Get to know our Team:
We design and provide products and services that empower our customers to enjoy greater banking convenience while they extract more value from their money. In particular, we are focused on promoting and developing healthy saving and investment practices across generations.
Get to know the Role:
We are living in exciting times. Technology is reshaping how we live and we want to use it to redefine how financial services are offered, which is why Singtel and Grab are coming together. Singtel is Asia’s leading communications group connecting millions of consumers and enterprises to essential digital services while Grab is the leading technology company in Southeast Asia offering everyday services to consumers. Together, we have big dreams to unlock and financial inclusion for people in our region is just one. We want to build a digital bank with the right foundation - using data, technology and trust to solve problems and serve customers.
What your scope entails
● Support the Head of Retail Marketing and Lifecycle and Engagement Marketing Lead in amplifying our digital bank’s story and services to our customers, driving acquisition and engagement for bank products and services.
● Execute thoughtful and impactful campaigns and communications based on data and sound analysis, to nurture and generate deeper engagement and brand affinity.
● Use and develop content for owned channels and communications to drive brand engagement and brand affinity, in turn impacting acquisition, app usage, and stickiness.
The day-to-day activities:
● Develop and execute marketing campaigns for GXS products, covering both acquisition and engagement efforts.
● Design and execute targeted communication campaigns to enhance product adoption and usage of GXS products.
● Implement A/B testing and conduct experiments to improve campaign performance and customer engagement.
● Understanding our customers - analyze customer data to identify trends, insights, and opportunities for improving acquisition, customer engagement and retention
● Conduct market research to stay up-to-date with industry trends and competitor activities.
● Provide support for day-to-day operations and administration of marketing automation tools.
● Collaborate with cross-functional teams to create compelling campaign visuals and copy for acquisition and engagement campaigns, including ad and social content, direct comms campaign messaging and timing.
● Manage and maintain campaign calendars and timelines to align with broader business plans and goals
The must-haves:
As this is a mid-junior level role, we are looking for a dynamic communications professional with at least 4+ years of work experience. If you are passionate about having an irreversible positive impact on the way Singaporeans spend, save, earn and borrow money, this role is for you. You should also meet the following requirements:
● 4+ years’ experience in junior marketing roles, with focus on growth or lifecycle for client-side marketing or CRM agency. Background in payments, financial services, consumer internet, FMCG preferred.
● Strong understanding of communication fundamentals - what makes a good piece of communication, messaging hierarchy, media landscape and media planning - required. App media experience is a plus.
● Love data, analysis, and storytelling. More importantly, embrace the challenge of combining them to inspire and motivate customers to action.
● Experience with customer segmentation, measurement approaches, CRM and analytics tools required. App and Salesforce experience is a plus.
● Strong analytical skills with the ability to derive insights from data and make data-driven decisions. Proficiency in SQL is a plus.
● Believes in pushing boundaries and collaboration to make impactful and beautiful work.
● Start-up experience is a major plus; eagerness to operate in an ever-changing, dynamic, highly competitive and fast-paced environment is a must.
