partnership opportunities, be close to the market, synthetize customer insights, analyze how to create differentiation, value pricing, …)
• Create a clear vision & 1-3-year roadmap :                                                                                      Define company vision and 1-3 year growth/profitability objectives, make & defend business plan
• Product Roadmap Execution & Delivery :                                                                                          Define new product candidates & prepare SPRINT, define & prioritize segment product cost reduction plans and performance upgrades. In cooperation with R&D, prioritize R&D resources according to highest possible ROI / business strategy. Communicate the roadmap and plans to the wider organization, …
• Product Launch & Downstream Product Management :                                                            Define & contribute to development of communication programs, marketing campaigns, tools, and training programs aimed to drive profitable growth and visibility for internal, external stakeholders, support Product Launch, product administration, …
• Business Support :                                                                                                                          For important projects, support commercial team during pre-sales phase and/or coordinate internal resources to deliver required support to close the project.

The global Meta for Business Web Team runs the largest scaled channels which helps support businesses of all sizes. Our team develops innovative and transformative customer-centric web and digital experiences for Meta for Business, Reach the World on Facebook, and the entire Family of Apps and Services including Instagram Business, WhatsApp Business, Messenger Business, and more. We are seeking a Web Manager to focus on driving the experiences for our international audiences, including Businesses, Agencies, and Resellers.


The Web Manager will build and drive performance and optimization of Meta marketing websites and local social channels, with a focus in the Greater China Region. This individual will partner with global marketers, data analysts, creatives, and engineering teams to deliver powerful data-driven insights to drive awareness, engagement, satisfaction, and conversion across our marketing websites. This role will work collaboratively to identify opportunities and solutions that support business goals and move our internal partners’ objectives forward in meaningful ways.

Responsibilities

• Drive, build, and optimize efforts across our dedicated B2B web surfaces and social channels.
• Focus on building new capabilities in a roadmap for content, functionality, and experiences across platforms.
• Lead the execution of B2B focused web and social channel initiatives (features/functionality, content, experiences) based on business needs, key performance indicators, data, insights, trends, etc.
• Collaborate with cross-functional teams to define project requirements, scope, and deliverables and lead project execution.
• Act as key liaison to web development, engineering, analytics, and marketing teams to ensure website requirements are represented and supported, and become proficient in Meta web technologies.
• Trusted partner and consensus builder with other teams, helping them translate business requirements into customer-centric web experiences.

Minimum Qualifications

• 6+ years of experience in website management including a proven track record of success driving business impact on a global scale through web experiences.
• Demonstrated experience in understanding the technical aspects of running a website, including hosting, analytics, UX, technical and content SEO, domain management, content management system, XML, HTML, CSS, JavaScript, platform tools, localization, and budgeting.
• Experience in leading cross-functional teams of designers, UX, developers, and content creators to craft compelling B2B web experiences.
• Highly effective collaborator within matrixed organizations.
• Demonstrated experience to inspire teams and vendor partners to drive cross-functional projects to success with minimal guidance.
• Experience with communicating technical details across teams, locations, and organizations, including leadership and non-technical audiences.
• Experience using WeChat (Official Account, Mini-program) to craft and optimize B2B user journeys with understanding of current China digital trends.
• Proficiency in English and Mandarin is required as the role manages communications with stakeholders/partners in a location where communications are generally made in Mandarin

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

The Role

• You will play a key role throughout the product development lifecycle, from customer/market research in the discovery phase to determine positioning through to defining/executing go-to-market plans, and driving post-launch engagement with customers for feedback. 

• You will work closely with product management, design, engineering, analytics, operations, marketing, and public relations teams to ensure the successful launch, promotion, and adoption of our products. 

• This role requires a combination of strategic thinking, strong communication skills, and a deep understanding of customer needs.

What You’ll Do

• Market Research & Analysis: Conduct market research, competitive analysis, and customer interviews to understand market trends, customer pain points, and competitive positioning.

• Product Positioning & Messaging: Craft compelling product messaging and positioning that resonates with target audiences and differentiates our products in the marketplace.

• Go-to-Market Strategy: Develop and implement go-to-market plans for new product launches, feature releases, and product updates.

• Cross-functional Collaboration: Work closely with product management, design, and marketing teams to ensure alignment on product vision, target markets, and messaging.

• Metrics & Reporting: Measure the effectiveness of product marketing initiatives using key performance indicators and adjust strategies based on data-driven insights

Job Overview:

We are looking for a dynamic and resourceful Marketing Specialist with a strong focus on event management and influencer sourcing. The ideal candidate will have a proven ability to organize, host, and participate in both local and international events, while building and maintaining relationships with influencers, partners, and guests. This role requires exceptional communication skills, creativity, and the ability to work cross-functionally with design teams to ensure engaging event promotions.

Key Responsibilities:

• Plan, coordinate, and execute a variety of events, including product launches, conferences, and international events. This includes end-to-end event logistics, from invitations to on-the-ground execution.
• Identify, engage, and cultivate relationships with influencers, ensuring their participation in key events and marketing campaigns.
• Represent the company at global conferences, network with industry leaders, and contribute to international marketing strategies.
• Work closely with internal stakeholders, team members, and external partners to ensure seamless collaboration and communication.
• Proactive member of events team, providing ideas and feedback beyond marketing elements of event.
• Write compelling copy for all promotional materials.
• Serve as main point of contact, handle queries and provide advice to stakeholders
• Managing vendor relationship in terms of both monetary budget and quality

Requirements:

As a Marketing Specialist, you should ideally possess the following

• Minimum 1 years’ experience in marketing for B2B events, particularly for large conferences.
• Educated to degree level or higher.
• Good understanding of the latest marketing trends for B2B events.
• Strong copy writing skills.
• Great attention to details.
• Bilingual in English and Mandarin

Benefits:

Company benefits include but are not limited to the following items

• Health insurance: The company provides health insurance for employees.
• Flexible working hours: No clock-in/clock-out required.
• Training and development: Offers career development opportunities and training courses to support employees' personal and professional growth.
• Afternoon tea: Provided every Friday afternoon.
• Social activities: Regularly organizes employee events and team-building activities to promote teamwork and cohesion.
• Access to Amenities: Access to gym and swimming pool in the office building
• Women's growth plan: Such as Women's Leadership Training: Provides specialized leadership training courses tailored for female employees to help them develop leadership skills and confidence.

Position Objective

As a Marketing Executive, you will play a vital role in executing the marketing strategy and supporting the promotion of our Holiday Camp and Academy programs. Working closely with the Head of Camp Asia, cross-functional teams and external partners, you will drive initiatives that attract and engage customers, increase brand awareness, and maintain our leadership position in the market. We seek a marketing professional with a strategic mind, a creative spark, and the energy to thrive in a high-impact role.

Responsibilities

Campaign Development and Execution

· Plan and deliver impactful marketing campaigns across both digital and traditional platforms, focusing on reaching parents and families in Singapore.

· Execute marketing strategies that align with the company’s goals, ensuring each campaign is designed to drive awareness, registrations, and brand engagement.

Content Creation

· Develop compelling and relevant content for various digital channels as well as offline materials, including brochures, flyers, posters, and banners

· Work with design teams to produce visually engaging assets that maintain brand consistency and appeal to our target audience.

Social Media Management

· Manage and grow our social media presence, creating engaging posts, interacting with followers, and monitoring performance to drive brand loyalty and engagement.

· Develop and maintain a content calendar that highlights upcoming camps, events, and other relevant content.

Event Coordination

· Organize and coordinate promotional events, open houses, and other on-site activations, ensuring high visibility and community engagement.

· Work with Cognita schools and other partners to host in-person events that promote our programs, interact with families, and build brand trust.

Traditional Advertising and Media Outreach

· Plan and execute traditional advertising campaigns targeting key demographics.

· Liaise with local publication partners to secure press coverage, including writing and distributing press releases to promote camp offerings, special events, and achievements.

Outreach and Partnership Development

· Establish and manage partnerships with Cognita schools, businesses, and community organizations to expand our reach and co-promote our offerings.

· Collaborate with educational institutions, sports clubs, and family-oriented organizations to create joint promotions and referral programs.

Market Research and Analysis

· Conduct market research and analyse customer feedback to understand trends, preferences, and potential areas for growth.

· Monitor competitor activity, industry trends, and local demographics to provide insights that inform our marketing strategy.

Offline Marketing Collateral Management

· Develop and maintain an inventory of print marketing materials, including brochures, posters, and other point-of-sale displays.

· Coordinate with print vendors to ensure timely production and distribution of materials across key locations in Singapore, such as schools

Digital and Traditional Campaign Performance Tracking

· Analyze both digital and offline campaign performance, track KPIs, and report results, providing insights for continual improvement.

· Use data-driven insights to optimize both online and offline campaigns, ensuring a balance of reach and effectiveness across all channels.

Digital Library Management

· Oversee and coordinate with a photography and videography partner to capture high-quality photos and videos throughout the year at camps, events, and promotional activities, ensuring a vibrant and accurate representation of our programs.

· Manage the planning and scheduling of shoots, oversee content quality.

· Maintain a well-organized digital library of multimedia assets for use across various marketing initiatives, ensuring alignment with brand standards and storytelling goals.

Position Requirements

• Communication Skills: Exceptional written and verbal skills, with an ability to create engaging, persuasive content for a family-focused audience.
• Campaign Management: Skilled in planning and executing cross-channel campaigns, from ideation through to performance analysis and optimization.
• Creativity and Design Sense: Ability to conceptualize visually appealing marketing materials; familiarity with Adobe Creative Suite, Canva, or similar design tools is preferred.
• Project Management: Proficiency in managing multiple projects and meeting tight deadlines in a fast-paced environment.
• Data Analysis and Reporting: Strong analytical skills to interpret campaign data, identify trends, and make data-informed recommendations.
• Social Media Management: Practical experience managing platforms like Facebook, Instagram, and LinkedIn, with a strategic approach to growing engagement.
• Customer-Centric Mindset: Genuine interest in understanding our target audience—families and children—and a commitment to serving their needs through relevant, value-driven content.
• Proactive and Self-Motivated: Highly driven, with the initiative to take ownership of tasks and seek continuous improvement.
• Adaptability and Flexibility: Comfortable working in a dynamic, evolving environment where priorities may shift.
• Detail-Oriented: A keen eye for detail, ensuring accuracy and quality in all materials produced.
• Collaborative: A team player who values open communication and works well across departments to achieve common goals.

Qualifications

• Diploma/bachelor’s degree in marketing, Business, Communications, or related field.
• Fresh graduates are welcome to apply
• 1-2 years of marketing experience, preferably within education, events, or family-focused sectors.
• Proficiency with digital marketing tools, including Google Analytics, Facebook Ads, and design software.

Contacts

• Head of Camp Asia and Camp Asia multi-functional team
• External Partners ie. Media, Marketing and Infrastructure Support, Printers and more
• Cognita Schools’ Management, Marketing and Admissions Team, PTA team

Working Conditions

• Primarily office-based with flexibility to work remotely when required.
• Occasional on-site work at camp locations (up to 18 weeks a year), events, and partner schools for content creation, event support, and community engagement.
• Working as part of a dynamic team with frequent cross-functional collaboration with internal departments and external partners.
• Opportunities for skill enhancement, training, and career growth within a supportive environment focused on both professional and personal development.

Terms of Employment

· Regular Working Hours: 9.00AM – 6.00PM, Mondays to Fridays

· Holiday Camp Hours: 7.30AM – 4.30PM, Mondays to Fridays (up to 18 weeks/year)

· Annual Leave: 15 days

· Probation Period: 3 months

· Referee Request: Required

· Background Check: Required

Safeguarding

Cognita Schools are committed to safeguarding and promoting the welfare of children and young people and expects all staff, volunteers and other third parties to share this commitment. Safer recruitment practice and pre-employment background checks will be undertaken before any appointment is confirmed.

For interested applicants, please apply via the following link: https://cognitapeople.csod.com/ux/ats/careersite/1/home/requisition/434?c=cognitapeople&source=MyCareersFuture

We are a leading Outsourced Global Sales & Marketing Agency based in Singapore that specialises in Events and Roadshows.

We're expanding, looking to groom the next leaders of the industry and bring their careers to greater heights!

Here at Euphoria Organisation, we know that in any sales & marketing agency, the magic starts with our people.

If you are driven, ambitious and love to network, WE WANT YOU!

As a Marketing Strategist you will develop and execute holistic strategies that drive global brand awareness, market growth, and revenue. You’ll work closely with Airwallex’s VP, Global Marketing and other business leaders to help shape the company’s next phase of growth. You’re a strategic thinker with a deep understanding of market trends, competitive dynamics, and multi-channel Marketing. You are obsessed about the end customer and finding the most effective way to communicate our differentiated value. You’re genuinely interested in the latest Marketing technologies and stay up to date on industry innovations.

Responsibilities:

• Build and deploy strategic Marketing plans aligned with overall business objectives. Identify market opportunities and threats, and adjust strategies accordingly.
• Conduct in-depth market research and competitive analysis to inform strategy. Monitor industry trends, new technologies, and competitor activities.
• Define key performance indicators for Marketing initiatives. Track and analyse campaign performance, providing insights and recommendations for optimisation regularly.
• Work closely with Marketing leaders and Finance to manage Marketing budgets. Ensure efficient allocation of resources to maximise ROI.
• Partner with leaders from Marketing, Sales, Product, and other functions to ensure cohesive execution of Marketing strategies.
• Play an outsized role in fostering a culture of learning, engagement, and continuous improvement across the team. Operate as a major culture carrier.
• Drive various initiatives around organisational design and own annual planning for the function. Manage executive communication, including quarterly business reviews.

Minimum qualifications:

• 10+ years of experience in Marketing Strategy or Chief of Staff roles, with a proven track record of successful B2B strategy development and execution. MBA or advanced degree preferred.
• Must have experience working with top-tier strategy/management consulting firms
• An innovative mindset with a passion for staying ahead of industry trends. An ability to work effectively under pressure and manage multiple projects simultaneously.
• Comfort leading annual planning, budget and headcount management, OKR setting and measurement, quarterly business reviews, and strategy alignment and articulation.
• Innate intellectual curiosity to understand our customers’ problems inside-out and to know how our product offering can help.
• Experience working cross-functionally with stakeholders at varying levels of seniority, and an appreciation of the balance between global scale and local nuance.
• An understanding of how to make “process” beneficial to an organisation’s speed and efficiency, and not a tax on growth.
• The ability to generate insight from complex data, and to use that insight to improve messaging, strategy, and overall campaign performance.
• Exceptional presentation skills and the ability to analyse data to craft insightful business narratives.

At SEON, we are dedicated to delivering innovative solutions to our customers, and marketing plays a crucial role in shaping our strategy and driving growth. As a Regional Marketing Director, you will be at the forefront of our mission to revolutionize the fraud and financial crime prevention industry.

SEON is rapidly expanding its presence within the APAC region and we are seeking a data-driven, customer obsessed and problem-solving master of marketing who creates strategies to increase pipeline for the APAC region. If you enjoy walking side by side with sales, using creativity combined with data, and have sales empathy, we want you to join us as our newly created role of Regional Marketing Director for APAC. 

This role is based in Singapore.

What you’ll do: 

• Developing a regional view of the global marketing plan
• Representing regional needs, nuances, and requirements as inputs for campaign planning and execution
• Generating and executing creative marketing programs to drive generation and nurture of leads, early pipeline and ABX initiatives
• Aligning with sales leaders, AEs, BDRs, account management teams to communicate plans, actions, follow up and insights that need action weekly, monthly and at quarterly business reviews
• Collaborate with global field marketing to align resourcing, planning, capacity, and maximizing the return on event investment for the region
• Collaborate cross functionally within marketing, sales and other functions needed to ensure the region meets its pipeline and revenue goals. 
• Travel approximately 20- 25% 

What you’ll bring: 

• 7+ years of demand generation across multiple channels 
• 2+ years of account based experience (ABX)/ Account based marketing (ABM) experience
• Ability to lead collaboration across marketing, sales, SME’s within the business in the mission to support APAC sales goals
• Communication skills, and the ability to manage the global marketing campaigns, in-region events, and experience collaborating to deliver sales plays
• Data-informed decision making skills using native Hubspot reporting along with future insights dashboards
• Integrated marketing capability 
• Hubspot experience a plus
• Some sales experience a plus

What we offer:

• Competitive salary package
• Hybrid work model 
• 100% Employer paid benefits for employee + dependents
• An opportunity to immediately impact a smart, growing, multi-cultural team
• Generous Annual leave
• Paid Maternity and Enhanced paternal leave
• Access to continuous development tools & a strong coaching culture

Our client is a fantastic events business headquartered in UK that has opened up its brand here in Singapore. They are looking for a driven individual with a passion for marketing, and a specific interest in social media marketing to join this organisation at a pivotal time.

As the Marketing Manager you will produce and deliver the marketing strategy promoting their events to delegates and exhibitors.

Responsibilities

• Digital Marketing and Social Media Strategy.
• Execute the marketing campaigns and manage the creative/design process for marketing material.
• Working closely with the sales team to create sales campaigns, focused on both new client growth and increased client retention.
• Collaborate with partners to develop marketing campaigns, lead generation strategies and compelling materials for all revenue streams across live and digital products.
• Manage PR Strategy and all planning and execution of registration process for visitors
• Handle the delivery of all delegates, visitor, and attendee revenue generation, plus development of attendee/delegate pricing strategies and reporting

Your experience:

• A relevant degree within marketing, communications or similar
• A minimum of 3 years of experience as a Marketing Manager in the Events business.
• A keen interest and passion for social media marketing.
• Ability to produce creative and well thought out marketing plans.
• Experienced in devising and implementing digital marketing strategies and campaigns.
• Solid knowledge and experience utilising digital marketing tools (e.g., Google Analytics, Google Ads)
• A positive attitude
• Excellent communication skills and ability to manage stakeholders
• Strong organisational and time management skills
• Quick thinker and problem solver
• Able to work individually and in a team

If you are interested in this role, click apply and we look forward to hearing from you!

EA License No.: R1114955

Agency License No.: 11C4388

At Astellas, we believe that nurturing exceptional relationships with our employees delivers exceptional business results.

Everyone at Astellas has a responsibility for creating a brighter future for patients around the world. From the first moment, Astellas will inspire you to put this ethos into practice – with a positive, agile company culture and with well-defined ethical principles, values, and systems.

Everything we do is led by our company values of integrity, being patient centric, taking ownership, delivering results, and communicating openly. These values are essential to Astellas’ relationship with its employees and now is an exciting time to join us as we continue to evolve as a cutting-edge, value driven life sciences innovator.

Purpose of the Position:

The SBM Lead is the member of the Strategic Brand Marketing, driving execution of above-affiliate tactics and localization of strategy ensuring continuous growth of priority products.

Key Accountabilities:

Compliance:

• Embed Compliance Culture across all Regions of the business ensuring Integrity in Action is actively applied in all initiatives.
• Ensure Marketing Function strictly adopt a culture of ethics and compliance, leading by example and appropriately challenging non-compliance.
• Ensure adherence to Astellas policies relating to Ethics and Compliance standards and interactions with Healthcare Professionals (HCPs), Healthcare Organisations (HCOs) and Patient Organisations (POs).

Job Responsibilities:

• Under the leadership of the Operations Group Lead, support cross-functional co-creation with affiliates of the 1-year operational plan, making recommendations around investment & divestment opportunities, driving launch excellence, aligning brand planning and priorities, and increasing collaboration and opportunities for the region and priority markets supported.
• Act as a key brand expert, driving brand tactics implementation throughout the region and priority markets, ensuring adherence to the operational brand plan and global brand strategy, maximising market share and revenue growth, using the wide and full range of channels needed.
• Lead the implementation of selected global and regional multi-channel materials/programmes in partnership with the Affiliates.
• Partner with the OSO team to build and deploy an effective digital engagement strategy for the brand that is fit-for-purpose across all affiliates.
• Manage the relationship with Key External Experts to develop insights and services through effective engagement with key stakeholders in close collaboration with medical.
• Coordinate with affiliate-level operational plans, conduct operational reviews highlighting potential deviations from the global strategy.
• SBM Lead will interact with Affiliate Brand teams and other SBM Leads.
• Other such duties as may be reasonably required by the business.

Mandatory Compliance requirements

• To be aware of Astellas' Group Code of Conduct and associated policies and procedures and other applicable laws, codes, and regulations.
• Clarify and seek guidance as required, and raise any concerns, in a timely manner, with relevant manager, which may include reference to the Ethics and Compliance Team and/or Ethics and Compliance Helpdesk.
• Undertake and comply with relevant mandatory Ethics and Compliance training and updates to maintain personal awareness; all training to be undertaken in a timely manner.
• Be aware of and comply with, the Astellas Way and Astellas Competences, in terms of expected values and behaviors, in addition to Astellas’ HR policies, procedures and guidelines.

Minimum Requirements:

• 8-10 years experiences in pharmaceutical and/or healthcare industry.
• Bachelor’s degree in biology, Molecular Biology, or other scientific discipline.
• Pharma sector experience with strong customer focus; in multi-disciplinary, matrix and cross-cultural settings.
• Strong sales and marketing experience in an affiliate.
• Track-record of leading planning process with excellent organisational and collaboration skills
• Proven ability to influence, (appropriately) challenge and engage diverse senior stakeholders.
• Coaching and collaboration skills to interact with all levels of personnel to achieve shared goals.
• Demonstrable examples of ability to develop, coach and enable high performance teams and proactively promote best practice and knowledge sharing.
• Proven compliance expertise; to understand and comply with industry laws and relevant regulations.
• Fluent in written and verbal business English.
• Graduate or equivalent professional qualification and/or proven expertise.

Preferred Qualifications:

• Oncology experience preferred.
• Above country experience a plus.

We are recruiting and we want you!