Marketing Manager Job Description

We are seeking an innovative marketing manager to promote our company's brand and services. In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts.

To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.

Marketing Manager Responsibilities

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

· Produce valuable and engaging content for our website and blog that attracts and converts our target groupsS

· Build strategic relationships and partner with key industry players, agencies and vendors

· Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

· Oversee and approve marketing material, from website banners to hard copy brochures and case studies

· Measure and report on the performance of marketing campaigns, gain insight and assess against goals

· Analyze consumer behavior and adjust email and advertising campaigns accordingly

Marketing Manager Requirements

· A Bachelor’s degree in marketing, business or any other relevant field

· Sound understanding of marketing fundamentals and tactics

· Creative thinking and problem-solving ability

· Leadership and project management skills

· Knowledge of digital marketing and social media marketing strategies

· Excellent verbal and non-verbal communication skills

· Proficiency with marketing tools and software

· Proficient in marketing research and statistical analysis

· The ability to work under pressure.

· Availability to work within opening hours (e.g. evenings, holidays, weekends).

Core Responsibilities

· Work with client service teams to build client relationships, understand clients’ needs, identify opportunities and value propositions

· Establish business contacts and information gathering channels including client database for the collation and broadcast of market/client intelligence to the various client service teams

· Participate in the production of strategic communications and marketing materials

· Strategize, plan and manage all internal and external marketing and communication activities

Job Specifications

· Minimum Diploma in Mass Communications, Marketing and/or Business

· At least two (02) years of relevant working experience

· Possess sharp business acumen and good interpersonal and facilitation skills

· Possess effective organizational and follow-up skills with emphasis on attention to details

· Good interpersonal skills and ability to interact with all levels in a professional and responsive manner

· Ability to work on tight deadlines and manage projects

· Proficient in MS office (Outlook, PowerPoint, Excel, Publisher, Word)

· Good knowledge in Adobe, Photoshop, InDesign, Illustrator would be an advantage

· Enthusiastic team player

Develop a marketing strategy in accordance with the overall company goals and vision

· Understanding Company Products and doing Market Research to identify specific target groups and implement niche marketing strategies

· Grow the social media community

· Implement and manage a multi-channel marketing strategy

· Grow online marketing partners (digital publications or influencers)

· Copywriting and copy editing - Both internal and external marketing materials

· Create and execute highly engaging, Skills and experience in creative content writing

· Cross-platform social media & marketing campaigns (design, call to action and content)

· Manage content - copywriting & design. Handle content schedule and posting of content

· Experience in attaining PR coverage both online and offline

· Simple research work

· Assisting with ad hoc duties as required

Requirements:

· Social media analytics and ads experience is preferred. Social media management and community managers preferred.

· Exceptional communication skills, both written and verbal. Strong written English is a MUST

· Ability to multitask and meet tight deadlines

Marketing Manager Responsibilities:

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Increasing brand awareness and market share.
• Coordinating marketing strategies with the sales, financial, public relations, and production departments.
• Developing and managing the marketing department's budget.
• Overseeing branding, advertising, and promotional campaigns.
• Managing the marketing department's staff.
• Preparing and presenting quarterly and annual reports to senior management.
• Promoting our brand at trade shows and major industry-related events.
• Keeping informed of marketing strategies and trends.

Marketing Manager Requirements:

• Bachelor's degree in marketing, finance, business administration, or similar.
• A master's degree in a relevant field will be advantageous.
• At least two years' experience as a marketing manager.
• Proficiency in electronic marketing automation software such as HubSpot Marketing and Bitrix24.
• Extensive knowledge of marketing strategies, channels, and branding.
• Superb leadership, communication, and collaboration abilities.
• Exceptional analytical and problem-solving skills.
• Strong time management and organizational abilities.

Requirements:

• Familiar with fundamental marketing theories and practices, with knowledge of both online and offline promotional strategies and methods.
• Candidates with experience in event planning, execution, and vendor management will be given priority.
• Proficiency in office software (e.g., Microsoft Office Suite) and design tools (e.g., Canva, Photoshop) is a plus.
• Strong data analysis skills, with familiarity in tools like Google Analytics and social media analytics dashboards.

5. Other Requirements

• Strong sense of responsibility and teamwork.
• Resilience and ability to thrive in a fast-paced work environment.
• Familiarity with the Singapore F&B market and industry networks is preferred.

Working Location: Sixth Avenue

Working Hrs: 5 days per week; 9:00 - 18:00

· Develope a marketing strategy in accordance with the overall company goals and vision

· Understanding Company Products and doing Market Research to identify specific target groups and implement niche marketing strategies

· Grow the social media community

· Implement and manage a multi-channel marketing strategy

· Grow online marketing partners (digital publications or influencers)

· Copywriting and copy editing - Both internal and external marketing materials

· Create and execute highly engaging, Skills and experience in creative content writing

· Cross-platform social media & marketing campaigns (design, call to action and content)

· Manage content - copywriting & design. Handle content schedule and posting of content

· Experience in attaining PR coverage both online and offline

· Simple research work

· Assisting with ad hoc duties as required

Requirements:

· Social media analytics and ads experience is preferred. Social media management and community managers preferred.

· Exceptional communication skills, both written and verbal. Strong written English is a MUST

· Ability to multitask and meet tight deadlines

Job Summary:

We are seeking a creative and results-driven Marketing Executive with expertise in digital marketing and content creation to join our dynamic team. The ideal candidate will be responsible for developing, executing, and optimizing digital marketing campaigns, as well as producing high-quality content that aligns with our brand and engages our target audience. This role requires a mix of strategic thinking, creative flair, and analytical skills. Our company provide hybrid working environment.

Key Responsibilities:

1. Digital Marketing:
   • Plan, implement, and manage digital marketing campaigns across various platforms, including social media, email, SEO/SEM, and paid advertising.
   • Monitor and analyze campaign performance metrics, providing insights and recommendations for improvement.
   • Manage the end-to-end process of email drip campaigns for lead nurturing.
   • Collaborate with cross-functional teams to ensure consistency in branding and messaging across all digital channels.
   • Stay up-to-date with industry trends and best practices to keep the company at the forefront of digital marketing.
2. Content Creation:
   • Develop compelling and engaging content for various platforms, including blogs, social media, website, and email newsletters.
   • Manage the content calendar to ensure timely and consistent delivery of marketing materials.
   • Create visual and multimedia content such as graphics, videos, and infographics, either independently or in collaboration with designers.
   • Optimize content for search engines (SEO) to increase organic visibility.
3. Social Media Management:
   • Oversee the company’s social media presence by creating and scheduling posts, engaging with the audience, and tracking performance.
   • Develop and execute strategies to grow social media followers and increase engagement.
4. Brand Management:
   • Ensure all content aligns with the company’s brand voice, tone, and style.
   • Maintain brand consistency across all digital channels.
5. Analytics & Reporting:
   • Use analytics tools to track the effectiveness of campaigns and content.
   • Prepare detailed reports on key metrics and provide actionable insights for future strategies.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum 1 years of experience in digital marketing and content creation. Fresh graduate with experience in executing digital marketing projects is welcome to apply.
• Proven track record of managing successful digital marketing campaigns.
• Strong writing, editing, and storytelling skills.
• Proficiency in digital marketing tools and platforms, such as Google Analytics, Google Ads, Facebook Ads Manager, and TikTok.
• Experience with content management systems (e.g., WordPress) and graphic design tools (e.g., Canva, Adobe Creative Suite).
• Strong analytical skills and the ability to interpret data to drive decision-making.

Preferred Skills:

• Experience in photo editing and multimedia content production.
• Knowledge of marketing tools (e.g., Mailchimp, Facebook Ads, Google Ads).
• Familiarity with basic web design principles.
• Understanding of B2B and B2C marketing strategies.

Marketing Manager Responsibilities:

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Increasing brand awareness and market share.
• Coordinating marketing strategies with the sales, financial, public relations, and production departments.
• Developing and managing the marketing department's budget.
• Overseeing branding, advertising, and promotional campaigns.
• Managing the marketing department's staff.
• Preparing and presenting quarterly and annual reports to senior management.
• Promoting our brand at trade shows and major industry-related events.
• Keeping informed of marketing strategies and trends.

Marketing Manager Requirements:

• Bachelor's degree in marketing, finance, business administration, or similar.
• A master's degree in a relevant field will be advantageous.
• At least two years' experience as a marketing manager.
• Proficiency in electronic marketing automation software such as HubSpot Marketing and Bitrix24.
• Extensive knowledge of marketing strategies, channels, and branding.
• Superb leadership, communication, and collaboration abilities.
• Exceptional analytical and problem-solving skills.
• Strong time management and organizational abilities.

About this Job

We are looking for interns with creative bones and enthusiasm to fulfill the needs of a wide variety of customers. Ideas must be young, entertaining and authentic for popular social media channels. Interns must be open to appearing in front of the camera while being adaptable to changing trends.

Job Description

•Content Creation with range of Apps and Equipment

•Copywriting with AI

•Social Media Management

•Analytics and Reporting

Requirements

• Familiar with Social Media
• Familiar with Capcut, Canva and similar apps

Good to have

• Positive and Supportive Attitude
• Humbleness and Eagerness to Learn
• Independent and Goal Oriented
• Problem Solving and Tactful
• Detail Oriented and Well Organized

We are seeking a proactive and organised Marketing Executive for Product Marketing & Marcomms Support to join our team. In this role, you will be responsible for supporting product marketing efforts, executing marketing communications (Marcomms) strategies, and organising events to promote our corporate brand and products. You will work closely with various teams to develop compelling messaging, manage marketing materials, and ensure the successful execution of events and campaigns.

Key Responsibilities:

• Planning, development and execution of marketing communication strategies and campaigns.
• Develop, refine and maintain product positioning, messaging and key value propositions.
• Create and manage marketing collateral such as product brochures, sales decks, presentation slides, demonstration kits, factsheets and white papers.
• Coordinate and organise internal and external marketing events, webinars and trade shows, ensuring seamless execution from start to finish.
• Coordination and execution of product launches and updates, ensuring timely and effective communication across all platforms.
• Track, monitor and analyse the performance of product marketing initiatives and campaigns such as sign-up rates and leads generation, providing insights for optimisation.
• Support corporate marketing and communications in managing public relations, social media outreach and internal communications.
• Responsible for corporate website and all social media platform contents including content development, website design, maintaining and updating of contents.

Requirements:

• Bachelor’s Degree or Diploma in Marketing, Mass Communications or equivalent.
• Minimum 3 years of working experience in marketing communications, product marketing, event management, and related fields is required for this position.
• Strong understanding of corporate and product marketing strategies and how to create content that drives engagement.
• Demonstrated ability to create compelling graphics, promotional materials, and videos that support marketing objectives.
• Knowledge of digital marketing platforms, social media strategies, and email marketing tools.
• Proficiency in design software (e.g. Adobe Creative Suite) and video editing tools (e.g. Adobe Premiere, Final Cut Pro, etc.) is a definite advantage.
• Ability to prioritize and manage multiple projects with attention to detail and deadlines.
• Strong written and verbal communication skills with the ability to present ideas and collaborate effectively with cross-functional teams.
• Candidates with software or technology experience is an added advantage.

Toppan Ecquaria is an equal opportunity employer and values diversity within our company. We welcome all interested candidates to apply for this position, however, we regret to inform that only shortlisted candidates will be contacted by us for an interview.

Find us at www.topppanecquaria.com or www.linkedin.com/company/toppan-ecquaria

For more career opportunities, please visit our career site at:- https://toppanecquaria.com/careers/job-openings?utm_source=Jobstreet&utm_medium=Page&utm_campaign=2020

(Please copy & paste the above link onto your browser)

Our company is exporting wooden product to international market and is looking for suitable candidates :

Responsibilities

• Relationship management with clients

• Maintain accounts records and background information, prospecting and developing of new accounts. Achieving and delivering of sales targets

Requirements

• Min Diploma with 3 years of sales/account management experience

• Possess leadership and good communication and interpersonal skills

• 5 days work week

Marketing Assistant Job Duties

Assisting in organizing campaigns and developing marketing strategies. This work will be a critical factor for the smooth operation of the Marketing department and the attainment of its goals, as well as for the long-term growth of the company.

Responsibilities

Undertake daily administrative tasks to ensure the functionality and coordination of the department’s activities

Support marketing executives in organizing various projects

Conduct market research and analyze consumer rating reports/ questionnaires

Employ marketing analytics techniques to gather important data (social media, web analytics, rankings etc.)

Update spreadsheets, databases and inventories with statistical, financial and non-financial information

Assist in the organizing of promotional events and traditional or digital campaigns and attend them to facilitate their success

Prepare and deliver promotional presentations

Compose and post online content on the company’s website and social media accounts

Write marketing literature (brochures, press releases etc) to augment the company’s presence in the market

Communicate directly with clients and encourage trusting relationships

Requirements and skills

Good understanding of office management and marketing principles

Demonstrable ability to multi-task and adhere to deadlines

Well-organized with a customer-oriented approach

Good knowledge of market research techniques and databases

Excellent knowledge of MS Office, marketing computer software and online applications (CRM tools, Online analytics, Google Adwords etc.)

Exquisite communication and people skills

High School diploma; BSc in Marketing, Business or relevant field is a strong advantage

1) POSITION SUMMARY

• Plan and manage all marketing, advertising, publicity and promotional events for the assigned brand(s) according to set guidelines.
• Support the store Business Goals.
• Support the CRM and increase existing base of VIP customers.
• Be an ambassador for the represented BRAND and portray at all times a professional and customer-oriented image.

2) KEY PERFORMANCE INDICATORS :

• Traffic build
• CRM registration
• Tagging and life cycle management
• Social following and engagement

3) KEY AREAS OF RESPONSIBILITIES

Plan and Manage all Marketing, Advertising, Publicity and Promotional

• Plan and direct advertising, public relations, and promotional events and strategies for the assigned Brand(s).
• Develop media relations policy
• Initiate, develop, and maintain local, national, and international relations.
• Initiate, develop, and maintain media contacts for disseminating information.
• Arrange interviews for and regularly briefs company officials on sensitive and/or controversial issues; recommends public relations course of action in crisis and in routine public relations situations.
• Frequently act as a company spokesperson, representing officials at media interviews and company meetings with approval from Directors
• Interpret company programs for the media and the public, including retail business areas peculiar to the company.
• Coordinate ceremonies, press conferences, and other events or special projects.
• Oversee and manage company use of contracted advertising and public relations
• Manage the advertising, public relations, and promotional budget by writing the narrative, projecting costs, determining necessary

Marketing

• Plan, implement and monitor events calendar for positive brand building through promotional activities
• Develop Marketing plans for the Brand(s) and attain necessary approvals prior to execution. The Marketing Plan must have an ROI indicated for every initiative (where possible).
• Partner with Brand to develop seasonal marketing and PR strategies
• Ensure all marketing materials are approved by Brand and/or Directors.
• Share store photos with Brand Principal if required.
• Ensure a copy of all final marketing materials are sent to Brand Principal if requested.
• Make periodical store visits to better understand the business marketing needs.
• Build effective working relations with Brand Managers within the Company.
• Review and research marketing campaigns of competitor brands.
• Ensure timely submission of all marketing reports including post-event reports.
• Have strong understanding in Social Media sites and Website updates
• Monthly engagement with Store Manager at store level

4) POSITION SPECIFICATION:

Minimum a Bachelor’s Degree In Marketing

Minimum 4-5 years of management experience in luxury goods or a comparable retail environment.

• Good interpersonal skills
• Strong Financial Acumen
• Ability to handle stress, show resilience and adapt to changing market trends.
• Pleasant Personality with positive attitude
• Excellent communicator
• Good Persuasion and negotiation skills
• Proficient in computer skills

Fluent English and both in written and spoken. Knowledge of other language is added advantage.

Manage the Business Development of the company:

- Consult and manage the business marketing strategy and operaton.

- Manage the customer relationship.

Requirements:

- Min 3 years of management experience.

- Experience in sales and customer relationship management

- Strong communication and interpersonal skills.

We are medical aesthetic clinic, looking for staff who has passion in the following job:

- create post, video, story for social media platforms such as IG FB TikTok XHS

- article writing

- email marketing (mailchimp)

- source and manage influencers

- assists in company marketing activities

- answer enquiries

Work as a team with colleague who handle SEO and SEM.

Working monday to friday, in office. WFH can be arranged if needed.

Additional incentive if able to fullfill KPI on time.

Our client, a leading software development company based in China, is expanding its presence in Singapore. Specializing in innovative transportation technology and software solutions, they have developed advanced systems for intelligent transport, fleet management, and logistics. As part of their expansion, they are seeking an experienced Marketing Specialist to lead their efforts in promoting these cutting-edge transportation software solutions in the Singapore market.

Role Overview:

As a Marketing Specialist focusing on transportation software solutions, you will be responsible for creating and executing targeted marketing strategies to increase the brand awareness of our client's software products within the transportation and logistics sectors in Singapore. You will play a pivotal role in promoting software solutions that optimize transportation management, smart city infrastructure, and efficient logistics systems.Marketing Strategy Development: Design and execute marketing strategies targeting the transportation and logistics sectors in Singapore, highlighting the value of intelligent transportation systems, fleet management software, and data-driven solutions.

1. Product Positioning: Develop clear and compelling product messaging and positioning for the software solutions designed to optimize transportation operations, improve traffic management, and enhance fleet efficiency in the Singapore market.
2. Digital Marketing: Manage digital marketing campaigns focused on the transportation industry, utilizing channels such as SEO, SEM, social media, and transportation-specific platforms to generate leads and enhance brand visibility.
3. Content Creation: Create tailored content such as case studies, white papers, blog posts, and webinars that demonstrate how the software helps improve transportation systems, reduce operational costs, and enhance mobility solutions.
4. Market Research: Conduct research on the transportation sector in Singapore, identifying trends, customer needs, and competitor activities to refine marketing strategies and identify opportunities for growth.
5. Collaboration with Sales: Collaborate closely with the sales team to align marketing efforts with transportation-focused sales goals, providing necessary collateral and product support to drive customer acquisition.
6. Event Management: Organize transportation industry events, product demos, and webinars that showcase our client’s software solutions in real-world transportation environments, targeting transportation agencies, logistics companies, and smart city developers.
7. Metrics and Reporting: Track the effectiveness of transportation-focused marketing campaigns and provide detailed reports on key metrics, adjusting strategies as necessary to ensure continuous improvement and growth.

Qualifications:

1. Experience: At least 3-5 years of marketing experience within the transportation technology or software development industry, specifically with a focus on transportation management systems, fleet optimization, or smart city infrastructure.
2. Education: Bachelor’s degree in Marketing, Business, Computer Science, or a related field.
3. Skills: Strong expertise in digital marketing techniques (SEO, SEM, content marketing, social media), with a particular focus on the transportation sector.
4. Industry Knowledge: Deep understanding of transportation technologies, fleet management software, traffic management systems, and logistics operations.
5. Communication: Excellent written and verbal communication skills in both English and Mandarin, with the ability to craft effective marketing materials targeting transportation stakeholders.
6. Analytical Skills: Ability to analyze marketing data, assess industry trends, and adjust strategies to ensure optimal targeting of the transportation market.
7. Creative and Strategic Thinking: Ability to develop creative marketing campaigns that resonate with transportation industry needs, promoting the advantages of intelligent transportation and software-driven solutions.

Preferred Skills:

• Familiarity with the local transportation market in Singapore, including regulatory requirements and industry developments.
• Experience working in an international environment, particularly with Chinese technology companies in the transportation sector.
• Proficiency in CRM systems and marketing automation tools.

Marketing Manager Responsibilities:

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Increasing brand awareness and market share.
• Coordinating marketing strategies with the sales, financial, public relations, and production departments.
• Developing and managing the marketing department's budget.
• Overseeing branding, advertising, and promotional campaigns.
• Managing the marketing department's staff.
• Preparing and presenting quarterly and annual reports to senior management.
• Promoting our brand at trade shows and major industry-related events.
• Keeping informed of marketing strategies and trends.

Marketing Manager Requirements:

• Bachelor's degree in marketing, finance, business administration, or similar.
• A master's degree in a relevant field will be advantageous.
• At least two years' experience as a marketing manager.
• Proficiency in electronic marketing automation software such as HubSpot Marketing and Bitrix24.
• Extensive knowledge of marketing strategies, channels, and branding.
• Superb leadership, communication, and collaboration abilities.
• Exceptional analytical and problem-solving skills.
• Strong time management and organizational abilities.

Job Description

• Manage CRM programs, campaigns and the budget of CRM and loyalty activities.
• Plan customer journey map to boost brand awareness, enhance customer engagement and retention
• Optimize CRM assets and relational contents to drive customer engagement and loyalty across key touchpoints
• Effective segmentation across multiple communication channels (EDM, SMS and Mobile Application)
• Lead CRM initiatives and working closely with regional marketing team to formulate marketing campaign plans
• Work closely with related members to plan and execute holistic marketing initiatives/marketing communications for G-SHOCK store/strategic retailers/online in Singapore but not limited to the channel
• Work closely with all parties to enhance the functionality, design and user experience on the CRM and EC platforms.
• Work closely with marketing members to drive database traffic to relevant proprietary platforms and to ensure the database is segmented effectively for targeted marketing activities.
• Lead the current CRM initiatives in Singapore including conceptualize CRM strategies and manage Casio ID program to acquire, engage and retain customers.
• Overall in charge of CASIO ID CRM to acquire new users and drive repeated purchases
• Research and analyze CRM data, campaigns effectiveness, market trends and recommend best practices for future campaigns
• Propose effective CRM strategies to maintain strong brand presence and achieve EC KPIs
• Work closely with the marketing, planning, and sales members for PR activities for Singapore
• Overall in charge of local KOL marketing to drive brand awareness

Job Requirment

• Degree or diploma in Sales & Marketing or other relevant disciplines
• 2-5 years relevant working experience in Digital Marketing, preferably in CRM
• Digitally savvy and familiar with CRM applications, data analytics and graphics design
• Proficiency in MS Office Skills especially PPT and Excel

Job Descriptions

• Develop and execute marketing strategies to align with business objectives.
• Plan, implement and optimise campaigns across both digital and traditional marketing channels.
• Conduct market research to analyze customer needs, competitor strategies, and industry trends.
• Collaborate with external agencies and vendors to implement marketing initiatives.
• Oversee online marketing efforts (SEO, SEM, content marketing, social media, PPC) and provide regular performance reports to stakeholders.

Job Requirements

• Degree in Graphic Designing, Art, Marketing or related field;
• Experience in video development and conceptualizing creative ideals;
• Knowledge in a wide range of social and digital media and graphic design software (eg : TikTok, Instagram & etc);
• Occasional travel may be required for events and market visits.
• Competent and confident in using design software, such as Adobe Premier, Adobe Photoshop, Adobe Illustrator, Filmora, Fireworks & SketchUp;
• Good command of English, Mandarin as these are the primary languages required to engage our customers on social and digital media.

Privacy Policy Notice

• We regret to inform that only shortlisted candidates will be notified. All applications will be treated with the strictest confidence.
• By submitting any application or resume to us, you will be deemed to have read and agreed to the terms of our Privacy Policy and consented to us collecting, using, retaining and disclosing your personal information in relation to your potential employment with us.
• Please note that should you not consent and provide us with the relevant personal data to fulfil the ‘Purposes’ of collection, use and disclosure of your personal data by the company (including associated companies under the Advancer Group), it may hinder our ability to continue to interact with you. We may not be able to make a decision on your recruitment and employment or comply with the law and therefore, we may not be able to make an offer of employment.
• You may refer and access our website for more information.

JOB SUMMARY / JOB OVERVIEW:

The Marketing Manager is responsible for managing activities to create, communicate, deliver, and exchange offerings that have value for customers, clients, partners, and other stakeholders that the company considers as important to achieve business goals. He/She utilises marketing as well as market research and analysis to drive the formulation of marketing strategy and planning.

He/She plans and oversees a broad range of initiatives including product and business service launches, advertising, email efforts, events, and social media communications. The Marketing Manager oversees the production of all promotional materials and marketing campaigns.

DUTIES & RESPONSIBILITIES:

• Formulates and proposes to the higher-level echelon marketing and communication strategies, both offline and online, in line with the company’s overall corporate strategy
• Delivers content consistent with approved marketing strategies at a fashion that is accurate, professional, and timely
• Conducts an analysis of the effectiveness of marketing campaigns
• Interviews, hires, and trains marketing staff members
• Establishes marketing goals based on past performance and market forecasts
• Oversees current offerings and comes up with initiatives for new products or services
• Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
• Works with the marketing staff to develop detailed marketing plans for all media channels and sales teams
• Oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects
• Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition
• Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings
• Works within the department budget to develop cost-effective marketing plans for each product or service
• Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives
• Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback
• Builds relationships with external content providers such as publishers to pursue publicity and promotional activities
• Plays an active role in improving the development of customer database
• Assesses marketing-related material quotations and invoices and recommends to higher management the optimum pricing and quality
• Establishes and maintains the ideal working relationships with partner organisations, affiliates, government agencies, the press, reporters, media channels, and other public relations (PR) audiences
• Assists the General Manager and the higher-echelon managers with projects and/or other assignments as directed

QUALIFICATIONS:

• Bachelor's Degree in Marketing, Business, or related field
• Expert on media channels, client relationships
• Excellent creativity, adaptability, research, analysis, writing, public speaking, interpersonal communication
• Excellent leadership, people management, and detail-orientated
• Well-versed in marketing budgeting and organisation
• Copywriting skills
• Computer-literate - Microsoft Office, Mac, and Windows OS
• Multi-tasking skills

Job Highlights:

- Competitive salary

- Opportunities for professional development and advancement

- Good working environment

Responsibilities:

- Assist in the development and execution of marketing campaigns across various channels, including digital, social media, email etc.

- Conduct market research to identify trends, competitor activities, and customer needs.

- Create and manage content for marketing materials, including brochures, newsletters, and social media posts.

- Coordinate events, trade shows, and promotional activities.

- Monitor and report on the performance of marketing campaigns, providing insights and recommendations for improvement.

- Maintain and update the company’s website and social media platforms.

- Collaborate with internal teams and external partners to ensure cohesive branding and messaging.

Requirements:

- Bachelor's degree in Marketing, Communications, or a related field.

- Previous experience in a marketing role is preferred.

- Strong understanding of digital marketing and social media platforms.

- Excellent written and verbal communication skills.

- Strong organizational skills and attention to detail.

- Ability to work independently and as part of a team.

- Proficiency in Microsoft Office and marketing software.

- Must proficiency in reading and writing in English and Mandarin.

- Experience in TCM clinic management is highly desirable.

"This is in partnership with the Employment and Employability Institute Pte Ltd (“e2i”).
e2i is the empowering network for workers and employers seeking employment and employability solutions. e2i serves as a bridge between workers
and employers, connecting with workers to offer job security through job-matching, career guidance and skills upgrading services, and partnering
employers to address their manpower needs through recruitment, training, and job redesign solutions. e2i is a tripartite initiative of the National Trades
Union Congress set up to support nation-wide manpower and skills upgrading initiatives.
By applying for this role, you consent to Refresh Group’s PDPA and e2i’s PDP https://www.e2i.com.sg/pdpa/ ."

DUTIES & RESPONSIBILITIES:

1. Formulates and proposes to the higher-level echelon marketing and communication strategies, both offline and online, in line with the company’s overall corporate strategy
2. Delivers content consistent with approved marketing strategies at a fashion that is accurate, professional, and timely
3. Conducts an analysis of the effectiveness of marketing campaigns
4. Interviews, hires, and trains marketing staff members
5. Establishes marketing goals based on past performance and market forecasts
6. Oversees current offerings and comes up with initiatives for new products or services
7. Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
8. Works with the marketing staff to develop detailed marketing plans for all media channels and sales teams
9. Oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects
10. Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition
11. Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings
12. Works within the department budget to develop cost-effective marketing plans for each product or service
13. Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives
14. Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback
15. Builds relationships with external content providers such as publishers to pursue publicity and promotional activities
16. Plays an active role in improving the development of customer database
17. Assesses marketing-related material quotations and invoices and recommends to higher management the optimum pricing and quality
18. Establishes and maintains the ideal working relationships with partner organisations, affiliates, government agencies, the press, reporters, media channels, and other public relations (PR) audiences
19. Assists the General Manager and the higher-echelon managers with projects and/or other assignments as directed

QUALIFICATIONS:

• Bachelor's Degree in Marketing, Business, or related field
• Expert on media channels, client relationships
• Excellent creativity, adaptability, research, analysis, writing, public speaking, interpersonal communication
• Excellent leadership, people management, and detail-orientated
• Well-versed in marketing budgeting and organisation
• Copywriting skills
• Computer-literate - Microsoft Office, Mac, and Windows OS
• Multi-tasking skills

Responsibilities

• Designing marketing campaigns that are able to resonate with the target audience, and are culturally tailored
• Creative, analytical, digital, commercial and administrative responsibilities
• To carry out market research so as to effectively promote products and services
• Partake in creating advertisements, as well as sales and distribution

Qualifications & Requirements

• Graduate of Bachelor’s in Marketing or any related courses
• At least 2 years of relevant experience
• High communication and problem-solving skills
• Creative and results-driven

The Marketing Manager will coordinate and develop marketing policies, programs, and campaigns.

Supervisory Responsibilities:

• Recruits, interviews, hires, and trains new staff in the department.
• Oversees the daily workflow of the department.
• Provides constructive and timely performance evaluations.
• Handles discipline and termination of employees in accordance with company policy.

Duties/Responsibilities:

• Gathers and analyzes information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.
• Conducts market research, sales forecasting, and strategic planning to assess and ensure the sale and profitability of products.
• Conducts pricing research and analysis to ensure competitive product and service pricing.
• Maintains knowledge of trends and developments in the market; identifies needs for new products and services and makes recommendations to leadership.
• Analyzes and evaluates financial aspects of product development.
• Collaborates in the development of new products.
• Composes, develops, evaluates, and conducts training on marketing activities, strategies, and policies.
• Collaborates, participates in, and coordinates promotional activities or trade shows.
• Negotiates contracts for services needed to execute a marketing strategy.
• Performs other duties as assigned.

Required Skills/Abilities:

• Excellent verbal and written communication skills.
• Excellent interpersonal and customer service skills.
• Excellent organizational skills and attention to detail.
• Strong analytical and problem-solving skills.
• Strong supervisory and leadership skills.
• Ability to create, implement, and monitor budgets.
• Thorough understanding of principles and methods used to promote, display, and sell products and services.
• Proficient with Microsoft Office Suite or related software.

Marketing Managers are responsible for developing, implementing and executing strategic marketing plans for an entire organization (or lines of business and brands within an organization) in order to attract potential customers and retain existing ones.

They must be great business leaders as well as great marketing leaders. That’s because they are responsible for working with executives to determine budgets and targets, and they are often charged with developing pricing strategies for products and services.

While the marketing department looks to Marketing Managers for guidance and direction, executives count on them for profitability and results. They generally work in corporate environments as part of a larger marketing, creative, communications or digital team. As part of an organization, they play a critical role in aligning creative direction with the company’s strategic goals.

Marketing Manager Roles & Responsibilities

• Oversee all marketing campaigns for their company or department
• Implement strategy
• Promote a business, product, or service
• Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones
• Represent the marketing team to cross-functional groups including product management, sales, or customer support
• Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns
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• Marketing Manager Day-to-Day Duties:
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• Manage and coordinate marketing and creative staff
• Lead market research efforts to uncover the viability of current and existing products/services
• Collaborate with media organizations and advertising agencies
• Brainstorm ideas for new campaigns
• Coordinate with the sales team and other departments to produce effective strategies
• Monitor current campaigns, ensuring their staff meets deadlines and complete necessary tasks
• Analyze data to evaluate the success of their marketing efforts and come up with new ideas to improve brand marketing and exposure