KEY ACCOUNTABILITIES

• Develop engaging product narratives for the Retail distribution channel (including ILPs) to differentiate products from competitors and align solutions with end investors’ needs and goals.
• Produce content and manage outsourced vendor for maintenance of product collateral. Work with Marketing on developing both physical and digital product content in various formats, including videos, brochures, placemats, infographics, microsites, short-form articles, eDMs and social posts.
• Bring our Product and strategies to life for our client base, which means relevant client narratives which distributors and end clients can engage with.
• Partner with Channel Marketers to create content that drives and supports initiatives and campaigns aimed at raising product awareness within the Retail, Wealth, Institutional and Lifedistribution channels.
• Work closely with Client Portfolio Managers and Product Specialists to understand product features and simplify product messaging for the retail distribution channel.
• Ensure all product content complies with regulatory requirements by working with the compliance team.

EXPERIENCE / QUALIFICATIONS

• Degree holder with 5-8 years of relevant experience.
• Proven experience in a similar product marketing role, including investment writing, sales and advisory across banks, and private banks will be an advantage.
• Competency in working with Bloomberg and/or Refinitiv Datastream.

THE CANDIDATE

• Proficient in English with strong writing abilities.
• In-depth understanding of various asset classes and financial markets.
• Ability to develop engaging and relevant product narratives.
• Very strong communication abilities, with a focus on delivery and coordination with multiple stakeholders.
• Highly motivated and capable of working independentl, with the ability to pull together resource capabilities in a firm to deliver outcomes
• Able to manage multiple projects with tight deadlines, including working with and managing third-party vendors.
• Strong skills in managing relationships with investment, marketing, sales, and compliance teams.

IDEAL CANDIDATES

• Investment/product specialists or managers looking to develop their marketing skills.
• Professionals with mutual fund sales experience who have a passion and flair for writing.
• Marketing professionals with strong product/investment knowledge.

Summary

Clifford Chance has an aspiring global strategy which puts clients at the very heart of everything the Firm does. We have a clear mandate around developing our existing strengths and relationships whilst increasing our market share in new areas.

Our Client & Market Development (CMD) function is pivotal in making the Firm's vision a reality. CMD works strategically with our Global Business Units – all with the same vision "to be the global law firm of choice for the world's leading businesses of today and tomorrow".

The firm has unrivalled scale and depth of legal resources across the key markets of the Americas, Asia Pacific, the Middle East, Africa and Europe, and focuses on the core areas of commercial activity: capital markets; corporate and M&A; finance and banking; real estate; tax; pensions and employment; litigation and dispute resolution.

The purpose of this role is to lead the business development and marketing function in South East Asia, by engaging with senior leadership to define the strategy, and delivering on the execution of a diverse range of client, practice and marketing programs and initiatives. It will involve working collaboratively with local, regional and global business development and marketing teams, partners, lawyers and other stakeholders.

Key Responsibilities

Clifford Chance seeks an experienced professional to lead its Client & Market Development strategy for South East Asia. This is a strategic role that requires a considered individual who can influence and engage with senior leadership and stakeholders, and lead a team to deliver value across every aspect of the client & market development strategy.

You will lead a five-person Singapore-based team that works across South East Asia with specific oversight of certain practices. Coverage for the role includes Singapore, Thailand, Malaysia, Vietnam, the Philippines and Indonesia, while working closely with the India focus group. The South East Asia team is part of the APAC Client & Market Development (CMD) and Brand, Communications and Marketing (BCM) team, which consists of over 30 members across our seven offices.

You must be a proven collaborator, a strong team player and be comfortable taking ownership of the tasks at hand. You will be credible, engaging and considered, with the ability to build relationships across many levels of business.

The successful candidate must have experience in developing clients, sectors, practice areas and markets, preferably in law firms or other professional services businesses. Ability to innovate and improve existing processes is highly valued.

Strategy

• Lead the development of strategic plans for South East Asia which align with the global strategy, assessing needs, market developments, risks and opportunities.

• Oversee the execution of the client and marketing strategy for the Southeast Asia practice with a particular focus on the development of key client relationships.

• Ensure the practice areas and client teams are managing marketing spend effectively and in line with budget, with ROI on key strategic client investments/initiatives.

• Work with regional stakeholders to lead on the development of client, product and/or sector strategy (especially in new areas), ensuring the right partners are deployed on the right client relationships and BD opportunities, with adequate support from the team.

Clients, Markets and Products

• Drive a more disciplined client outreach and client relationship activity across the product groups, ensuring priority is provided to GSC, core and key clients of the firm. This includes taking a lead role in client planning, client development and client feedback, and fostering a stronger client listening culture to maintain in-depth insights of our clients’ businesses to support the delivery of outstanding client service.

• Lead on strategic revenue generation opportunities for the South East Asia practice. Identify and co-ordinate cross-selling opportunities across practice areas, sector specialists and relationship partners, and encourage partners to win work in teams. This includes managing the cross-practice production of strategically significant RfP responses, pitches and credential statement.

• Drive cross-practice collaboration around our Southeast Asia focus groups, including in relation to roadshows in key markets including Indonesia, Thailand, Malaysia, the Philippines and Vietnam. Work closely with the India focus group on India-related business development.

• Work with partners and Business Professional teams (including commercial pricing and legal project management) to enhance and improve our commercial offering and efficiency.

Brand, Communications and Marketing

• Work closely with the regional BCM team on building our profile and brand across for South East Asia market, including proactive reputation management, market positioning and profile-raising plans.

• Take an external view with the aim to build profile and pipeline opportunities (e.g. sponsorships, PR, thought leadership and other marketing campaigns).

• Oversee multiple marcomms projects, including the delivery of directory/awards submissions, client collateral and product positioning statements.

• Deliver on key strategic client initiatives, campaigns and events for the Southeast Asia practice, ensuring strong cross-practice involvement and collaboration on all flagship initiatives, with a view to deliver strong ROI and revenue generating opportunities.

Operational Management

• Lead/support firm-wide projects for the function to improve processes and increase efficiency of the team.

• Ensure utilisation and compliance of key client systems e.g., InterAction, Foundation, Pandora, etc.

• Manage distinct additional firm-wide or practice specific projects as required.

Team Support and Management:

• Create a fun and fulfilling team environment focused on strategic outcomes and high performance.

• Continuously raise the bar of the CMD team, proactively mentor and guide their career development, to ensure effective support to the partnership in the go-to-market strategy and client relationship development.

• Foster collaboration with other functions to ensure a cohesive approach to client engagement.

Successful Candidate's Profile

• Demonstrated ability to engage with and influence senior stakeholders, effectively presenting insights and recommendations to drive strategic decision making.

• A strong understanding of the South East Asian market and client groups, including across private capital, banks and corporate enterprises.

• A client centric view and the ability to translate strategic opportunities into actionable plans.

• A track record of developing and implementing business plans and demonstrated ability to convert business initiatives into revenue opportunities.

• Line management experience

• Can deliver high quality work both personally and through a team.

• Strong interpersonal and written communication skills,

• Excellent project management skills with an ability to prioritize projects and meet deadlines.

• The ability to work effectively with CMD, BCM and other business professional teams across borders on projects.

• A minimum of 8 years' experience within business development & marketing in a professional services firm.

Responsibilities

• Conduct market research to stay updated on current trends.
• Oversee product life cycle and pricing strategies for products.
• Monitor sales performance, competitor activities, and campaign ROI.
• Ensure the product is well-represented across all offline and online touchpoints.
• Manage marketing projects, ensuring timely execution.
• Generate weekly and monthly reports.
• Assist in new product launch.
• Handle ad-hoc tasks as needed.

Requirements:

• Minimum of 1 year of relevant experience
• Proficient in MS Office
• Proficiency in SAP software is an advantage
• Good time management skills, ability to meet deadlines, and strong attention to detail
• Good team player with the ability to work independently

Please submit your updated resume in Word format by using the Apply Now Button.
We regret that only shortlisted candidates will be notified.

Email resume to [email protected]

People Profilers Pte Ltd, 20 Cecil Street, #08-09, PLUS Building, Singapore 049705.
Tel: 6950 9724

http://www.peopleprofilers.com
EA License Number: 02C4944
Registration Number: R1872398

Posting Personnel: Ng Jwee Ken

Ref: L39465WV

Job Responsibilities

1. Digital Marketing Strategy Development

Deep understanding of social media ecosystem in Southeast Asia (including Hong Kong, Singapore, Malaysia, Thailand, and Vietnam), such as Facebook, Instagram, TikTok, YouTube, etc., and develop innovative social media strategies aligned with the brand's goals to enhance awareness, boost user engagement, and drive sales.

2. Social Media and Content Marketing

Manage the brand’s social media platform operations and content creation in the Southeast Asian market.

3. Campaign Management and Optimization

Monitor social media data performance and optimize content and operational strategies based on data analysis.

4. Market and Consumer Insights

Conduct research to understand industry trends and competitor activities, and adjust social media strategies in a timely manner to maintain competitiveness

5. Collaboration and Stakeholder Management

Coordinate internal teams and external resources to support social media promotion of marketing activities.

Qualifications：

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• At least 3 years of experience in operating social media platforms in Southeast Asia, and possess strong understanding of the Southeast Asia market, including cultural nuances and digital consumption trends.
• Familiar with the rules and algorithms of mainstream social media platforms.
• Excellent content creation capabilities and be able to create original content based on user needs in the Southeast Asian market.
• Excellent communication and teamwork skills and be able to complete tasks independently in a fast-paced environment.
• Proficient in using data analysis tools and possessing strategy optimization capabilities.

Our client is a pioneering company dedicated to developing plant-based foods, believing in the power of plants to enhance human health and promote environmental sustainability through innovative practices.

• Manage customer inquiries across phone, email, and other channels, ensuring timely and accurate responses.
• Process customer orders and maintain up-to-date data in customer portals for efficient order management.
• Support marketing activities, including promotions, events, and product launches.
• Track and resolve customer complaints, collaborating with relevant departments for quick solutions.

Requirements:

• Diploma and above
• At least 3 years of experience in Marketing Administration.
• Proficient in Microsoft Office Suite.

If you are keen to apply for the position, kindly email your detailed resume in MS Word to [email protected]

Please note that only shortlisted candidates will be notified.

For more job opportunities, please visit our website at www.recruit-expert.com

EA Licence: 19C9701

Registration: R21100996

We Are

YouTrip is at the forefront of Asia's financial revolution, defining the future of digital finance with its leading multi-currency payment platform. Launched in 2018, YouTrip has swiftly ascended as a powerhouse, orchestrating billions in transactions annually and securing the trust of millions. With innovative solutions like YouTrip for consumers and YouBiz for businesses, we offer unmatched financial ease and cost-effectiveness. Fresh off a successful US$50 million Series B funding round led by Lightspeed Venture, we're setting new benchmarks in the digital financial services sector.

At the heart of our mission is a commitment to eliminate financial borders across Asia, propelling us into the next wave of digital finance.

You will:

• Formulate and execute a social strategy across Instagram, TikTok, and other platforms that is aligned with YouTrip’s unique brand voice and objectives.
• Be the face of YouTrip on social media, creating relatable and authentic on-camera content that strengthens the brand's connection with its audience.
• Produce engaging and creative content, with an emphasis on creating viral videos that boost brand awareness
• Align social media initiatives with broader marketing goals, ensuring a cohesive and impactful brand presence across all channels.
• Be responsible for driving organic performance such as platform growth and engagement across key social media channels
• Identify and capitalize on trending topics, memes, and cultural moments to keep our content hyper-relevant and relatable
• Provide reporting and analysis of platform performance and optimise content through data-driven insights
• Work closely with the marketing team to curate social-driven campaigns to acquire and engage with users

You are:

• A social native – You have a strong awareness of emerging trends and behaviors on social media and are able to interpret digital culture to drive business objectives. You should possess a minimum of 1-2 years of relevant industry experience.
• A creative storyteller – You have a knack for crafting compelling narratives that resonate with diverse audiences, turning complex ideas into engaging and digestible content.
• A content creation expert – You have deep experience in content creation for social media using editing tools such as Photoshop or Video-Editing tools. You are comfortable being in front of the camera and creating content representing the YouTrip brand.
• A fearless self-starter – You dare to push the creative boundaries, implement new ideas and test new formats to drive brand presence on social media.
• Data-driven – You have a detailed understanding of social analytics and ability to synthesise data into actionable insights.

About Us:
We are a leading chemistry tuition centre committed to providing top-notch education to students. Our team is passionate about making chemistry fun and accessible while helping students achieve outstanding academic results.

We’re seeking a Senior Marketing Executive to lead our digital and content marketing efforts. If you have a knack for creativity, strategy, and a results-driven approach, this role is perfect for you!

Work Schedule:

• Days: Mondays to Fridays
• Time: 10:00 AM to 7:00 PM

Key Responsibilities:

Social Media Management

• Develop, implement, and manage content strategies for platforms such as TikTok, Instagram, and Telegram.
• Create engaging posts, reels, stories, and videos tailored to our audience.
• Monitor and analyze social media metrics to optimize performance.

Content Creation and Strategy:

• Write, edit, and proofread compelling content for social media, blogs, and marketing campaigns.
• Ensure all content aligns with the brand voice and resonates with the target audience.

Vendor Collaboration:

• Liaise with relevant vendors, including designers, photographers, and video production teams, to produce high-quality content.
• Oversee the execution of marketing materials to meet project deadlines and quality standards.

Google Marketing:

• Plan, execute, and manage Google Ads campaigns to drive traffic, increase conversions, and boost enrolment.
• Analyze ad performance and provide actionable insights for optimization.

Community Engagement:

• Actively interact with followers and respond to inquiries on all digital platforms to build and nurture an engaged community.
• Manage online reputation by monitoring comments and reviews.

Campaign Planning and Execution:

• Plan and execute seasonal campaigns to promote programs, crash courses, and special events.
• Align campaigns with sales goals and overall marketing objectives.

Analytics and Reporting:

• Track, measure, and report on campaign performance and ROI.
• Use insights to refine strategies and achieve measurable growth.

Trend Monitoring:

• Stay updated on digital marketing trends, platform updates, and competitor activities to maintain a competitive edge.

Qualifications and Requirements:

• Diploma or degree in marketing, communications, or a related field.
• At least 3 years of experience in digital marketing, content creation, or social media management.
• Proven track record of managing successful social media campaigns and paid ad strategies.
• Proficiency in social media platforms (TikTok, Instagram, Telegram), Google Ads, and basic analytics tools.
• Strong creative skills with an eye for aesthetics and brand consistency.
• Excellent communication, organizational, and project management skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Knowledge of the education sector or familiarity with tuition centres is a plus.

What We Offer:

• Opportunities for professional growth and development.
• A collaborative and innovative work environment.

How to Apply:
If you’re a creative, strategic thinker with a passion for digital marketing and education, we’d love to hear from you! Please send your resume and a portfolio of your work (if applicable).

We look forward to connecting with you!

Job Responsibilities:

• Analyzing marketing strategies to identify new opportunities.
• Developing consumer-based marketing and branding strategies.
• Liaising with management, marketing, sales, and production teams.
• Developing and launching new product lines and identifying new customers.
• Establishing targeted customer and industry partnership networks.
• Monitoring key marketing metrics and developing market segmentation models.
• Integrating user-experience feedback in product updates and innovation.
• Performing competitor analysis toward an increased market share.
• Developing consumer-oriented marketing products and branding strategies.
• Incorporating emerging solutions and technological advancements in new products.
• Make regular contact/communication with divisional marketing personnel and sales/country management to ensure alignment of plans
• Work cross-functionally to ensure timely execution of marketing plans/activities

Job Requirements:

• At least 8 years and above of relevant working experience and in a managerial role.
• Prefer to have Web 2 and Web 3 working experience.
• Equipped with leadership skill, strong in business management.
• Good in communication, logical thinking and ability to solve problem.
• Result-driven and positive mindset to drive changes for the business operations.

As a Marketing Executive, your primary focus will be to enhance our brand presence within the industry. Success in this role will be demonstrated through identifying new market opportunities, optimizing marketing campaigns, and collaborating with cross-functional teams to ensure cohesive and impactful brand messaging.

Roles and Responsibilities

• Be part of the creative team in ideation, planning and executing marketing campaigns.
• Provides copy writing to all marketing materials, online and offline.
• Develop and schedule content across all channels that aligns to brand guidelines and content strategy.
• Strategize, monitor and manage all digital assets to grow brand awareness and improve customer experience.
• Maintain and grow brand partnerships/influencer collaborations.
• Analyzing weekly marketing performance and social media metrics with tracking systems to determine efficacy and areas for improvement.
• Responsible for through-the-line activities such as print advertisements, social and digital media platforms (LinkedIN, Facebook, Twitter, etc,), web updates and monthly / contracted email marketing
• Any other adhoc duties and responsibilities as and when assigned

Job Requirements:

• Candidate must possess at least Diploma/Advanced/Higher/Graduate Diploma in Marketing, Advertising/Media or equivalent.
• At least 1 Year(s) of working experience in the related field
• Excellent copy writing and communication skills
• Knowledge and experience in social media management is essential.
• Enjoys brainstorming and developing ideas through to completion.
• Stays up to date with the latest digital and social trend
• Highly strategic thinking skills (Proficiency in Google Analytics will be a plus)
• Well organised and open to new ideas
• Ability to work independently in a fast-paced setting under tight deadlines with strong project and time-management skills and minimum supervision
• Ability to create simple graphics (aesthetic FB/IG stories) and an eye for design will be an advantage

___________________________________________________________________________________________

Meet Your Future Employer Now!

Join us in our Career & Education Fair! Happening July to October 2024

Register and Meet Recruiters at https://www.findsgjobs.com/suju

Your Dream Job is Right Around the Corner

_________________________________________________________________________________________________

COMPANY DESCRIPTION

The National Volunteer & Philanthropy Centre (NVPC) is the steward of the City of Good vision for Singapore, where individuals, organisations, and leaders come together to give their best for others. Through our brands, programmes, and initiatives, we facilitate partnerships with non-profits, organisations, public sector bodies, and individuals to enliven the giving ecosystem within Singapore. We invite you to join us in building a #CityofGood together.

RESPONSIBILITIES

1. Creative Designs
   1. Support programme teams with creative design for digital and print collaterals using tools like Adobe Photoshop, Illustrator, and Canva.
2. Social Media Management
   1. Design visuals for social media platforms.
   2. Assist with curation, planning, and execution of the social media calendar.
   3. Contribute to end-to-end tracking and reporting of social media performance.
   4. Write engaging short-form content, with a bonus for long-form article skills.
3. Web Content Development
   1. Update website copywriting.
   2. Create new content for our online resource hub.
4. Event Support
   1. Assist in the planning and execution of our key event that recognizes companies driving positive impact.
   2. Support with event photography and note-taking.

1. Video Support
   1. Collaborate on the conceptualization and creation of explainer videos for campaigns and programmes.
   2. Gain exposure by supporting our videos with production agencies.

• Candidate must be proficient in creative design. Skilled in Adobe Photoshop, Illustrator, and Canva.
• Strong content writing skills in English, with motivation for continuous improvement.
• Good grasp of a second language (Mandarin Chinese, Malay, or Tamil) is ideal but not mandatory.
• Genuine interest in the mission of giving back to the community and driving social good.
• Attention to detail.
• Interest in visual storytelling.

As a marketing executive for our CCTV products, you will be responsible for planning, executing and overseeing the marketing initiatives and promotional efforts for our CCTV products line. You shall have a passion for security technology and a deep understanding of digital marketing, with a focus on driving brand awareness, customer engagement and contributing to the overall growth and success of the sales of our CCTV products.

Job Responsibilities:

• Plan, develop and execute marketing campaigns for CCTV products across multiple channels (digital, print, events, etc.)
• Focus on increasing brand awareness, product adoption and generating leads for CCTV solutions
• Develop engaging content to showcase product features, industry insights and promotions related to CCTV technology
• Work closely with the sales and product teams to ensure alignment of marketing efforts with sales targets and product launches
• Assist in developing compelling sales presentations, promotional materials and product collateral for CCTV offerings
• Coordinate and support IT / trade shows, product demonstrations, events, webinars and other promotional events in the CCTV sector
• Engage with industry professionals and key stakeholders during events to increase brand visibility
• Coordinate with external vendors, partners, and agencies to produce marketing materials, including brochures, advertisements, videos, and other collateral tailored to the CCTV market
• Conduct market research and analysis to identify industry trends, customer insights and preferences and competitor activities in the CCTV industry
• Monitor, evaluate and report the marketing campaigns performance, adjusting strategies to optimize results
• Maintaining and updating product information, promotional content, and marketing collateral

Job Requirements:

• Min. 2 years of experience in similar sales role, preferably in the CCTV or security system industry
• Strong oral and written communication skills in English, with the ability to communicate Mandarin effectively as the incumbent requires to liaise with Chinese-speaking stakeholders/counterparts for work or project related matters
• Ability to prioritize and manage multiple tasks and work efficiently under tight deadlines, ensuring marketing activities for CCTV products are executed on time and within budget
• Self-motivated with a results-driven attitude and able to work independently as well as part of a team
• Possess background in the security industry, particularly in CCTV, is highly preferred
• Understanding of CCTV technology and the security/surveillance market is an advantage

The mission of Business Messaging is to be the primary way that people and businesses communicate by enabling valuable conversations between people and businesses across WhatsApp, Instagram and Messenger.
We’re looking for an experienced Business Product Marketer to join our business product marketing team focused on Business Messaging.
You will be responsible for bringing in market insights, influencing product strategies, driving holistic go-to-market strategies to land and drive awareness and adoption of our products, and working cross-functionally up/down/across with partners throughout the company. You will work with our cross functional teams to ensure all efforts are aligned from inception to launch and beyond — and communicated clearly and with empathy to all key stakeholders. If you are a strategic marketer who is a self-starter, analytical, and excel at leading complex projects especially in 0-1, fast-paced environments, then we’d like to connect with you.

Responsibilities

• Influence and shape product strategies and roadmap based on market insights and experience
• Lead development of target audiences, and positioning and narratives to support those audiences based on data and insights
• Develop and execute go-to-market strategies including positioning, activation, measurement, asset development and integrated planning with cross-functional partners
• Partner with cross-functional stakeholders across product and go-to-market teams to drive awareness, adoption and retention of our solutions
• Independently navigate a variety of internal and external stakeholders to influence, align, and drive execution
• Effectively communicate up and across the organization
• Independently execute with agility to evolve with business needs

Minimum Qualifications

• 10+ years of professional experience in technology, strategy, consulting or marketing related discipline, with at least 2 years experience working in a product marketing or product management capacity (working with sales and or engineering leadership)
• BA/BS degree
• Communication and cross-functional leadership experience
• Analytical and problem solving experience
• Experience managing complex, fast-paced and data-driven projects
• Experience working with a variety of internal teams and stakeholders to understand and solve problems
• Experience in B2B go-to-market Marketing

Preferred Qualifications

• Master’s Degree/ MBA
• Experience working on building technology products related to business messaging or advertising
• Experience working independently in a fast-paced, entrepreneurial, and fluid environment, with the experience to adapt, spot issues early, and escalate

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

This Digital Marketing position reports to the Directors/Co-Founders of the Company and interfaces with the organisation’s Marketing and Product Development/R&D Leads.

Specific Responsibilities

Individual to be involved in/be given exposure to:

1. Assist with design, planning and execution of eCommerce and direct channel sales and marketing strategies

2. Conduct market research and analyse market needs and trends, including performance of regular top competitor analysis, ensuring recency of information, market/industry sizing, analysis of trends in customer preferences, identification of market trends and identification, and mapping of selling channels.

3. Assist with the coordination of order processing, delivery and returns of customer orders across all sales channels

4. Monitor sales, promotions, marketing and social media programmes, and activities over digital platforms

5. Assist with analysis aimed at improvements in our internal reporting and performance monitoring to drive more accuracy, better insights and more streamlined processes

6. Ad hoc analysis for stakeholders throughout marketing and e-commerce campaigns

Technical Skills and Competencies

1. Degree/Diploma in Marketing/Business/Digital Marketing/Arts (with 3 - 5 years of experience delivering marketing analytics insights for mid-career applicants)

2. Retail and/or e-commerce experience would be advantageous

3. Expert Excel skills and other analytical tool familiarity would be preferred (SQL, SAS, BI Tools, etc.)

4. Expert-level knowledge of Google Analytics; other analytics and testing tools is a plus (Facebook analytics, etc.)

5. Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively in person and in writing

6. Excellent organizational and project management skills; organized with the ability to multitask, prioritize, work quickly around tight deadlines

7. Genuine curiosity and strong desire to continuously learn and grow

8. Strong analytical mindset; proficient communicator and creative problem solver

9. A start-up attitude – highly collaborative with an entrepreneurial, roll-up-your sleeves attitude and able to work independently when required

10. Comfortable with ambiguity – we are a new and fast-growing business operating in relative white-space and there's always unchartered territories, which is part of the fun. You should be comfortable and understand that not everything is 100% defined all the time.

As a Marketing Director , you will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth. You will play a crucial role in positioning the company as a leader in the financial technology sector. The ideal candidate will possess a deep understanding of the fintech landscape, strong leadership skills, and a proven track record in creating and implementing successful marketing campaigns.

Responsibilities:

1. Strategic Planning: Develop and implement a cohesive marketing strategy aligned with the company's business goals and objectives.
2. Brand Management: Oversee the development and maintenance of a strong and consistent brand identity across all channels.
3. Market Research: Stay informed about industry trends, market conditions, and customer preferences to identify new opportunities and threats.
4. Campaign Management: Plan and execute integrated marketing campaigns, including digital marketing, content marketing, events, and public relations.
5. Lead Generation: Drive customer acquisition efforts through targeted lead generation campaigns and partnerships.
6. Analytics and Reporting: Utilize data and analytics tools to measure the effectiveness of marketing campaigns and adjust strategies accordingly.
7. Team Leadership: Manage and mentor a high-performing marketing team, fostering collaboration and professional development.
8. Budget Management: Develop and manage the marketing budget, ensuring optimal allocation of resources to achieve marketing goals.
9. Collaboration with Stakeholders: Work closely with cross-functional teams, including sales, product development, and customer support, to ensure alignment and collaboration across departments.
10. Compliance: Ensure all marketing activities comply with industry regulations and standards.

Requirements:

1. Education: Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
2. Experience: Minimum of 8-10 years of experience in marketing, with at least 5 years in a leadership role within the fintech industry.
3. Fintech Knowledge: In-depth understanding of the fintech landscape, including knowledge of financial products, technologies, and regulatory considerations.
4. Strategic Thinker: Proven ability to develop and execute comprehensive marketing strategies that align with overall business objectives.
5. Leadership Skills: Strong leadership and team management skills, with the ability to inspire and guide a diverse team.
6. Analytical Skills: Proficient in using data and analytics to make informed decisions and optimize marketing performance.
7. Communication Skills: Excellent written and verbal communication skills, with the ability to effectively communicate complex ideas.
8. Innovative Mindset: Stay updated on emerging marketing trends and technologies, bringing innovative ideas to the table.
9. Collaborative Nature: Ability to collaborate effectively with cross-functional teams and external partners.
10. Results-Driven: Demonstrated track record of achieving and exceeding marketing goals and KPIs.