Join SBC as Marketing Executive

At Singapore Book Council (SBC), we love literature. We have been supporting Singapore’s literary arts for more than 50 years through our festivals, awards, movements and workshops.

We have championed more writers, translators, illustrators and professionals for more than half a century. SBC is the most established literary non-profit organisation in Singapore, and we are on the lookout for committed and passionate people to join us.

The Marketing Executive will report to the Marketing Manager. The successful candidate will be responsible for developing and executing various strategies and marketing campaigns, aligned with the objective of raising brand awareness for SBC and raising the profile of its programmes.

About the Position

The Marketing Executive will be working in a dynamic, innovative and nurturing environment. The successful candidate will be responsible for developing and executing various strategies and marketing campaigns, aligned with the objective of raising brand awareness for SBC and raising the profile of its programmes.

Reporting directly to the Marketing Manager, the Marketing Executive will assist in overseeing the marketing intern and be responsible for the co-ordinating and organising of SBC’s marketing operations to achieve the organisation’s marketing, corporate communication, partnership and sponsorship goals.

In particular, the Marketing Executive will work closely on a number of SBC’s events such as workshops (e.g. SBC Academy), community outreach events (e.g. SBC Campus and Little Campus), and signature events (e.g. Asian Festival of Children’s Content, Singapore Literature Prize, Singapore Translation Symposium).

The Marketing Executive will also utilise insights from digital and social media marketing to provide SBC’s senior management with information to make informed decisions to strengthen SBC’s online presence.

Responsibilities:

1. Social Media and Digital Content Management

- Oversee the SBC social media calendar and manage all social media channels and accounts under SBC’s marketing purview

- Develop and execute innovative content marketing strategies with the marketing intern for social media, including but not limited to Instagram, Facebook, Youtube, TikTok and LinkedIn

- Manage the SBC website and AFCC website with the marketing intern to ensure that all content is updated, accurate and accessible

- Utilise digital and social media analytics to analyse and strengthen marketing efforts

- Utilise online email marketing platforms to ensure the delivery of SBC’s e-newsletters

2. Project Management

- Day-to-day project co-ordination for various SBC marketing campaigns: Liaise with internal stakeholders, including Executive Director and programmes department, to ensure smooth execution of marketing campaigns

- Track progress of SBC’s creative production of marketing collaterals

- Liaise with external vendors including, but not limited to: graphic designers, photographers, web developers, videographers, and printers for the delivery of SBC’s marketing materials

3. Marketing Strategy and Execution

- Design, copywrite, edit and proofread SBC’s marketing collaterals with the marketing intern

- Develop marketing and outreach strategies with the Marketing Manager to publicise SBC’s programmes, strengthen SBC’s branding, and grow the SBC community, including identifying potential collaborators and partnerships

4. Donations/Sponsorships

- Assist the Marketing Manager and Executive Director in SBC’s fundraising efforts, including drafting sponsorship proposals; prospecting potential donors and sponsors;

coordinating donation campaigns and managing donor relations

Job Requirements:

- Diploma or Bachelor's degree in Marketing, Art/Design, Creative Multimedia, Mass Communications, Advertising/Media or equivalent

- Minimum 2 years experience in digital marketing, content creation or social media management in the arts

- Strong communication skills in both written and spoken English

- Proficiency in Canva; knowledge of InDesign, Photoshop & Adobe Illustrator is advantageous

- Basic foundation/knowledge of photo editing and video editing

- Proficiency in Chinese, Malay and/or Tamil is advantageous

We are looking for a team player who:

- Has strong interpersonal skills

- Has an eye for graphic design and a way with words

- Is thorough and detail-oriented

- Exercises sound judgement and is able to work on multiple projects simultaneously

- Is Independent and proactive

- Has a keen interest in the literary arts

Job Summary:

We are seeking an experienced and strategic Marketing Director to lead our marketing efforts in promoting our business consultancy services, which include accounting, corporate secretarial, and other professional business solutions. The ideal candidate will possess a deep understanding of the local market and a proven track record in developing and executing successful marketing strategies to drive brand growth and client acquisition.

Key Responsibilities:

1. Strategic Planning and Execution:Develop and implement comprehensive marketing strategies aligned with the company’s goals and objectives.
   Identify growth opportunities in the local market and position the company as a leader in business consultancy services.
   
2. Brand Management:Enhance brand awareness and maintain a strong brand presence through innovative campaigns and consistent messaging.
   Oversee the development of marketing materials, ensuring they effectively communicate our value proposition.
   
3. Digital Marketing and Content Development:Manage digital marketing campaigns, including SEO, SEM, email marketing, and social media.
   Create and oversee content strategies for blogs, articles, newsletters, and social media platforms.
   
4. Client Acquisition and Relationship Building:Identify and target prospective clients, developing campaigns tailored to their needs.
   Collaborate with the sales team to align marketing initiatives with client acquisition goals.
   
5. Market Analysis and Insights:Conduct market research to understand client needs, competitor activities, and industry trends.
   Use data analytics to measure campaign performance and make data-driven decisions.
   
6. Team Leadership:Lead, mentor, and manage the marketing team to achieve departmental objectives.
   Foster collaboration between the marketing team and other departments, such as sales and operations. Lead and manage marketing strategies tailored to the needs of Chinese clients, ensuring effective engagement and relationship building.
   
7. Budget Management:Develop and manage the marketing budget effectively, ensuring maximum ROI on marketing initiatives.
   

Key Requirements:

• Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).
• At least 7-10 years of experience in marketing, with a minimum of 3 years in a leadership role.
• Proven experience in the business consultancy sector or related professional services industry.
• Strong knowledge of marketing strategies, digital marketing tools, and CRM platforms.
• Excellent leadership, communication, and interpersonal skills.
• Ability to analyze complex data and market trends to drive strategic decisions.
• Familiarity with local market regulations and trends in accounting and corporate secretarial services is a plus.
• Proficiency in Mandarin and a deep understanding of Chinese market preferences to effectively serve and communicate with Chinese clients.

What We Offer:

• Competitive salary and performance-based incentives.
• Opportunities for professional growth in a dynamic and supportive environment.
• A chance to play a pivotal role in shaping the company’s future.

If you are passionate about marketing and ready to make a significant impact in the business consultancy sector, we invite you to join our team.

Job Summary:
We are seeking a highly motivated and experienced Sales Executive to join our team, specializing in the sales of Food hygiene courses. The ideal candidate will have prior experience in the food hygiene industry, knowledge of training standards in accordance to Singapore Food Agency (SFA) requirements, and a strong sales background. This role is responsible for driving the growth of our food hygiene courses by engaging with potential clients, understanding their training needs, and providing tailored solutions.

The Sales Executive for Food hygiene Courses will be responsible for:

· Identify and engage with potential customers, including businesses in the F&B industry and other sectors involved with food, such as hospitality, healthcare, education, and food production, to promote Food hygiene courses.

· Develop and implement strategies to grow the customer base and drive sales growth.

· Assess clients' needs and advise them on the appropriate food hygiene training solutions.

· Maintain relationships with existing clients to ensure satisfaction, repeat business, and referrals.

· Follow up on leads and inquiries, ensuring clients are supported throughout the decision-making process.

· Handle any post-sales inquiries, resolve issues, and ensure customers receive high-quality service.

· Develop a deep understanding of industry trends and tailor sales strategies accordingly.

· Work closely with our Digital marketing & Marketing team to align on promotions, campaigns, and outreach activities.

· Coordinate with sales and marketing on other training promotion or ad-hoc road show.

Qualifications and Experience:

The ideal candidate will minimally have:

· Minimum 4 years of sales experience in the food hygiene or related industries.

· Strong understanding of Food hygiene certification courses, training standards, and industry regulations.

· Existing network or relationships in the food hygiene or training industry.

· Proven track record of meeting or exceeding sales targets.

· Ability to work independently and as part of a team.

· Excellent communication and interpersonal skills.

· Strong organizational and time management skills.

• Position : Sales & Marketing Manager (Electrical/Electronic/Power Supply) – Up to $9,000
• Location : Central – Clarke Quay
• Working hours : Monday to Friday | 9am to 6pm
• Salary (commensurate with experience) : Up to $9,000 + Annual Bonus + Transport Allowance + Annual Leaves + Medical Benefits
• Duration : Permanent
• Industry : Electronics Components

Main Responsibilities:

• Establish clear sales and market goals, ensuring these are aligned with the company's overall strategy and expected growth.
• Responsible for developing and managing the annual budget of the sales and marketing department, allocating resources appropriately, and ensuring the maximization of market and sales activities within the budget.
• Research the development trends and competitive environment in Singapore and Southeast Asia, develop and implement sales strategies, acquire new clients, and maintain existing client relationships.
• Continuously enhance personal and team technical capabilities, use technological differentiation strategies to provide clients with value-added customized solutions, and expand company business.
• Establish and maintain long-term cooperative relationships with clients.
• Identify and manage market and sales risks, ensuring the compliance and efficiency of the budget.
• Build and train the sales team, set and monitor performance targets.
• Regularly report business progress and market dynamics to company executives.

Requirements:

• Minimum Diploma in Electrical and Electronic Engineering (EEE) with relevant marketing experience of at least 5 years, e.g. Marketing in the trade of AC/ DC power supply and Electronic components.
• Good local market knowledge and business understanding of customers’ requirements.
• Able to work under pressure to achieve budgeted targets.
• Bilingual in English and Mandarin to communicate with Mandarin speaking clients.

Email to: [email protected]

Do visit www.facebook.com/search.personnel for more job listings.

***We do not charge our candidates any referral fee nor bind them with any contract.***

Chloe Ong

Senior Consulting Manager (APAC)

Reg no.: R22105510

EA No: 13C6684

Position: Marketing Executive

Location: Singapore

Company Overview:

We are a wealth management firm with a Chinese background, headquartered in Singapore. We are dedicated to providing exceptional wealth management and investment services to clients in the Greater China region. Our mission is to assist clients in achieving their financial goals and securing their future through innovative and professional approaches.

Position Overview:

We are seeking a passionate and experienced Marketing Executive to join our team, responsible for developing and executing marketing strategies targeted at clients in the Greater China region. The ideal candidate should have a deep understanding of the culture and client needs in the Greater China region and possess an educational background from overseas to better comprehend international financial markets and diverse client requirements.

Responsibilities:

- Develop and execute comprehensive marketing strategies to meet the company's business objectives.

Plan and organize offline marketing events and activities, including seminars, workshops, and client appreciation events.

- Manage event budgets, control costs, and negotiate with vendors to ensure cost-effective event execution.

- Research market trends, cultural nuances, and client demands within the Greater China region to guide market positioning and product pricing strategies.

- Collaborate with internal teams to ensure accuracy and consistency of marketing materials.

- Monitor market feedback and customer responses to provide insights for product improvements and business decisions.

Requirements:

- Bachelor's degree or higher, preferably from an overseas institution.

- A minimum of 2 years of relevant marketing experience, with preference given to those experienced in the wealth management industry.

- Proven ability to plan and execute offline marketing events.

- Strong negotiation skills and cost control abilities when dealing with vendors.

- In-depth knowledge of the Greater China market, including culture, regulations, and client needs.

- Excellent communication and collaboration skills.

- Proficiency in using marketing tools and analytical software.

- Fluent spoken and written proficiency in both Chinese and English.

Job Description

• Industry/ Organization Type: Food Manufacturing
• Position Title: Marketing Executive
• Working Location: Clementi
• Working Hours: 5.5 days (Mon to Fri 8AM – 5PM, Sat 8AM – 12PM)
• Salary Package: Basic Salary up to $2,500 + AWS + Variable Bonus
• Duration: Permanent

Key Responsibilities

• Overseeing all trade marketing activity and planning both commercial & marketing activities.
• Handle customer relations (online & offline), manage enquiries across all touch points and
• assist with order fulfilment.
• Ensure that all products information’s such as pricing, promotion and stock levels are up to
• date.
• Manage and optimize paid advertising campaigns, including Facebook/Instagram and other
• social media ads
• Create relevant social media content for target audience to increase brand and product awareness.
• Manage e-commerce website and online marketplaces, including creation of new and
• updating existing product listings
• Assist in developing and executing marketing strategies and campaigns.
• Any other ad-hoc duties as assigned

APPLY NOW!!!

• Minimum O-level/NITEC education level
• Has 1-2 years of marketing experience in any industry

Kindly apply through ANY of the following methods:

• Submit your application by clicking the APPLY button;
• Email your resume to [email protected]. Please indicate #70727 on the email subject.

Anradus Application Policy: We value each application and ensure every resume is reviewed. Our process is efficient, typically concluding within 3 working days. If you do not receive communication from us within this timeframe, it's likely that your application has not been shortlisted by our client. In such cases, we recommend continuing your job search to maximize your opportunities.

Anradus Pte Ltd | EA License No. 20C0161 | Angel Lim | EA Reg No.: R1769781

**Purchasing Duties:**

- Monitor and manage inventory levels to ensure optimal stock availability.
- Analyze sales trends and forecast future purchasing needs.
- Liaise with suppliers, including overseas factories, to negotiate pricing and ensure timely deliveries.
- Evaluate and select reliable suppliers based on performance and cost-effectiveness.
- Maintain accurate purchasing records and ensure compliance with company policies.

**Marketing Duties:**
- Manage e-commerce platforms and optimize online store performance.
- Plan and execute marketing campaigns, including promotions, advertisements, and events.
- Develop marketing strategies to increase brand visibility and drive sales.
- Monitor and analyze campaign performance, presenting ROI reports to management.
- Organize and participate in trade shows or corporate events to promote the brand.

Our client is a world-class online school delivering live, real-time learning to ambitious students around the world. With over 1000 students joining us from 65 countries, our vision is to unlock our students' limitless potential, together, for extraordinary futures.

What does success look like for this role?

The role will be responsible for the growth of CGA enrollments and re-enrollments in Asia, driving local awareness, inquiries enrolments, and retention among our families across the region. This role will be fast-paced, with a breadth of day-to-day activities and endless development opportunities with access to global resources.

• Support the development of CGA Asia’s growth strategy, with ownership of a marketing budget
• Lead end-to-end planning, execution, and optimization of local marketing, digital,l and growth campaigns
• Own the CGA Asia targets and funnel; monitor the pipeline of prospective families and report on this with an analysis of marketing touchpoints and campaign performance
• Partner with our sales team to proactively ensure prospective families are nurtured through enrolment
• Design and create marketing campaigns with the Design team to create positive customer experiences and increase enrolment
• Partner with the global marketing team to tailor events, PR content, landing pages, social posts, FB, Adwords, emails & more to promote local events and initiatives
• Strategie and maintain an events calendar of in-person and online seminars, webinars, and panel events to grow enrolment interest
• Lead partnerships and business development opportunities
• Grow re-enrolments through a community-centric calendar of events and campaigns that you lead, in partnership with CGA’s global community team and school faculty
• Share best practices with global marketing and sales colleagues while adapting new ideas for the wider Asia region

What skills and experience are required?

• 5+ years of experience in marketing to Mandarin-speaking countries
• Native Mandarin and fluent English verbal and written communication skills
• Experience in the education technology or schooling industry is a plus
• Adaptability and growth mindset to arising opportunities and new initiatives
• Comfort working in an international technology company with colleagues from all over the world

Founded in 2000, COL Group Co., Ltd (stock code: 300364) is China's leading IP and digital content provider, with literature IP and platforms covering over 5.1 million digital content resources and 4.4 million online authors.

As part of the organization's mission of "Better content, better life", COL is actively involved with content production including audio books, animation, drama series, film and merchandise. With offices in China, US and Japan, the Singapore office focuses on International IP development, license franchising, commercialisation, content distribution and investments into technology innovations such as Web 3, blockchain, digital collectibles, AI and the metaverse.

The Singapore office is looking out for creative, industrious, ambitious and team members with a global mindset to embark on the exciting journey to become a global leader in digital content.

The Social Media Manager will play a pivotal role in enhancing our brand’s global online presence, engaging with our audiences, and fostering a positive community around our brands or products. Their responsibilities include developing and implementing social media strategies, managing content creation and distribution across various online platforms. Additionally, they are tasked with actively engaging our online community to build brand loyalty, drive awareness, and ultimately generate sales and revenue for the company.

Overall Responsibilities:

• Develop and execute comprehensive social media strategies to drive brand awareness and conversions
• Create compelling and shareable content, manage, and maintain the company’s presence on various social media platforms
• Schedule and publish content across social media channels
• Stay abreast of industry trends and social media best practices to optimize strategies
• Build relationships and engage with KOLs/ social media influencers for online campaigns
• Foster a positive and inclusive online community, including active engagement, responding to comments, messages, and mentions
• Oversee brand positioning, ensuring consistency across all communication channels
• Maintain brand integrity and standards in all marketing materials
• Cultivate relationships with media outlets and manage public relations initiatives
• Oversees digital marketing strategy, including social media, SEO and online advertising
• Define KPIs and measure the success (ROI) of every social media campaign

Requirements and skills:

• 2-4 years of working experience in social media, marketing, communications
• Diploma or degree in Marketing/ Communications/ Digital Marketing or relevant field
• Demonstrate experience leading and managing social media channels with a successful campaign management track record.
• Excellent written and verbal communication skills in both English and Mandarin
• Familiarity with digital marketing tools and platforms.
• Creative thinking and problem-solving abilities.
• Strong organizational and planning skills in a fast-paced environment
• A creative mind with the ability to suggest improvements
• Ability to work collaboratively in a fast-paced environment.

As an International Marketing Manager, your primary responsibility will be to develop and implement marketing strategies to drive business growth in international markets. You will work closely with cross-functional teams and regional marketing teams to understand market dynamics, identify target segments, and execute effective marketing campaigns and initiatives.

Responsibilities:

1. Market Analysis and Strategy:

• Conduct market research and analysis to identify market trends, customer needs, and competitive landscape in international markets.
• Develop marketing strategies and plans tailored to specific target markets, taking into account cultural, economic, and regulatory factors.
• Identify market entry opportunities and develop go-to-market strategies for new regions.

1. Brand Management:

• Develop and maintain brand positioning and messaging for international markets, ensuring consistency across all marketing channels.
• Adapt marketing materials and content to resonate with the target audience in different regions.
• Ensure brand guidelines are followed by regional marketing teams and external partners.

1. Campaign Development and Execution:

• Collaborate with regional marketing teams to develop and execute marketing campaigns, promotions, and product launches in international markets.
• Create compelling and localized marketing content, including advertisements, social media campaigns, email marketing, and website content.
• Monitor campaign performance, measure key performance indicators (KPIs), and provide regular reports and insights.

1. Channel and Partner Management:

• Identify and evaluate distribution channels and partners in international markets.
• Develop and maintain strong relationships with distributors, resellers, and strategic partners.
• Collaborate with channel partners to develop joint marketing programs and initiatives.

1. Digital Marketing and Online Presence:

• Develop and execute digital marketing strategies to increase brand visibility and drive traffic and leads in international markets.
• Manage international websites, social media channels, and other digital marketing platforms.
• Utilize search engine optimization (SEO), search engine marketing (SEM), and other digital marketing techniques to improve online presence.

1. Event Planning and Management:

• Plan and coordinate international trade shows, exhibitions, conferences, and other marketing events.
• Collaborate with internal teams and external vendors to ensure successful event execution.
• Leverage events as opportunities to generate leads, build relationships, and enhance brand awareness.

1. Budgeting and Performance Analysis:

• Develop and manage marketing budgets for international markets.
• Monitor and analyze marketing performance, including ROI and market penetration.
• Provide insights and recommendations to optimize marketing activities and budget allocation.

1. Team Leadership and Collaboration:

• Lead and manage a team of international marketing professionals, providing guidance, mentorship, and support.
• Collaborate with cross-functional teams, including sales, product management, and regional marketing teams, to align marketing strategies with overall business objectives.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field. A master's degree is preferred.
• Proven experience in international marketing, preferably in a global or multi-national company.
• In-depth knowledge of international marketing strategies, market dynamics, and cultural considerations.
• Strong understanding of branding, marketing principles, and best practices.
• Experience in developing and executing marketing campaigns across various channels, including digital and traditional.
• Proficiency in digital marketing techniques, including SEO, SEM, social media marketing, and email marketing.
• Excellent analytical skills and ability to interpret market research and performance data.
• Strong project management and organizational skills.
• Leadership skills and the ability to inspire and motivate a team.
• Excellent communication and collaboration skills.
• Fluency in multiple languages is a plus.

Responsibilities:

User Engagement and Conversion

• Maintain strong user relationships, optimise user engagement strategies, and drive increased purchase conversions.

CRM Operations and Optimisation

• Create and execute effective push notifications and email marketing campaigns.
• Analyse sales performance data to refine product recommendations and content strategies.
• Continuously monitor and improve open rates, click-through rates, and overall conversion funnel performance.

Content Strategy and Copywriting

• Develop compelling push notification and email marketing content, aligning hot-selling products with relevant themes.
• Optimise copywriting to maximise open and click-through rates.

Social Media Trend Analysis and Product Recommendation

• Stay informed about trending topics on social media.
• Actively participate in team discussions to plan and implement timely push content strategies.
• Proactively identify and recommend products that align with current trends.

Cross-Functional Collaboration

• Collaborate with the Onsite Operations team to analyse and leverage the performance of content and products.
• Foster teamwork to amplify results and optimise future campaigns.

Requirements:

• Bachelor’s Degree in Marketing or a related field.
• No prior experience required, but relevant internships or 1-3 years of cross-border e-commerce experience is a plus.
• Passion for shopping and e-commerce industry.
• Strong attention to details and ability to thrive in a fast-paced start-up environment.
• Proactive, positive attitude, and excellent communication and coordination skills.
• Proficient in Microsoft Excel for data analysis and visualisation.
• Excellent English copywriting skills.
• Bilingual in English and Mandarin in order to communicate with Chinese speaking counterparts in HQ on a daily basis.