Our Client:
Our client is one of the world’s leading manufacturers and marketers of quality skincare, makeup, fragrance, and hair care products. We seek a senior product marketing executive to be accountable to develop, plan and execute marketing, sales and promotional strategies within the brand’s guidelines to support and achieve the sales plan.
Job Responsibilities:
Channel & Retail Marketing
• Be the key marketing liaison - Develop and implement a go-to-market channel marketing plan including promotion, animation, communication, partnerships and consumer activations.
• Communicate effectively with all channel partners to align, plan and execute all product and trade marketing objectives, plans and activations before, during and post animation.
• Ensures timely and perfect execution of all marketing activations offline and online at all times.
• Analyse potential partner relationships for product range, positioning strategy, pricing and promotions.
Product Management
• Consolidate and update regional team of post campaign reports and provide sales results and analysis monitor. Report all ROI of all programs for management reporting and feedback.
• Responsible for the seamless execution of all product launches and trade marketing activities following the Marketing Calendar in collaboration with VM, sales and training team, with the aim to build brand awareness, recruit new customers, retain existing customers and increase purchase consumption.
• Business and channel sales performance tracking and analysis, launch follow-up and action plan development.
Job Requirements
· Minimum 3-5 years working experience in marketing, preferably in a fast-paced retail/sales company
· Beauty marketing experience within makeup/skincare category with basic understanding of Social Digital and eCommerce
· Strong ability to multi-task; strong project management skills with good time management ability.
· Proficient in MS Office, strong in excel (pivot table, vlookup)
· Good communication, presentation and interpersonal skills
· Good analytical skills with ability to grasp numbers
Registration No: R22104771
EA Licence No: 22C1376
