Responsibilities:

• Drive e-commerce growth by developing onsite sales and engagement campaigns
• Provide analysis & performance reports including daily, weekly, and monthly, reporting of KPIs and recommending changes to improve performance as to achieve results.
• Drive digital planning, adaptive marketing and agile practices that best engages the consumers.
• Manage and constantly improve on the development and implementation of all e-commerce sites managed by the Company, including own e-commerce, marketplaces (Lazada, Amazon) and 3rd-party retailer sites.
• Create and execute digital marketing campaigns to increase site sales performance
• Optimized UX/UI to improve user experience and increase sales conversion.
• Explore new e-commerce features to capture the latest and newest trend of consumer behavior.
• Work with external and internal stakeholders to develop and execute optimization for product and brand content.
• Define and develop KPI framework to measure and track KPIs and ensure growth effectiveness.
• Evaluate e-commerce campaign and spend effectiveness to ensure positive ROI and recommend data driven learnings for future campaigns
• Manage the e-commerce team and being responsible for the day-to-day operations aspects of the e-commerce platform including but not limited to user experience, order fulfilment, customer service and content creation.
• Review the e-commerce team resources for skills training, career advancement and recruitment.
• Manage off-shore Customer Care / e-commerce support officer who oversee responding to customer inquiries on live-chat and emails.

Requirements:

• Possess degree in Business Administration or equivalent.
• At least 5 years of proven experience in related field, of which 2 years is of managerial capacity.
• Prior experience in digital marketing strategy.
• Proficient in SEO, Woocommerce, Shopify, Wordpress.
• Solid knowledge of web analytics tools like Google Analytics.
• Ability to handle a small team.
• Self-driven and motivated.

DUTIES & RESPONSIBILITIES:

1. Formulates and proposes to the higher-level echelon marketing and communication strategies, both offline and online, in line with the company’s overall corporate strategy
2. Delivers content consistent with approved marketing strategies at a fashion that is accurate, professional, and timely
3. Conducts an analysis of the effectiveness of marketing campaigns
4. Interviews, hires, and trains marketing staff members
5. Establishes marketing goals based on past performance and market forecasts
6. Oversees current offerings and comes up with initiatives for new products or services
7. Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
8. Works with the marketing staff to develop detailed marketing plans for all media channels and sales teams
9. Oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects
10. Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition
11. Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings
12. Works within the department budget to develop cost-effective marketing plans for each product or service
13. Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives
14. Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback
15. Builds relationships with external content providers such as publishers to pursue publicity and promotional activities
16. Plays an active role in improving the development of customer database
17. Assesses marketing-related material quotations and invoices and recommends to higher management the optimum pricing and quality
18. Establishes and maintains the ideal working relationships with partner organisations, affiliates, government agencies, the press, reporters, media channels, and other public relations (PR) audiences
19. Assists the General Manager and the higher-echelon managers with projects and/or other assignments as directed

QUALIFICATIONS:

• Bachelor's Degree in Marketing, Business, or related field
• Expert on media channels, client relationships
• Excellent creativity, adaptability, research, analysis, writing, public speaking, interpersonal communication
• Excellent leadership, people management, and detail-orientated
• Well-versed in marketing budgeting and organisation
• Copywriting skills
• Computer-literate - Microsoft Office, Mac, and Windows OS
• Multi-tasking skills

Join SBC as Marketing Executive

At Singapore Book Council (SBC), we love literature. We have been supporting Singapore’s literary arts for more than 50 years through our festivals, awards, movements and workshops.

We have championed more writers, translators, illustrators and professionals for more than half a century. SBC is the most established literary non-profit organisation in Singapore, and we are on the lookout for committed and passionate people to join us.

The Marketing Executive will report to the Marketing Manager. The successful candidate will be responsible for developing and executing various strategies and marketing campaigns, aligned with the objective of raising brand awareness for SBC and raising the profile of its programmes.

About the Position

The Marketing Executive will be working in a dynamic, innovative and nurturing environment. The successful candidate will be responsible for developing and executing various strategies and marketing campaigns, aligned with the objective of raising brand awareness for SBC and raising the profile of its programmes.

Reporting directly to the Marketing Manager, the Marketing Executive will assist in overseeing the marketing intern and be responsible for the co-ordinating and organising of SBC’s marketing operations to achieve the organisation’s marketing, corporate communication, partnership and sponsorship goals.

In particular, the Marketing Executive will work closely on a number of SBC’s events such as workshops (e.g. SBC Academy), community outreach events (e.g. SBC Campus and Little Campus), and signature events (e.g. Asian Festival of Children’s Content, Singapore Literature Prize, Singapore Translation Symposium).

The Marketing Executive will also utilise insights from digital and social media marketing to provide SBC’s senior management with information to make informed decisions to strengthen SBC’s online presence.

Responsibilities:

1. Social Media and Digital Content Management

- Oversee the SBC social media calendar and manage all social media channels and accounts under SBC’s marketing purview

- Develop and execute innovative content marketing strategies with the marketing intern for social media, including but not limited to Instagram, Facebook, Youtube, TikTok and LinkedIn

- Manage the SBC website and AFCC website with the marketing intern to ensure that all content is updated, accurate and accessible

- Utilise digital and social media analytics to analyse and strengthen marketing efforts

- Utilise online email marketing platforms to ensure the delivery of SBC’s e-newsletters

2. Project Management

- Day-to-day project co-ordination for various SBC marketing campaigns: Liaise with internal stakeholders, including Executive Director and programmes department, to ensure smooth execution of marketing campaigns

- Track progress of SBC’s creative production of marketing collaterals

- Liaise with external vendors including, but not limited to: graphic designers, photographers, web developers, videographers, and printers for the delivery of SBC’s marketing materials

3. Marketing Strategy and Execution

- Design, copywrite, edit and proofread SBC’s marketing collaterals with the marketing intern

- Develop marketing and outreach strategies with the Marketing Manager to publicise SBC’s programmes, strengthen SBC’s branding, and grow the SBC community, including identifying potential collaborators and partnerships

4. Donations/Sponsorships

- Assist the Marketing Manager and Executive Director in SBC’s fundraising efforts, including drafting sponsorship proposals; prospecting potential donors and sponsors;

coordinating donation campaigns and managing donor relations

Job Requirements:

- Diploma or Bachelor's degree in Marketing, Art/Design, Creative Multimedia, Mass Communications, Advertising/Media or equivalent

- Minimum 2 years experience in digital marketing, content creation or social media management in the arts

- Strong communication skills in both written and spoken English

- Proficiency in Canva; knowledge of InDesign, Photoshop & Adobe Illustrator is advantageous

- Basic foundation/knowledge of photo editing and video editing

- Proficiency in Chinese, Malay and/or Tamil is advantageous

We are looking for a team player who:

- Has strong interpersonal skills

- Has an eye for graphic design and a way with words

- Is thorough and detail-oriented

- Exercises sound judgement and is able to work on multiple projects simultaneously

- Is Independent and proactive

- Has a keen interest in the literary arts

Job Summary:

We are seeking an experienced and strategic Marketing Director to lead our marketing efforts in promoting our business consultancy services, which include accounting, corporate secretarial, and other professional business solutions. The ideal candidate will possess a deep understanding of the local market and a proven track record in developing and executing successful marketing strategies to drive brand growth and client acquisition.

Key Responsibilities:

1. Strategic Planning and Execution:Develop and implement comprehensive marketing strategies aligned with the company’s goals and objectives.
   Identify growth opportunities in the local market and position the company as a leader in business consultancy services.
   
2. Brand Management:Enhance brand awareness and maintain a strong brand presence through innovative campaigns and consistent messaging.
   Oversee the development of marketing materials, ensuring they effectively communicate our value proposition.
   
3. Digital Marketing and Content Development:Manage digital marketing campaigns, including SEO, SEM, email marketing, and social media.
   Create and oversee content strategies for blogs, articles, newsletters, and social media platforms.
   
4. Client Acquisition and Relationship Building:Identify and target prospective clients, developing campaigns tailored to their needs.
   Collaborate with the sales team to align marketing initiatives with client acquisition goals.
   
5. Market Analysis and Insights:Conduct market research to understand client needs, competitor activities, and industry trends.
   Use data analytics to measure campaign performance and make data-driven decisions.
   
6. Team Leadership:Lead, mentor, and manage the marketing team to achieve departmental objectives.
   Foster collaboration between the marketing team and other departments, such as sales and operations. Lead and manage marketing strategies tailored to the needs of Chinese clients, ensuring effective engagement and relationship building.
   
7. Budget Management:Develop and manage the marketing budget effectively, ensuring maximum ROI on marketing initiatives.
   

Key Requirements:

• Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).
• At least 7-10 years of experience in marketing, with a minimum of 3 years in a leadership role.
• Proven experience in the business consultancy sector or related professional services industry.
• Strong knowledge of marketing strategies, digital marketing tools, and CRM platforms.
• Excellent leadership, communication, and interpersonal skills.
• Ability to analyze complex data and market trends to drive strategic decisions.
• Familiarity with local market regulations and trends in accounting and corporate secretarial services is a plus.
• Proficiency in Mandarin and a deep understanding of Chinese market preferences to effectively serve and communicate with Chinese clients.

What We Offer:

• Competitive salary and performance-based incentives.
• Opportunities for professional growth in a dynamic and supportive environment.
• A chance to play a pivotal role in shaping the company’s future.

If you are passionate about marketing and ready to make a significant impact in the business consultancy sector, we invite you to join our team.

Job Requirements

1. Formulates and proposes to the higher-level echelon marketing and communication strategies, both offline and online, in line with the company’s overall corporate strategy
2. Delivers content consistent with approved marketing strategies at a fashion that is accurate, professional, and timely
3. Conducts an analysis of the effectiveness of marketing campaigns
4. Interviews, hires, and trains marketing staff members
5. Establishes marketing goals based on past performance and market forecasts
6. Oversees current offerings and comes up with initiatives for new products or services
7. Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
8. Works with the marketing staff to develop detailed marketing plans for all media channels and sales teams
9. Oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects
10. Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition
11. Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings
12. Works within the department budget to develop cost-effective marketing plans for each product or service
13. Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives
14. Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback
15. Builds relationships with external content providers such as publishers to pursue publicity and promotional activities
16. Plays an active role in improving the development of customer database
17. Assesses marketing-related material quotations and invoices and recommends to higher management the optimum pricing and quality
18. Establishes and maintains the ideal working relationships with partner organisations, affiliates, government agencies, the press, reporters, media channels, and other public relations (PR) audiences
19. Assists the General Manager and the higher-echelon managers with projects and/or other assignments as directed

Job Specifications

• Bachelor's Degree in Marketing, Business, or related field
• Expert on media channels, client relationships
• Excellent creativity, adaptability, research, analysis, writing, public speaking, interpersonal communication
• Excellent leadership, people management, and detail-orientated
• Well-versed in marketing budgeting and organisation
• Copywriting skills
• Computer-literate - Microsoft Office, Mac, and Windows OS
• Multi-tasking skills

DUTIES & RESPONSIBILITIES:

1. Formulates and proposes to the higher-level echelon marketing and communication strategies, both offline and online, in line with the company’s overall corporate strategy
2. Delivers content consistent with approved marketing strategies at a fashion that is accurate, professional, and timely
3. Conducts an analysis of the effectiveness of marketing campaigns
4. Interviews, hires, and trains marketing staff members
5. Establishes marketing goals based on past performance and market forecasts
6. Oversees current offerings and comes up with initiatives for new products or services
7. Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
8. Works with the marketing staff to develop detailed marketing plans for all media channels and sales teams
9. Oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects
10. Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition
11. Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings
12. Works within the department budget to develop cost-effective marketing plans for each product or service
13. Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives
14. Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback
15. Builds relationships with external content providers such as publishers to pursue publicity and promotional activities
16. Plays an active role in improving the development of customer database
17. Assesses marketing-related material quotations and invoices and recommends to higher management the optimum pricing and quality
18. Establishes and maintains the ideal working relationships with partner organisations, affiliates, government agencies, the press, reporters, media channels, and other public relations (PR) audiences
19. Assists the General Manager and the higher-echelon managers with projects and/or other assignments as directed

QUALIFICATIONS:

• Bachelor's Degree in Marketing, Business, or related field
• Expert on media channels, client relationships
• Excellent creativity, adaptability, research, analysis, writing, public speaking, interpersonal communication
• Excellent leadership, people management, and detail-orientated
• Well-versed in marketing budgeting and organisation
• Copywriting skills
• Computer-literate - Microsoft Office, Mac, and Windows OS
• Multi-tasking skills

Role Overview:

We are seeking a seasoned Senior Marketing Manager with a strategic mindset and a proven track record in content marketing and event management. This role involves the development and implementation of a comprehensive marketing strategy tailored to the unique cultural and market dynamics of mainland China, Korea and Taiwan. The successful candidate will be at the forefront of crafting compelling content and orchestrating impactful marketing events to drive awareness and engagement with our platform and products across these key markets.

Role Responsibilities:

• Strategic Marketing Planning: Develop and execute a robust marketing plan that strategically integrates content creation and event management to enhance brand visibility and market penetration in mainland China, Korea and Taiwan.
• Content Production Oversight: Direct the production of high-quality, culturally relevant content that resonates with local audiences and aligns with market specifics. Ensure content compliance with local standards and regulations.
• Event Management Excellence: Lead the planning, coordination, and execution of marketing events, ensuring they are impactful, culturally attuned, and aligned with strategic objectives.
• Sales Enablement Collaboration: Work closely with sales, product, and other internal teams to develop and distribute sales enablement materials. Educate the market on our platform and products through innovative and informative materials.
• Marketing Activities Compliance: Oversee all marketing activities within the region, ensuring they adhere to local standards and regulations while maximizing market impact.

Qualifications:

• Experience: Minimum of 5 to 8 years of relevant experience in business and industry, with a strong focus on content marketing and event management within the mainland China, Korea and Taiwan markets.
• Content Marketing Expertise: Demonstrated understanding and successful execution of content marketing strategies with measurable results.
• Proactive and Detail-Oriented: A self-starter who is scrappy and hands-on, with exceptional accuracy and attention to detail.
• Cross-Functional Collaboration: Strong cross-functional collaboration skills with the ability to influence decisions and drive outcomes impacting the team.
• Language Proficiency: Business professional level fluency in Mandarin is required, with complete command over both written and spoken forms of the language. Working-level Korean and English is also necessary as this role is required to work with Chinese & Korean clients.

Manage the Associations Commons’s website and weekly eNewsletter. Execute regular sales and marketing campaigns to promote the brand and the value it delivers, increasing audience engagement and driving advertising revenue.

RESPONSIBILITIES

Weekly Editorial

• Manage website and social media accounts, including content upload and eNewsletter preparation.
• Email eNewsletter to subscribers and advertisers.
• Compile performance metrics (Eg. Engagement rates, click-through rates, etc) for each article and media, for management analysis and decision-making.

Regular Campaigns

• Implement sales and marketing campaigns over website, social media and email.
• Compile campaign performance metrics (Eg. Engagement rates, click-through rates, etc) for management analysis and decision-making.

General

• Stay on top of milestones and deadlines for above-mentioned activities.
• Work closely with editorial team and sales team to ensure smooth and timely channelling of content and information, so as to meet deadlines.
• Conduct ad hoc market research and competitor analysis, as and when required.

WORK HOURS

Full-time; 5-day work week (Mon – Fri).

• 2 days in office.
• 3 days flexi / remote, but subject to ad hoc need to be in office.

WORK LOCATION

Curtin University, 10 Science Park Road, Singapore 117684 (On Intern-training days)

REQUIREMENTS

Karen & Karen is not looking for any specific qualifications or work experience because today’s economy is driven by creative cross-disciplinary applications, and we are training the individual from ground up. Accordingly, the following general qualifications, experiences and traits are important to us.

• At least a diploma in any business, accounting or STEM course of study.
• At least 3 years cumulative of corporate experience.
• Curious disposition, patience in learning, courage to make mistakes, grit to achieve, and a long-term visionary.
• Maturity to understand contexts and purposes behind different business functions, their interconnectedness, and their impact on one another.
• Maturity and courage to question operations, and enjoys brainstorming with team and sharing alternative ideas.
• Proficient in marketing software (Eg. HubSpot, web interfaces, etc). Otherwise, confident and proactive in accessing resources and helpdesks in learning these marketing software.

WHAT WE OFFER

The candidate can look forward to a competitive salary, personal growth and leadership opportunity.

• Competitive salary of $3,400 per month.
• Nurturing, collaborative, dynamic work environment.
• Exciting stakeholder experience in product and brand building from scratch.
• Professional growth and development, learning about media business and marketing in today’s digital landscape.
• Direct training and guidance by company directors, with the aim of grooming a company leader to support the company’s growth and expansion.
• Opportunity for management leadership position, to lead future sales and marketing teams.

HOW TO APPLY

• Apply via MyCareersFuture portal (www.mycareersfuture.gov.sg).
• Include cover letter and resume.
• Closing date: 31 December 2024, Tuesday.
• Only shortlisted candidates will be contacted for interview.

ENQUIRIES

• Email us at [email protected].
• Note that job application will NOT be accepted via email, and MUST come through MyCareersFuture portal (www.mycareersfuture.gov.sg).

ABOUT US

Karen & Karen Pte Ltd (K&K) is a business and marketing consultancy that helps its corporate clients with business analysis, strategy and transformation. Activities include market research, customer survey, strategy development, action planning, market outreach and expansion, and more.

Associations Commons (AC) is K&K’s digital media that provides MICE intel and resources to companies, and trade and professional associations. It also provides MICE solution providers with global market reach. The purpose of these provisions is to create a well-connected MICE ecosystem, to help organisations raise the bar in planning and executing their meetings, incentive travels, conferences and events. The AC website is currently being developed, along with its weekly eNewsletter. Concurrently, its base of subscribers and advertisers are being built.

Responsibilities:

• Execute strategic GTM plans for products to drive sales and gain market share
• Effectively increase product awareness through marketing campaigns, distribution education, creation of sales tools, and partnership initiatives by working closely with product managers, sales teams, compliance, and respective stakeholders to increase market segment share of the product.
• Support development of product marketing value proposition, messaging, and marketing content for key target audience based on insights and data
• Lead the creation of below-the-line marketing materials for product launches that demonstrate product USPs and how the product addresses customer pain points. Materials include but are not limited to the brochure, playbook, eDMs, webpages, short and long-form content, videos, etc.
• Partner with other marketing team members and cross-functional teams (including Business Development, Product, Corporate Affairs, Segments, Business Analytics, Distribution Training, Events, etc.) to achieve the yearly business, commercial, and marketing targets.
• Dedicated to excellent business execution, enjoy collaborating and teamwork to manage marketing deliverables, have an eye for details, possess an innovative and creative mindset, and strong coordination of timelines and budgets.
• Manage post-implementation reviews, including monitoring KPIs, gathering insights and data to evaluate the effectiveness of campaigns and key learnings for future campaigns.

Requirements:

• Degree with at least 2 years working experience.
• Good understanding of financial products and consumer needs.
• Strong project management skills and an effective communicator.
• Strong business acumen and able to analyses business performance reports (Advance MS Excel user)
• Comfortable with working and learning in a dynamic, fast-paced environment."

• Simple Artwork designing for social media channels.
• Content creation and manage social media strategies and campaigns
• Management of Company's digital assets
• Brainstorm new digital marketing platforms and ways to capture customer attention
• Prepare reports on company marketing campaigns
• Implement email marketing campaigns

Employment Type: 6 months contract (renewable subject to work performance)

Location: Changi

Salary: up to S$3,500

Key Responsibilities:

• Drive customer engagement through campaigns and programs, including Rewards Catalogue, promotions, and exclusive events.
• Plan and execute events to increase footfall and sales, managing the entire process from planning to post-event analysis.
• Collaborate with internal teams and external partners to develop new offerings for the Rewards Catalogue.
• Support sales, marketing, and onboarding efforts for eVouchers and monetization strategies.
• Manage the EDM marketing calendar and performance marketing efforts in collaboration with agencies.
• Coordinate CRM EDM needs with business units and implement data-driven marketing initiatives to drive member footfall and spending.
• Handle digital engagement with members across EDM, SMS, website, in-app, social media, and other digital platforms.
• Set up and manage campaigns using CRM systems and campaign tools. Experience with platforms like Session M, Braze, and Adobe Experience Manager is a plus.
• Assist in marketing operations, business development, and growing loyalty programs, including campaign management, tenant marketing, onboarding, billing, and customer service.

Key Performance Indicators:

• Customer visits and engagement
• Spend per member
• Active member penetration
• Rewards Catalogue redemption rate
• Revenue generation

Requirements:

• Bachelor’s degree with 1-3 years of experience.
• Experience in CRM, EDM marketing, or digital marketing.
• Strong analytical skills and data-driven mindset.
• Self-motivated, innovative, and adaptable team player.
• Proficiency in MS Office, with experience in BI tools (e.g., Tableau, Power BI) and customer engagement platforms (e.g., Braze, Session M) preferred.

About Company:
Our client is a Japanese entertainment company producer of collectible card games and trading cards, publisher of mobile apps and games, promotional items and many other venues, which was founded in 2007 and is headquartered in Tokyo

Job Description:
- Managing and updating official social media and website
- Copywriting for social media, website, articles, monthly newsletter (B2C & B2B)
- Brainstorming and proposing new promotional plans to boost brand image and awareness
- Preparing press releases
- Managing community outreach (speaking to community leaders, YouTuber collaborations)
- Managing digital promotion (Google Ads, Facebook Ads)
- Tailor promotional plans to fit each product release
- Data analysis (social media, surveys, ads)
- Other ad hoc duties as assigned by the company

Job Requirements:
- Candidate must possess at least Diploma/Degree in Marketing/Communications
- At least 2-3 years of relevant work experience
- Strong understanding of social media/digital marketing platforms
- Excellent communication skills in English, both written and oral.
- Proficiency in Japanese language is an added advantage, both written and oral, to liaise with Japanese speaking associates when required.
- Willingness to learn the trading card games in order to boost promotion of the brand and product
- Have working knowledge in games, anime, and popular or internet culture will be an added advantage.
- Strong team player with excellent interpersonal and communication skills
- Excellent at schedule management and multi-tasking
- Open to work on some weekends/public holidays for Company events when required.
- Open to travel overseas for business trips when required.

Compensation:
- Working location: Odeon Towers
- Working hours: Monday to Friday 8.5 hours/day including 1 hour lunch break
- Flexible reporting time to work between 8.30am to 10am; 1 hour lunch break between 11.30am to 2pm
- AWS
- Performance bonus

Job Description:

• Ensure marketing plans are executed according to the project timeline
• Devise strategy to promote and sell our service
• Prepare and deliver marketing plans to achieve key objectives
• Maintain good relationship with media vendors and publishers to ensure collaboration in campaign / events
• 
  
• Spearhead and develop creative and integrated media solutions for clients to maximise the impact of the marketing campaigns by using offline and online engagement solutions offered by the agency
• Strategies, execute and evaluate all digital marketing and social media campaigns and activities – across all different platforms – for internal and external projects
• Produce, execute and deliver projects on time, within budget and exceeding all clients’ expectations
• Identify trends and insights, keep abreast of new social media or creative executions and digital marketing trends
• Meet and liaise with clients to understand their requirements and provide regular updates on projects, including project status reports and sales forecast reports
• Participate and provide ideas during internal creative brainstorming sessions and occasionally for client pitches
• Any ad-hoc duties as assigned

Job Requirements:

• Candidate muste possess at least Diploma in Digital Marketing / Marketing / Mass Communications or equivalent
• Minimum 7 years of marketing experience including at least 4 years in a managerial role
• Able to work independently and work as a team player
• Able to multi-task and work with minimal supervision
• Excellent listening, written and verbal communication skills
• Excellent time-management and organisational skills

Social Media Operation

• Develop and execute marketing plans to enhance brand awareness and drive client acquisition.
• Manage official social media accounts to ensure consistent branding and engagement.
• Create engaging content, including posters and videos, to captivate the target audience.
• Interact with followers and grow the online community by fostering meaningful engagement.
• Optimize Google Ads, Facebook Ads, and other paid campaigns to maximize ROI and reach.
• Stay updated on industry trends to continuously refine and improve marketing strategies.

Operations Support

• Collaborate with different departments to improve internal productivity through content and tools
• Assist in ad-hoc duties assigned by the management
• Organize and plan the company’s annual events, ensuring alignment with corporate goals

JOB REQUIREMENT

• Tertiary education in marketing/ communication/ social media development, or minimum 2-3 years of relevant experience preferred
• Work experience in creating marketing / social media contents for and engaging social media conversations with Chinese prospects mainly from China.
• Proficiency in using social media app and platform (e.g. WeChat) is an advantage
• Independent and highly self-motivated
• Professional spoken and written Chinese is a must

Responsibilities:

• Content planning and copywriting for social media platforms such as IG, Tiktok
• Develop creative marketing content
• Product photography
• Graphic design
• Keeping up with social media trends/functions
• Knowledge on video production
• Collaborate with influencers and other stakeholders to create video contents

Requirements:

• Familiar with social media platforms (e.g IG, Tiktok is a plus)
• Product photography
• Graphic design (Adobe PS/AI)
• Adobe Premiere Pro would be a plus
• Highly motivated and target driven

Roles & Responsibilities

Marketing Manager

Roles & Responsibilities:

Oversee all marketing campaigns for their company or department

Implement strategy

Promote a business, product, or service

Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones

Represent the marketing team to cross-functional groups including product management, sales, or customer support

Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns

Day-to-Day Duties:

Manage and coordinate marketing and creative staff

Lead market research efforts to uncover the viability of current and existing products/services

Collaborate with media organizations and advertising agencies

Brainstorm ideas for new campaigns

Coordinate with the sales team and other departments to produce effective strategies

Monitor current campaigns, ensuring their staff meets deadlines and complete necessary tasks

Analyze data to evaluate the success of their marketing efforts and come up with new ideas to improve brand marketing and exposure

ROLE:

• Assisting in the development and implementation of comprehensive marketing plans to promote our F&B offerings
• Coordinating and executing marketing campaigns across various channels, including social media, digital platforms, and traditional media
• Analysing market trends, consumer behaviour, and competitor activities to inform marketing strategies
• Collaborating with cross-functional teams to ensure consistent brand messaging and customer engagement
• Maintaining and updating the company's online presence, including website and social media channels
• Monitoring and reporting on the performance of marketing initiatives to measure their effectiveness
• Providing support in the organisation of events, promotions, and other marketing initiatives

REQUIREMENTS:

• Minimum 3 years of experience in marketing in F&B industry
• Strong analytical and problem-solving skills with the ability to interpret data and make data-driven decisions
• Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams
• Proficiency in digital marketing tools and platforms, including social media
• Creative flair and the ability to develop engaging and impactful marketing content
• Adaptability and the willingness to learn and stay up-to-date with industry trends

World Scientific is seeking a Marketing intern to join its young and vibrant team. The successful candidate will have hands on exposure to a variety of campaigns through social media, direct marketing, media outreach, online event organization.

Responsibilities

• Assists/Support Marketing Executives in organizing events, managing social media posts, and carrying out various promotional activities.
• Assists in preparing marketing collaterals.
• Assists in market research efforts and offers recommendations and valuable insights to enhance future marketing strategies.
• Assists in compiling mailing lists for promotional purposes.

Employment Type: 6 months contract (renewable subject to work performance)

Location: Changi

Salary: up to S$3,500

Key Responsibilities:

• Drive customer engagement through campaigns and programs, including Rewards Catalogue, promotions, and exclusive events.
• Plan and execute events to increase footfall and sales, managing the entire process from planning to post-event analysis.
• Collaborate with internal teams and external partners to develop new offerings for the Rewards Catalogue.
• Support sales, marketing, and onboarding efforts for eVouchers and monetization strategies.
• Manage the EDM marketing calendar and performance marketing efforts in collaboration with agencies.
• Coordinate CRM EDM needs with business units and implement data-driven marketing initiatives to drive member footfall and spending.
• Handle digital engagement with members across EDM, SMS, website, in-app, social media, and other digital platforms.
• Set up and manage campaigns using CRM systems and campaign tools. Experience with platforms like Session M, Braze, and Adobe Experience Manager is a plus.
• Assist in marketing operations, business development, and growing loyalty programs, including campaign management, tenant marketing, onboarding, billing, and customer service.

Key Performance Indicators:

• Customer visits and engagement
• Spend per member
• Active member penetration
• Rewards Catalogue redemption rate
• Revenue generation

Requirements:

• Bachelor’s degree with 1-3 years of experience.
• Experience in CRM, EDM marketing, or digital marketing.
• Strong analytical skills and data-driven mindset.
• Self-motivated, innovative, and adaptable team player.
• Proficiency in MS Office, with experience in BI tools (e.g., Tableau, Power BI) and customer engagement platforms (e.g., Braze, Session M) preferred.

Position: Marketing Executive

Location: Singapore

Company Overview:

We are a wealth management firm with a Chinese background, headquartered in Singapore. We are dedicated to providing exceptional wealth management and investment services to clients in the Greater China region. Our mission is to assist clients in achieving their financial goals and securing their future through innovative and professional approaches.

Position Overview:

We are seeking a passionate and experienced Marketing Executive to join our team, responsible for developing and executing marketing strategies targeted at clients in the Greater China region. The ideal candidate should have a deep understanding of the culture and client needs in the Greater China region and possess an educational background from overseas to better comprehend international financial markets and diverse client requirements.

Responsibilities:

- Develop and execute comprehensive marketing strategies to meet the company's business objectives.

Plan and organize offline marketing events and activities, including seminars, workshops, and client appreciation events.

- Manage event budgets, control costs, and negotiate with vendors to ensure cost-effective event execution.

- Research market trends, cultural nuances, and client demands within the Greater China region to guide market positioning and product pricing strategies.

- Collaborate with internal teams to ensure accuracy and consistency of marketing materials.

- Monitor market feedback and customer responses to provide insights for product improvements and business decisions.

Requirements:

- Bachelor's degree or higher, preferably from an overseas institution.

- A minimum of 2 years of relevant marketing experience, with preference given to those experienced in the wealth management industry.

- Proven ability to plan and execute offline marketing events.

- Strong negotiation skills and cost control abilities when dealing with vendors.

- In-depth knowledge of the Greater China market, including culture, regulations, and client needs.

- Excellent communication and collaboration skills.

- Proficiency in using marketing tools and analytical software.

- Fluent spoken and written proficiency in both Chinese and English.

Key Responsibilities:

1. Marketing Strategy Development:
   • Develop and execute comprehensive marketing strategies aligned with business goals and industry trends.
   • Collaborate with senior leadership and sales teams to understand market needs and tailor campaigns accordingly.
2. Brand Management and Positioning:
   • Enhance and maintain a strong brand presence in the outsourcing and BPO (Business Process Outsourcing) market.
   • Ensure consistency in brand messaging across all communication channels.
3. Lead Generation:
   • Optimize lead generation and conversion through data-driven strategies and marketing automation tools.
   • Monitor and analyze website performance and user engagement to improve digital presence.
4. Market Research and Competitive Analysis:
   • Conduct market research to understand industry trends, customer needs, and competitor strategies.
   • Use insights to identify new opportunities and refine marketing strategies.
5. Campaign Management:
   • Plan and execute multi-channel marketing campaigns targeting key industries and decision-makers.
   • Track campaign performance and make data-driven adjustments to optimize results.
6. Partnership Marketing:
   • Build and maintain partnerships with external stakeholders to expand marketing reach.
7. Team Leadership and Collaboration:
   • Manage and mentor the marketing team, fostering a culture of creativity and performance.
   • Collaborate with internal departments, such as sales and operations, to ensure alignment with marketing objectives.
8. Metrics and Reporting:
   • Measure and report on the effectiveness of marketing campaigns and initiatives.
   • Use KPIs such as ROI, lead-to-client conversion rates, and brand engagement to demonstrate success and identify areas for improvement.

Qualifications and Skills:

• Education: Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s preferred).
• Experience:
  • Minimum of 5-7 years of marketing experience, with at least 3 years in a managerial role within the outsourcing or BPO industry.
  • Proven track record of successful lead generation and brand-building campaigns.
• Skills:
  • Expertise in digital marketing tools and platforms.
  • Proficiency in analytics tools such as Google Analytics and CRM platforms.
  • Strong project management and leadership skills.
  • Understanding of global marketing trends and cultural nuances.

Responsibilities

• Designing marketing campaigns that are able to resonate with the target audience, and are culturally tailored
• Creative, analytical, digital, commercial and administrative responsibilities
• To carry out market research so as to effectively promote products and services
• Partake in creating advertisements, as well as sales and distribution

Qualifications & Requirements

• Graduate of Bachelor’s in Marketing or any related courses
• At least 2 years of relevant experience
• High communication and problem-solving skills
• Creative and results-driven

Marketing Manager Job Description

We are seeking an innovative marketing manager to promote our company's brand and services. In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts.

To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.

Marketing Manager Responsibilities

• Evaluating and optimizing marketing and pricing strategies.

• Analyzing market trends and preparing forecasts.

• Generating new business leads.

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door

• Deploy successful marketing campaigns and own their implementation from ideation to execution

• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

• Produce valuable and engaging content for our website and blog that attracts and converts our target groupsS

• Build strategic relationships and partner with key industry players, agencies and vendors

• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

• Oversee and approve marketing material, from website banners to hard copy brochures and case studies

• Measure and report on the performance of marketing campaigns, gain insight and assess against goals

• Analyze consumer behavior and adjust email and advertising campaigns accordingly

Marketing Manager Requirements

• A Bachelor’s degree in marketing, business or any other relevant field

• Sound understanding of marketing fundamentals and tactics

• Creative thinking and problem-solving ability

• Leadership and project management skills

• Knowledge of digital marketing and social media marketing strategies

• Excellent verbal and non-verbal communication skills

• Proficiency with marketing tools and software

• Proficient in marketing research and statistical analysis

• The ability to work under pressure.

• Availability to work within opening hours (e.g. evenings, holidays, weekends).

SGC Consulting Services Pte Ltd is a leading student recruitment agency in Singapore, specializing in connecting international students with prestigious schools and colleges across the country. As we expand our global outreach, we are looking for a highly motivated and creative Marketing Manager to lead our marketing initiatives and drive student recruitment efforts.

Key Responsibilities:

• Marketing Strategy Development:Design and implement marketing strategies to attract and recruit international students to partner institutions.
  Develop campaigns tailored to diverse markets, ensuring alignment with the company’s goals and brand identity.
  
• Content Creation & Management:Oversee the creation of engaging content, including digital ads, social media posts, brochures, and videos, to promote educational opportunities in Singapore.
  Collaborate with design and content teams to produce impactful marketing materials.
  
• Digital Marketing:Manage the company’s online presence, including website, social media platforms, and email marketing campaigns.
  Optimize digital marketing efforts through SEO, SEM, and data-driven insights.
  
• Partnership Development:Work closely with partner institutions to promote their programs and maintain strong relationships.
  Coordinate with schools and colleges to ensure accurate and updated marketing materials are available.
  
• Event Management:Plan and execute student recruitment events, such as webinars, fairs, and campus tours.
  Represent the company at international and local events to promote educational opportunities.
  
• Market Analysis & Reporting:Conduct market research to identify emerging trends and opportunities in student recruitment.
  Provide regular reports on marketing performance, lead generation, and campaign ROI.
  

Requirements:

• Education:Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
  
• Experience:Minimum of 3 years of proven experience in marketing, preferably in the education or student recruitment sector.
  
• Skills:Strong understanding of digital marketing strategies and tools.
  Excellent communication, presentation, and interpersonal skills.
  Proficiency in marketing analytics and CRM platforms.
  Ability to work collaboratively in a dynamic and fast-paced environment.
  

What We Offer:

• Competitive salary based on experience.
• Opportunities for professional growth and development.
• A supportive and innovative work culture.

We are seeking an innovative marketing manager to promote our company's brand and services. In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts.

To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.

Marketing Manager Responsibilities:

Evaluating and optimizing marketing and pricing strategies.

Analyzing market trends and preparing forecasts.

Generating new business leads.

Increasing brand awareness and market share.

Coordinating marketing strategies with the sales, financial, public relations, and production departments.

Developing and managing the marketing department's budget.

Overseeing branding, advertising, and promotional campaigns.

Managing the marketing department's staff.

Preparing and presenting quarterly and annual reports to senior management.

Promoting our brand at trade shows and major industry-related events.

Keeping informed of marketing strategies and trends.

Marketing Manager Requirements:

Bachelor's degree in marketing, finance, business administration, or similar.

A master's degree in a relevant field will be advantageous.

At least two years' experience as a marketing manager.

Proficiency in electronic marketing automation software such as HubSpot Marketing and Bitrix24.

Extensive knowledge of marketing strategies, channels, and branding.

Superb leadership, communication, and collaboration abilities.

Exceptional analytical and problem-solving skills.

Strong time management and organizational abilities.