Job Description:

• Participate in develop brand management strategy
• Make annual/monthly plan and budget plan for each brand and organize the implementation
• Establish and improve marketing management systems, business processes and operating standards, Implement various systems, processes and standards, formulate specific solutions to problems and implement.
• Media operation and promotion management.
• Brand marketing planning and implementing management. Evaluate the effectiveness of various marketing activities, issue analysis reports, timely adjust and optimize marketing strategies to improve brand awareness and market share.
• Market research and data analysis, evaluate the performance and changes of the brand in the market, and adjust the marketing strategy and brand promotion plan in time according to the data and changes
• Member management
• Brand public relations management
• Oversee and manage all the design and production in marketing department.
• Other job assigned by superior.

Job Requirements:

• Bachelor’s degree in marketing, business or any other relevant field
• Perferable with F&B marketing experience
• Leadership and project management skills
• Proficiency with marketing tools and software
• Proficient in marketing research and statistical analysis
• Strong verbal and written communications skills.

MARKETING EXECUTIVE

Location: Central

Responsibilities:-

· Spearhead and actualise corporate marketing and branding strategies locally and overseas.

· Conceptualise, strategize, lead and implement branding campaigns and promotions, new products launches, and media and consumer engagement plans.

· Review, assess and monitor the efficacy of product/marketing strategies.

· Undertake market intelligence and consumer insights projects, via a range of medium and platforms, to stay informed and abreast of trends and developments in the F&B sector.

· Articulate value propositions for both online and offline collaterals to raise consumer awareness and influence consumer preference for Ya Kun product/menu offerings.

· Collaborate with and leverage on the expertise of the respective stakeholders to lift the corporate profile of Ya Kun and Beard Papa’s.

· Optimize marketing expenditure for better revenue management and cost budgeting.

· Manage relationships with advertising, media, social, community and government agencies.

· Responsible for executing digital marketing strategies for both Ya Kun and Beard Papa’s

· Develop content and artwork for social media and online platforms which includes Facebook, Instagram, Website, EDM, E-Commerce sites.

· Responsible for driving sales for E-Commerce sites.

· Other duties and ad-hoc projects as assigned.

Requirements:-

· Candidates must possess at least a Diploma in Business or Marketing.

· Minimum 2 years working experience preferably having worked for both agency and client in the F&B industry.

· Experienced and competent in marketing and branding for fast food consumer products.

· A team player with good communication and negotiation skills.

· Self-motivated and able to handle high-volume workload within reasonable deadlines.

· Meticulous, diligent, well-organised with good time management and sense of urgency.

· Well-versed in Microsoft Office applications.

· 5 days’ work in office.

Interested candidates are requested to send in their CVs to [email protected] preferably including the following:-

1) Current & Expected Salary

2) Date of Availability

3) Reason(s) for Leaving

(We regret that only shortlisted candidates will be notified)

Understanding the organization's business goals and objectives, and ensuring that IT initiatives are aligned with these goals.

Assisting in the development of business cases for IT projects, outlining the expected benefits, costs, and risks associated with each initiative.

Collaborating with senior management to allocate resources, including budget, staff, and technology, to support prioritized IT initiatives.

Identifying and mitigating risks associated with IT projects and investments, and advising senior management on risk management strategies.

Effectively communicating the value proposition of IT initiatives to senior management, including the potential benefits to the organization and how they align with business objectives.

Monitoring the progress of investments, and providing regular updates to senior management on key milestones, challenges, and successes.

Our client is a rapidly growing platform transforming cross-border and local services by connecting people with efficient solutions. As Marketing Manager, you will drive marketing strategy, execute impactful campaigns, and optimize performance to fuel growth. This role offers the opportunity to shape marketing direction, collaborate with cross-functional teams, and lead digital and offline initiatives in a fast-paced environment.

Responsibilities:

Strategy Development & Execution:

• Develop and implement marketing strategies aligned with business goals and target audiences.
• Lead multi-channel campaigns from concept to execution, ensuring brand consistency, budget adherence, and timely delivery.
• Identify growth opportunities, refine market positioning, and maintain brand voice across touchpoints.

Team Leadership & Collaboration:

• Lead and mentor the marketing team, fostering collaboration and high-performance.
• Work with internal teams (sales, product, operations) to align marketing initiatives with company goals.
• Ensure consistent messaging and branding across departments.

Campaign Management & Optimization:

• Manage digital campaigns (social media, email, SEO, ads) and offline events (trade shows, conferences).
• Analyze campaign performance and optimize strategies to drive engagement and ROI.
• Use data insights to refine targeting and tactics.

Content Strategy & Creation:

• Oversee content creation (blogs, whitepapers, social media, videos) to boost brand awareness and engagement.
• Ensure alignment with brand standards and collaborate with creative teams to produce impactful content.

Market Research & Insights:

• Conduct market research to stay ahead of trends, customer needs, and competitors.
• Use insights to develop targeted campaigns and refine marketing strategies.

Analytics & Reporting:

• Track key performance metrics and present actionable insights to senior leadership.
• Continuously adjust strategies to improve campaign effectiveness and meet KPIs.

Budget Management & Resource Allocation:

• Develop and manage the marketing budget, optimizing resources for maximum ROI.

Event Planning & Coordination:

• Plan and execute offline events (conferences, seminars) to enhance visibility and engage target audiences.
• Manage logistics and evaluate event performance.

Cross-Departmental Support:

• Support product launches and promotions with marketing materials and strategies for maximum exposure.
• Serve as a key point of contact for all marketing-related activities across departments.

Requirements:

• Proven experience as a Marketing Manager or in a similar leadership role, ideally in a fast-paced, dynamic environment.
• Strong knowledge of marketing principles, digital channels, and analytics.
• Expertise in campaign management, brand strategy, content creation, and cross-functional collaboration.
• Experience in team management, budgets, and resources efficiently.
• Excellent communication, project management, and leadership skills.
• Data-driven with strong analytical and decision-making abilities.
• Creative, with the ability to innovate and develop new marketing strategies.

Interested candidates are invited to send in your Resume in MS Word Format stating your past work experience, reasons for each leave, past and expected remuneration.

We regret to inform that only shortlisted candidates will be notified.

By submitting an application to us, you will be deemed to have agreed for us to collect, use, and disclose your personal data which you have submitted to your prospective employers, for the purpose of job search, and/or other services which you have consented us to perform on your behalf.

Cultivar Asia Pte Ltd

EA License Number: 19C9782

EA Personnel: R1326341 (Ng Zhenyu)

o Content Development

- Create high-quality content for social media, blogs, newsletters, and websites, aligningwith brand objectives and audience needs.

o Product Collateral Creation

- Develop brochures, datasheets, whitepapers, and presentations, translating technicalinformation into accessible, value-driven content.

o Internal & External Communications

- Draft newsletters, announcements, press releases, and media kits; support campaignsand events with strategic communication.

o Social Media Management

- Assist in the creation, scheduling and management of content for social media including intranet, internet web site, LinkedIn, IG etc.

- Manage social channels, plan campaigns forbrand visibility, and track performance for optimization.

o Video Production

- Coordinate scriptwriting, editing, and production for corporate and product videos.

o SEO & Content Optimisation

- Apply SEO best practices across digital content to improve visibility and audience reach.

- Ensure alignment with brand guidelines across all content, communications, and product materials.

o Trend Monitoring

- Keep up with industry trends to create fresh, innovative content that aligns with company goals.

o Analytics & Reporting

- Track and analyze content performance, providing data-driven insights for improvement.

o Collaboration

- Work with internal teams and external partners to gather ideas and ensure contentaccuracy.

o Event Support

- Develop content plans for corporate events and assist with live coverage and recaps

Requirements

Education / Experience:

• Bachelor’s Degree in Marketing, Communications, Journalism, Digital Media, or a related field/ Diploma holders may apply

Skill Sets

• Proven experience in content creation, communications, or a similar role.
• Strong writing, editing, and storytelling skills.
• Proficiency in design and video editing software such as Adobe AI/ Premiere, After-effects, Canva design and video editing tools (e.g., Adobe Creative Suite/ FlexClip etc).
• Knowledge of SEO and social media best practices.
• Creative and adaptable with the ability to manage multiple projects.
• Excellent communication, interpersonal, and relationship skills.
• Fast learner with an ability to adapt techniques based on requirements.
• An open mindset and will seek out feedback to refine and develop their skills.
• Familiarity with IT or system integration industries is a plus.

Marketing Manager Responsibilities:

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Increasing brand awareness and market share.
• Coordinating marketing strategies with the sales, financial, public relations, and production departments.
• Developing and managing the marketing department's budget.
• Overseeing branding, advertising, and promotional campaigns.
• Managing the marketing department's staff.
• Preparing and presenting quarterly and annual reports to senior management.
• Promoting our brand at trade shows and major industry-related events.
• Keeping informed of marketing strategies and trends.

Marketing Manager Requirements:

• Bachelor's degree in marketing, finance, business administration, or similar.
• A master's degree in a relevant field will be advantageous.
• At least two years' experience as a marketing manager.
• Proficiency in electronic marketing automation software such as HubSpot Marketing and Bitrix24.
• Extensive knowledge of marketing strategies, channels, and branding.
• Superb leadership, communication, and collaboration abilities.
• Exceptional analytical and problem-solving skills.
• Strong time management and organizational abilities.

About Us:
We are a leading chemistry tuition centre committed to providing top-notch education to students. Our team is passionate about making chemistry fun and accessible while helping students achieve outstanding academic results.

We’re seeking a Senior Marketing Executive to lead our digital and content marketing efforts. If you have a knack for creativity, strategy, and a results-driven approach, this role is perfect for you!

Work Schedule:

• Days: Mondays to Fridays
• Time: 10:00 AM to 7:00 PM

Key Responsibilities:

Social Media Management

• Develop, implement, and manage content strategies for platforms such as TikTok, Instagram, and Telegram.
• Create engaging posts, reels, stories, and videos tailored to our audience.
• Monitor and analyze social media metrics to optimize performance.

Content Creation and Strategy:

• Write, edit, and proofread compelling content for social media, blogs, and marketing campaigns.
• Ensure all content aligns with the brand voice and resonates with the target audience.

Vendor Collaboration:

• Liaise with relevant vendors, including designers, photographers, and video production teams, to produce high-quality content.
• Oversee the execution of marketing materials to meet project deadlines and quality standards.

Google Marketing:

• Plan, execute, and manage Google Ads campaigns to drive traffic, increase conversions, and boost enrolment.
• Analyze ad performance and provide actionable insights for optimization.

Community Engagement:

• Actively interact with followers and respond to inquiries on all digital platforms to build and nurture an engaged community.
• Manage online reputation by monitoring comments and reviews.

Campaign Planning and Execution:

• Plan and execute seasonal campaigns to promote programs, crash courses, and special events.
• Align campaigns with sales goals and overall marketing objectives.

Analytics and Reporting:

• Track, measure, and report on campaign performance and ROI.
• Use insights to refine strategies and achieve measurable growth.

Trend Monitoring:

• Stay updated on digital marketing trends, platform updates, and competitor activities to maintain a competitive edge.

Qualifications and Requirements:

• Diploma or degree in marketing, communications, or a related field.
• At least 3 years of experience in digital marketing, content creation, or social media management.
• Proven track record of managing successful social media campaigns and paid ad strategies.
• Proficiency in social media platforms (TikTok, Instagram, Telegram), Google Ads, and basic analytics tools.
• Strong creative skills with an eye for aesthetics and brand consistency.
• Excellent communication, organizational, and project management skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Knowledge of the education sector or familiarity with tuition centres is a plus.

What We Offer:

• Opportunities for professional growth and development.
• A collaborative and innovative work environment.

How to Apply:
If you’re a creative, strategic thinker with a passion for digital marketing and education, we’d love to hear from you! Please send your resume and a portfolio of your work (if applicable).

We look forward to connecting with you!

Responsibilities:

• Content planning and copywriting for social media platforms such as IG, Tiktok
• Develop creative marketing content
• Product photography
• Graphic design
• Keeping up with social media trends/functions
• Knowledge on video production
• Collaborate with influencers and other stakeholders to create video contents

Requirements:

• Familiar with social media platforms (e.g IG, Tiktok is a plus)
• Product photography
• Graphic design (Adobe PS/AI)
• Adobe Premiere Pro would be a plus
• Highly motivated and target driven