This position reports to the Director. Marketing manager in the wholesale furnishings industry oversees the development and execution of strategies to promote products such as curtains, carpets, wallpaper, and bedding to retailers, contractors, and other businesses. Marketing manager analyses market trends, identify target customer segments, and work on building brand awareness through various channels like advertising, trade shows, and digital marketing. The goal is to drive sales, expand market share, and enhance customer engagement in a highly competitive industry.Wallux Pte Ltd is dedicated to fostering a high-performance, employee-focused culture that prioritizes empowerment, quality, continuous improvement, and the recruitment and ongoing development of a top-tier workforce.
Job Description
Individual to be involved in:
1. Develop engaging content, including promotional materials, social media posts, and product descriptions, to effectively market the company’s range of products such as curtains, carpets, wallpaper, and bedding.
2. Plan and execute targeted marketing campaigns to increase brand awareness and drive product sales, utilizing various channels such as digital advertising, email marketing, and trade shows.
3. Provide direct sales assistance to walk-in customers, helping them understand product offerings and making recommendations to drive purchases and enhance customer satisfaction.
4. Conduct market research to identify emerging trends, customer preferences, and competitor strategies, ensuring the company’s offerings remain competitive and relevant.
5. Maintain and strengthen the company’s brand image, ensuring consistent messaging across all marketing materials and customer interactions.
6. Track and analyze the effectiveness of marketing campaigns and sales efforts, using data to make informed decisions for future strategies and continuous improvement.
Job Requirements
1. Proficient in creating diverse content such as product descriptions, promotional materials, and social media posts. Able to tailor content for various platforms to effectively showcase the company's product range, including curtains, carpets, and bedding.
2. Skilled in planning and executing multi-channel marketing campaigns (e.g., digital ads, email marketing, trade shows) to drive brand awareness and sales. Expertise in tracking and optimizing campaign performance to achieve maximum impact.
3. Experienced in providing sales assistance to walk-in customers, offering tailored product recommendations. Proficient in using CRM tools to track customer interactions and enhance service quality.
4. Strong ability to conduct market research and competitor analysis to identify trends and customer preferences. Skilled in using tools like surveys and reports to adapt product offerings to meet market demand.
5. Expertise in maintaining consistent brand messaging across all marketing materials and customer interactions. Focused on aligning product offerings with company values to strengthen brand identity.
6. Proficient in using analytics tools (e.g., Google Analytics, CRM systems) to track and analyze marketing and sales data. Able to make data-informed decisions to improve campaign effectiveness and drive continuous improvement.