Job Description:

• Participate in develop brand management strategy
• Make annual/monthly plan and budget plan for each brand and organize the implementation
• Establish and improve marketing management systems, business processes and operating standards, Implement various systems, processes and standards, formulate specific solutions to problems and implement.
• Media operation and promotion management.
• Brand marketing planning and implementing management. Evaluate the effectiveness of various marketing activities, issue analysis reports, timely adjust and optimize marketing strategies to improve brand awareness and market share.
• Market research and data analysis, evaluate the performance and changes of the brand in the market, and adjust the marketing strategy and brand promotion plan in time according to the data and changes
• Member management
• Brand public relations management
• Oversee and manage all the design and production in marketing department.
• Other job assigned by superior.

Job Requirements:

• Bachelor’s degree in marketing, business or any other relevant field
• Perferable with F&B marketing experience
• Leadership and project management skills
• Proficiency with marketing tools and software
• Proficient in marketing research and statistical analysis
• Strong verbal and written communications skills.

MARKETING EXECUTIVE

Location: Central

Responsibilities:-

· Spearhead and actualise corporate marketing and branding strategies locally and overseas.

· Conceptualise, strategize, lead and implement branding campaigns and promotions, new products launches, and media and consumer engagement plans.

· Review, assess and monitor the efficacy of product/marketing strategies.

· Undertake market intelligence and consumer insights projects, via a range of medium and platforms, to stay informed and abreast of trends and developments in the F&B sector.

· Articulate value propositions for both online and offline collaterals to raise consumer awareness and influence consumer preference for Ya Kun product/menu offerings.

· Collaborate with and leverage on the expertise of the respective stakeholders to lift the corporate profile of Ya Kun and Beard Papa’s.

· Optimize marketing expenditure for better revenue management and cost budgeting.

· Manage relationships with advertising, media, social, community and government agencies.

· Responsible for executing digital marketing strategies for both Ya Kun and Beard Papa’s

· Develop content and artwork for social media and online platforms which includes Facebook, Instagram, Website, EDM, E-Commerce sites.

· Responsible for driving sales for E-Commerce sites.

· Other duties and ad-hoc projects as assigned.

Requirements:-

· Candidates must possess at least a Diploma in Business or Marketing.

· Minimum 2 years working experience preferably having worked for both agency and client in the F&B industry.

· Experienced and competent in marketing and branding for fast food consumer products.

· A team player with good communication and negotiation skills.

· Self-motivated and able to handle high-volume workload within reasonable deadlines.

· Meticulous, diligent, well-organised with good time management and sense of urgency.

· Well-versed in Microsoft Office applications.

· 5 days’ work in office.

Interested candidates are requested to send in their CVs to [email protected] preferably including the following:-

1) Current & Expected Salary

2) Date of Availability

3) Reason(s) for Leaving

(We regret that only shortlisted candidates will be notified)

Understanding the organization's business goals and objectives, and ensuring that IT initiatives are aligned with these goals.

Assisting in the development of business cases for IT projects, outlining the expected benefits, costs, and risks associated with each initiative.

Collaborating with senior management to allocate resources, including budget, staff, and technology, to support prioritized IT initiatives.

Identifying and mitigating risks associated with IT projects and investments, and advising senior management on risk management strategies.

Effectively communicating the value proposition of IT initiatives to senior management, including the potential benefits to the organization and how they align with business objectives.

Monitoring the progress of investments, and providing regular updates to senior management on key milestones, challenges, and successes.

Our client is a rapidly growing platform transforming cross-border and local services by connecting people with efficient solutions. As Marketing Manager, you will drive marketing strategy, execute impactful campaigns, and optimize performance to fuel growth. This role offers the opportunity to shape marketing direction, collaborate with cross-functional teams, and lead digital and offline initiatives in a fast-paced environment.

Responsibilities:

Strategy Development & Execution:

• Develop and implement marketing strategies aligned with business goals and target audiences.
• Lead multi-channel campaigns from concept to execution, ensuring brand consistency, budget adherence, and timely delivery.
• Identify growth opportunities, refine market positioning, and maintain brand voice across touchpoints.

Team Leadership & Collaboration:

• Lead and mentor the marketing team, fostering collaboration and high-performance.
• Work with internal teams (sales, product, operations) to align marketing initiatives with company goals.
• Ensure consistent messaging and branding across departments.

Campaign Management & Optimization:

• Manage digital campaigns (social media, email, SEO, ads) and offline events (trade shows, conferences).
• Analyze campaign performance and optimize strategies to drive engagement and ROI.
• Use data insights to refine targeting and tactics.

Content Strategy & Creation:

• Oversee content creation (blogs, whitepapers, social media, videos) to boost brand awareness and engagement.
• Ensure alignment with brand standards and collaborate with creative teams to produce impactful content.

Market Research & Insights:

• Conduct market research to stay ahead of trends, customer needs, and competitors.
• Use insights to develop targeted campaigns and refine marketing strategies.

Analytics & Reporting:

• Track key performance metrics and present actionable insights to senior leadership.
• Continuously adjust strategies to improve campaign effectiveness and meet KPIs.

Budget Management & Resource Allocation:

• Develop and manage the marketing budget, optimizing resources for maximum ROI.

Event Planning & Coordination:

• Plan and execute offline events (conferences, seminars) to enhance visibility and engage target audiences.
• Manage logistics and evaluate event performance.

Cross-Departmental Support:

• Support product launches and promotions with marketing materials and strategies for maximum exposure.
• Serve as a key point of contact for all marketing-related activities across departments.

Requirements:

• Proven experience as a Marketing Manager or in a similar leadership role, ideally in a fast-paced, dynamic environment.
• Strong knowledge of marketing principles, digital channels, and analytics.
• Expertise in campaign management, brand strategy, content creation, and cross-functional collaboration.
• Experience in team management, budgets, and resources efficiently.
• Excellent communication, project management, and leadership skills.
• Data-driven with strong analytical and decision-making abilities.
• Creative, with the ability to innovate and develop new marketing strategies.

Interested candidates are invited to send in your Resume in MS Word Format stating your past work experience, reasons for each leave, past and expected remuneration.

We regret to inform that only shortlisted candidates will be notified.

By submitting an application to us, you will be deemed to have agreed for us to collect, use, and disclose your personal data which you have submitted to your prospective employers, for the purpose of job search, and/or other services which you have consented us to perform on your behalf.

Cultivar Asia Pte Ltd

EA License Number: 19C9782

EA Personnel: R1326341 (Ng Zhenyu)

o Content Development

- Create high-quality content for social media, blogs, newsletters, and websites, aligningwith brand objectives and audience needs.

o Product Collateral Creation

- Develop brochures, datasheets, whitepapers, and presentations, translating technicalinformation into accessible, value-driven content.

o Internal & External Communications

- Draft newsletters, announcements, press releases, and media kits; support campaignsand events with strategic communication.

o Social Media Management

- Assist in the creation, scheduling and management of content for social media including intranet, internet web site, LinkedIn, IG etc.

- Manage social channels, plan campaigns forbrand visibility, and track performance for optimization.

o Video Production

- Coordinate scriptwriting, editing, and production for corporate and product videos.

o SEO & Content Optimisation

- Apply SEO best practices across digital content to improve visibility and audience reach.

- Ensure alignment with brand guidelines across all content, communications, and product materials.

o Trend Monitoring

- Keep up with industry trends to create fresh, innovative content that aligns with company goals.

o Analytics & Reporting

- Track and analyze content performance, providing data-driven insights for improvement.

o Collaboration

- Work with internal teams and external partners to gather ideas and ensure contentaccuracy.

o Event Support

- Develop content plans for corporate events and assist with live coverage and recaps

Requirements

Education / Experience:

• Bachelor’s Degree in Marketing, Communications, Journalism, Digital Media, or a related field/ Diploma holders may apply

Skill Sets

• Proven experience in content creation, communications, or a similar role.
• Strong writing, editing, and storytelling skills.
• Proficiency in design and video editing software such as Adobe AI/ Premiere, After-effects, Canva design and video editing tools (e.g., Adobe Creative Suite/ FlexClip etc).
• Knowledge of SEO and social media best practices.
• Creative and adaptable with the ability to manage multiple projects.
• Excellent communication, interpersonal, and relationship skills.
• Fast learner with an ability to adapt techniques based on requirements.
• An open mindset and will seek out feedback to refine and develop their skills.
• Familiarity with IT or system integration industries is a plus.

Marketing Manager Responsibilities:

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Increasing brand awareness and market share.
• Coordinating marketing strategies with the sales, financial, public relations, and production departments.
• Developing and managing the marketing department's budget.
• Overseeing branding, advertising, and promotional campaigns.
• Managing the marketing department's staff.
• Preparing and presenting quarterly and annual reports to senior management.
• Promoting our brand at trade shows and major industry-related events.
• Keeping informed of marketing strategies and trends.

Marketing Manager Requirements:

• Bachelor's degree in marketing, finance, business administration, or similar.
• A master's degree in a relevant field will be advantageous.
• At least two years' experience as a marketing manager.
• Proficiency in electronic marketing automation software such as HubSpot Marketing and Bitrix24.
• Extensive knowledge of marketing strategies, channels, and branding.
• Superb leadership, communication, and collaboration abilities.
• Exceptional analytical and problem-solving skills.
• Strong time management and organizational abilities.

About Us:
We are a leading chemistry tuition centre committed to providing top-notch education to students. Our team is passionate about making chemistry fun and accessible while helping students achieve outstanding academic results.

We’re seeking a Senior Marketing Executive to lead our digital and content marketing efforts. If you have a knack for creativity, strategy, and a results-driven approach, this role is perfect for you!

Work Schedule:

• Days: Mondays to Fridays
• Time: 10:00 AM to 7:00 PM

Key Responsibilities:

Social Media Management

• Develop, implement, and manage content strategies for platforms such as TikTok, Instagram, and Telegram.
• Create engaging posts, reels, stories, and videos tailored to our audience.
• Monitor and analyze social media metrics to optimize performance.

Content Creation and Strategy:

• Write, edit, and proofread compelling content for social media, blogs, and marketing campaigns.
• Ensure all content aligns with the brand voice and resonates with the target audience.

Vendor Collaboration:

• Liaise with relevant vendors, including designers, photographers, and video production teams, to produce high-quality content.
• Oversee the execution of marketing materials to meet project deadlines and quality standards.

Google Marketing:

• Plan, execute, and manage Google Ads campaigns to drive traffic, increase conversions, and boost enrolment.
• Analyze ad performance and provide actionable insights for optimization.

Community Engagement:

• Actively interact with followers and respond to inquiries on all digital platforms to build and nurture an engaged community.
• Manage online reputation by monitoring comments and reviews.

Campaign Planning and Execution:

• Plan and execute seasonal campaigns to promote programs, crash courses, and special events.
• Align campaigns with sales goals and overall marketing objectives.

Analytics and Reporting:

• Track, measure, and report on campaign performance and ROI.
• Use insights to refine strategies and achieve measurable growth.

Trend Monitoring:

• Stay updated on digital marketing trends, platform updates, and competitor activities to maintain a competitive edge.

Qualifications and Requirements:

• Diploma or degree in marketing, communications, or a related field.
• At least 3 years of experience in digital marketing, content creation, or social media management.
• Proven track record of managing successful social media campaigns and paid ad strategies.
• Proficiency in social media platforms (TikTok, Instagram, Telegram), Google Ads, and basic analytics tools.
• Strong creative skills with an eye for aesthetics and brand consistency.
• Excellent communication, organizational, and project management skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Knowledge of the education sector or familiarity with tuition centres is a plus.

What We Offer:

• Opportunities for professional growth and development.
• A collaborative and innovative work environment.

How to Apply:
If you’re a creative, strategic thinker with a passion for digital marketing and education, we’d love to hear from you! Please send your resume and a portfolio of your work (if applicable).

We look forward to connecting with you!

Responsibilities:

• Content planning and copywriting for social media platforms such as IG, Tiktok
• Develop creative marketing content
• Product photography
• Graphic design
• Keeping up with social media trends/functions
• Knowledge on video production
• Collaborate with influencers and other stakeholders to create video contents

Requirements:

• Familiar with social media platforms (e.g IG, Tiktok is a plus)
• Product photography
• Graphic design (Adobe PS/AI)
• Adobe Premiere Pro would be a plus
• Highly motivated and target driven

Role Overview:

As the Marketing Director you will be responsible for negotiating attractive partnership deals and ensuring mutually beneficial terms that align with our business objectives. You will also plan and execute various outreach and marketing events, career engagements, and industry collaborations to drive subscriptions and revenue.

Key Responsibilities:

1. Develop and execute multichannel marketing strategies to drive customer acquisition and revenue growth.
2. Manage marketing budgets, allocate resources effectively, and track performance against KPIs and targets.
3.Lead and manage all marketing initiatives across various channels, including content marketing, email marketing, influencer marketing, paid advertising, public relations, search engine optimisation (SEO) and social media.
4. In addition to the duties specified above, you are obliged to follow reasonable instructions of the Employer, the management of the Employer, or your designated Supervisor.
5. You are required to faithfully, diligently, and competently execute the tasks and duties assigned to the best interests of the Employer.
6. You must not engage in any other business or employment outside your employment with the Employer without the prior approval of the Employer.
7. Maintain a positive attitude when you are doing your work and duty even after you have tendered your required resignation notice.

Requirements:

1. Education: University graduate in any discipline, with a strong preference for candidates with a diploma or above.
2. Experience: 7-8 years of relevant experience in telco, digital, e-commerce, hospitality, or the baby-related industry preferred.
3. Skills: Excellent interpersonal, negotiation, and communication skills, with a goal-oriented and entrepreneurial mindset. Strong analytical and strategic thinking abilities, coupled with exceptional organizational and time management skills.

Job Highlights:

- Competitive salary

- Opportunities for professional development and advancement

- Good working environment

Responsibilities:

- Develop marketing strategies and plans that align with the company's business objectives.

- Oversee and manage the marketing budget, ensuring optimal allocation of resources.

- Conduct market research to identify trends, customer needs, and competitive analysis.

- Lead the creation and implementation of marketing campaigns, including digital marketing, social media, email marketing, and traditional advertising.

- Monitor and analyze the performance of marketing campaigns, using metrics to refine strategies and improve ROI.

- Manage and mentor the marketing team, providing guidance and professional development opportunities.

- Coordinate with external agencies and vendors as needed.

Requirements:

- Bachelor's degree in Marketing, Business Administration, or a related field.

- Proven experience as a Marketing Manager or similar role.

- Strong understanding of digital marketing, social media, and web analytics.

- Excellent communication and leadership skills.

- Ability to think creatively and innovatively.

- Strong analytical and project management skills.

- Up-to-date with the latest trends and best practices in marketing and measurement.

- Must proficiency in reading and writing in English and Mandarin.

- Experience in TCM clinic management is highly desirable.

"This is in partnership with the Employment and Employability Institute Pte Ltd (“e2i”).
e2i is the empowering network for workers and employers seeking employment and employability solutions. e2i serves as a bridge between workers
and employers, connecting with workers to offer job security through job-matching, career guidance and skills upgrading services, and partnering
employers to address their manpower needs through recruitment, training, and job redesign solutions. e2i is a tripartite initiative of the National Trades
Union Congress set up to support nation-wide manpower and skills upgrading initiatives.
By applying for this role, you consent to Refresh Group’s PDPA and e2i’s PDP https://www.e2i.com.sg/pdpa/ ."

We are seeking a dynamic and motivated Marketing Intern to support our marketing team. The intern will be responsible for developing engaging content for social media platforms and other communication channels, provide support for key marketing functions such as coordinating media previews, and updating website content. The intern will also provide front-of-house support during productions. This is an excellent opportunity to gain hands-on experience in a fast-paced marketing environment while gaining privileged access to the behind-the-scenes working in a leading cultural institution in Singapore.

Job Scope

Marketing Campaign

1. Assist in the development, execution and evaluation of marketing campaigns for performances and events
2. Support the creation of promotional materials, including posters, flyers, and programme booklet
3. Coordinate with design and production teams to ensure timely delivery of marketing assets

Digital Marketing and Content Creation

1. Manage and update Singapore Ballet’s social media platforms (Facebook, Instagram, TikTok, LinkedIn, etc) with engaging content
2. Create and edit visual and video content for social media and other digital platforms
3. Write copy for email newsletters and website updates

Others

1. Provide front-of-house support during productions, including ticketing and program booklet distribution
2. Assist in coordinating logistics for all events and productions
3. Monitor and report on performance of digital campaigns (e.g. social media engagement, website traffic, and email open rates)
4. Update and maintain marketing databases, including media lists and audience contacts
5. Handle ad-hoc administrative tasks to support the marketing team

Working Hours:

• 5-day work week: Mon – Fri 9am – 6pm
• During production days: 1pm – 10pm

Reports to: Marketing Manager

Requirements:

• Proficient in Microsoft Office and basic graphic design tools (e.g. Canva, Adobe Suite, CapCut or equivalent)
• Familiar with social media platforms and scheduling tools
• Strong writing and communications skills
• Passionate about the arts and dance
• Creative, detail-oriented and is a proactive team player
• Able to start immediately

Interested applicants, please email [email protected]

• Designing marketing campaigns that are able to resonate with the target audience, and are culturally tailored
• Creative, analytical, digital, commercial and administrative responsibilities
• To carry out market research so as to effectively promote products and services
• Partake in creating advertisements, as well as sales and distribution

Qualifications & Requirements

• Graduate of Bachelor’s in Marketing or any related courses
• At least 2 years of relevant experience
• High communication and problem-solving skills
• Creative and results-driven

Develop a marketing strategy in accordance with the overall company goals and vision

· Understanding Company Products and doing Market Research to identify specific target groups and implement niche marketing strategies

· Grow the social media community

· Implement and manage a multi-channel marketing strategy

· Grow online marketing partners (digital publications or influencers)

· Copywriting and copy editing - Both internal and external marketing materials

· Create and execute highly engaging, Skills and experience in creative content writing

· Cross-platform social media & marketing campaigns (design, call to action and content)

· Manage content - copywriting & design. Handle content schedule and posting of content

· Experience in attaining PR coverage both online and offline

· Simple research work

· Assisting with ad hoc duties as required

Requirements:

· Social media analytics and ads experience is preferred. Social media management and community managers preferred.

· Exceptional communication skills, both written and verbal. Strong written English is a MUST

· Ability to multitask and meet tight deadlines

· Develope a marketing strategy in accordance with the overall company goals and vision

· Understanding Company Products and doing Market Research to identify specific target groups and implement niche marketing strategies

· Grow the social media community

· Implement and manage a multi-channel marketing strategy

· Grow online marketing partners (digital publications or influencers)

· Copywriting and copy editing - Both internal and external marketing materials

· Create and execute highly engaging, Skills and experience in creative content writing

· Cross-platform social media & marketing campaigns (design, call to action and content)

· Manage content - copywriting & design. Handle content schedule and posting of content

· Experience in attaining PR coverage both online and offline

· Simple research work

· Assisting with ad hoc duties as required

Requirements:

· Social media analytics and ads experience is preferred. Social media management and community managers preferred.

· Exceptional communication skills, both written and verbal. Strong written English is a MUST

· Ability to multitask and meet tight deadlines

· Develope a marketing strategy in accordance with the overall company goals and vision

· Understanding Company Products and doing Market Research to identify specific target groups and implement niche marketing strategies

· Grow the social media community

· Implement and manage a multi-channel marketing strategy

· Grow online marketing partners (digital publications or influencers)

· Copywriting and copy editing - Both internal and external marketing materials

· Create and execute highly engaging, Skills and experience in creative content writing

· Cross-platform social media & marketing campaigns (design, call to action and content)

· Manage content - copywriting & design. Handle content schedule and posting of content

· Experience in attaining PR coverage both online and offline

· Simple research work

· Assisting with ad hoc duties as required

Requirements:

· Social media analytics and ads experience is preferred. Social media management and community managers preferred.

· Exceptional communication skills, both written and verbal. Strong written English is a MUST

· Ability to multitask and meet tight deadlines

Marketing Manager Responsibilities:

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Increasing brand awareness and market share.
• Coordinating marketing strategies with the sales, financial, public relations, and production departments.
• Developing and managing the marketing department's budget.
• Overseeing branding, advertising, and promotional campaigns.
• Managing the marketing department's staff.
• Preparing and presenting quarterly and annual reports to senior management.
• Promoting our brand at trade shows and major industry-related events.
• Keeping informed of marketing strategies and trends.

Marketing Manager Requirements:

• Bachelor's degree in marketing, finance, business administration, or similar.
• A master's degree in a relevant field will be advantageous.
• At least two years' experience as a marketing manager.
• Proficiency in electronic marketing automation software such as HubSpot Marketing and Bitrix24.
• Extensive knowledge of marketing strategies, channels, and branding.
• Superb leadership, communication, and collaboration abilities.
• Exceptional analytical and problem-solving skills.
• Strong time management and organizational abilities.

Job Highlights:

- Competitive salary

- Opportunities for professional development and advancement

- Good working environment

Responsibilities:

- Assist in the development and execution of marketing campaigns across various channels, including digital, social media, email etc.

- Conduct market research to identify trends, competitor activities, and customer needs.

- Create and manage content for marketing materials, including brochures, newsletters, and social media posts.

- Coordinate events, trade shows, and promotional activities.

- Monitor and report on the performance of marketing campaigns, providing insights and recommendations for improvement.

- Maintain and update the company’s website and social media platforms.

- Collaborate with internal teams and external partners to ensure cohesive branding and messaging.

Requirements:

- Bachelor's degree in Marketing, Communications, or a related field.

- Previous experience in a marketing role is preferred.

- Strong understanding of digital marketing and social media platforms.

- Excellent written and verbal communication skills.

- Strong organizational skills and attention to detail.

- Ability to work independently and as part of a team.

- Proficiency in Microsoft Office and marketing software.

- Must proficiency in reading and writing in English and Mandarin.

- Experience in TCM clinic management is highly desirable.

"This is in partnership with the Employment and Employability Institute Pte Ltd (“e2i”).
e2i is the empowering network for workers and employers seeking employment and employability solutions. e2i serves as a bridge between workers
and employers, connecting with workers to offer job security through job-matching, career guidance and skills upgrading services, and partnering
employers to address their manpower needs through recruitment, training, and job redesign solutions. e2i is a tripartite initiative of the National Trades
Union Congress set up to support nation-wide manpower and skills upgrading initiatives.
By applying for this role, you consent to Refresh Group’s PDPA and e2i’s PDP https://www.e2i.com.sg/pdpa/ ."

DUTIES & RESPONSIBILITIES:

1. Formulates and proposes to the higher-level echelon marketing and communication strategies, both offline and online, in line with the company’s overall corporate strategy
2. Delivers content consistent with approved marketing strategies at a fashion that is accurate, professional, and timely
3. Conducts an analysis of the effectiveness of marketing campaigns
4. Interviews, hires, and trains marketing staff members
5. Establishes marketing goals based on past performance and market forecasts
6. Oversees current offerings and comes up with initiatives for new products or services
7. Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
8. Works with the marketing staff to develop detailed marketing plans for all media channels and sales teams
9. Oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects
10. Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition
11. Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings
12. Works within the department budget to develop cost-effective marketing plans for each product or service
13. Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives
14. Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback
15. Builds relationships with external content providers such as publishers to pursue publicity and promotional activities
16. Plays an active role in improving the development of customer database
17. Assesses marketing-related material quotations and invoices and recommends to higher management the optimum pricing and quality
18. Establishes and maintains the ideal working relationships with partner organisations, affiliates, government agencies, the press, reporters, media channels, and other public relations (PR) audiences
19. Assists the General Manager and the higher-echelon managers with projects and/or other assignments as directed

QUALIFICATIONS:

• Bachelor's Degree in Marketing, Business, or related field
• Expert on media channels, client relationships
• Excellent creativity, adaptability, research, analysis, writing, public speaking, interpersonal communication
• Excellent leadership, people management, and detail-orientated
• Well-versed in marketing budgeting and organisation
• Copywriting skills
• Computer-literate - Microsoft Office, Mac, and Windows OS
• Multi-tasking skills

Responsibilities

• Designing marketing campaigns that are able to resonate with the target audience, and are culturally tailored
• Creative, analytical, digital, commercial and administrative responsibilities
• To carry out market research so as to effectively promote products and services
• Partake in creating advertisements, as well as sales and distribution

Qualifications & Requirements

• Graduate of Bachelor’s in Marketing or any related courses
• At least 2 years of relevant experience
• High communication and problem-solving skills
• Creative and results-driven

The Marketing Manager will coordinate and develop marketing policies, programs, and campaigns.

Supervisory Responsibilities:

• Recruits, interviews, hires, and trains new staff in the department.
• Oversees the daily workflow of the department.
• Provides constructive and timely performance evaluations.
• Handles discipline and termination of employees in accordance with company policy.

Duties/Responsibilities:

• Gathers and analyzes information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.
• Conducts market research, sales forecasting, and strategic planning to assess and ensure the sale and profitability of products.
• Conducts pricing research and analysis to ensure competitive product and service pricing.
• Maintains knowledge of trends and developments in the market; identifies needs for new products and services and makes recommendations to leadership.
• Analyzes and evaluates financial aspects of product development.
• Collaborates in the development of new products.
• Composes, develops, evaluates, and conducts training on marketing activities, strategies, and policies.
• Collaborates, participates in, and coordinates promotional activities or trade shows.
• Negotiates contracts for services needed to execute a marketing strategy.
• Performs other duties as assigned.

Required Skills/Abilities:

• Excellent verbal and written communication skills.
• Excellent interpersonal and customer service skills.
• Excellent organizational skills and attention to detail.
• Strong analytical and problem-solving skills.
• Strong supervisory and leadership skills.
• Ability to create, implement, and monitor budgets.
• Thorough understanding of principles and methods used to promote, display, and sell products and services.
• Proficient with Microsoft Office Suite or related software.

Marketing Managers are responsible for developing, implementing and executing strategic marketing plans for an entire organization (or lines of business and brands within an organization) in order to attract potential customers and retain existing ones.

They must be great business leaders as well as great marketing leaders. That’s because they are responsible for working with executives to determine budgets and targets, and they are often charged with developing pricing strategies for products and services.

While the marketing department looks to Marketing Managers for guidance and direction, executives count on them for profitability and results. They generally work in corporate environments as part of a larger marketing, creative, communications or digital team. As part of an organization, they play a critical role in aligning creative direction with the company’s strategic goals.

Marketing Manager Roles & Responsibilities

• Oversee all marketing campaigns for their company or department
• Implement strategy
• Promote a business, product, or service
• Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones
• Represent the marketing team to cross-functional groups including product management, sales, or customer support
• Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns
• 
  
• 
  
• Marketing Manager Day-to-Day Duties:
• 
  
• Manage and coordinate marketing and creative staff
• Lead market research efforts to uncover the viability of current and existing products/services
• Collaborate with media organizations and advertising agencies
• Brainstorm ideas for new campaigns
• Coordinate with the sales team and other departments to produce effective strategies
• Monitor current campaigns, ensuring their staff meets deadlines and complete necessary tasks
• Analyze data to evaluate the success of their marketing efforts and come up with new ideas to improve brand marketing and exposure

JOB SUMMARY / JOB OVERVIEW:

The Marketing Manager is responsible for managing activities to create, communicate, deliver, and exchange offerings that have value for customers, clients, partners, and other stakeholders that the company considers as important to achieve business goals. He/She utilises marketing as well as market research and analysis to drive the formulation of marketing strategy and planning.

He/She plans and oversees a broad range of initiatives including product and business service launches, advertising, email efforts, events, and social media communications. The Marketing Manager oversees the production of all promotional materials and marketing campaigns.

DUTIES & RESPONSIBILITIES:

• Formulates and proposes to the higher-level echelon marketing and communication strategies, both offline and online, in line with the company’s overall corporate strategy
• Delivers content consistent with approved marketing strategies at a fashion that is accurate, professional, and timely
• Conducts an analysis of the effectiveness of marketing campaigns
• Interviews, hires, and trains marketing staff members
• Establishes marketing goals based on past performance and market forecasts
• Oversees current offerings and comes up with initiatives for new products or services
• Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
• Works with the marketing staff to develop detailed marketing plans for all media channels and sales teams
• Oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects
• Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition
• Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings
• Works within the department budget to develop cost-effective marketing plans for each product or service
• Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives
• Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback
• Builds relationships with external content providers such as publishers to pursue publicity and promotional activities
• Plays an active role in improving the development of customer database
• Assesses marketing-related material quotations and invoices and recommends to higher management the optimum pricing and quality
• Establishes and maintains the ideal working relationships with partner organisations, affiliates, government agencies, the press, reporters, media channels, and other public relations (PR) audiences
• Assists the General Manager and the higher-echelon managers with projects and/or other assignments as directed

QUALIFICATIONS:

• Bachelor's Degree in Marketing, Business, or related field
• Expert on media channels, client relationships
• Excellent creativity, adaptability, research, analysis, writing, public speaking, interpersonal communication
• Excellent leadership, people management, and detail-orientated
• Well-versed in marketing budgeting and organisation
• Copywriting skills
• Computer-literate - Microsoft Office, Mac, and Windows OS
• Multi-tasking skills

Job Description

• Manage CRM programs, campaigns and the budget of CRM and loyalty activities.
• Plan customer journey map to boost brand awareness, enhance customer engagement and retention
• Optimize CRM assets and relational contents to drive customer engagement and loyalty across key touchpoints
• Effective segmentation across multiple communication channels (EDM, SMS and Mobile Application)
• Lead CRM initiatives and working closely with regional marketing team to formulate marketing campaign plans
• Work closely with related members to plan and execute holistic marketing initiatives/marketing communications for G-SHOCK store/strategic retailers/online in Singapore but not limited to the channel
• Work closely with all parties to enhance the functionality, design and user experience on the CRM and EC platforms.
• Work closely with marketing members to drive database traffic to relevant proprietary platforms and to ensure the database is segmented effectively for targeted marketing activities.
• Lead the current CRM initiatives in Singapore including conceptualize CRM strategies and manage Casio ID program to acquire, engage and retain customers.
• Overall in charge of CASIO ID CRM to acquire new users and drive repeated purchases
• Research and analyze CRM data, campaigns effectiveness, market trends and recommend best practices for future campaigns
• Propose effective CRM strategies to maintain strong brand presence and achieve EC KPIs
• Work closely with the marketing, planning, and sales members for PR activities for Singapore
• Overall in charge of local KOL marketing to drive brand awareness

Job Requirment

• Degree or diploma in Sales & Marketing or other relevant disciplines
• 2-5 years relevant working experience in Digital Marketing, preferably in CRM
• Digitally savvy and familiar with CRM applications, data analytics and graphics design
• Proficiency in MS Office Skills especially PPT and Excel

Develop a marketing strategy in accordance with the overall company goals and vision

· Understanding Company Products and doing Market Research to identify specific target groups and implement niche marketing strategies

· Grow the social media community

· Implement and manage a multi-channel marketing strategy

· Grow online marketing partners (digital publications or influencers)

· Copywriting and copy editing - Both internal and external marketing materials

· Create and execute highly engaging, Skills and experience in creative content writing

· Cross-platform social media & marketing campaigns (design, call to action and content)

· Manage content - copywriting & design. Handle content schedule and posting of content

· Experience in attaining PR coverage both online and offline

· Simple research work

· Assisting with ad hoc duties as required

Requirements:

· Social media analytics and ads experience is preferred. Social media management and community managers preferred.

· Exceptional communication skills, both written and verbal. Strong written English is a MUST

· Ability to multitask and meet tight deadlines

· Develope a marketing strategy in accordance with the overall company goals and vision

· Understanding Company Products and doing Market Research to identify specific target groups and implement niche marketing strategies

· Grow the social media community

· Implement and manage a multi-channel marketing strategy

· Grow online marketing partners (digital publications or influencers)

· Copywriting and copy editing - Both internal and external marketing materials

· Create and execute highly engaging, Skills and experience in creative content writing

· Cross-platform social media & marketing campaigns (design, call to action and content)

· Manage content - copywriting & design. Handle content schedule and posting of content

· Experience in attaining PR coverage both online and offline

· Simple research work

· Assisting with ad hoc duties as required

Requirements:

· Social media analytics and ads experience is preferred. Social media management and community managers preferred.

· Exceptional communication skills, both written and verbal. Strong written English is a MUST

· Ability to multitask and meet tight deadlines