THE ROLE:
The Marketing & Programs Manager will manage the planning and execution of marketing activities as well as working with company's leaders to develop communications (speeches, presentations, and talking points) to external and internal audiences to maximize media exposure of SEMI’s brand. The goal for this role is to tell the SEMI story in a coherent, evolving, and compelling way to inspire SEMI members and stakeholders to become further engaged and invested in SEMI including sales collateral development, press releases, web content creation, email marketing, advertising, direct mail, and other communications. The manager will also assess and analyze the local market to identify new opportunities and improve customer segmentation.
This is a contract full-time position and reports directly Associate Director, Business & Program Development at SEMI SEA Office.
CORE RESPONSIBILITIES:
· Communicate the SEMI brand
o Acquire opportunities for public relations and press coverage.
o Develop talking points, slides, briefing materials and other support materials for high impact communication opportunities, speeches and presentations that relate to a specific audience to meet brand and reputation goals.
o Prepare executives for a variety of internal and external speaking engagements.
· Strategize and implement marketing campaigns
o Create compelling marketing collaterals, websites, signage, banner, sponsorship kits etc. taking input from program managers
o Develop high-quality collaterals/brochures, company introduction templates
o Provide strategic marketing suggestion and tactical execution to promote cross selling, customer satisfaction
· Partner with Headquarters to manage the global SEMI brand.
o Ensure compliance with SEMI corporate look and feel, brand positioning, web publishing standards and editorial standards
o Manage brand assets and support other departments and regional offices
· Promote programs
o Coordinate marketing efforts with speakers, instructors and SEMI departments to provide content for the development of promotional materials.
· Ensure programs plans are achieved.
o Coordinate project scope and plan logistics such as timelines, speaker and attendee materials, facilities, catering, audio-visual equipment and any additional requirement for program.
WHAT SUCCESS LOOKS LIKE:
· You have created, communicated, and delivered marketing products that provide values for SEMI Southeast Asia team, members, partners, and industry at large.
· You’ve increased SEMI SEA brand awareness and credibility, and increased number of attendances at SEMICON SEA, and other events, and conferences.
· You have produced successful programs that contain beneficial content for its attendees, which encourages returning participants.
· You understand your audience, know how to attract new audiences, and are successful at increasing member awareness, and engagement.
· You have developed long-term relationships with professionals in the industry who can benefit from and contribute to future programs and events.
CRITICAL SUCCESS FACTORS/SKILLS:
· Ability to persuade without direct authority.
· Strong communication skills including writing, editing, proofreading, and presentation
· Creative and innovative
· Demonstrated ability to collaborate cross-functionally
· Fast learner and independent thinker
· Confidence to share opinions and suggest improvements
· Social media savvy
FOUNDATIONAL KNOWLEDGE OR PRACTICAL EXPERIENCE:
· B.S./B.A. or advanced degree in Business, Marketing, Communications or related fiel
· 5+ years of experience in marketing communications, public relations or related fields
· Experience in developing and implementing multi-level, integrated marketing, communication and PR programs, including digital strategy
· Experience producing and creating graphics/videos or multimedia
· Experience with global semiconductor markets and technologies is a plus
THE IDEAL CANDIDATE:
You are an engaging, flexible, and approachable marketer who likes to promote technology and can juggle multiple tasks with a positive attitude. You are an engaging, creative, and approachable marketer who likes to promote technology and is capable of juggling multiple tasks with a positive doer attitude. You’re skilled at telling compelling stories about complex technology topics.
ABOUT SEMI
SEMI is the global industry association representing the electronics manufacturing and design supply chain, connecting over 3,000 member companies and 1.3 million professionals worldwide. SEMI members are responsible for the innovations in materials, design, equipment, software, devices, and services that enable smarter, faster, more powerful, and more affordable electronic products. Since 1970, SEMI has built connections that have helped its members prosper, create new markets, and address common industry challenges together. SEMI maintains offices in Berlin, Brussels, Hsinchu, Seoul, Shanghai, Singapore, Tokyo, Milpitas and Washington, D.C. For more information about SEMI, please visit us at SEMI.org
