Singapore
Marketing:
1. Conducted competitive analysis and developed strategic marketing initiatives.
2. Develop and implemented marketing plans & strategies for product launches and new store openings and liaised with cross-functional teams to develop executable event plans
3. Oversee promotional activities, including discounts, giveaways and sampling, and managed the design and execution of both digital and traditional advertising campaigns, as well as print production and in-store material placement.
4. Analysed and defined brand image positioning, developed corresponding marketing strategies and refined marketing plans in collaboration with design and operations teams to ensure brand consistency across offline stores and online platforms.
5. Managed the brand's visual identity, including logos, colour schemes, typography, packaging design and ensured consistency of advertising messages.
6. Maintained active communication with shopping centres, providing detailed promotional information for monthly and special events and supplying marketing posters in various required sizes.
7. Regularly communicated offline store event plans to shopping centres to secure free promotional support.
8. Discussed sponsorship and sourcing requirements with malls and partners and managed payment processes.
9. Stayed informed about and actively participated in mall activities.
10. Managed and updated brand information on various platforms, including Google reviews, brand websites, mall websites and third party platforms such as ShopBack, Capitastar, Yezi Gang, Dianping, TripAdvisor, Mafengwo, Naver, etc. and negotiated joint event plans.
11. Maintained up-to-date store information, accounts, login devices and member data.
12. Managed customer complaints across multiple platforms and provided feedback to operations team.
13. Developed crisis management plans to protect and enhance brand image in response to negative brand or product incidents.
14. Communicated design requirements with other departments and made constructive suggestions.
15. Collated data from various platforms, analysed the effectiveness of marketing campaigns, implemented improvements and reported on event details.
16. Led and managed the marketing team, overseeing recruitment, training and performance appraisals while encouraging team efficiency and innovation.
17. Liaised with other departments to address operational and marketing challenges.
18. Support the completion and implementation of additional projects.
Social media:
1. Established a centralised system for account creation and management across multiple platforms.
2. Managed daily content updates.
3. Produced engaging content, including compelling headlines, visuals and video.
4. Collaborated with other departments on event planning, promotional strategies and messaging.
5. Analysed target demographics and budgeted for campaigns.
6. Managed online communities, engaging with customers to cultivate a loyal following.
7. Used Google Analytics to track social media performance and evaluate the success of posts, campaigns and strategies.
8. Stayed abreast of platform regulations, planned promotions and tracked trending topics.
9. Coordinated with external teams to create content, review materials, negotiate promotional strategies, process payments and evaluate results.
10. Coordinated with shopping centres and media for promotional shoots and set promotional direction.
11. Supported integrated marketing efforts by engaging KOLs and KOCs, managing their content and compensation, and developing a network of brand influencers.
eCommerce:
1. Developed and designed official brand websites, established order fulfilment processes and integrated contact information. Populated sites with company and store details, including return and exchange policies, and facilitated the establishment of online payment systems.
2. Enhanced the aesthetics and functionality of brand websites, meticulously uploaded product details such as titles, descriptions and images, ensuring all content was both accurate and appealing.
3. Mastered the development and implementation of SEO and SEM strategies to improve product visibility in search results. Utilised social media for content marketing and customer interaction, and implemented CRM strategies to increase customer loyalty and repeat purchases.
4. Focused on optimising the customer journey, streamlining shopping and post-purchase services, responding promptly to customer feedback and developing comprehensive improvement strategies.
5. Collecting and analysing operational data from the store, providing insights to the operations team and making actionable recommendations.
6. Maintained active engagement with Shopline, keeping abreast of new functionality, experimenting with platform tools and working towards improving server performance ratings.
Operation:
1. Orchestrated procurement for playground, sourced ancillary materials, produced promotional items and analysed store operations data to provide strategic advice.
2. Coordinated with playground teams and established partnerships with nurseries and training centres.
3. Liaised with sponsors for charity events associated with playground.
4. Managed the Osuga project, analysing store operations data and making recommendations for improvement.
5. Evaluated sales data for Summer Bliss and implemented operational adjustments.
6. Managed venue bookings, supply orders and coordinated road shows.
System:
1. Interfaces with new systems to negotiate terms and finalise specifications.
2. Coordinated development efforts and prioritised accelerated project schedules.
3. Facilitated system transitions for playground, phone shops and F&B, managed product information updates, configured receipt settings and performed routine maintenance, while assisting finance with account reconciliations.
4. Managed new product inventory, system configurations and activity settings.
Support / Clerical Work:
1. Compile and upload monthly KPI data to the cloud.
2. Calculated commission figures for mobile shops.
3. Provided commission calculations for playground.
4. Coordinated with print service providers.
5. Oversaw the management of office computers, in-store tablets, mobile phones and related devices.
6. Liaised with various departments on accounting, data extraction and other administrative tasks.
Malaysia
Marketing:
1. Oversaw Malaysian team and initiated social media presence.
2. Worked with Malaysian team to develop marketing and event strategies.
3. Orchestrated promotional activities, including discounts, giveaways and samples, and managed the design and implementation of online and offline advertising campaigns, as well as the distribution of print and in-store materials.
4. Maintained communication with shopping centres, disseminated promotional details for monthly and special events and supplied marketing posters in various sizes.
5. Assisted the Malaysian team in handling customer complaints and providing operational feedback.
Operation:
1. Managed the preparation of the playground, including placing orders, procuring supplies, producing promotional materials, analysing store operations data and providing strategic advice.
2. Managed team operations within playground.
3. Coordinated with sponsors for charity events associated with playground.
4. Managed the maintenance and repair of playground equipment.
5. Oversaw the coordination of retail displays within playground.
6. Managed preparations for the launch of Summer Bliss, including order management, procurement, production of promotional material, data analysis and operational recommendations.
7. Organised venue bookings, supply orders and event coordination for shopping centre events.
System:
1. Implemented POS systems, managed product uploads and ensured ongoing maintenance.
2. Customised system configurations for playground and dessert shops.
3. Managed inventory updates, price adjustments and activity configurations following product deliveries and new product uploads.
Job Requirements:
- Candidate must possess at least Diploma in Marketing / Business Studies / Mass Communications or 5-6 years of working experience in Singapore & Malaysia Market
- Proficient in Microsoft Office (Excel, Word, PowerPoint, Outlook).
- Ability to plan, organize and schedule own workload within timeline
- Team player and able to work independent responsibly in a fast-paced environment
