Job Scope of Social Media Marketing Manager
1. Content Strategy & Planning:
-Develop creative strategies for YouTube, Instagram, and TikTok aligned with brand goals.
-Plan and maintain a content calendar for consistent posting.
2.Content Creation & Optimization
-Produce engaging videos, reels, and shorts tailored for each platform.
-Optimize content with captions, hashtags, thumbnails, and SEO-friendly tags.
3.Platform Management
-Upload and schedule posts/videos.
-Respond to comments, messages, and build engagement.
4.Trend Utilization
-Monitor platform trends (e.g., challenges, trending sounds).
-Quickly adapt and integrate trends into the content strategy.
5.Analytics & Performance
-Track metrics like views, engagement rates, follower growth, and conversions.
-Use insights to refine strategies and maximise reach.
6. Campaign Management
-Create and manage paid ad campaigns across platforms.
-Collaborate with influencers for promotions and partnerships.
7. Community Building
-Foster an engaged online community by encouraging interactions and UGC (user-generated content).
-Respond professionally to feedback and manage the brand’s reputation.
8.Collaboration
-Work with internal teams (design, sales, customer service) to align content with overall branding and campaigns.