The Regional Marketing – APAC Team supports the branding and revenue growth priorities of the business in APAC. Working closely with regional sales teams across Southeast Asia, India, Greater China, Australasia, Japan, and Korea, the team aims to drive brand awareness and business growth through diverse marketing channels and tactics.
Job Overview:
The main objective of this role is to drive demand generation and brand awareness via marketing campaigns. These multi-channel campaigns typically leverage various tactics – namely events, webinars email, paid media and content. This role offers the opportunity to develop expertise across multiple channels, with a particular focus on events and webinars. The successful candidate will report to the Manager, Regional Marketing, Events APAC, and collaborate with colleagues within the APAC marketing team and across functions.
What you’ll be doing:
- Partner with regional marketing managers across all APAC markets to support the planning and execution of regional events and webinar initiatives, including conceptualization, attendee recruitment, content creation, and post-event analysis
- Build a deep understanding of the Southeast Asia and India markets to identify opportunities for branding and demand generation
- Plan and execute multi-channel and email campaigns for the Southeast Asia and India markets from conceptualization to post-event reporting & analysis
- Support in managing partnerships with industry influencers such as associations in the region
- Work closely with internal stakeholders such as sales and research teams
- Travel upto 4 times in an year
What you’ll bring to us:
- 2-3+ years as a B2B marketer, focused on demand generation and brand growth. Experience with events will be advantageous
- A bachelor’s degree in a field such as marketing, communications, journalism, business, or finance, or relevant industry experience
- A team player with the ability to work independently and collaborate across geographies
- Proficiency in English – strong communication, writing, and
- editing skills. Fluency in a second East Asian language is advantageous but not a requirement
- Keen problem-solving skills and a willingness to learn
Qualifications are not as essential as experience. If you feel you have work examples and projects that illustrate what we need, we’re happy to have a conversation.
Why join us?
About Us
You will be joining the world’s leading data and insights provider for the alternative assets market. We empower the global financial community with critical information and leading analytics solutions to help them make faster and smarter investment decisions, and to make them with confidence. A forward-thinking company, we lead our industry through innovation. We trust in the power of data, and we use it to increase transparency in alternatives. We believe that access to information leads to more investment in the ideas and infrastructure that build strong communities.
Our Culture
We centre our culture in our teams members growth, sparking their curiosity and fuelling their career adventures. We celebrate and recognise contribution, high performance and strong collaborative behaviours. We’re building and growing our learning programs, frameworks and tools to help people thrive and it's an exciting time to join us. We support our internal communities and donate our time, knowledge and support to the communities that surround our offices globally.
Equal opportunities
Preqin is an equal opportunity employer, with diversity at the heart of our business. It is the policy of Preqin to ensure equal employment and consider all qualified applicants without regard to race, colour, religion, sex, sexual orientation, marital status, gender identity or expression, national origin, age, disability, pregnancy, veteran status, genetic information, socioeconomic status, political affiliation, or any other basis prohibited by applicable law.
