We Are

YouTrip is at the forefront of Asia's financial revolution, defining the future of digital finance with its leading multi-currency payment platform. Launched in 2018, YouTrip has swiftly ascended as a powerhouse, orchestrating billions in transactions annually and securing the trust of millions. With innovative solutions like YouTrip for consumers and YouBiz for businesses, we offer unmatched financial ease and cost-effectiveness. Fresh off a successful US$50 million Series B funding round led by Lightspeed Venture, we're setting new benchmarks in the digital financial services sector.

At the heart of our mission is a commitment to eliminate financial borders across Asia, propelling us into the next wave of digital finance.

You will:

• Formulate and execute a social strategy across Instagram, TikTok, and other platforms that is aligned with YouTrip’s unique brand voice and objectives.
• Be the face of YouTrip on social media, creating relatable and authentic on-camera content that strengthens the brand's connection with its audience.
• Produce engaging and creative content, with an emphasis on creating viral videos that boost brand awareness
• Align social media initiatives with broader marketing goals, ensuring a cohesive and impactful brand presence across all channels.
• Be responsible for driving organic performance such as platform growth and engagement across key social media channels
• Identify and capitalize on trending topics, memes, and cultural moments to keep our content hyper-relevant and relatable
• Provide reporting and analysis of platform performance and optimise content through data-driven insights
• Work closely with the marketing team to curate social-driven campaigns to acquire and engage with users

You are:

• A social native – You have a strong awareness of emerging trends and behaviors on social media and are able to interpret digital culture to drive business objectives. You should possess a minimum of 1-2 years of relevant industry experience.
• A creative storyteller – You have a knack for crafting compelling narratives that resonate with diverse audiences, turning complex ideas into engaging and digestible content.
• A content creation expert – You have deep experience in content creation for social media using editing tools such as Photoshop or Video-Editing tools. You are comfortable being in front of the camera and creating content representing the YouTrip brand.
• A fearless self-starter – You dare to push the creative boundaries, implement new ideas and test new formats to drive brand presence on social media.
• Data-driven – You have a detailed understanding of social analytics and ability to synthesise data into actionable insights.

Job Description

1. Marketing Strategy and Planning

• Develop and execute comprehensive marketing plans to increase brand awareness and drive customer traffic.
• Conduct market research to identify customer preferences, competitive positioning, and emerging trends in Singapore’s F&B scene.

2. Branding and Positioning

• Ensure consistent branding that highlights the authenticity and uniqueness of Italian cuisine.
• Collaborate with designers to create compelling visuals and promotional materials for menus, events, and campaigns.

3. Digital Marketing

• Manage the restaurant's website, ensuring it is up-to-date with menus, events, and promotions.
• Oversee social media platforms (e.g., Instagram, Facebook, TikTok) to create engaging content such as behind-the-scenes videos, chef interviews, and food photography.
• Implement and monitor paid digital advertising campaigns (e.g., Google Ads, Facebook Ads).

4. Promotions and Campaigns

• Develop and manage promotional activities such as seasonal discounts, festival menus, and loyalty programs.
• Collaborate with chefs to highlight seasonal Italian ingredients or dishes.

5. Customer Engagement

• Analyse customer feedback from surveys and online reviews to refine marketing strategies.
• Create and promote dining experiences tailored to local preferences.

6. Partnerships and Collaborations

• Work with Italian brands or cultural organisations to organize events like wine tastings, pasta-making workshops, or regional cuisine showcases.

7. Event Management

• Plan and execute marketing events such as restaurant openings, VIP dinners, or food festivals.
• Coordinate with the Management to ensure media coverage of special events.

8. Budget Management

• Develop and manage the marketing budget to ensure cost-effective campaigns.
• Track spending and ROI on all marketing initiatives.

9. Analytics and Reporting

• Monitor and analyse key performance metrics, including customer acquisition, online engagement, and revenue from campaigns.
• Use insights to optimize future strategies.

10. Cultural Advocacy

• Position the restaurant as an ambassador of Italian culinary heritage by highlighting regional dishes, traditional preparation methods, or unique ingredients.
• Collaborate with chefs and staff to tell compelling stories about the restaurant's Italian roots.

Requirements

• Minimum 5 years relevant experience
• Able to work split shifts
• Knowledgeable about Italian cuisine and wines

About Us:

MAGES Institute of Excellence (www.mages.edu.sg) was established in 2010 and is a leading private educational institution offering advanced-level programs in Game Design and Development, Game Art, Motion Design, Animation, AR/VR, Data Science, and Web Development.

In 2020, MAGES was recognized as one of the "Top 50 Institutions" globally by The Rookies. Located in the heart of Orchard Road, Singapore, we provide diverse qualifications, including Diplomas, Advanced Diplomas, Professional Certificates, and government-subsidized short courses. As one of the premier institutions in Singapore specializing in creative technology education, MAGES is committed to shaping the future of the creative industries.

Connect with us on Instagram: @mages.art

Position Overview:

The creative technology sector, particularly within the Game and Augmented Reality (AR) industries, is experiencing rapid growth, with projections indicating a market expansion that could see it double by 2025. We seek a dynamic and innovative Marketing Manager to drive our marketing efforts, manage campaigns, and collaborate with a dedicated team to stay ahead of industry trends.

The ideal candidate will report directly to the management team and oversee brand marketing, digital marketing strategies, and content creation across various platforms. As part of the role, the candidate will contribute fresh insights that enhance our brand positioning, communications, and overall strategy. Comprehensive training on internal processes will be provided.

Key Responsibilities:

• Lead the full marketing cycle, including brand positioning, messaging, and storytelling.
• Develop and execute marketing campaigns across various channels, including Google Ads, SEO, Facebook Ads, and Email Marketing.
• Conduct market research and competitive analysis to inform strategic decisions.
• Manage and monitor social media channels for the company and the brand, including content creation and engagement.
• Utilize digital tools and conduct keyword research to optimize marketing efforts.
• Organize and oversee online and offline events, workshops, and promotional activities.
• Utilize tools like Canva to create campaign visuals and promotional material.

Skills & Qualifications:

• Strong communication and presentation skills, both written and verbal.
• Educational background: Bachelor’s degree or Diploma in Marketing or a related field.
• Collaborative mindset with a proven ability to execute online and offline marketing campaigns.
• Excellent time-management skills, with the ability to prioritize tasks and meet deadlines in a fast-paced environment.
• Highly self-motivated, results-oriented, and adaptable.
• Knowledge of current social media trends and best practices.
• A solid understanding of marketing principles, tools, and industry trends.
• Previous experience in an educational institution is a plus.

Compensation Package:

• Base salary: $3,000 monthly, excluding performance-based incentives, which will be paid periodically.

Interested candidates are invited to submit their resumes to [email protected].

About Us:
We are a leading chemistry tuition centre committed to providing top-notch education to students. Our team is passionate about making chemistry fun and accessible while helping students achieve outstanding academic results.

We’re seeking a Senior Marketing Executive to lead our digital and content marketing efforts. If you have a knack for creativity, strategy, and a results-driven approach, this role is perfect for you!

Work Schedule:

• Days: Mondays to Fridays
• Time: 10:00 AM to 7:00 PM

Key Responsibilities:

Social Media Management

• Develop, implement, and manage content strategies for platforms such as TikTok, Instagram, and Telegram.
• Create engaging posts, reels, stories, and videos tailored to our audience.
• Monitor and analyze social media metrics to optimize performance.

Content Creation and Strategy:

• Write, edit, and proofread compelling content for social media, blogs, and marketing campaigns.
• Ensure all content aligns with the brand voice and resonates with the target audience.

Vendor Collaboration:

• Liaise with relevant vendors, including designers, photographers, and video production teams, to produce high-quality content.
• Oversee the execution of marketing materials to meet project deadlines and quality standards.

Google Marketing:

• Plan, execute, and manage Google Ads campaigns to drive traffic, increase conversions, and boost enrolment.
• Analyze ad performance and provide actionable insights for optimization.

Community Engagement:

• Actively interact with followers and respond to inquiries on all digital platforms to build and nurture an engaged community.
• Manage online reputation by monitoring comments and reviews.

Campaign Planning and Execution:

• Plan and execute seasonal campaigns to promote programs, crash courses, and special events.
• Align campaigns with sales goals and overall marketing objectives.

Analytics and Reporting:

• Track, measure, and report on campaign performance and ROI.
• Use insights to refine strategies and achieve measurable growth.

Trend Monitoring:

• Stay updated on digital marketing trends, platform updates, and competitor activities to maintain a competitive edge.

Qualifications and Requirements:

• Diploma or degree in marketing, communications, or a related field.
• At least 3 years of experience in digital marketing, content creation, or social media management.
• Proven track record of managing successful social media campaigns and paid ad strategies.
• Proficiency in social media platforms (TikTok, Instagram, Telegram), Google Ads, and basic analytics tools.
• Strong creative skills with an eye for aesthetics and brand consistency.
• Excellent communication, organizational, and project management skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Knowledge of the education sector or familiarity with tuition centres is a plus.

What We Offer:

• Opportunities for professional growth and development.
• A collaborative and innovative work environment.

How to Apply:
If you’re a creative, strategic thinker with a passion for digital marketing and education, we’d love to hear from you! Please send your resume and a portfolio of your work (if applicable).

We look forward to connecting with you!

Job Responsibilities:

--Plan, execute, and optimize online marketing campaigns across multiple digital channels (including social media, email, search engines, and websites).

Worker Requirements:

--Relevant experience required, familiar with web design and content management systems.

Benefits:

--Upon confirmation, salary increase, annual leave, and sick leave as per the Ministry of Manpower.

About us

Founded in 1927, Mandom Corporation is a Japanese manufacturer and distributor of consumer products. From hair wax, cosmetics to shampoo, there is something for everyone to meet their daily needs. Some of the brands under our belt are: GATSBY, LUCIDO-L, Moist Diane and Heroine Make. As a company which focuses on Oyakudachi (dedication to service), we strive to provide the best quality products at affordable prices to consumers.

What to expect

As the Marketing Director, you will play a key role in leading the Marketing department to drive brand growth. This role will also play an important part in strengthening brand identities, aligning and integrating marketing strategies for both offline and online channels.

You will be in charge of:

Driving business strategy

· Evaluate local and international business environment and landscapes

· Develop business continuity strategies, policies and plans aligned with company strategic goals

· Coordinate marketing efforts, analyze market and competitors, creation of new market, exploration of new brands and category opportunities to maximize profits and market share

Driving marketing campaigns

· Establish marketing objectives and strategies

· Establish scope and goals of marketing campaigns

· Conduct situational analysis to assess the organisation’s internal and external business environment and landscape

· Inspire generation of creative concepts for marketing campaigns and communication materials

· Supervise brand management and marketing efforts

· Formulate marketing strategies which are aligned with Mandom Group's overall strategy

Budget forecasting and utilisation

· Manage Marketing expenses and drive growth

· Work closely with Sales Department to ensure sales target achievement

Who we are looking for

· Minimum 10 years of experience in marketing, with a proven track record in leadership positions

· Experience in managing large teams and driving marketing initiatives

· Shown success in delivering measurable results

· Possesses strong business acumen and has experience managing significant marketing budgets

· Possesses high level of strategic thinking and analytical skills

· Proficient in data analysis to provide solutions in order to ensure company growth

Marketing Manager Responsibilities:

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Increasing brand awareness and market share.
• Coordinating marketing strategies with the sales, financial, public relations, and production departments.
• Developing and managing the marketing department's budget.
• Overseeing branding, advertising, and promotional campaigns.
• Managing the marketing department's staff.
• Preparing and presenting quarterly and annual reports to senior management.
• Promoting our brand at trade shows and major industry-related events.
• Keeping informed of marketing strategies and trends.

Marketing Manager Requirements:

• Bachelor's degree in marketing, finance, business administration, or similar.
• A master's degree in a relevant field will be advantageous.
• At least two years' experience as a marketing manager.
• Proficiency in electronic marketing automation software such as HubSpot Marketing and Bitrix24.
• Extensive knowledge of marketing strategies, channels, and branding.
• Superb leadership, communication, and collaboration abilities.
• Exceptional analytical and problem-solving skills.
• Strong time management and organizational abilities.

Marketing Manager Responsibilities:

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Increasing brand awareness and market share.
• Coordinating marketing strategies with the sales, financial, public relations, and production departments.
• Developing and managing the marketing department's budget.
• Overseeing branding, advertising, and promotional campaigns.
• Managing the marketing department's staff.
• Preparing and presenting quarterly and annual reports to senior management.
• Promoting our brand at trade shows and major industry-related events.
• Keeping informed of marketing strategies and trends.

Marketing Manager Requirements:

• Bachelor's degree in marketing, finance, business administration, or similar.
• A master's degree in a relevant field will be advantageous.
• At least two years' experience as a marketing manager.
• Proficiency in electronic marketing automation software such as HubSpot Marketing and Bitrix24.
• Extensive knowledge of marketing strategies, channels, and branding.
• Superb leadership, communication, and collaboration abilities.
• Exceptional analytical and problem-solving skills.
• Strong time management and organizational abilities.

Role: Join our team as a Marketing Executive If you're excited about building connections, interacting with audiences, and sharing engaging content, this role is perfect for you. From crafting posts that resonate to us to creative thinking projects for execution. Bring your enthusiasm for social media to create lasting impressions from day one

Responsibilities

• Strengthen and uphold our brand identity across multiple platforms.
• Design impactful marketing strategies to align with organizational objectives.
• Cultivate business contacts and manage leads to support.
• Plan and implement both digital and in-person marketing campaigns.
• Analyze audience demographics and track campaign performance.

Requirements:

• Candidate must posses a Full-time Diploma / A-level in any field
• Positive, fun and friendly working environment

The Assistant Public Relations Manager/Assistant Marketing Communications Manager/Marketing Executive/Marketing Communications Executive advertises, promotes and supports public relations initiatives. He/She upholds the brand of the property. In turn, brand guidelines must be followed.

He/She also helps to create marketing material. Information kits must be made for events, tours and meetings. He/She updates the website with any new information if necessary. He/She also helps with media queries. He/She arranges for briefings, contributes to relations efforts and oversees media coverage. He/She also identifies areas that affect branding.

He/She must oversee all social media. All reviews should be responded to. He/She also helps with promotions or special events. He/She maintains the special events and campaign calendar. He/She also arranges with vendors for gift premiums and creation of marketing tools.
~ Aid communication and engagement
~ Aid effective work teams
~ Aid marketing campaigns
~ Do market research
~ Enact process improvement change
~ Ensure sustainable business operations through adoption of environmental practices
~ Form relationships for guest confidence
~ Gain industry knowledge
~ Maintain personal image and emotional competence to manage self and team
~ Manage online information
~ Monitor social media
~ Oversee guest experiences
~ Prepare sales and marketing tools
~ Produce, receive and act on public relations communications
~ Record project processes and outcomes
~ Resolve guest concerns
~ Use basic negotiation skills
~ Use principles of revenue management
~ Write reports

Job Scope:

● Create social media content/articles

● Research on automotive news and new car models

● Assist with social media and website content

● Work with the marketing team to develop and manage brand/marketing initiatives

● Develop and execute marketing campaigns

● Attend, execute and assist in trade/road shows, company events/launches

● Perform other duties deemed necessary by the marketing team to support the

organization

● Eye for details and aesthetic with content creation and graphic designing

Qualifications/Skills:

● Adaptable and work in Fast Pace environment

● Strong written and verbal communication skills

● Excellent time management skills

● Outgoing personality with strong interpersonal and social abilities

● Ability to spot emerging trends

● Familiarity with social media, social networking, and search engines

● Demonstrated problem solving and critical thinking skills

● Strong writing and copy-editing abilities

Education and Experience Requirements:

● Min. 1 year experience in marketing or equivalent education

● Entry Level specialized in Digital Marketing or equivalent are welcome

● Experience with Adobe Creative Cloud (Adobe Photoshop, Adobe Illustrator, Adobe

Lightroom, Adobe Premiere Pro) is preferred

● Proficiency with Microsoft Office (Microsoft Excel, Microsoft Word)

● Experience with social media platforms (Facebook, Instagram, Youtube, Google Apps )

● Knowledge of relevant marketing and designing tools and applications is a plus

● Digital photography and video editing experience a plus

1. Compiling and distributing information such as website and social media analytics.
2. Write and edit content for different platforms such as social media, EDM, website.
3. Support the team with planning, implementing & organising presentations and events.
4. Assist with the production of marketing materials and collateral, such as brochures, case studies (video, ppt, posters), presentation slides.
5. Support the marketing team with planning, implementing, and monitoring various marketing campaigns: Google Ads (SEO, SEM), LinkedIn Ads, marketing events (online & onsite).
6. Working closely with sales and project implementation department.

Requirement:

1. Diploma or Bachelor’s degree in marketing, business, communication, design or related fields.
2. Effective written and verbal communication skills in both Chinese & English, as the role needs to liaise with Chinese clients and translate English documents.
3. Competency in Microsoft applications including Word, Excel, and PPT.
4. Design software preferred: Adobe Illustrator, Photoshop, Indesign.
5. Basic Video Editing skills with any editing software

contact: [email protected]

Marketing Manager Responsibilities:

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Increasing brand awareness and market share.
• Coordinating marketing strategies with the sales, financial, public relations, and production departments.
• Developing and managing the marketing department's budget.
• Overseeing branding, advertising, and promotional campaigns.
• Managing the marketing department's staff.
• Preparing and presenting quarterly and annual reports to senior management.
• Promoting our brand at trade shows and major industry-related events.
• Keeping informed of marketing strategies and trends.

Marketing Manager Requirements:

• Bachelor's degree in marketing, finance, business administration, or similar.
• A master's degree in a relevant field will be advantageous.
• At least two years' experience as a marketing manager.
• Proficiency in electronic marketing automation software such as HubSpot Marketing and Bitrix24.
• Extensive knowledge of marketing strategies, channels, and branding.
• Superb leadership, communication, and collaboration abilities.
• Exceptional analytical and problem-solving skills.
• Strong time management and organizational abilities.

Marketing Manager Responsibilities:

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Increasing brand awareness and market share.
• Coordinating marketing strategies with the sales, financial, public relations, and production departments.
• Developing and managing the marketing department's budget.
• Overseeing branding, advertising, and promotional campaigns.
• Managing the marketing department's staff.
• Preparing and presenting quarterly and annual reports to senior management.
• Promoting our brand at trade shows and major industry-related events.
• Keeping informed of marketing strategies and trends.

Marketing Manager Requirements:

• Bachelor's degree in marketing, finance, business administration, or similar.
• A master's degree in a relevant field will be advantageous.
• At least two years' experience as a marketing manager.
• Proficiency in electronic marketing automation software such as HubSpot Marketing and Bitrix24.
• Extensive knowledge of marketing strategies, channels, and branding.
• Superb leadership, communication, and collaboration abilities.
• Exceptional analytical and problem-solving skills.
• Strong time management and organizational abilities.

Job Overview

The Marketing Executive will be responsible for developing marketing campaigns and communication plans to promote the company’s corporate image, products, services, campaigns or events that align with consumer behaviour patterns and in line with business goals. He/she will work closely with internal teams to coordinate and execute plans as well as external partners where necessary.

Job Responsibilities

• Planning and executing marketing and communications campaign

• Develop, launch and maintain e-commerce website for catering business

• Website and social media platform content update and content writing and photography

• Managing the production of promotional materials and marketing collateral

• Manage customer feedback

• Maintain effective internal communications to ensure all relevant functions are kept informed of the promotional campaign and marketing objectives

• Conduct competition research and market analysis to ensure pricing is optimal and menu is update

• Ensure marketing plans are executed according to the project timeline

• Manage PR for the company including preparing releases, contacting media & managing press relations

• Any other ad hoc duties as assigned by the reporting manager

Job Requirements

• Minimum 2 years of marketing and/or communications experience, preferably in the F&B or FMCG environment

• Excellent writing skills

• Familiarity with social media and web analytics

• Creative, resourceful and attentive to details

• Strong communications and interpersonal skills

Roles and Responsibilities:

• Develop and execute a comprehensive marketing plan to increase brand awareness and exhibition attendance.
• Manage and update the exhibition's website and social media profiles, ensuring engaging and current content.
• Design and produce promotional materials
• Coordinate with PR and media agencies to secure media coverage and manage press relations.
• Analyze market trends and visitor data to adjust marketing strategies and campaigns.
• Organize promotional events and press conferences leading up to the exhibition.
• Monitor the effectiveness of marketing campaigns and produce reports on performance metrics.
• Manage the marketing budget and ensure cost-effective spending.
• Work with the design and sales team to design and conceptualise presentation deck templates to be in line with company marketing strategies

Job Overview

The Marketing Executive will be responsible for developing marketing campaigns and communication plans to promote the company’s corporate image, products, services, campaigns or events that align with consumer behaviour patterns and in line with business goals. He/she will work closely with internal teams to coordinate and execute plans as well as external partners where necessary.

Job Responsibilities

• Planning and executing marketing and communications campaign

• Develop, launch and maintain e-commerce website for catering business

• Website and social media platform content update and content writing and photography

• Managing the production of promotional materials and marketing collateral

• Manage customer feedback

• Maintain effective internal communications to ensure all relevant functions are kept informed of the promotional campaign and marketing objectives

• Conduct competition research and market analysis to ensure pricing is optimal and menu is update

• Ensure marketing plans are executed according to the project timeline

• Manage PR for the company including preparing releases, contacting media & managing press relations

• Any other ad hoc duties as assigned by the reporting manager

Job Requirements

• Minimum 2 years of marketing and/or communications experience, preferably in the F&B or FMCG environment

• Excellent writing skills

• Familiarity with social media and web analytics

• Creative, resourceful and attentive to details

• Strong communications and interpersonal skills

Job Overview

The Marketing Executive will be responsible for developing marketing campaigns and communication plans to promote the company’s corporate image, products, services, campaigns or events that align with consumer behaviour patterns and in line with business goals. He/she will work closely with internal teams to coordinate and execute plans as well as external partners where necessary.

Job Responsibilities

• Planning and executing marketing and communications campaign

• Develop, launch and maintain e-commerce website for catering business

• Website and social media platform content update and content writing and photography

• Managing the production of promotional materials and marketing collateral

• Manage customer feedback

• Maintain effective internal communications to ensure all relevant functions are kept informed of the promotional campaign and marketing objectives

• Conduct competition research and market analysis to ensure pricing is optimal and menu is update

• Ensure marketing plans are executed according to the project timeline

• Manage PR for the company including preparing releases, contacting media & managing press relations

• Any other ad hoc duties as assigned by the reporting manager

Job Requirements

• Minimum 2 years of marketing and/or communications experience, preferably in the F&B or FMCG environment

• Excellent writing skills

• Familiarity with social media and web analytics

• Creative, resourceful and attentive to details

• Strong communications and interpersonal skills

Summary of Job Requirements:

We are searching for a highly creative brand marketing executive to be a part of our marketing team. In this position, you will be responsible for the public communication, events, and content development. Your central goal is to help to enhance our brand’s visibility while also increasing brand loyalty and awareness.

Your duties will include planning, implementing, and monitoring our brand activations across platforms. Our ideal candidate is someone with experience in public relations, brand building, visual merchandising, and content creation. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.

The Essential Responsibilities of a Brand Marketing Executive include:

• Drive the Public Relations planning and prepare press release collaboration projects to facilitate the brand communication and visibility.
• Work on corporate social responsibilities and collaboration projects to build preference, engage with customer and increase sales
• Develop and assist in developing video content whilst curating stories and maintaining monthly content calendar for social media.
• Align with cross-functional stakeholders in building store visual merchandising based on brand guideline.
• Use analytical tools to track ROIs and effectiveness of campaigns and promotions
• Liaison with external agencies to ensure brand tonality and brand image are met
• Improve social media engagement through content update and content writing
• Ensure communication plans are executed according to the project timeline
• Any other duties / projects as assigned

Formal Education & Certification

• Degree or diploma in Marketing or relevant field

Knowledge & Experience

• Retail or brand management background preferred
• 3 years of relevant experience

Personal Attributes

• Prior experience in preparing press release and managing media relationship through events
• Ability in directing video content management and visual asset creation
• Digitally savvy and familiar with various digital marketing tools
• Proficiency in Meta, TikTok, Twitter & You Tube’s ad management platforms and best practices
• Insightful on trend of the youth culture and communities
• Ability to analyze data and draw insights and turn them into business opportunities.
• Knowledge of SEO/SEM, Google Analytics
• Strong project management and communication skills (written and verbal)
• Good digital marketing skills and meticulous with a high level of initiative and integrity
• Able to multi-task, manage multiple projects concurrently and meet tight deadlines
• Be a creative thinker, work well independently and as a team in a fast-paced environment
• Demonstrate a passion for e-commerce retail, website, and mobile experiences
• Extensive experience in online marketing sciences & techniques

Roles & Responsibilities

This position is to collaborate with key stakeholders in crafting and executing captivating integrated marketing campaigns and initiatives across diverse channels, including digital, social, and events. Your expertise will contribute to the success of both in-house and client brands, achieving business objectives and surpassing key performance indicators

Responsibilities:

• Collaborate with key stakeholders to strategize and implement effective communication initiatives and strategies, leveraging both digital and traditional platforms while rooted in data-driven insights.

• Master the realm of digital marketing, including end-to-end execution of digital campaigns, media planning, content creation, copywriting, campaign tracking, and comprehensive reviews.

• Be at the forefront of our social media presence, partnering with content leads to design, build, and maintain an engaging online community.

• Demonstrate prowess in analytics tools such as Amplify and Google Analytics, utilizing performance insights to optimize digital marketing efforts and maximize impact.

• Cultivate a compelling Public Relations campaign strategy, crafting engaging stories for our brands and campaigns, writing PR releases, and skilfully interacting with the media and organizing media events.

• Keep ahead of big data insights and social trends, offering thought leadership and innovative perspectives on adopting emerging media platforms and technologies.

• Efficiently manage relationships with agencies and vendors for marketing activities, ensuring timely and high-quality deliverables.

• Brief our design team on non-digital collateral development and oversee the production process to ensure seamless project delivery.

• Exhibit financial acumen by managing allocated budgets with clear trackable deliverables and performance measurements.

• Uphold the company's corporate governance, workplace practices, and code of conduct, ensuring compliance with workplace safety and health regulations, especially for events and roadshows.

• Embrace additional duties reasonably assigned by management, showcasing your adaptability and commitment to excellence.

Requirements:

• Proven track record in digital marketing, with a strong grasp of website analytics, digital ad serving tools, and familiarity with digital media consumption habits on platforms like Facebook, Instagram and Tiktok.

• Enthusiastic learner (including the area of Generative AI), self-motivated, and adept at thriving within tight deadlines and high-pressure environments.

• Outstanding team player with excellent interpersonal and communication skills, fostering collaboration and synergy.

• Possess a keen eye for detail, ensuring meticulousness in all endeavours.

• Demonstrate maturity, resourcefulness, and the ability to think strategically.

• Showcase exceptional written and verbal communication skills, adept at conveying impactful messages

• Good experience into B2C industry

• Prior working experience with marketing agency would be added advantage

Sales Manager

We are looking for a high-performing Sales Manager to help us meet our customer acquisition and revenue growth targets by keeping our company competitive and innovative. You will be responsible for maximizing our sales team potential, crafting sales plans and justifying those to plans to the upper management.

Sales Manager Responsibilities

• Achieve growth and hit sales targets by successfully managing the sales team

• Design and implement a strategic business plan that expands company’s customer base and ensure it’s strong presence

• Own recruiting, objectives setting, coaching and performance monitoring of sales representatives

• Build and promote strong, long-lasting customer relationships by partnering with them and understanding their needs

• Implementing new sales plans

• Present sales, revenue and expenses reports and realistic forecasts to the management team

• Identify emerging markets and market shifts while being fully aware of new products and competition status

• Identifying opportunities and strategies to increase sales.

• Perform any other duties assigned by the director.

Sales Manager Requirements and skills

• BS/MS degree in business administration or a related field

• Successful previous experience as a sales representative or sales manager, consistently meeting or exceeding targets

• Committed to continuous education through workshops, seminars and conferences

• Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization

• Proven ability to drive the sales process from plan to close

• Strong business sense and industry expertise

• Excellent mentoring, coaching and people management skills Knowledge of data analysis and report writing.

• The ability to understand and follow company policies and procedures.

• The ability to work under pressure.

• Availability to work within opening hours (e.g. evenings, holidays, weekends)

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Marketing Specialist

We are looking for a  Marketing Specialist to join us and work on exciting projects for our client - a leading video streaming service and their newest product. This enables more people to connect to this through their homes for a more collective experience. This role will see you work with global, regional, and local marketing managers and be responsible for driving campaign strategy and execution and laying the foundation for growth marketing and go to market activities in the region. 

Role: 

• Support growth marketing, GTM planning and programme management for the client and its service in the region.
• Project manage and execute growth marketing campaigns (e.g. brief development, media plan, experiment design, reporting results & learnings). 
• Lead localisation of campaigns across the region. Work with agencies to develop creative assets and localise them across multiple markets. Project manage localisation reviews of global and regional growth campaigns.
• Manage multiple stakeholders to bring campaigns to life. Provide regular status updates to cross-functional marketing teams.
• Support with team operations (the rhythm of business, capacity planning etc.)
• Collaborate with global, country and cross-functional teams and external agencies (e.g., creative development, production, and deployment agencies).

• Collaborate closely with the GTM team to translate campaign objectives into impactful creative briefs and ensure alignment between media strategy and creative execution.
• Lead the development and execution of A/B testing strategies to optimise campaign performance and creative effectiveness.

You:

• Bachelor's degree or equivalent practical experience
• 6+ years of marketing experience, including multi-stakeholder management across markets
• Industry experience working in the consumer-facing industry, consultancies, or an internet-based product or service
• Experience in growth marketing as well as project and campaign management
• Strategic mindset and continuous curiosity, with a unique combination of data-driven decision-making and pragmatic bias for action.
• Demonstrated talent at building strong collaborative partnerships with cross-functional teams and being adept at influencing strategy and investments with insights and data.
• Exceptional verbal and written English communication and presentation skills.

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles!

• Evaluating campaign performance and data analytics

• Liaising with frontend and backend departments to promote programs and campaigns

• Working closely with team and coordinators

• Website and social media platform content update and content writing

• Organising events, exhibitions and promotional activities

• Ensuring marketing plans are executed according to the project timeline

• Organised, meticulous, results-oriented and can handle stress and tight deadlines

• Ability to multi-task and prioritize tasks in a fast-moving environment

• Possess great communication skills, creative, resourceful and a team player

• Handle customer complain

• Able to speak English and Mandarin to oversee Marketing activities with Chinese-speaking partners and agencies

• Assist in any ad-hoc duties when assigned

By submitting your personal data and/or resume, you give consent to collection, use and disclosure of your personal data and/or resume by the company for the purpose of the processing and administration by company relating to this job application.

Develop and execute comprehensive marketing strategies aligned with the company’s goals and objectives.

Design and manage marketing campaigns across various channels, including digital, print, and social media.

Conduct market research to understand industry trends, customer needs, and competitive landscape.

Analyze customer behavior and preferences to inform marketing strategies and identify target audiences.

Plan and execute advertising campaigns, including online ads, print ads, and outdoor advertising.

Develop and manage the marketing budget, allocating resources effectively to achieve marketing objectives.

Monitor expenses and ensure marketing activities are within budget.

Lead and manage the marketing team, providing guidance, support, and performance feedback.

Prepare and present reports on marketing performance, including campaign results and ROI.

Develop strategies to engage and retain customers through loyalty programs, personalized communication, and customer feedback.Stay updated on the latest marketing trends, technologies, and best practices.

• Carry out marketing performance measures based on marketing objectives.
• Compare the outflow of money to the budget and report any issues.
• Convey the organisation's marketing communication requirements to the agencies.
• Determine marketing mix including campaigns, promotions and events.
• Develop an understanding of reporting metrics to improve marketing campaigns.
• Develop marketing budgets based on expenses.
• Develop marketing campaigns and communication content.
• Examine previous to prepare new budget document.
• Identify the most effective engagement platforms for targeted customers to achieve the desired return on investment (ROI).
• Monitor metrics to track the effectiveness of campaigns.
• Negotiate contracting terms with other agencies.
• Oversee the development of databases for campaign lifecycle management.
• Oversee the management of logistics for marketing campaigns.
• Plan marketing activities.
• Profile market segments and customers.
• Review of customer experience across various platforms.
• Review the range of current marketing efforts.
• Review the strengths and weaknesses of various media and advertising agencies.
• Select platforms suitable for marketing activities.
• Study trends in customer behaviour using viewership data.