MARKETING EXECUTIVE
Location: Central
Responsibilities:-
· Spearhead and actualise corporate marketing and branding strategies locally and overseas.
· Conceptualise, strategize, lead and implement branding campaigns and promotions, new products launches, and media and consumer engagement plans.
· Review, assess and monitor the efficacy of product/marketing strategies.
· Undertake market intelligence and consumer insights projects, via a range of medium and platforms, to stay informed and abreast of trends and developments in the F&B sector.
· Articulate value propositions for both online and offline collaterals to raise consumer awareness and influence consumer preference for Ya Kun product/menu offerings.
· Collaborate with and leverage on the expertise of the respective stakeholders to lift the corporate profile of Ya Kun and Beard Papa’s.
· Optimize marketing expenditure for better revenue management and cost budgeting.
· Manage relationships with advertising, media, social, community and government agencies.
· Responsible for executing digital marketing strategies for both Ya Kun and Beard Papa’s
· Develop content and artwork for social media and online platforms which includes Facebook, Instagram, Website, EDM, E-Commerce sites.
· Responsible for driving sales for E-Commerce sites.
· Other duties and ad-hoc projects as assigned.
Requirements:-
· Candidates must possess at least a Diploma in Business or Marketing.
· Minimum 2 years working experience preferably having worked for both agency and client in the F&B industry.
· Experienced and competent in marketing and branding for fast food consumer products.
· A team player with good communication and negotiation skills.
· Self-motivated and able to handle high-volume workload within reasonable deadlines.
· Meticulous, diligent, well-organised with good time management and sense of urgency.
· Well-versed in Microsoft Office applications.
· 5 days’ work in office.
Interested candidates are requested to send in their CVs to [email protected] preferably including the following:-
1) Current & Expected Salary
2) Date of Availability
3) Reason(s) for Leaving
(We regret that only shortlisted candidates will be notified)