Marketing Manager Responsibilities:

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Increasing brand awareness and market share.
• Coordinating marketing strategies with the sales, financial, public relations, and production departments.
• Developing and managing the marketing department's budget.
• Overseeing branding, advertising, and promotional campaigns.
• Managing the marketing department's staff.
• Preparing and presenting quarterly and annual reports to senior management.
• Promoting our brand at trade shows and major industry-related events.
• Keeping informed of marketing strategies and trends.

Marketing Manager Requirements:

• Bachelor's degree in marketing, finance, business administration, or similar.
• A master's degree in a relevant field will be advantageous.
• At least two years' experience as a marketing manager.
• Proficiency in electronic marketing automation software such as HubSpot Marketing and Bitrix24.
• Extensive knowledge of marketing strategies, channels, and branding.
• Superb leadership, communication, and collaboration abilities.
• Exceptional analytical and problem-solving skills.
• Strong time management and organizational abilities.

1. Compiling and distributing information such as website and social media analytics.
2. Write and edit content for different platforms such as social media, EDM, website.
3. Support the team with planning, implementing & organising presentations and events.
4. Assist with the production of marketing materials and collateral, such as brochures, case studies (video, ppt, posters), presentation slides.
5. Support the marketing team with planning, implementing, and monitoring various marketing campaigns: Google Ads (SEO, SEM), LinkedIn Ads, marketing events (online & onsite).
6. Working closely with sales and project implementation department.

Requirement:

1. Diploma or Bachelor’s degree in marketing, business, communication, design or related fields.
2. Effective written and verbal communication skills in both Chinese & English, as the role needs to liaise with Chinese clients and translate English documents.
3. Competency in Microsoft applications including Word, Excel, and PPT.
4. Design software preferred: Adobe Illustrator, Photoshop, Indesign.
5. Basic Video Editing skills with any editing software

contact: [email protected]

The Assistant Public Relations Manager/Assistant Marketing Communications Manager/Marketing Executive/Marketing Communications Executive advertises, promotes and supports public relations initiatives. He/She upholds the brand of the property. In turn, brand guidelines must be followed.

He/She also helps to create marketing material. Information kits must be made for events, tours and meetings. He/She updates the website with any new information if necessary. He/She also helps with media queries. He/She arranges for briefings, contributes to relations efforts and oversees media coverage. He/She also identifies areas that affect branding.

He/She must oversee all social media. All reviews should be responded to. He/She also helps with promotions or special events. He/She maintains the special events and campaign calendar. He/She also arranges with vendors for gift premiums and creation of marketing tools.
~ Aid communication and engagement
~ Aid effective work teams
~ Aid marketing campaigns
~ Do market research
~ Enact process improvement change
~ Ensure sustainable business operations through adoption of environmental practices
~ Form relationships for guest confidence
~ Gain industry knowledge
~ Maintain personal image and emotional competence to manage self and team
~ Manage online information
~ Monitor social media
~ Oversee guest experiences
~ Prepare sales and marketing tools
~ Produce, receive and act on public relations communications
~ Record project processes and outcomes
~ Resolve guest concerns
~ Use basic negotiation skills
~ Use principles of revenue management
~ Write reports

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Marketing Specialist

We are looking for a  Marketing Specialist to join us and work on exciting projects for our client - a leading video streaming service and their newest product. This enables more people to connect to this through their homes for a more collective experience. This role will see you work with global, regional, and local marketing managers and be responsible for driving campaign strategy and execution and laying the foundation for growth marketing and go to market activities in the region. 

Role: 

• Support growth marketing, GTM planning and programme management for the client and its service in the region.
• Project manage and execute growth marketing campaigns (e.g. brief development, media plan, experiment design, reporting results & learnings). 
• Lead localisation of campaigns across the region. Work with agencies to develop creative assets and localise them across multiple markets. Project manage localisation reviews of global and regional growth campaigns.
• Manage multiple stakeholders to bring campaigns to life. Provide regular status updates to cross-functional marketing teams.
• Support with team operations (the rhythm of business, capacity planning etc.)
• Collaborate with global, country and cross-functional teams and external agencies (e.g., creative development, production, and deployment agencies).

• Collaborate closely with the GTM team to translate campaign objectives into impactful creative briefs and ensure alignment between media strategy and creative execution.
• Lead the development and execution of A/B testing strategies to optimise campaign performance and creative effectiveness.

You:

• Bachelor's degree or equivalent practical experience
• 6+ years of marketing experience, including multi-stakeholder management across markets
• Industry experience working in the consumer-facing industry, consultancies, or an internet-based product or service
• Experience in growth marketing as well as project and campaign management
• Strategic mindset and continuous curiosity, with a unique combination of data-driven decision-making and pragmatic bias for action.
• Demonstrated talent at building strong collaborative partnerships with cross-functional teams and being adept at influencing strategy and investments with insights and data.
• Exceptional verbal and written English communication and presentation skills.

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles!

-Develop comprehensive marketing strategies aligned with the company's overall objectives and target market. This involves conducting market research, analyzing consumer behavior, and identifying opportunities for growth.

-Monitor industry trends, competitor activities, and market conditions to identify opportunities and threats. Use market insights to inform marketing strategies and tactics.

-Collaborate with product development teams to understand customer needs and preferences. Provide input into product development and innovation initiatives to ensure products meet market demand.

-Develop and oversee the creation of marketing collateral, including advertising materials, brochures, websites, and presentations. Ensure that all communications align with the brand's voice and messaging.

-Develop marketing budgets and allocate resources effectively to maximize ROI. Monitor expenses and track marketing spend against budgetary targets.

-Lead and mentor a team of marketing professionals, providing guidance, support, and professional development opportunities. Foster a collaborative and innovative work environment.

As a Marketing Director , you will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth. You will play a crucial role in positioning the company as a leader in the financial technology sector. The ideal candidate will possess a deep understanding of the fintech landscape, strong leadership skills, and a proven track record in creating and implementing successful marketing campaigns.

Responsibilities:

1. Strategic Planning: Develop and implement a cohesive marketing strategy aligned with the company's business goals and objectives.
2. Brand Management: Oversee the development and maintenance of a strong and consistent brand identity across all channels.
3. Market Research: Stay informed about industry trends, market conditions, and customer preferences to identify new opportunities and threats.
4. Campaign Management: Plan and execute integrated marketing campaigns, including digital marketing, content marketing, events, and public relations.
5. Lead Generation: Drive customer acquisition efforts through targeted lead generation campaigns and partnerships.
6. Analytics and Reporting: Utilize data and analytics tools to measure the effectiveness of marketing campaigns and adjust strategies accordingly.
7. Team Leadership: Manage and mentor a high-performing marketing team, fostering collaboration and professional development.
8. Budget Management: Develop and manage the marketing budget, ensuring optimal allocation of resources to achieve marketing goals.
9. Collaboration with Stakeholders: Work closely with cross-functional teams, including sales, product development, and customer support, to ensure alignment and collaboration across departments.
10. Compliance: Ensure all marketing activities comply with industry regulations and standards.

Requirements:

1. Education: Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
2. Experience: Minimum of 8-10 years of experience in marketing, with at least 5 years in a leadership role within the fintech industry.
3. Fintech Knowledge: In-depth understanding of the fintech landscape, including knowledge of financial products, technologies, and regulatory considerations.
4. Strategic Thinker: Proven ability to develop and execute comprehensive marketing strategies that align with overall business objectives.
5. Leadership Skills: Strong leadership and team management skills, with the ability to inspire and guide a diverse team.
6. Analytical Skills: Proficient in using data and analytics to make informed decisions and optimize marketing performance.
7. Communication Skills: Excellent written and verbal communication skills, with the ability to effectively communicate complex ideas.
8. Innovative Mindset: Stay updated on emerging marketing trends and technologies, bringing innovative ideas to the table.
9. Collaborative Nature: Ability to collaborate effectively with cross-functional teams and external partners.
10. Results-Driven: Demonstrated track record of achieving and exceeding marketing goals and KPIs.

We are recruiting and we want you!