Job Details:
- Duration: 1 Year + 1 Year (with completion bonus)
- Location: East - Changi Airport
- Working hrs: Mon to Fri Office hrs
We are looking for a dynamic and data-driven marketer with at least 2 years of relevant experience to support our initiatives in the Indonesia and India markets. This role goes beyond operational and logistical tasks, requiring a strategic thinker with sharp business acumen, a passion for data-led marketing, and the ability to translate market insights into impactful actions.
The ideal candidate is resourceful, culturally attuned, and collaborative, with a deep interest in understanding market and consumer behaviour to drive business growth.
Job Scope:
1. Market Insights and Data-Driven Strategies
- Conduct in-depth market research and gather consumer insights through in-country research, industry intelligence, and focus groups.
- Identify key consumer trends, shopping behaviours, and industry developments in the Indonesia and India markets.
- Develop actionable strategies and marketing plans based on data analysis to improve business performance and achieve revenue growth.
2. Planning and Execution of Regional Marketing Initiatives
- Support the design and execution of high-impact marketing campaigns and events tailored to local market nuances.
- Lead the development of on-ground campaigns that engage consumers and spur spending.
3. Collaboration with Retailers, Brands, and Partners
- Work closely with retailers, brand partners, and in-country agencies to curate relevant content and programs that resonate with local audiences.
- Build and nurture strong partnerships with external stakeholders to co-create campaigns that drive mutual success.
- Coordinate joint marketing efforts to enhance brand visibility and improve conversion rates.
4. Content Development and Program Curation
- Develop localised content and promotional programs that cater to the preferences of target consumers in Indonesia and India.
- Ensure marketing materials and campaigns reflect a deep understanding of cultural nuances and consumer motivations.
- Collaborate with creative teams to deliver compelling and market-relevant materials that adhere to brand guidelines.
5. Campaign Performance Monitoring and Reporting
- Track and evaluate campaign performance across digital and traditional channels using data analytics tools.
- Identify and measure key performance indicators (KPIs) to assess the effectiveness of campaigns.
- Prepare post-campaign reports with actionable insights, highlighting successes and areas for improvement.
6. Competitor and Industry Analysis
- Monitor competitors’ marketing strategies, promotions, and consumer engagement tactics.
- Analyze industry trends and identify opportunities to position the business as a market leader.
- Summarize findings in comprehensive reports to guide decision-making and future campaigns.
7. Strategic Budget and Resource Management
- Assist in managing marketing budgets, tracking expenses, and ensuring cost-effective use of resources.
- Coordinate with internal teams and external partners to optimize campaign execution within allocated budgets.
Key Requirements
- Experience: Minimum 2-3 years of relevant experience in marketing, market research, or campaign strategy, with exposure to Indonesia and/or India markets preferred.
- Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Skills and Competencies:
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Sharp business acumen with a focus on driving measurable outcomes.
- Proficiency in digital marketing tools, analytics platforms, and reporting systems.
- Excellent communication and interpersonal skills for collaboration with diverse stakeholders.
- Creative thinking with a solutions-oriented mindset.
- Attributes:
- Passionate about data-driven marketing and consumer behaviour analysis.
- Resourceful and adaptable to dynamic market conditions.
- A keen eye for detail and a strong commitment to delivering high-quality work.
Interested candidate please click "APPLY"to begin your job search journey and submit your CV directly through the official PERSOLKELLY job application platform - GO Mobile https://sg.go.persolkelly.com/job/apply/10415
Should you be interested in this position, please contact Coco at 8121 4759 your resume directly for fast respond.
We regret to inform that only shortlisted candidates will be notified.
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