Chief Marketing Officer (CMO)/ Director of Marketing

Our client is one of the fastest-growing digital entertainment companies in the world

Responsibilities:

• Based on the company's overseas product development goals, formulate comprehensive marketing strategies and plans, especially for the Southeast Asian market.
• Leading the advertising delivery in Southeast Asia, including mainstream channels such as Facebook, X (Twitter), Ins, etc., as well as OEM pre-installation and localized brand placement.
• Explore and establish new advertising methods and channels to enhance the influence of products in the target market.
• Establish and lead the marketing team, cultivate the professional capabilities of team members, and ensure the realization of market goals.
• Monitor and analyze market data, evaluate the effectiveness of marketing activities, and optimize market strategies based on data.
• It is necessary to present successful marketing cases in the past 1-2 years, especially experience in the Southeast Asian market.
• Work closely with products, operations and other departments to ensure that market strategy and product direction are consistent.

Requirements:

• Bachelor's degree or above, preferably in marketing, business administration, international trade and other related majors.
• More than 12 years of marketing/marketing-related experience, served as the head of the marketing department of a gaming/entertainment/consumer company and have rich experience in overseas product promotion.
• Excellent communication and writing skills.
• Must have advertising experience in the Southeast Asian market and those with experience in the Philippines will be given priority.
• Familiar with mainstream advertising channels such as Facebook and X (Twitter), as well as other delivery methods such as OEM pre-installation and localized brand placement.
• Have the ability to expand the market for overseas products and be familiar with the operating models and cultural differences in overseas markets.
• Possess innovation.

Description

Some careers shine brighter than others

If you’re looking for a career that will help you stand out, join HSBC and fulfil your potential. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

Wealth and Personal Banking (WPB) helps deliver on HSBC’s purpose of opening up a world of opportunity by providing our customers with borderless banking and world-class wealth management through best-in-class, mobile-first capabilities and exceptional people. Our international network and breadth of expertise enable us to support individuals, families, business owners, investors and entrepreneurs. Wealth and Personal Banking has four key business areas responsible for efficiently bringing the best of HSBC to our clients through a broad and relevant suite of wealth and retail banking capabilities: Asset Management, Global Private Banking & Wealth, HSBC Life, Retail Banking & Strategy and COO & Digital Transformation.

We are currently seeking a high calibre professional to join our team as a Senior Vice President Marketing.

Principal Responsibilities

The job holder will play a crucial role in developing and implementing marketing strategies to drive business growth, enhance brand awareness, customer preference of HSBC’s Global Private Bank Propositions, products and services to UHNW and HNW segments for Wealth and Personal Banking (WPB) in South Asia and Southeast Asia. Working closely with regional and global marketing teams for the Global Private Bank you will lead a team of marketing professionals and collaborate with other departments to ensure alignment with overall business and marketing goals. Your responsibilities include:

• Strategy Development: Develop a comprehensive marketing strategy aligned with business objectives, target markets and customer segments which integrates with and contributes to the global brand and marketing strategies. Identity key marketing opportunities and trends within private banking and private client segments, leverage them to gain competitive edge
• Brand Management: Oversee the development and maintenance of a strong and consistent brand for GPB. Ensure brand guidelines are followed in all marketing materials, communications and client touchpoints. Monitor brand perception and implement strategies to enhance brand reputation and awareness
• Performance Marketing: Plan, execute and optimize performance marketing campaign to drive client acquisition, lead generation and conversion. Utilize various digital marketing channels, such as paid search, display advertising, social media and partnership to maximize reach and ROI. Analyse campaign performance metrics, track key performance indicators and make data-driven decision to optimize marketing investments
• Marketing Campaigns: Plan, execute and evaluate marketing campaigns across all channels, e.g. digital advertising, social media, events & sponsorships, BTL targeted communications. Collaborate with internal stakeholders e.g. Data & Analytics (D&A) team and external agencies to create compelling/ relevant content to engage the target audiences
• Client acquisition, engagement and Retention: Working with customer insights and proposition team to develop marketing approaches that attract new clients and expand market share. Work closely with Data and Analytics Team, relationship managers and desk heads to implement initiatives to engage clients to increase customer value, loyalty and retention. This will include both in-person customer events, engagement and communication via digital platforms
• Market Research and Analysis: Work with Customer insight team to identify industry trends, client preferences and competitive landscape. Develop and communicate single minded customer marketing propositions for HNW & UHNW clients. Use data-driven insights to inform marketing strategies and optimize campaign effectiveness. Stay updated on regulatory requirements and compliance standard affective marketing activities
• Digital Marketing & Innovation: Drive digital transformation initiatives and leverage digital marketing channels to reach and engage target clients effectively. Explore innovative marketing approaches with Tech or media partners e.g. Google/ LinkedIn to enhance customer experiences and improve marketing ROI. Be a change maker to influence all stakeholders to create/ adopt solution to track the performance of all activities
• Budget Management: Develop and manage marketing budget effectively, ensuring optimal allocation of resources and tracking of expenditures and monthly reporting on marketing operations. Monitor the effectiveness of marketing investments and adjust strategies accordingly
• Audit and compliance: adhere to all marketing guidelines and ensure the department is audit ready
• Team leadership & Development: Provide a strong leadership to the marketing team, fostering a collaborative and high-performance culture. Set clear goals and provide continuous guidance/ coaching/ performance review and facilitate professional development opportunities for the team members. Foster cross-functional collaboration with other departments and stakeholders, regionally and with the global marketing team

The role will report to Head of Customer, International & Marketing (CIM) in IWPB Singapore and become part of CIM management team.

A critical success factor will be the ability to work across global businesses and functions, and directly with the Regional and Global Heads of Global Private Banking Marketing, Global Private Banking Business Head for South Asia & Southeast Asia and his Country Market Heads and Desk Heads, Head of Investments and Wealth Solutions and his Products Heads and CIO team, Head of Distribution and his Team Heads, Head of Propositions, Risk, Legal and Compliance teams as well as COO office.

Qualifications

• Bachelor’s degree in marketing, business administration, or related field from an accredited institution
• Extensive experience in marketing roles within financial services industry, especially in Private Banking and Wealth Management covering UHNW/ HNW and Affluent segments
• Strong knowledge and understanding of UHNW/ HNW customer segments, private banking/ private client solutions, sales journey and service experiences
• Proven track record in developing and implementing successful strategic marketing strategies, including digital and performance marketing campaign with full funnel optimization experience, customer engagements and events
• Solid understanding of digital marketing trends, technologies and best practices
• Experience in customer proposition or product and P&L management will be a plus., or product management
• Ability to work in a highly matrixed organization and in a diverse environment that requires excellent interpersonal, effective communications and negotiation skills with stakeholders of all levels and across countries, regional and global structure
• Excellent leadership and team management skills, with the ability to inspire and motivate a medium-sized marketing team
• Analytical mindset with the ability to interpret data and make data-driven and ROI driven decision for marketing
• Strong business sense with good analytical, project management skills and has an eye-for-detail
• Proven ability to be a self-starter who is passionate in marketing and branding, has high energy and drive for success in a challenging and dynamic environment
• Ability to work in a fast-paced, global environment and manage multiple projects simultaneously
• Commitment to putting the customer at the heart of all development and implementation activities
• Performance driven attitude with strong commercial acumens and prior experience in sales and business development preferred
• Offshore marketing and / Southeast Asia marketing experience preferred
• Familiarity with regulatory and compliance consideration
• Overseas travel will be required

You’ll achieve more when you join HSBC.
www.hsbc.com/careers

https://hsbc.taleo.net/careersection/external/jobdetail.ftl?lang=en_gb&job=0000KW5S&src=DM-21153

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by The Hongkong and Shanghai Banking Corporation Limited.

Video URL - External

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✨Lead with Purpose, Ignite New Opportunities, and Shape your Future!✨

We are one of the leading Sales & Marketing company assisting our established clients in providing them a one-stop solution to increase their sales revenues and market shares through face-to-face marketing.

We are looking to develop the next talent from scratch in our industry to a business partner in the future. If you have the desire, our systems have set many talents just like you!

What you will be doing:
- Ensure customer satisfaction

We are seeking a talented and driven Marketing & Communications Executive to join our dynamic team. In this key role, you will create impactful content, manage digital platforms, analyse performance data, and contribute to campaigns aimed at driving lead generation and brand visibility.

Responsibilities

• Produce engaging and informative content across various digital platforms, including websites, social media channels, and email newsletters.
• Manage and maintain digital platforms, ensuring content is up-to-date, relevant, and optimised for user experience and search engine visibility.
• Analyse data from digital platforms and marketing campaigns to identify trends, insights, and opportunities for strategic improvements.
• Make recommendations for strategic changes based on data analysis, audience feedback, and market research to optimise communications efforts.
• Vet and design key visuals and collaterals, ensuring alignment with brand guidelines and objectives.
• Contribute creative ideas and assist in the development and execution of marketing campaigns that boost brand visibility, engagement, and lead generation.
• Collaborate cross-functionally with marketing, sales, and other teams to support lead generation efforts and achieve business objectives.

Requirements

• 3 to 5 years of experience in communications, digital marketing, or related roles.
• Strong in content creation skills, with the ability to create compelling content for diverse audiences.
• Proficiency in digital platforms and tools, including website management, social media management platforms, and email marketing software.
• Data-driven mindset, with the ability to analyse data and derive actionable insights to inform strategic decisions.
• Creative flair and attention to detail, with a keen eye for design and visual aesthetics.
• Strong design and photography skills with experience in creating visually engaging content is a plus.
• Excellent communication and collaboration skills, with the ability to work effectively in a fast-paced, team-oriented environment.
• Proactive, results-oriented approach, with a commitment to delivering high-quality work on time and within budget.

Commitment period: May to October 2025

Clarion Events Asia is searching for a dynamic and creative Event Marketing Intern to join our team for the upcoming energy events in Asia!

This internship opportunity is ideal for individuals seeking experience in the events sector, particularly in event marketing. As an intern, you will play a vital role in driving delegate and visitor attendance, executing marketing campaigns, fostering partnerships, engaging in social media activities, and delivering exceptional customer service to our clients.

As a Marketing Intern, we invest in your learning and development as you support the Marketing Managers in:

• Coordinate and execute marketing deliverables with supporting media, associations, sponsors and exhibitors
• List the event on relevant media sites
• Schedule social media posts across various channels
• Craft engaging copy for marketing email campaigns and the website
• Build data of curated target audiences for marketing promotions
• Create branding and marketing collaterals to attract a diverse audience
• Set up and manage the networking platform/event app, handling inquiries before and during the event
• Manage attendee and exhibitor registrations

The ideal candidate for this internship is someone who:

• Has an interest in event marketing, data analytics, digital marketing, and technology
• Demonstrates familiarity with email marketing and social media platforms
• Possesses strong time management and organisational skills
• Maintains a data-driven mindset with a creative flair
• Exhibits an enthusiastic and proactive attitude
• Is proficient in Microsoft PowerPoint & Excel and is willing to learn other tools
• Has clear and confident communication skills

While an interest in creative work and proficiency in another language are desirable, they are not compulsory. We encourage applications from candidates regardless of these skills.

We are committed to working with you to achieve tangible outcomes and support your self-defined learning objectives throughout the program.

Marketing Manager Responsibilities:

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Increasing brand awareness and market share.
• Coordinating marketing strategies with the sales, financial, public relations, and production departments.
• Developing and managing the marketing department's budget.
• Overseeing branding, advertising, and promotional campaigns.
• Managing the marketing department's staff.
• Preparing and presenting quarterly and annual reports to senior management.
• Promoting our brand at trade shows and major industry-related events.
• Keeping informed of marketing strategies and trends.

Marketing Manager Requirements:

• Bachelor's degree in marketing, finance, business administration, or similar.
• A master's degree in a relevant field will be advantageous.
• At least two years' experience as a marketing manager.
• Proficiency in electronic marketing automation software such as HubSpot Marketing and Bitrix24.
• Extensive knowledge of marketing strategies, channels, and branding.
• Superb leadership, communication, and collaboration abilities.
• Exceptional analytical and problem-solving skills.
• Strong time management and organizational abilities.

Founded in 2006, IGG is a leading global mobile games developer and publisher committed to making amazing innovative games for players all over the world. Our games are available in 23 different languages, and are enjoyed by 38 million monthly active users from over 200 countries and regions. At IGG, we are innovators at work, gamers at heart.

We are currently looking for a Business Development Intern to join our energetic team in Singapore!

Brief Description

The tasks that our BD/Marketing team handles involve two verticals, one of which is Social Media Marketing for games developed by our Singapore dev teams. The team strategizes and produces content for these games, and we seek an intern who can participate in various stages of online marketing content creation and campaigns. This intern should be prepared to work in a fast-paced environment producing and managing social media content, and will gain experience in various aspects of social media marketing by the end of the internship.

Responsibilities

• Assist in the creation of digital banners, online videos and marketing copy, from ideation to content production and publishing
• Assist with the management of our social media content and community
• Assist in the data-tracking of our social media platforms
• Research and analyze competitor marketing both on and offline
• Prepare presentations and minutes for meetings

Requirements

• Minimum 4 months of commitment
• Likes playing mobile games and aware of game industry happenings
• Knowledge of web and social media (Facebook, Instagram, TikTok and Discord)
• Good verbal and written communication skills in English and Chinese Mandarin to liaise with Chinese internal stakeholders
• A keen sense for visuals and catchy online trends
• Basic proficiency in Adobe Premiere Pro/Aftereffects, Photoshop and Google Docs/Sheets/Slides
• Proficiency in 2D and/or 3D animation would be a plus
• Proficiency in marketing, outreach, and video production would be a plus
• This Internship is being converted or transitioned into a full-time, permanent staff position depends on performance

Why Choose Us

• We value your development and aim to retain exceptional interns as permanent employees
• Fun Company Culture and Working Environment
• Casual Working Attire
• Relaxed Setting Close-Knit Team of 3-5 Pax
• Office with Modern Facilities (Pool Table, Darts, Karaoke Set, Board Games, etc)
• Company Events & Bonding Activities

General Responsibilities:

· Manage E-Commerce shop

· Handling of Posting Product Listings and its contents

· Basic Photography skills for product shooting

· To work closely with the Marketing Head to ensure websites are appealing

· Working closely with Marketing Manager to design and develop

· Weekly tracking, measuring and reporting effectiveness of performance of all e-commerce/digital marketing campaigns

· Marketing content such as social media banners, landing pages, EDMs and print collateral etc.

· Supporting E-Commerce orders and CRM programme

· Other Ad-Hoc duties assigned by Management

Requirement:

· Diploma in Digital and related field or equivalent

· Fluent in English and have good written and oral communication skills

· Marcom experience will be an advantage

· Responsible, reliable and deadline oriented

· Proficient in Photoshop, Illustrator, Freehand, Fireworks, and/or video editing skills

· Able to liaise with Mandarin speaking Suppliers & Associates

We are Korean Style restaurant dedicated to delivering high-quality dining experiences. We are now looking for a dynamic and experienced professional to join our team as a Marketing & Brand Management Specialist, focusing on marketing promotion, outlet operations, and brand development.

Position: Marketing & Brand Management Specialist / Maeketing Manager

Key Responsibilities

1. Marketing & Promotion : Plan and execute online and offline marketing campaigns to increase brand visibility. Manage social media platforms, create engaging content, and enhance audience interaction.
   
2. Brand Development : Assist in formulating brand strategies to ensure a consistent and enhanced brand image. Develop marketing materials, promotional content, and brand-related documents.
   
3. Franchise Support : Provide operational and marketing support to franchise partners. Assist franchise stores in improving their marketing strategies and operational processes to maintain brand standards.
   
4. Outlet Operations : Oversee daily front desk operations to ensure smooth customer service. Coordinate with the front desk team to handle customer inquiries and feedback efficiently.
   

Requirements

1. Diploma or degree in Marketing, Business Administration, or related fields.
2. At least 2 years of experience in marketing or brand management in the F&B industry, with prior experience in franchise management being a plus.
3. Strong communication, planning, and execution skills, with the ability to independently manage projects.
4. Proven team management skills and the ability to coordinate internal and external resources effectively.
5. Proactive, innovative, and able to work under pressure.

SAE Logistics International is a leading provider of cross-border transportation, container leasing, and trading services, operating across Asia, Europe, and the Mediterranean. We are dedicated to enhancing the Asia-Europe trade routes through our extensive services, include container rental, sales, and end-to-end logistics solutions along the One Belt One Road initiative. With our container operations based in Singapore, we cater to major clients in South East Asia, China, Hong Kong, and Europe. We are looking for a dynamic individual to join our team in advancing global logistics innovation.

Roles and Responsibilities

• Client Acquisition and Retention: - Build and maintain relationships with clients, understand their needs, pitch services, and ensure customer satisfaction, and travel abroad as required.
• Market Analysis: - Stay updated on market trends to adapt sales strategies effectively.
• Negotiation: - Leas lease contract negotiations, finalizing terms such as rates, duration, and conditions.
• Sales Strategy Development: - Develop sales strategies to meet revenue targets, including market identification and promotional planning.
• Network Building: - Build and maintain n network with shipping lines, logistics companies, and end-users to enhance container movement.
• Custom Solutions: - Provide tailored logistics solutions, including flexible lease terms and integrated services.
• Equipment Management: - Oversee the container fleet, including tracking, condition monitoring, and optimization.
• Logistics Coordination: - Coordinate container logistics including pick-up, delivery, repositioning, and storage.
• Depot Management: - Manage container depots, ensuring efficient storage, maintenance, and transactional activities.
• Data Management and Reporting: - keep accurate records of container transactions and operational data to support decision-making.

Requirements

• A diploma or degree in logistics, supply chain management, or a related field.
• Fluency in English; proficiency in Chinese (Mandarin) is highly desirable for effective communication with clients in South East Asia, China and Hong Kong.
• Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).
• Strong communication and interpersonal skills
• Experience in maritime transportation and container equipment inventory control management is preferred; however, candidates without direct experience are encouraged to apply.

Please specify:

• Current and expected salary
• Reason for leaving your current position
• Availability to commence work

Job Description:

• Achieve sales targets by actively identifying and pursuing new business opportunities across retail, wholesale, and e-commerce channels.
• Drive product availability, visibility, and promotional effectiveness within assigned territories or customer segments.
• Collaborate closely with distribution partners to ensure proper inventory levels and timely replenishment.
• Maintain and strengthen relationships with key retail, wholesale, and e-commerce clients.
• Conduct regular performance reviews with key accounts to identify growth opportunities, resolve issues, and ensure customer satisfaction.
• Identify and onboard new partners, resellers, and distributors to expand the company’s footprint across the Singapore market.
• Work with marketing and product teams to introduce products to new channels and ensure smooth channel integration.
• Monitor and analyze competitor activities, pricing, and promotional strategies within each channel, providing insights for the development of counter-strategies.
• Execute promotional strategies to drive brand awareness, increase shelf presence, and maximize sales within each channel.
• Coordinate with marketing teams to implement promotional activities (e.g., trade shows, digital campaigns) for each channel.
• Ensure that merchandising and product displays align with brand guidelines across all channels.
• Track, analyze, and report sales performance metrics across retail, wholesale, and e-commerce channels.
• Provide weekly, monthly, and quarterly sales forecasts and performance reports to management.
• Use data insights to refine strategies, prioritize high-growth opportunities, and improve sales efficiency.

Requirement:

• Bachelor’s degree in Business or other related studies.
• Proficient in PC Skills such as MS Office Application Software.
• Minimum 5 years working experience in related field.
• Preferred who have experience professionally with a solid track record in successful business development, strong core competencies in marketing, and an ability to successfully execute the international vision of the company.
• Good knowledge in global Instant Coffee market as well as a good understanding of snacks & confectionery markets in the region.