Job Responsibilities:

• Create and manage Google and Meta Ads campaigns to generate leads and achieve our digital communication objectives.
• Optimize paid advertising campaigns, including Meta Ads, Google Ads, and various social media Ads.
• Conduct thorough market research and analyze data to identify trends and enrollment opportunities.
• Collaborate closely with cross-functional teams to develop visually appealing and on-brand creative content for various digital marketing channels.
• Utilize design tools and software to craft/edit attention-grabbing banners, graphics, videos to produce compelling video content for digital campaigns.
• Stay updated on industry trends and best practices in creative development to ensure our campaigns are visually impactful and resonate with our target audience.
• Implement A/B testing and conversion rate optimization (CRO) strategies to enhance campaign effectiveness.
• Track, measure, and report campaign performance using Google Analytics and other relevant tools.

Qualifications:

• Candidates should have a minimum of 2 years of experience in digital paid advertising, preferably from a digital marketing agency
• In-depth knowledge of digital marketing channels, including social media, search, and display advertising.
• Bachelor's degree in Business, Marketing, IT, or a related discipline.
• Candidates with more experience may be considered for an Assistant Manager position.
• Proficiency with paid advertising platforms, including Google Ads and Meta Ads.
• Strong analytical and data-driven mindset, with some experience using analytics tools to track KPIs and ROI.
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• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• A self-motivated individual with a genuine passion for digital marketing and a willingness to learn and adapt to new technologies and platforms.
• A results-oriented approach with a proven track record of delivering digital lead generation.