Responsibilities
- Design and navigate impactful brand building strategies, ads and initiatives to strengthen brand positioning and build brand experiences (local and global)
- Formulate and execute integrated communication campaigns for the Corporation and other business market
- Establish partnerships with industry companies, agencies, media outlets, and other external partners for collaborations to broaden the reach of the business's brand messaging
- Conduct regular and consistent research, brand competitive analysis and surveys to identify brand awareness gaps, with current marketing trends and industry practices to help develop leading strategies to support the Corporation in achieving its business objectives
- Utilize a variety of online marketing tools such as SEO & SEM to enhance product awareness and customer reach
- Develop measurements to evaluate programme’s effectiveness and analyse & compile reports for management review
- Manage brand guidelines and brand checks on a regular basis to ensure brand consistency for the Corporation
- Perform any other duties as assigned by management
Requirements
Bachelor’s Degree in Business, Marketing, Communication, finance or any related field
More than 5 years’ proven marketing experience of digital / event marketing gained in sizable technology / internet or fintech/financial companies
Familiar with content integrated marketing, have the ability to independently operate project control, have strong execution ability and adaptability, and have rich experience in organization and scheduling
Excellent brand awareness and have their own deep insights into brand, market and marketing
Possess innovative thinking ability, good communication ability and strong data analysis ability, skilled use of various office software
Copywriting skills (present samples of work, if available)
HOW TO APPLY:
Interested applicants, please click on “Apply Now” and provide the below details in your resume.
We regret only shortlisted candidates will be notified.
Trust Recruit Pte Ltd
EA License No: 19C9950
EA Personnel: Ding Xin Er
EA Personnel Reg No: R22106669