Marketing Manager Job Description

We are seeking an innovative marketing manager to promote our company's brand and services. In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts.

To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.

Marketing Manager Responsibilities

• Evaluating and optimizing marketing and pricing strategies.

• Analyzing market trends and preparing forecasts.

• Generating new business leads.

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door

• Deploy successful marketing campaigns and own their implementation from ideation to execution

• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

• Produce valuable and engaging content for our website and blog that attracts and converts our target groupsS

• Build strategic relationships and partner with key industry players, agencies and vendors

• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

• Oversee and approve marketing material, from website banners to hard copy brochures and case studies

• Measure and report on the performance of marketing campaigns, gain insight and assess against goals

• Analyze consumer behavior and adjust email and advertising campaigns accordingly

Marketing Manager Requirements

• A Bachelor’s degree in marketing, business or any other relevant field

• Sound understanding of marketing fundamentals and tactics

• Creative thinking and problem-solving ability

• Leadership and project management skills

• Knowledge of digital marketing and social media marketing strategies

• Excellent verbal and non-verbal communication skills

• Proficiency with marketing tools and software

• Proficient in marketing research and statistical analysis

• The ability to work under pressure.

• Availability to work within opening hours (e.g. evenings, holidays, weekends).

Oversee all marketing campaigns for their company or department

Implement strategy

Promote a business, product, or service

Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones

Represent the marketing team to cross-functional groups including product management, sales, or customer support

Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns

Day-to-Day Duties:

* Manage and coordinate marketing and creative staff

* Lead market research efforts to uncover the viability of current and existing products/services

* Collaborate with media organizations and advertising agencies

* Brainstorm ideas for new campaigns

* Coordinate with the sales team and other departments to produce effective strategies

* Monitor current campaigns, ensuring their staff meets deadlines and complete necessary tasks

* Analyze data to evaluate the success of their marketing efforts and come up with new ideas to improve brand marketing and exposure

Responsibilities

• Designing marketing campaigns that are able to resonate with the target audience, and are culturally tailored
• Creative, analytical, digital, commercial and administrative responsibilities
• To carry out market research so as to effectively promote products and services
• Partake in creating advertisements, as well as sales and distribution

Qualifications & Requirements

• Graduate of Bachelor’s in Marketing or any related courses
• At least 2 years of relevant experience
• High communication and problem-solving skills
• Creative and results-driven

My ideal candidate is a design student who is social media saavy, creatively-inclined but also detail-oriented and efficient to help me with both design/marketing projects and some admin functions. want a challenging and fun job. You probably have something to do most days but hours can be flexi. You simply have to meet your deadlines but I’m reasonable. Please see below the variety of tasks you will be given.

Job Requirements

Candidate must have some form of graphic design/creative background.

Must have knowledge of Photoshop & Freehand Illustrator

Competent in photography (no need to be professional standard but a good amateur is fine).

Fresh graduates welcome to apply

Must be able to meet realistic deadlines

Good interpersonal & communication skills.

Singaporean & PR only

Job Scope: Two-Prong

GRAPHIC / MARKETING WORK

1) Designing EDMs for restaurant events / promotions

2) Help with social media updates on FB / Instagram including taking good food photos

(able to market and tie up on wechat and xiaohongshu a plus)

3) Assist with distribution/ profiling event through right social media sites by emailing editors etc.

4) Organise and maintain customer email lists for email marketing

5) Prepare and print menus

ADMIN

1) Meeting 3 times a week if needed to discuss projects

2) Help to source and liase with vendors etc. and cross-compare quotations (when need arise)

3) Update website (wordpress, Shopify)

4) Scan documents – will give you a printer-scanner

Social Media Operation

• Develop and execute marketing plans to enhance brand awareness and drive client acquisition.
• Manage official social media accounts to ensure consistent branding and engagement.
• Create engaging content, including posters and videos, to captivate the target audience.
• Interact with followers and grow the online community by fostering meaningful engagement.
• Optimize Google Ads, Facebook Ads, and other paid campaigns to maximize ROI and reach.
• Stay updated on industry trends to continuously refine and improve marketing strategies.

Operations Support

• Collaborate with different departments to improve internal productivity through content and tools
• Assist in ad-hoc duties assigned by the management
• Organize and plan the company’s annual events, ensuring alignment with corporate goals

Responsibilities

• Designing marketing campaigns that are able to resonate with the target audience, and are culturally tailored
• Creative, analytical, digital, commercial and administrative responsibilities
• To carry out market research so as to effectively promote products and services
• Partake in creating advertisements, as well as sales and distribution

Qualifications & Requirements

• Graduate of Bachelor’s in Marketing or any related courses
• At least 2 years of relevant experience
• High communication and problem-solving skills
• Creative and results-driven

Job Description

• Plan marketing campaign and schedule for upcoming promotion and product awareness
• Manage company online and media platform to develop all creative advertisements (Facebook, Website, SGcarmart, Motorist, Carousell) and Marketing Blast for all departments in Think One Group including after office hour
• Develop all artwork and create media materials for events and occasions.
• Copy-writing for created artwork to be use for advertising platform to engage audience
• Assign leads asap or latest within an hour (inclusive of after office hour) on CRM system to sales person and follow up the lead status
• Manage all incoming emails, whatsapp, facebook and phone calls enquires
• Prepare weekly marketing report on respective departments
• Any other adhoc duties assigned by the management
• Assign all leads/enquiries received on weekends within an hour

Job Requirement

• At least 2 Year (s) of working experience in the related field is required for this position.
• Bilingual
• Must possess at least Diploma level.
• Good communication skills

Working location / hour : UBI - Monday to Friday ( 8.30am - 6.15pm )

Marketing Manager Job Description

We are seeking an innovative marketing manager to promote our company's brand and services. In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts.

To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.

Marketing Manager Responsibilities

• Evaluating and optimizing marketing and pricing strategies.

• Analyzing market trends and preparing forecasts.

• Generating new business leads.

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door

• Deploy successful marketing campaigns and own their implementation from ideation to execution

• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

• Produce valuable and engaging content for our website and blog that attracts and converts our target groupsS

• Build strategic relationships and partner with key industry players, agencies and vendors

• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

• Oversee and approve marketing material, from website banners to hard copy brochures and case studies

• Measure and report on the performance of marketing campaigns, gain insight and assess against goals

• Analyze consumer behavior and adjust email and advertising campaigns accordingly

Marketing Manager Requirements

• A Bachelor’s degree in marketing, business or any other relevant field

• Sound understanding of marketing fundamentals and tactics

• Creative thinking and problem-solving ability

• Leadership and project management skills

• Knowledge of digital marketing and social media marketing strategies

• Excellent verbal and non-verbal communication skills

• Proficiency with marketing tools and software

• Proficient in marketing research and statistical analysis

• The ability to work under pressure.

• Availability to work within opening hours (e.g. evenings, holidays, weekends).

We are a passionate company dedicated to providing high-quality ornamental fishes and corals. We are seeking a talented and enthusiastic individual to join our team as a Marketing Intern.

Role and Responsibilities:

• Content Creation: Capture stunning photos and videos of our products to showcase their beauty and uniqueness.
• Social Media Management: Manage and curate our social media accounts (Instagram, Facebook, TikTok, etc.) to engage with our audience and promote our brand.
• Livestream Assistance: Assist in planning and executing live streams to interact with our customers and showcase our products.
• Marketing Campaigns: Support marketing campaigns by helping with content creation, email marketing, and other promotional activities.

Requirements:

• Strong interest in photography and videography
• Proficiency in social media platforms
• Excellent communication and interpersonal skills
• Creative and innovative mindset

Marketing Manager Roles & Responsibilities:

Oversee all marketing campaigns for their company or department

Implement strategy

Promote a business, product, or service

Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones

Represent the marketing team to cross-functional groups including product management, sales, or customer support

Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns

Day-to-Day Duties:

Manage and coordinate marketing and creative staff

Lead market research efforts to uncover the viability of current and existing products/services

Collaborate with media organizations and advertising agencies

Brainstorm ideas for new campaigns

Coordinate with the sales team and other departments to produce effective strategies

Monitor current campaigns, ensuring their staff meets deadlines and complete necessary tasks

Analyze data to evaluate the success of their marketing efforts and come up with new ideas to improve brand marketing and exposure

Job Title: Marketing and Operations Manager (with Coaching Responsibilities)

Location: Central Singapore

Employment Type: Full-Time

Salary Range: $3500 - $6100

About Us:
At SwimTwins Swim Academy, we are committed to providing exceptional swimming education and fostering a safe, engaging environment for all learners. We are seeking a dedicated and versatile Marketing and Operations Manager to lead our operations while also contributing to our mission by coaching swimming lessons.

Key Responsibilities:

Marketing & Operations

• Develop and implement marketing strategies to promote the swimming school and its programs.
• Manage social media platforms, digital marketing campaigns, and community outreach.
• Coordinate scheduling of classes, events, and instructor assignments.
• Oversee daily operations, including ensuring pool maintenance, compliance with safety regulations, and inventory management.
• Handle customer inquiries, feedback, and enrollment processes.

Coaching

• If required, candidate will conduct swimming lessons for students of various age groups and abilities.
• Tailor lessons to individual and group needs, fostering a positive learning experience.
• Ensure the safety of all participants by following water safety protocols.
• Track and report on students' progress to parents and guardians.

Requirements:

• Proven experience in marketing, operations, or a similar role.
• Strong organizational, communication, and leadership skills.
• Current CPR and First Aid certification.
• Ability to manage multiple priorities effectively and thrive in a dynamic environment.
• Passion for teaching swimming and working with individuals of all ages.

Preferred Skills (Not Mandatory):

• Experience coaching or teaching children, including those with special needs.
• Expereince With competitive swimming in the past
• Proficiency in creating content for social media and digital marketing campaigns.
• Familiarity with CRM tools or scheduling software.

Additional Information:

• This position requires physical activity, including being in the water for extended periods.
• We welcome applicants of all ages, genders, races, religions, marital statuses, family responsibilities, and abilities.

· Develope a marketing strategy in accordance with the overall company goals and vision

· Understanding Company Products and doing Market Research to identify specific target groups and implement niche marketing strategies

· Grow the social media community

· Implement and manage a multi-channel marketing strategy

· Grow online marketing partners (digital publications or influencers)

· Copywriting and copy editing - Both internal and external marketing materials

· Create and execute highly engaging, Skills and experience in creative content writing

· Cross-platform social media & marketing campaigns (design, call to action and content)

· Manage content - copywriting & design. Handle content schedule and posting of content

· Experience in attaining PR coverage both online and offline

· Simple research work

· Assisting with ad hoc duties as required

Requirements:

· Social media analytics and ads experience is preferred. Social media management and community managers preferred.

· Exceptional communication skills, both written and verbal. Strong written English is a MUST

· Ability to multitask and meet tight deadlines

Marketing Manager Responsibilities:

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Increasing brand awareness and market share.
• Coordinating marketing strategies with the sales, financial, public relations, and production departments.
• Developing and managing the marketing department's budget.
• Overseeing branding, advertising, and promotional campaigns.
• Managing the marketing department's staff.
• Preparing and presenting quarterly and annual reports to senior management.
• Promoting our brand at trade shows and major industry-related events.
• Keeping informed of marketing strategies and trends.

Marketing Manager Requirements:

• Bachelor's degree in marketing, finance, business administration, or similar.
• A master's degree in a relevant field will be advantageous.
• At least two years' experience as a marketing manager.
• Proficiency in electronic marketing automation software such as HubSpot Marketing and Bitrix24.
• Extensive knowledge of marketing strategies, channels, and branding.
• Superb leadership, communication, and collaboration abilities.
• Exceptional analytical and problem-solving skills.
• Strong time management and organizational abilities.

If you believe in delighting customers, have high standards and are resourceful, we want to hear from you.

Responsibilities

• Assist to plan and execute content for the editorial calendar
• Manage social media accounts including Facebook, Instagram, LinkedIn, Google, etc
• Reach out to influencers and food bloggers to develop content
• Craft press releases and liaise with the media to get on articles and social media posts
• Work on brand and food partnerships to gain exposure and acquire new users
• Plan and execute seasonal campaigns to drive company KPIs
• Assist with other cross-functional ad-hoc tasks

Requirements

• A flair for words, good copywriting and storytelling
• A keen eye for good style and design
• Well-organised and able to coordinate with other functions/people to get things done
• Independent and able to handle ambiguity
• Driven, resourceful and resilient in working towards outcomes

What’s in it for you

• Work with a fast growing, at the same time, lean and mean team, to make real world impact.
• Have a lot of ownership and drive your own results and progression.
• Smart people who sweat the details and push for the highest standards.
• Training and in-house opportunities to help you grow.
• Other benefits include a competitive compensation package and birthday leave.

You should include these in your application:

• Tell us about a time you had to work on a highly challenging task. How did you overcome it?
• What motivates you?
• What's your favourite food and where do you get it? Why?
• A good way to start is to read about what it is like working at Grain: https://www.notion.so/grain/Working-at-Grain-96bff3bba5e84ababe6fb7743b49489f

The Ripple Club is the fastest growing aqua fitness chain in SEA with 6 locations in Singapore and 2 in Thailand. We provide aqua circuit, aqua cycling and aqua box classes in luxury hotels located in City Hall, Clark Quay, Orchard, Stevens, Tanjong Katong and Tanjong Pagar.

We provide truly exceptional aqua workouts for all, no matter of age, fitness ability or health state. We love working out together, in the comfort of a non-judgment and non-competitive environment. We are the best place for an outdoor full body workout which leaves you fully refreshed and re-energised!

Job Highlights

· Career growth opportunities

· Conducive environment

· Energetic work culture

. Applicant can choose between working from home or office

Job Duties:

· Social Media Management: Create and execute social media strategies to increase brand awareness and engagement across platforms like Facebook, Instagram, LinkedIn, and TikTok.

· Digital Campaigns: Plan, execute, and monitor digital marketing campaigns, including paid advertising, email marketing, and influencer partnerships.

· Content Creation: Develop high-quality, engaging content for various channels, including blog posts, social media graphics and reels, newsletters, and website copy and visuals aligned with our brand messaging and target audience.

· SEO and SEM: Optimise content for search engines (SEO) and manage search engine marketing (SEM) campaigns to drive traffic and conversions.

· Analytics and Reporting: Track and analyse the performance of digital marketing efforts, providing regular reports for future strategies and campaign optimisations.

Job Requirements:

· Minimum 1 year of experience in digital marketing

· Hands-on experience with Google Ads, Social Media platforms Ads and SEO/SEM tools

· Photography and videography creation as well as post production is a plu

· Knowledge of WordPress & Canva

If this sounds like your dream job contact us at [email protected]

See you soon!

· Develope a marketing strategy in accordance with the overall company goals and vision

· Understanding Company Products and doing Market Research to identify specific target groups and implement niche marketing strategies

· Grow the social media community

· Implement and manage a multi-channel marketing strategy

· Grow online marketing partners (digital publications or influencers)

· Copywriting and copy editing - Both internal and external marketing materials

· Create and execute highly engaging, Skills and experience in creative content writing

· Cross-platform social media & marketing campaigns (design, call to action and content)

· Manage content - copywriting & design. Handle content schedule and posting of content

· Experience in attaining PR coverage both online and offline

· Simple research work

· Assisting with ad hoc duties as required

Requirements:

· Social media analytics and ads experience is preferred. Social media management and community managers preferred.

· Exceptional communication skills, both written and verbal. Strong written English is a MUST

· Ability to multitask and meet tight deadlines

One of our clients who first entered Singapore back in 2023 is continuing to grow and expand across SEA and as such are looking for a Marketing Manager to join their team.

You will be the sole marketing person for the SEA market, having to set everything up from scratch, there will be some support from the Global Head Office, but they are looking for you to bring the SEA knowledge. The work will be focused on Product Launches as they continue to get product approvals for their range of products across the region.

The Marketing Manager will be responsible for:

• Develop and implement product promotion strategies and brand communication plans aligned with business goals and market conditions, while overseeing marketing materials and brand image management.
• Analyze industry trends, market dynamics, and competitor activities to produce actionable reports, and collaborate with sales teams to optimize market resources through research and training tools.
• Establish and maintain relationships with medical institutions, pharmacies, and industry associations to boost product acceptance and usage within target customer segments.

The Marketing Manager will be / have:

• Degree Qualified
• Relevant marketing experience within the pharmaceutical industry
• Regional marketing experience (SEA) preferred
• Fluency in Chinese preferred for internal & external communications and engagement

If you feel you would be suitable then please get in touch for a further conversation.

Reg No. R1871342
BeathChapman Pte Ltd
Licence no. 16S8112

Marketing Executive

Company Overview

Manne & Co is a live-streaming station that is looking to grow in the realm of content creation and develop marketing strategies that will effectively attract new fans and customers. As a forward-looking company, we adopt state-of-the-art technology in our live streams where customers can experience novel formats of online shopping.

In this role, you will be required to partake in the conceptualisation, planning and management of the company's social media assets. This will include design, scripting, assisting in on ground shoots to post production of reels that aim to promote, engage and drive new traffic. Looking into post insights and analysing statistics is also crucial for the team's regular reviews. Being a Marketing Executive also plays a pivotal role in the live roster, where new ideas are always needed to promote products that the company curates and takes pride in.

Job Scope

• Assisting with the conceptualisation, curation and production of digital marketing collaterals – graphic, photography, videography.

• Producing online live-selling sessions of various consumer products.

• Co-management of the marketing content calendar.

• Provide ideas to build the company’s digital presence and engagement with its audience.

• Identify market trends and analyse with team to gain insights for better marketing strategies.

• ⁠ Manage selected social media accounts.

Job Requirement

• At least 1-2 years prior experience in related field.

• Adobe Illustrator, Photoshop, After Effects (Basic-Intermediate).

• Familiar with Canva and its use primarily for graphic designs.

• Video editing with Capcut or similar content creation tools.

• Background knowledge in OBS or similar livestreaming tools.

• Ability to understand and navigate through the management of different social networking platforms (e.g. Facebook, Instagram, Tiktok and Telegram).

• ⁠Keen learner in new live streaming set up and equipment.

• Able to work on weekends occasionally.

Responsibilities:

• Research trends and suggest marketing strategies.
• Plan and execute digital marketing campaigns on platforms like Instagram, Facebook, TikTok, and YouTube.
• Create content, including photos, videos, edits, and written copy for social media.
• Scheduling social media content calendar and posting.
• Shoot and edit videos to highlight our organic gardening product range, behind-the-scenes moments, and brand stories.
• Analyze marketing data to improve campaign results.
• Create interactive graphics on Canva according to brand guide and messaging.
• Update and manage brand website, social media accounts and e-commerce storefront / listing decorations.
• Build a community on different social media platforms by engaging with our customers, KOLs, and audience.

Ideal candidate should have:

• Good command of written and spoken English
• Srong sense of responsibility and initiative
• More than familiar with social media (Facebook, Instagram, TikTok)
• Ability to work under tight deadlines and pressure
• A creative mind full of ideas, and a willingness to learn
• Proficiency in design, short video production or other creative work is a plus
• Ability to commit for 3-6 months

What You Will Gain:

• Real-world experience planning & executing digital marketing campaigns from start to end
• An understanding of challenges & opportunities of a growing local startup in the fields of e-commerce and social media
• Insights into the organic & lifestyle sectors
• Mentorship and lessons from a start-up brand builder

Responsibilities:

• Continually meeting or exceeding sales quotas.

• Supervising and guiding the sales team as well as providing incentives to motivate staff to achieve sales targets.

• Monitoring the performance of the sales team.

• Ensuring that the store is clean and well-maintained at all times.

• Building and maintaining good working relationships with customers.

• Identifying opportunities and strategies to increase sales.

• Regularly attending sales meetings and training sessions.

• Ensuring that the store is adequately stocked with company products.

Requirements:

• Proven experience in sales and customer service.

• Proficient in all Microsoft Office applications.

• The ability to work in a fast-paced environment.

• Excellent problem-solving skills.

• Strong management and leadership skills.

• Effective communication skills.

• Exceptional customer service skills.

Marketing Manager Responsibilities:

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Increasing brand awareness and market share.
• Coordinating marketing strategies with the sales, financial, public relations, and production departments.
• Developing and managing the marketing department's budget.
• Overseeing branding, advertising, and promotional campaigns.
• Managing the marketing department's staff.
• Preparing and presenting quarterly and annual reports to senior management.
• Promoting our brand at trade shows and major industry-related events.
• Keeping informed of marketing strategies and trends.

Marketing Manager Requirements:

• Bachelor's degree in marketing, finance, business administration, or similar.
• A master's degree in a relevant field will be advantageous.
• At least two years' experience as a marketing manager.
• Proficiency in electronic marketing automation software such as HubSpot Marketing and Bitrix24.
• Extensive knowledge of marketing strategies, channels, and branding.
• Superb leadership, communication, and collaboration abilities.
• Exceptional analytical and problem-solving skills.
• Strong time management and organizational abilities.

Job Description

• Plan marketing campaign and schedule for upcoming promotion and product awareness
• Manage company online and media platform to develop all creative advertisements (Facebook, Website, SGcarmart, Carousell, Marketing Blast) for all departments in Think One Group including after office hour
• Develop all artwork and create media materials for events and occasions.
• Copy-writing for created artwork to be use for advertising platform to engage audience
• Assign leads asap or latest within an hour (inclusive of after office hour) on CRM system to salesperson and follow up on the lead status
• Manage all incoming emails, WhatsApp, Facebook and phone calls enquires
• Prepare weekly marketing report on respective departments
• Any other ad hoc duties assigned by the management
• Assign all leads/enquiries received on weekends within an hour

Job Requirement

• At least 2 Year (s) of working experience in the related field is required for this position.
• Bilingual
• Minimum Diploma in Marketing and Communications related.
• Good communication skills

Marketing Manager Job Description:

We are seeking an innovative marketing manager to promote our company's brand and services. In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts.

To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.

Marketing Manager Responsibilities

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

· Produce valuable and engaging content for our website and blog that attracts and converts our target groups

· Build strategic relationships and partner with key industry players, agencies and vendors

· Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

· Oversee and approve marketing material, from website banners to hard copy brochures and case studies

· Measure and report on the performance of marketing campaigns, gain insight and assess against goals

· Analyze consumer behavior and adjust email and advertising campaigns accordingly

Marketing Manager Requirements

· A Bachelor’s degree in marketing, business or any other relevant field

· Sound understanding of marketing fundamentals and tactics

· Creative thinking and problem-solving ability

· Leadership and project management skills

· Knowledge of digital marketing and social media marketing strategies

· Excellent verbal and non-verbal communication skills

· Proficiency with marketing tools and software

· Proficient in marketing research and statistical analysis

· The ability to work under pressure.

· Availability to work within opening hours (e.g. evenings, holidays, weekends).

A marketing manager is responsible for developing and implementing strategies to promote products or services,increase brand awarenes,and drive sales. Below are key roles and responsibilities typically associated with a marketing manage.

1. Strategy development

2. Campaign planning and execution

3. Brand management

4. Team leadership and collaboration

5. Digital marketing

6. Budget management

7. Cust insights and segmentation

8. Market research and analysis

9. Performance metrics and reporting

Our client, a leading software development company based in China, is expanding its presence in Singapore. Specializing in innovative transportation technology and software solutions, they have developed advanced systems for intelligent transport, fleet management, and logistics. As part of their expansion, they are seeking an experienced Marketing Specialist to lead their efforts in promoting these cutting-edge transportation software solutions in the Singapore market.

Role Overview:

As a Marketing Specialist focusing on transportation software solutions, you will be responsible for creating and executing targeted marketing strategies to increase the brand awareness of our client's software products within the transportation and logistics sectors in Singapore. You will play a pivotal role in promoting software solutions that optimize transportation management, smart city infrastructure, and efficient logistics systems.Marketing Strategy Development: Design and execute marketing strategies targeting the transportation and logistics sectors in Singapore, highlighting the value of intelligent transportation systems, fleet management software, and data-driven solutions.

1. Product Positioning: Develop clear and compelling product messaging and positioning for the software solutions designed to optimize transportation operations, improve traffic management, and enhance fleet efficiency in the Singapore market.
2. Digital Marketing: Manage digital marketing campaigns focused on the transportation industry, utilizing channels such as SEO, SEM, social media, and transportation-specific platforms to generate leads and enhance brand visibility.
3. Content Creation: Create tailored content such as case studies, white papers, blog posts, and webinars that demonstrate how the software helps improve transportation systems, reduce operational costs, and enhance mobility solutions.
4. Market Research: Conduct research on the transportation sector in Singapore, identifying trends, customer needs, and competitor activities to refine marketing strategies and identify opportunities for growth.
5. Collaboration with Sales: Collaborate closely with the sales team to align marketing efforts with transportation-focused sales goals, providing necessary collateral and product support to drive customer acquisition.
6. Event Management: Organize transportation industry events, product demos, and webinars that showcase our client’s software solutions in real-world transportation environments, targeting transportation agencies, logistics companies, and smart city developers.
7. Metrics and Reporting: Track the effectiveness of transportation-focused marketing campaigns and provide detailed reports on key metrics, adjusting strategies as necessary to ensure continuous improvement and growth.

Qualifications:

1. Experience: At least 3-5 years of marketing experience within the transportation technology or software development industry, specifically with a focus on transportation management systems, fleet optimization, or smart city infrastructure.
2. Education: Bachelor’s degree in Marketing, Business, Computer Science, or a related field.
3. Skills: Strong expertise in digital marketing techniques (SEO, SEM, content marketing, social media), with a particular focus on the transportation sector.
4. Industry Knowledge: Deep understanding of transportation technologies, fleet management software, traffic management systems, and logistics operations.
5. Communication: Excellent written and verbal communication skills in both English and Mandarin, with the ability to craft effective marketing materials targeting transportation stakeholders.
6. Analytical Skills: Ability to analyze marketing data, assess industry trends, and adjust strategies to ensure optimal targeting of the transportation market.
7. Creative and Strategic Thinking: Ability to develop creative marketing campaigns that resonate with transportation industry needs, promoting the advantages of intelligent transportation and software-driven solutions.

Preferred Skills:

• Familiarity with the local transportation market in Singapore, including regulatory requirements and industry developments.
• Experience working in an international environment, particularly with Chinese technology companies in the transportation sector.
• Proficiency in CRM systems and marketing automation tools.