Centre for Seniors (CFS) is a Social Service Agency with Charities Status, dedicated to helping seniors remain meaningfully engaged in work and in life. We provide a range of services to support seniors in navigating major work-life transitions and to support employers in building cohesive intergenerational workplaces.

Reports To: Head of Training & Business Development

Job Summary

We are seeking a dynamic and results-driven Marketing Executive to join our training department. The ideal candidate will be responsible for planning, developing, and executing marketing strategies to promote our training programs to clients, enhance brand awareness, and drive enrolment. This role requires excellent communication skills, creativity, and a strong understanding of seniors' needs to ensure effective outreach and program participation.

Key Responsibilities

Marketing Strategy and Planning

• Develop and implement marketing plans to achieve enrolment targets for training programs.
• Conduct market research to identify target audiences and understand their needs.

1. Promotion and Campaigns
   • Create and manage digital and offline marketing activities, including social media, email marketing, and print materials.
   • Design promotional materials such as brochures, flyers, etc in-house
   • Organize events, webinars, or open house sessions to promote training courses.
2. Content Creation
   • Develop engaging and relevant content for social media, websites, and other platforms to promote courses.
   • Write blog posts, case studies, and success stories showcasing the impact of training programs.
3. Relationship Management
   • Build and maintain relationships with corporate clients, partners, and stakeholders.
   • Collaborate with the training team to align marketing efforts with business objectives.
4. Analytics and Reporting
   • Prepare reports on marketing activities and effectiveness, suggesting improvements where necessary.
5. Budget Management
   • Manage the marketing budget effectively to ensure optimal allocation of resources.
   • Negotiate with vendors for printing, advertising, and event-related services.

Qualifications and Skills

• Diploma Holder or Bachelor’s degree in Marketing, Business, or a related field.
• Minimum 2-years work experience in marketing, preferably in the education or training sector.
• Strong knowledge of digital marketing strategies, tools, and platforms.
• Excellent verbal and written communication skills.
• Creative thinker with the ability to develop innovative marketing ideas.
• Proficiency in graphic design tools (e.g., Canva and/or Adobe Creative Suite) is a plus.
• Analytical skills to interpret data and drive actionable insights.
• Strong organizational and multitasking skill

If you are a passionate and results-oriented individual who shares our commitment and vision, we encourage you to apply for this exciting opportunity.

Interested candidates to submit resume with a cover letter highlighting relevant experience and vision for position applied for. Please email to [email protected]. Only shortlisted candidates will be notified.

About HICC Pet: HICC Pet is a leading innovator in pet wellness and grooming products, focusing on cruelty-free, non-toxic solutions to help pets live cleaner, healthier lives. Based in Bellevue, Washington, with a newly opened APAC Brand Experience Center in Singapore, HICC Pet is rapidly growing and expanding its reach globally. Join us in transforming the pet care industry with cutting-edge products and a passionate team.

Role Overview: As a Digital Marketing Specialist, you will grow HICC Pet’s online & offline presence and drive community engagement. You will be responsible for planning and executing social media campaigns, managing email marketing, promoting our showroom, and boosting search visibility. This role reports to the Marketing Director and offers career development opportunities.

Key Responsibilities:

Social Media Management: Oversee APAC social media accounts, working with the digital agency for content creation, campaign execution, ad management, and collaborations with KOCs & KOLs.

Email Marketing: Manage and execute email marketing newsletters and campaigns to boost customer loyalty and WOM (word-of-mouth).

Digital PR: Lead digital PR initiatives to promote our products, showroom, and brand; work with the SEO team & agency, to enhance our D2C website visibility.

Community Management: Build and grow a dynamic online community of pet owners, brand advocates, influencers, and key community members.

Pet Festival & Market Events: Organize community events, co-branding activities, and pop-up sales that drive brand awareness, drive trials, and drive sales.

Requirements:

• Must have a passion for pets and pet wellness.
• At least one year of experience in digital marketing and community management.
• Understanding of social media platforms, content management systems, SEO/SEM, and email marketing.
• Creative and Strategic: Able to think outside the box while aligning with brand goals
• Proactive and Driven: Can takes initiative and feel comfortable working in a fast-paced environment.

Mon to Thurs 8.30am - 6pm

Fri 8.30am - 5.30pm

Job Summary:

• We are seeking an experienced and skilled Marketing and CRM Executive to develop and implement marketing strategies and manage customer relationships to drive business growth and brand loyalty for our brand.

• The successful candidate will lead marketing and CRM campaigns and collaborate with cross-functional teams to achieve business objectives.

Responsibilities:

• Develop and execute marketing strategies to drive brand awareness, customer engagement, and sales growth for our brand

• Optimize CRM systems to enhance customer relationships and loyalty

• Analyze customer data to identify trends, preferences, and behaviors

• Collaborate with cross-functional teams (Sales, Product, and Communications) to align marketing strategies with business objectives

• Develop and maintain relationships with external partners, influencers, and media outlets

• Ensure brand consistency across all marketing channels and communications

• Stay up-to-date with the latest marketing technologies and tools, making recommendations for their adoption and implementation

Requirements:

• Degree in Marketing or a related field

• Minimum 3 years of experience in marketing and CRM, with a focus on luxury or high-performance brands

• Proven track record of successful marketing campaigns and CRM strategies. Meticulous and detail-oriented with a customer-first mindset

• Excellent communication, project management, and leadership skills

• Familiarity with marketing automation platforms and tools (e.g. Salesforce)

• Proficient in MS Office (PowerPoint, Excel, Word)

Arden Teal Fashion Group is a home-grown business that has launched 2 fashion brands under its care - Arden Teal and Dear Bliss.

Arden Teal offers high-quality, weII-designed men’s leather shoes, bags and accessories while Dear Bliss completes our offering by providing supremely comfortable and gorgeously designed shoes for women through our online platform and physical showroom spaces.

We are looking for a creative and driven individual to join our expanding team as a Junior Marketing Executive. This role is integral to amplifying our brands' presence, driving customer engagement and ensuring seamless execution of marketing and events.

Key Responsibilities:

Social Media Marketing

• Plan, execute, and manage content across social media platforms (Instagram, TikTok, Facebook, Telegram).
• Create high-quality and engaging content, including photos, videos, graphics, and written posts.
• Must be proficient in TikTok/willing to build your TikTok expertise, be comfortable on camera, and skilled in using design tools (Canvas or Adobe Suite) for content creation.
• Develop and maintain a content calendar to ensure consistent and strategic posting.
• Monitor social media trends and analytics to optimise engagement and performance.
• Engage with the online community by responding to comments, messages, and fostering meaningful interactions.
• Analyse social media performance metrics and provide insights for optimisation.

Event Planning and Execution

• Plan, coordinate, and execute pop-up sale events.
• Assist with logistics, vendor management, and on-site event coordination.
• Organise and coordinate manpower resource allocation for pre, during and post-event responsibilities.
• Develop marketing collateral and communication materials for events.
• Contribute creative ideas to enhance the overall event experience.

KOL and Brand Collaborations

• Identify, outreach, and maintain relationships with key opinion leaders (KOLs) and influencers.
• Plan and execute collaborations to boost brand awareness, engagement and recall.
• Plan, coordinate and manage partnerships, and co-branded campaigns.

Online Marketplaces Backend Support

• Manage and update product listings, descriptions, and images on marketplace platforms (Shopee, Lazada, Zalora, TikTok).
• Set up promotional campaigns, discounts, and vouchers for these platforms.

Working Hours:

• Mon - Fri: 9am - 6pm

Qualifications:

• Bachelor’s degree / Dip in Marketing, Event Management, Communications, or a related field.
• Experience in a similar field will be a plus point

Requirements:

• Strong creative and analytical skills.
• Proficiency in content creation tools (e.g., Canva, Adobe Creative Suite) and social media platforms.
• Excellent project management and organisational abilities.
• Strong interpersonal and communication skills for managing external relationships.
• Highly diligent, conscientious, punctual and meticulous
• Demonstrates ability to learn fast, handle multiple tasks and meet deadlines
• A professional disposition and positive attitude
• Proactive, highly adaptable and technology savvy
• Good team player and able to work in a fast-paced and dynamic working environment
• Driven to be a problem solver and independent thinker.
• A customer-centred mindset - motivated to solve problems for customers and the team.

Expressions seeks a motivated Marketing Content Creator will be responsible for developing and executing content strategies, managing relationships with influencers, and driving measurable results through social media. Additionally, you will handle social media enquiries and assist with customer enquiries to ensure a seamless customer experience. Your efforts will directly contribute to increasing brand awareness, engagement, and sales.

Key Responsibilities:

Content Creation & UGC Management:

• Develop and create engaging and conversion-driven social media content, including graphics, videos, and UGC (User-Generated Content), using tools like Canva and CapCut.
• Curate and repurpose UGC to align with brand messaging and drive authenticity in campaigns.
• Collaborate with internal teams to create content that supports product launches, promotions, and other marketing initiatives.
  

Influencer Marketing:

• Identify, engage, and manage relationships with influencers that align with our brand values and target audience.
• Coordinate influencer partnerships to produce authentic content that drives engagement and sales.
• Monitor and report on the effectiveness of influencer campaigns, optimizing strategies based on performance data.
  

Social Media Strategy & Management:

• Develop and execute social media strategies that drive brand awareness, engagement, and sales conversions across platforms like Instagram, TikTok, Facebook, and more.
• Manage the social media content calendar, ensuring timely and relevant posts that align with marketing objectives.
• Utilize paid social media campaigns to amplify content reach and target specific audience segments.

Handling Inquiries & Customer Service:

• Monitor and respond to social media inquiries, comments, and messages promptly and professionally.
• Assist with customer inquiries across social media platforms, ensuring a positive and seamless customer experience.
• Collaborate with the customer service team to address any issues or concerns raised on social media.
  

Sales-Driven Marketing:

• Focus on creating content and campaigns that are directly linked to increasing sales and conversions.
• Track and analyze social media performance metrics, providing actionable insights to improve conversion rates.
• Collaborate with the sales team to align social media efforts with sales targets and objectives.
  

Analytics and Reporting:

• Regularly track and report on social media and influencer campaign performance using analytics tools.
• Provide data-driven recommendations to enhance content effectiveness and increase ROI.
• Stay updated on social media trends, platform changes, and industry best practices to keep the brand ahead of the competition.

Supporting Other Marketing Activities:

• Assist the marketing team in executing broader marketing campaigns and initiatives.
• Participate in brainstorming sessions to develop innovative marketing ideas and strategies.
• Support the creation and distribution of marketing materials, including email campaigns, newsletters, and promotional content.
  

Qualifications:

• Proven experience in social media marketing, content creation, and influencer management.
• Strong proficiency in Canva, CapCut, and other content creation tools.
• Sales-oriented mindset with a focus on driving conversions through social media.
• Excellent communication and negotiation skills for managing influencer relationships.
• Strong analytical skills with experience in tracking and optimizing social media performance.
• Ability to work independently, manage multiple projects, and meet tight deadlines.
• Experience with paid social media campaigns is a plus.

Exciting news! We are on a growing journey and building a stellar team!

At Sunnystep, we are not just building leaders – we are cultivating a dynamic team that thrives on innovation, collaboration, and collective success.

Why should you be part of Sunnystep’s success?

We are an innovative force in consumer retail with a clear brand purpose — we believe wellness starts with our feet. Good shoes support our feet and our body, and help us move and live better.

We are redefining comfort in every step to an unparalleled experience without compromising on style. Our mission is to revolutionize the footwear industry by crafting the most comfortable shoes with unwavering commitment to environmental responsibility ensuring that every step our customers take not only embodies unrivalled comfort but also leaves a positive impact on the planet.

We are looking for a highly organized and detail-oriented Chief Marketing Officer (CMO) to join our fast growing team. The ideal candidate will be responsible for overseeing the development and execution of the marketing strategy for a consumer footwear brand. This role involves leading the marketing department, driving brand growth, enhancing market positioning, and ensuring alignment with the company’s strategic objectives. The CMO will play a crucial role in shaping the brand’s identity, expanding market reach, and driving customer engagement across all channels.

You will also be responsible for:

• Strategic Leadership:
  Develop and implement the overall marketing strategy in alignment with the company’s vision, mission, and business goals.
  Lead the marketing team in setting and achieving strategic objectives and KPIs.
  Collaborate with the executive team to define brand positioning, market expansion strategies, and growth initiatives.
• Brand Development and Management:
  Define and execute brand strategy, ensuring consistency in brand messaging, identity, and visual representation.
  Drive initiatives to strengthen brand equity and market presence.
  Oversee the creation and management of brand guidelines and ensure their adherence across all marketing materials and channels.
• Marketing Strategy and Execution:
  Develop and oversee integrated marketing campaigns that drive brand awareness, customer acquisition, and revenue growth.
  Manage and optimize marketing channels, including digital, social media, traditional advertising, and experiential marketing.
  Implement and measure the effectiveness of marketing strategies to ensure a high return on investment (ROI).
• Consumer Insights and Market Research:
  Conduct market research to understand consumer behavior, trends, and competitive landscape.
  Use insights to inform marketing strategies, product development, and customer engagement initiatives.
  Analyze data and metrics to evaluate the success of marketing campaigns and make data-driven decisions.
• Digital Marketing and E-Commerce:
  Oversee digital marketing efforts, including SEO, PPC, email marketing, social media, and content marketing.
  Collaborate with the e-commerce team to optimize online sales strategies and drive traffic and conversions.
  Stay updated on digital marketing trends and technologies to maintain a competitive edge.
• Budget and Financial Management:
  Develop and manage the marketing budget, ensuring efficient allocation of resources and cost control.
  Monitor and report on marketing expenditures, performance metrics, and financial outcomes.
  Implement strategies to maximize marketing spend efficiency and effectiveness.
• Leadership and Team Development:
  Lead, mentor, and manage the marketing team, fostering a culture of innovation, collaboration, and high performance.
  Recruit and develop top marketing talent, providing guidance and professional growth opportunities.
  Build and maintain relationships with external agencies, partners, and vendors to support marketing initiatives.
• Partnerships and Public Relations:
  Develop and manage strategic partnerships and collaborations to enhance brand visibility and market reach.
  Oversee public relations efforts, including media relations, press releases, and brand reputation management.
  Coordinate with influencers and media to amplify brand messaging and drive consumer engagement.
• Product and Sales Alignment:
  Work closely with product development and sales teams to align marketing strategies with product launches and sales objectives.
  Ensure marketing campaigns effectively support product positioning and promotional activities.

We would want to speak with you if you are / have –

• Bachelor’s degree in Marketing, Business Administration, or a related field. MBA or advanced degree is preferred.
• 10+ years of experience in marketing, with at least 5 years in a senior leadership role, preferably in the consumer goods or footwear industry.
• Proven track record of developing and executing successful marketing strategies and campaigns.
• Strong understanding of brand management, digital marketing, and market research.
• Excellent leadership, communication, and interpersonal skills.
• Ability to analyze market trends and data to make informed strategic decisions.
• Proficiency in marketing software and tools (e.g., Google Analytics, CRM systems).

It would be great if you have:

• Experience with omnichannel marketing strategies and e-commerce.
• Knowledge of graphic design and content creation tools (e.g., Adobe Creative Suite).
• Experience in managing large-scale marketing budgets and teams.

Headquartered in Singapore, Sunnystep is committed to fostering community, inclusivity, integrity, and technology to support everybody’s journey of possibilities.

We review each application thoroughly and will arrange an initial discussion with the shortlisted candidates who best meet our requirements. If you find that the requirements align with your experience and expertise, you may express your interest through this job advertisement or you may reach out to our Hiring Team – [email protected].

Johwa Hair&Living is looking for a part-time salon marketing assistant!

You will be responsible for:

• Creating Social Media content
• Filming and editing videos and photos
• Answer customers’ enquiries from all forms of channels; Social Medias, WhatsApp, Google, Emails etc;
• Prepare and modify documents including correspondence, reports, draft, memos and emails
• Generate reports and analysis
• Responsible for managing and growing our publicity and promotional platforms via various online, social and print media.
• Monitor and assist in reviews to ensure that the organization is reaching the correct audiences and achieving its communication goals.
• Website publicity and promotions.
• Assist in the review, development, setup, and maintenance of the website.
• Track and report trends analysis.

The Growth Manager will play a key role in driving customer acquisition, retention, and revenue growth. The ideal candidate will utilize data-driven strategies, lead cross-functional teams, and implement innovative campaigns across multiple channels to achieve business objectives.

Key Responsibilities:

• Develop and implement strategic marketing plans to achieve growth objectives and increase market share.

• Leverage data-driven insights to identify growth opportunities and optimize marketing performance.

• Lead cross-functional teams to plan and execute marketing campaigns across various channels, including digital, social media, email, and offline channels.

• Analyze campaign performance metrics and KPIs to measure effectiveness and identify areas for improvement.

• Optimize conversion funnels and customer acquisition channels to drive sustainable growth.

• Collaborate closely with Product, Operations, and Sales teams to align marketing efforts with business objectives and drive revenue growth.

• Stay updated on industry trends, competitive landscape, and emerging technologies to inform growth strategies.

• Manage marketing budgets effectively, ensuring optimal allocation of resources to maximize ROI.

• Develop and maintain strong relationships with internal stakeholders, external partners, and vendors to enhance growth initiatives.

• Partner with Data teams to utilize customer insights for outreach marketing and B2B partnerships.

• Continuously experiment with and iterate on marketing strategies to drive innovation and achieve measurable results.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, Economics, Data Analytics, or a related field.

• 2-3 years of experience in growth marketing, performance marketing, or business development, preferably in the PropTech, e-commerce, or technology industry.

• Proven track record of developing and executing data-driven growth strategies that deliver measurable business results.

• Hands-on experience with multi-channel marketing campaigns, including digital platforms (Google Ads, Facebook Ads), CRM tools (e.g., HubSpot, Salesforce), and marketing automation tools.

• Strong analytical skills with the ability to interpret campaign metrics, optimize performance, and drive ROI.

• Experience working with cross-functional teams, including Product, Sales, and Data teams, to align goals and initiatives.

• Excellent leadership, communication, and stakeholder management skills.

• Innovative mindset with a passion for experimentation and continuous improvement.

• Familiarity with customer acquisition funnels, B2B partnerships, and outreach marketing.

Preferred Skills:

• Experience in the PropTech or real estate industry is a plus.

• Proficiency in data visualization tools (e.g., Tableau, Looker) and advanced analytics platforms.

• Knowledge of SEO/SEM best practices and conversion rate optimization (CRO) techniques.

✨Lead with Purpose, Ignite New Opportunities, and Shape your Future!✨

We are one of the leading Sales & Marketing company assisting our established clients in providing them a one-stop solution to increase their sales revenues and market shares through face-to-face marketing.

We are looking to develop the next talent from scratch in our industry to a business partner in the future. If you have the desire, our systems have set many talents just like you!

What you will be doing:
- Ensure customer satisfaction

Job Description

• Assists in prequalification and submission
• Assists in filing of marketing document
• Communicates and coordinates with HODS for pre-qualification and client visitation matters
• Prequalificates focal point with project client
• Keeps track of prequalification submission
• Prepares and files department presentation material
• Coordiates yard visit
• Assists and supports Marketing Team for department activites

Job Requirement

• Degree/ Diploma in Marketing, Business Management or Engineering related field
• Minimum 3 years of relevant working experience
• Basic computer knowlege with Microsoft office: Word, Excel and Powerpoint skills
• Self-motivated, good inter-personal communication and some engineering knowledge

Our Addresses:

Seatrium - Admiralty Yard

60 Admiralty Road West, Singapore 759947

(Transport provided from Sembawang MRT)

Our Working Hours:

Mon – Thurs: 8:00am – 5:15pm

Fri: 8:00am – 4:30pm

Interested candidates are invited to send us an updated resume with your current and expected salary and earliest availability.

We regret that only shortlisted candidates will be notified.

Please note that your personal data disclosed to Seatrium Limited and our group of companies, shall be used for the purposes of evaluation, and processing in accordance with our recruitment processes and policies. By providing your personal data, you have consented to the aforesaid purpose under the provisions of the Personal Data Protection Act 2012.

Mon to Fri 8.30am to 6pm

Job Summary :

This position will be responsible for developing and implementing growth strategies to drive business growth in revenue and customer visits to company’s outlets through all digital touchpoints. The candidate must have a deep understanding of the customer journey and be adept at connecting the dots to create seamless and engaging experiences for our guests.

Key Responsibilities:

• Develop and Execute Growth Strategies

o Design and implement innovative growth strategies to drive revenue and customer engagement.

o Identify and optimize key performance indicators (KPIs) to measure the success of growth initiatives

• Loyalty Marketing

o Develop and manage loyalty programs to increase customer retention and lifetime value.

o Analyze customer data to create personalized marketing campaigns that drive repeat visits and brand loyalty

• Digital Marketing

o Oversee all digital marketing activities, including social media, email marketing, SEO, SEM, and content marketing.

o Leverage digital channels to enhance brand visibility and attract new customers

• Customer Journey Optimization:

o Map and analyze the customer journey to identify pain points and opportunities for improvement.

o Create seamless and engaging experiences across all touchpoints to enhance customer satisfaction and loyalty.

• Data Analysis and Reporting

o Utilize data analytics to measure and report on the effectiveness of marketing campaigns.

o Stay abreast of emerging technologies and best practices in growth marketing, and leverage insights to drive innovation and experimentation

• Collaboration and Communication

o Work closely with cross-functional teams, including operations and finance to align marketing efforts with overall business objectives.

o Lead and mentor a team of marketers, providing guidance, support and professional development opportunities.

o Communicate and present reports on growth strategies and results to senior management and stakeholders at all levels.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.

• Minimum of 5 years’ experience in growth marketing, preferably in the F&B or hospitality industry with senior leadership skills.

• Strong understanding of digital marketing channels and strategies.

• Experience with loyalty programs and customer relationship management (CRM) systems.

• Excellent analytical and problem-solving skills.

• Ability to think creatively and strategically.

• Strong communication and interpersonal skills with experience in team leadership.

• Proficiency in data analytics tools and marketing software.

✨Lead with Purpose, Ignite New Opportunities, and Shape your Future!✨

We are one of the leading Sales & Marketing company assisting our established clients in providing them a one-stop solution to increase their sales revenues and market shares through face-to-face marketing.

We are looking to develop the next talent from scratch in our industry to a business partner in the future. If you have the desire, our systems have set many talents just like you!

What you will be doing:
- Ensure customer satisfaction

**Purchasing Duties:**

- Monitor and manage inventory levels to ensure optimal stock availability.
- Analyze sales trends and forecast future purchasing needs.
- Liaise with suppliers, including overseas factories, to negotiate pricing and ensure timely deliveries.
- Evaluate and select reliable suppliers based on performance and cost-effectiveness.
- Maintain accurate purchasing records and ensure compliance with company policies.

**Marketing Duties:**
- Manage e-commerce platforms and optimize online store performance.
- Plan and execute marketing campaigns, including promotions, advertisements, and events.
- Develop marketing strategies to increase brand visibility and drive sales.
- Monitor and analyze campaign performance, presenting ROI reports to management.
- Organize and participate in trade shows or corporate events to promote the brand.

Job Description

• Industry/ Organization Type: Food Manufacturing
• Position Title: Marketing Executive
• Working Location: Clementi
• Working Hours: 5.5 days (Mon to Fri 8AM – 5PM, Sat 8AM – 12PM)
• Salary Package: Basic Salary up to $2,500 + AWS + Variable Bonus
• Duration: Permanent

Key Responsibilities

• Overseeing all trade marketing activity and planning both commercial & marketing activities.
• Handle customer relations (online & offline), manage enquiries across all touch points and
• assist with order fulfilment.
• Ensure that all products information’s such as pricing, promotion and stock levels are up to
• date.
• Manage and optimize paid advertising campaigns, including Facebook/Instagram and other
• social media ads
• Create relevant social media content for target audience to increase brand and product awareness.
• Manage e-commerce website and online marketplaces, including creation of new and
• updating existing product listings
• Assist in developing and executing marketing strategies and campaigns.
• Any other ad-hoc duties as assigned

APPLY NOW!!!

• Minimum O-level/NITEC education level
• Has 1-2 years of marketing experience in any industry

Kindly apply through ANY of the following methods:

• Submit your application by clicking the APPLY button;
• Email your resume to [email protected]. Please indicate #70727 on the email subject.

Anradus Application Policy: We value each application and ensure every resume is reviewed. Our process is efficient, typically concluding within 3 working days. If you do not receive communication from us within this timeframe, it's likely that your application has not been shortlisted by our client. In such cases, we recommend continuing your job search to maximize your opportunities.

Anradus Pte Ltd | EA License No. 20C0161 | Angel Lim | EA Reg No.: R1769781

Our client is a world-class online school delivering live, real-time learning to ambitious students around the world. With over 1000 students joining us from 65 countries, our vision is to unlock our students' limitless potential, together, for extraordinary futures.

What does success look like for this role?

The role will be responsible for the growth of CGA enrollments and re-enrollments in Asia, driving local awareness, inquiries enrolments, and retention among our families across the region. This role will be fast-paced, with a breadth of day-to-day activities and endless development opportunities with access to global resources.

• Support the development of CGA Asia’s growth strategy, with ownership of a marketing budget
• Lead end-to-end planning, execution, and optimization of local marketing, digital,l and growth campaigns
• Own the CGA Asia targets and funnel; monitor the pipeline of prospective families and report on this with an analysis of marketing touchpoints and campaign performance
• Partner with our sales team to proactively ensure prospective families are nurtured through enrolment
• Design and create marketing campaigns with the Design team to create positive customer experiences and increase enrolment
• Partner with the global marketing team to tailor events, PR content, landing pages, social posts, FB, Adwords, emails & more to promote local events and initiatives
• Strategie and maintain an events calendar of in-person and online seminars, webinars, and panel events to grow enrolment interest
• Lead partnerships and business development opportunities
• Grow re-enrolments through a community-centric calendar of events and campaigns that you lead, in partnership with CGA’s global community team and school faculty
• Share best practices with global marketing and sales colleagues while adapting new ideas for the wider Asia region

What skills and experience are required?

• 5+ years of experience in marketing to Mandarin-speaking countries
• Native Mandarin and fluent English verbal and written communication skills
• Experience in the education technology or schooling industry is a plus
• Adaptability and growth mindset to arising opportunities and new initiatives
• Comfort working in an international technology company with colleagues from all over the world

Founded in 2000, COL Group Co., Ltd (stock code: 300364) is China's leading IP and digital content provider, with literature IP and platforms covering over 5.1 million digital content resources and 4.4 million online authors.

As part of the organization's mission of "Better content, better life", COL is actively involved with content production including audio books, animation, drama series, film and merchandise. With offices in China, US and Japan, the Singapore office focuses on International IP development, license franchising, commercialisation, content distribution and investments into technology innovations such as Web 3, blockchain, digital collectibles, AI and the metaverse.

The Singapore office is looking out for creative, industrious, ambitious and team members with a global mindset to embark on the exciting journey to become a global leader in digital content.

The Social Media Manager will play a pivotal role in enhancing our brand’s global online presence, engaging with our audiences, and fostering a positive community around our brands or products. Their responsibilities include developing and implementing social media strategies, managing content creation and distribution across various online platforms. Additionally, they are tasked with actively engaging our online community to build brand loyalty, drive awareness, and ultimately generate sales and revenue for the company.

Overall Responsibilities:

• Develop and execute comprehensive social media strategies to drive brand awareness and conversions
• Create compelling and shareable content, manage, and maintain the company’s presence on various social media platforms
• Schedule and publish content across social media channels
• Stay abreast of industry trends and social media best practices to optimize strategies
• Build relationships and engage with KOLs/ social media influencers for online campaigns
• Foster a positive and inclusive online community, including active engagement, responding to comments, messages, and mentions
• Oversee brand positioning, ensuring consistency across all communication channels
• Maintain brand integrity and standards in all marketing materials
• Cultivate relationships with media outlets and manage public relations initiatives
• Oversees digital marketing strategy, including social media, SEO and online advertising
• Define KPIs and measure the success (ROI) of every social media campaign

Requirements and skills:

• 2-4 years of working experience in social media, marketing, communications
• Diploma or degree in Marketing/ Communications/ Digital Marketing or relevant field
• Demonstrate experience leading and managing social media channels with a successful campaign management track record.
• Excellent written and verbal communication skills in both English and Mandarin
• Familiarity with digital marketing tools and platforms.
• Creative thinking and problem-solving abilities.
• Strong organizational and planning skills in a fast-paced environment
• A creative mind with the ability to suggest improvements
• Ability to work collaboratively in a fast-paced environment.

As an International Marketing Manager, your primary responsibility will be to develop and implement marketing strategies to drive business growth in international markets. You will work closely with cross-functional teams and regional marketing teams to understand market dynamics, identify target segments, and execute effective marketing campaigns and initiatives.

Responsibilities:

1. Market Analysis and Strategy:

• Conduct market research and analysis to identify market trends, customer needs, and competitive landscape in international markets.
• Develop marketing strategies and plans tailored to specific target markets, taking into account cultural, economic, and regulatory factors.
• Identify market entry opportunities and develop go-to-market strategies for new regions.

1. Brand Management:

• Develop and maintain brand positioning and messaging for international markets, ensuring consistency across all marketing channels.
• Adapt marketing materials and content to resonate with the target audience in different regions.
• Ensure brand guidelines are followed by regional marketing teams and external partners.

1. Campaign Development and Execution:

• Collaborate with regional marketing teams to develop and execute marketing campaigns, promotions, and product launches in international markets.
• Create compelling and localized marketing content, including advertisements, social media campaigns, email marketing, and website content.
• Monitor campaign performance, measure key performance indicators (KPIs), and provide regular reports and insights.

1. Channel and Partner Management:

• Identify and evaluate distribution channels and partners in international markets.
• Develop and maintain strong relationships with distributors, resellers, and strategic partners.
• Collaborate with channel partners to develop joint marketing programs and initiatives.

1. Digital Marketing and Online Presence:

• Develop and execute digital marketing strategies to increase brand visibility and drive traffic and leads in international markets.
• Manage international websites, social media channels, and other digital marketing platforms.
• Utilize search engine optimization (SEO), search engine marketing (SEM), and other digital marketing techniques to improve online presence.

1. Event Planning and Management:

• Plan and coordinate international trade shows, exhibitions, conferences, and other marketing events.
• Collaborate with internal teams and external vendors to ensure successful event execution.
• Leverage events as opportunities to generate leads, build relationships, and enhance brand awareness.

1. Budgeting and Performance Analysis:

• Develop and manage marketing budgets for international markets.
• Monitor and analyze marketing performance, including ROI and market penetration.
• Provide insights and recommendations to optimize marketing activities and budget allocation.

1. Team Leadership and Collaboration:

• Lead and manage a team of international marketing professionals, providing guidance, mentorship, and support.
• Collaborate with cross-functional teams, including sales, product management, and regional marketing teams, to align marketing strategies with overall business objectives.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field. A master's degree is preferred.
• Proven experience in international marketing, preferably in a global or multi-national company.
• In-depth knowledge of international marketing strategies, market dynamics, and cultural considerations.
• Strong understanding of branding, marketing principles, and best practices.
• Experience in developing and executing marketing campaigns across various channels, including digital and traditional.
• Proficiency in digital marketing techniques, including SEO, SEM, social media marketing, and email marketing.
• Excellent analytical skills and ability to interpret market research and performance data.
• Strong project management and organizational skills.
• Leadership skills and the ability to inspire and motivate a team.
• Excellent communication and collaboration skills.
• Fluency in multiple languages is a plus.

Responsibilities:

User Engagement and Conversion

• Maintain strong user relationships, optimise user engagement strategies, and drive increased purchase conversions.

CRM Operations and Optimisation

• Create and execute effective push notifications and email marketing campaigns.
• Analyse sales performance data to refine product recommendations and content strategies.
• Continuously monitor and improve open rates, click-through rates, and overall conversion funnel performance.

Content Strategy and Copywriting

• Develop compelling push notification and email marketing content, aligning hot-selling products with relevant themes.
• Optimise copywriting to maximise open and click-through rates.

Social Media Trend Analysis and Product Recommendation

• Stay informed about trending topics on social media.
• Actively participate in team discussions to plan and implement timely push content strategies.
• Proactively identify and recommend products that align with current trends.

Cross-Functional Collaboration

• Collaborate with the Onsite Operations team to analyse and leverage the performance of content and products.
• Foster teamwork to amplify results and optimise future campaigns.

Requirements:

• Bachelor’s Degree in Marketing or a related field.
• No prior experience required, but relevant internships or 1-3 years of cross-border e-commerce experience is a plus.
• Passion for shopping and e-commerce industry.
• Strong attention to details and ability to thrive in a fast-paced start-up environment.
• Proactive, positive attitude, and excellent communication and coordination skills.
• Proficient in Microsoft Excel for data analysis and visualisation.
• Excellent English copywriting skills.
• Bilingual in English and Mandarin in order to communicate with Chinese speaking counterparts in HQ on a daily basis.