Responsibilities:

• Drive e-commerce growth by developing onsite sales and engagement campaigns
• Provide analysis & performance reports including daily, weekly, and monthly, reporting of KPIs and recommending changes to improve performance as to achieve results.
• Drive digital planning, adaptive marketing and agile practices that best engages the consumers.
• Manage and constantly improve on the development and implementation of all e-commerce sites managed by the Company, including own e-commerce, marketplaces (Lazada, Amazon) and 3rd-party retailer sites.
• Create and execute digital marketing campaigns to increase site sales performance
• Optimized UX/UI to improve user experience and increase sales conversion.
• Explore new e-commerce features to capture the latest and newest trend of consumer behavior.
• Work with external and internal stakeholders to develop and execute optimization for product and brand content.
• Define and develop KPI framework to measure and track KPIs and ensure growth effectiveness.
• Evaluate e-commerce campaign and spend effectiveness to ensure positive ROI and recommend data driven learnings for future campaigns
• Manage the e-commerce team and being responsible for the day-to-day operations aspects of the e-commerce platform including but not limited to user experience, order fulfilment, customer service and content creation.
• Review the e-commerce team resources for skills training, career advancement and recruitment.
• Manage off-shore Customer Care / e-commerce support officer who oversee responding to customer inquiries on live-chat and emails.

Requirements:

• Possess degree in Business Administration or equivalent.
• At least 5 years of proven experience in related field, of which 2 years is of managerial capacity.
• Prior experience in digital marketing strategy.
• Proficient in SEO, Woocommerce, Shopify, Wordpress.
• Solid knowledge of web analytics tools like Google Analytics.
• Ability to handle a small team.
• Self-driven and motivated.

Job Requirements

1. Formulates and proposes to the higher-level echelon marketing and communication strategies, both offline and online, in line with the company’s overall corporate strategy
2. Delivers content consistent with approved marketing strategies at a fashion that is accurate, professional, and timely
3. Conducts an analysis of the effectiveness of marketing campaigns
4. Interviews, hires, and trains marketing staff members
5. Establishes marketing goals based on past performance and market forecasts
6. Oversees current offerings and comes up with initiatives for new products or services
7. Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
8. Works with the marketing staff to develop detailed marketing plans for all media channels and sales teams
9. Oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects
10. Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition
11. Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings
12. Works within the department budget to develop cost-effective marketing plans for each product or service
13. Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives
14. Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback
15. Builds relationships with external content providers such as publishers to pursue publicity and promotional activities
16. Plays an active role in improving the development of customer database
17. Assesses marketing-related material quotations and invoices and recommends to higher management the optimum pricing and quality
18. Establishes and maintains the ideal working relationships with partner organisations, affiliates, government agencies, the press, reporters, media channels, and other public relations (PR) audiences
19. Assists the General Manager and the higher-echelon managers with projects and/or other assignments as directed

Job Specifications

• Bachelor's Degree in Marketing, Business, or related field
• Expert on media channels, client relationships
• Excellent creativity, adaptability, research, analysis, writing, public speaking, interpersonal communication
• Excellent leadership, people management, and detail-orientated
• Well-versed in marketing budgeting and organisation
• Copywriting skills
• Computer-literate - Microsoft Office, Mac, and Windows OS
• Multi-tasking skills

DUTIES & RESPONSIBILITIES:

1. Formulates and proposes to the higher-level echelon marketing and communication strategies, both offline and online, in line with the company’s overall corporate strategy
2. Delivers content consistent with approved marketing strategies at a fashion that is accurate, professional, and timely
3. Conducts an analysis of the effectiveness of marketing campaigns
4. Interviews, hires, and trains marketing staff members
5. Establishes marketing goals based on past performance and market forecasts
6. Oversees current offerings and comes up with initiatives for new products or services
7. Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
8. Works with the marketing staff to develop detailed marketing plans for all media channels and sales teams
9. Oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects
10. Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition
11. Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings
12. Works within the department budget to develop cost-effective marketing plans for each product or service
13. Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives
14. Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback
15. Builds relationships with external content providers such as publishers to pursue publicity and promotional activities
16. Plays an active role in improving the development of customer database
17. Assesses marketing-related material quotations and invoices and recommends to higher management the optimum pricing and quality
18. Establishes and maintains the ideal working relationships with partner organisations, affiliates, government agencies, the press, reporters, media channels, and other public relations (PR) audiences
19. Assists the General Manager and the higher-echelon managers with projects and/or other assignments as directed

QUALIFICATIONS:

• Bachelor's Degree in Marketing, Business, or related field
• Expert on media channels, client relationships
• Excellent creativity, adaptability, research, analysis, writing, public speaking, interpersonal communication
• Excellent leadership, people management, and detail-orientated
• Well-versed in marketing budgeting and organisation
• Copywriting skills
• Computer-literate - Microsoft Office, Mac, and Windows OS
• Multi-tasking skills

Role Overview:

We are seeking a seasoned Senior Marketing Manager with a strategic mindset and a proven track record in content marketing and event management. This role involves the development and implementation of a comprehensive marketing strategy tailored to the unique cultural and market dynamics of mainland China, Korea and Taiwan. The successful candidate will be at the forefront of crafting compelling content and orchestrating impactful marketing events to drive awareness and engagement with our platform and products across these key markets.

Role Responsibilities:

• Strategic Marketing Planning: Develop and execute a robust marketing plan that strategically integrates content creation and event management to enhance brand visibility and market penetration in mainland China, Korea and Taiwan.
• Content Production Oversight: Direct the production of high-quality, culturally relevant content that resonates with local audiences and aligns with market specifics. Ensure content compliance with local standards and regulations.
• Event Management Excellence: Lead the planning, coordination, and execution of marketing events, ensuring they are impactful, culturally attuned, and aligned with strategic objectives.
• Sales Enablement Collaboration: Work closely with sales, product, and other internal teams to develop and distribute sales enablement materials. Educate the market on our platform and products through innovative and informative materials.
• Marketing Activities Compliance: Oversee all marketing activities within the region, ensuring they adhere to local standards and regulations while maximizing market impact.

Qualifications:

• Experience: Minimum of 5 to 8 years of relevant experience in business and industry, with a strong focus on content marketing and event management within the mainland China, Korea and Taiwan markets.
• Content Marketing Expertise: Demonstrated understanding and successful execution of content marketing strategies with measurable results.
• Proactive and Detail-Oriented: A self-starter who is scrappy and hands-on, with exceptional accuracy and attention to detail.
• Cross-Functional Collaboration: Strong cross-functional collaboration skills with the ability to influence decisions and drive outcomes impacting the team.
• Language Proficiency: Business professional level fluency in Mandarin is required, with complete command over both written and spoken forms of the language. Working-level Korean and English is also necessary as this role is required to work with Chinese & Korean clients.

Job Description:

• Ensure marketing plans are executed according to the project timeline
• Devise strategy to promote and sell our service
• Prepare and deliver marketing plans to achieve key objectives
• Maintain good relationship with media vendors and publishers to ensure collaboration in campaign / events
• 
  
• Spearhead and develop creative and integrated media solutions for clients to maximise the impact of the marketing campaigns by using offline and online engagement solutions offered by the agency
• Strategies, execute and evaluate all digital marketing and social media campaigns and activities – across all different platforms – for internal and external projects
• Produce, execute and deliver projects on time, within budget and exceeding all clients’ expectations
• Identify trends and insights, keep abreast of new social media or creative executions and digital marketing trends
• Meet and liaise with clients to understand their requirements and provide regular updates on projects, including project status reports and sales forecast reports
• Participate and provide ideas during internal creative brainstorming sessions and occasionally for client pitches
• Any ad-hoc duties as assigned

Job Requirements:

• Candidate muste possess at least Diploma in Digital Marketing / Marketing / Mass Communications or equivalent
• Minimum 7 years of marketing experience including at least 4 years in a managerial role
• Able to work independently and work as a team player
• Able to multi-task and work with minimal supervision
• Excellent listening, written and verbal communication skills
• Excellent time-management and organisational skills

Roles & Responsibilities

Marketing Manager

Roles & Responsibilities:

Oversee all marketing campaigns for their company or department

Implement strategy

Promote a business, product, or service

Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones

Represent the marketing team to cross-functional groups including product management, sales, or customer support

Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns

Day-to-Day Duties:

Manage and coordinate marketing and creative staff

Lead market research efforts to uncover the viability of current and existing products/services

Collaborate with media organizations and advertising agencies

Brainstorm ideas for new campaigns

Coordinate with the sales team and other departments to produce effective strategies

Monitor current campaigns, ensuring their staff meets deadlines and complete necessary tasks

Analyze data to evaluate the success of their marketing efforts and come up with new ideas to improve brand marketing and exposure

ROLE:

• Assisting in the development and implementation of comprehensive marketing plans to promote our F&B offerings
• Coordinating and executing marketing campaigns across various channels, including social media, digital platforms, and traditional media
• Analysing market trends, consumer behaviour, and competitor activities to inform marketing strategies
• Collaborating with cross-functional teams to ensure consistent brand messaging and customer engagement
• Maintaining and updating the company's online presence, including website and social media channels
• Monitoring and reporting on the performance of marketing initiatives to measure their effectiveness
• Providing support in the organisation of events, promotions, and other marketing initiatives

REQUIREMENTS:

• Minimum 3 years of experience in marketing in F&B industry
• Strong analytical and problem-solving skills with the ability to interpret data and make data-driven decisions
• Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams
• Proficiency in digital marketing tools and platforms, including social media
• Creative flair and the ability to develop engaging and impactful marketing content
• Adaptability and the willingness to learn and stay up-to-date with industry trends

Key Responsibilities:

1. Marketing Strategy Development:
   • Develop and execute comprehensive marketing strategies aligned with business goals and industry trends.
   • Collaborate with senior leadership and sales teams to understand market needs and tailor campaigns accordingly.
2. Brand Management and Positioning:
   • Enhance and maintain a strong brand presence in the outsourcing and BPO (Business Process Outsourcing) market.
   • Ensure consistency in brand messaging across all communication channels.
3. Lead Generation:
   • Optimize lead generation and conversion through data-driven strategies and marketing automation tools.
   • Monitor and analyze website performance and user engagement to improve digital presence.
4. Market Research and Competitive Analysis:
   • Conduct market research to understand industry trends, customer needs, and competitor strategies.
   • Use insights to identify new opportunities and refine marketing strategies.
5. Campaign Management:
   • Plan and execute multi-channel marketing campaigns targeting key industries and decision-makers.
   • Track campaign performance and make data-driven adjustments to optimize results.
6. Partnership Marketing:
   • Build and maintain partnerships with external stakeholders to expand marketing reach.
7. Team Leadership and Collaboration:
   • Manage and mentor the marketing team, fostering a culture of creativity and performance.
   • Collaborate with internal departments, such as sales and operations, to ensure alignment with marketing objectives.
8. Metrics and Reporting:
   • Measure and report on the effectiveness of marketing campaigns and initiatives.
   • Use KPIs such as ROI, lead-to-client conversion rates, and brand engagement to demonstrate success and identify areas for improvement.

Qualifications and Skills:

• Education: Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s preferred).
• Experience:
  • Minimum of 5-7 years of marketing experience, with at least 3 years in a managerial role within the outsourcing or BPO industry.
  • Proven track record of successful lead generation and brand-building campaigns.
• Skills:
  • Expertise in digital marketing tools and platforms.
  • Proficiency in analytics tools such as Google Analytics and CRM platforms.
  • Strong project management and leadership skills.
  • Understanding of global marketing trends and cultural nuances.

Marketing Manager Job Description

We are seeking an innovative marketing manager to promote our company's brand and services. In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts.

To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.

Marketing Manager Responsibilities

• Evaluating and optimizing marketing and pricing strategies.

• Analyzing market trends and preparing forecasts.

• Generating new business leads.

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door

• Deploy successful marketing campaigns and own their implementation from ideation to execution

• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

• Produce valuable and engaging content for our website and blog that attracts and converts our target groupsS

• Build strategic relationships and partner with key industry players, agencies and vendors

• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

• Oversee and approve marketing material, from website banners to hard copy brochures and case studies

• Measure and report on the performance of marketing campaigns, gain insight and assess against goals

• Analyze consumer behavior and adjust email and advertising campaigns accordingly

Marketing Manager Requirements

• A Bachelor’s degree in marketing, business or any other relevant field

• Sound understanding of marketing fundamentals and tactics

• Creative thinking and problem-solving ability

• Leadership and project management skills

• Knowledge of digital marketing and social media marketing strategies

• Excellent verbal and non-verbal communication skills

• Proficiency with marketing tools and software

• Proficient in marketing research and statistical analysis

• The ability to work under pressure.

• Availability to work within opening hours (e.g. evenings, holidays, weekends).

SGC Consulting Services Pte Ltd is a leading student recruitment agency in Singapore, specializing in connecting international students with prestigious schools and colleges across the country. As we expand our global outreach, we are looking for a highly motivated and creative Marketing Manager to lead our marketing initiatives and drive student recruitment efforts.

Key Responsibilities:

• Marketing Strategy Development:Design and implement marketing strategies to attract and recruit international students to partner institutions.
  Develop campaigns tailored to diverse markets, ensuring alignment with the company’s goals and brand identity.
  
• Content Creation & Management:Oversee the creation of engaging content, including digital ads, social media posts, brochures, and videos, to promote educational opportunities in Singapore.
  Collaborate with design and content teams to produce impactful marketing materials.
  
• Digital Marketing:Manage the company’s online presence, including website, social media platforms, and email marketing campaigns.
  Optimize digital marketing efforts through SEO, SEM, and data-driven insights.
  
• Partnership Development:Work closely with partner institutions to promote their programs and maintain strong relationships.
  Coordinate with schools and colleges to ensure accurate and updated marketing materials are available.
  
• Event Management:Plan and execute student recruitment events, such as webinars, fairs, and campus tours.
  Represent the company at international and local events to promote educational opportunities.
  
• Market Analysis & Reporting:Conduct market research to identify emerging trends and opportunities in student recruitment.
  Provide regular reports on marketing performance, lead generation, and campaign ROI.
  

Requirements:

• Education:Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
  
• Experience:Minimum of 3 years of proven experience in marketing, preferably in the education or student recruitment sector.
  
• Skills:Strong understanding of digital marketing strategies and tools.
  Excellent communication, presentation, and interpersonal skills.
  Proficiency in marketing analytics and CRM platforms.
  Ability to work collaboratively in a dynamic and fast-paced environment.
  

What We Offer:

• Competitive salary based on experience.
• Opportunities for professional growth and development.
• A supportive and innovative work culture.

• Developing strategies and tactics to boost the company’s reputation and drive qualified traffic.
• Deploy successful marketing campaigns and own their implementation from ideation to execution.
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
• Build strategic relationships and partner with key industry players, agencies and vendors.
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies.
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
• Analyze consumer behavior and adjust email and advertising campaigns accordingly.

Requirements:

• Bachelor Degree and above in any field.
• At least 3-5 years’ experience in Marketing roles.
• Demonstrable experience in marketing together with the potential and attitude required to learn.
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Experience in setting up and optimizing Google Adwords campaigns.
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
• A sense of aesthetics and a love for great copy and witty communication.
• Up-to-date with the latest trends and best practices in online marketing and measurement.

We are seeking an innovative marketing manager to promote our company's brand and services. In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts.

To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.

Marketing Manager Responsibilities:

Evaluating and optimizing marketing and pricing strategies.

Analyzing market trends and preparing forecasts.

Generating new business leads.

Increasing brand awareness and market share.

Coordinating marketing strategies with the sales, financial, public relations, and production departments.

Developing and managing the marketing department's budget.

Overseeing branding, advertising, and promotional campaigns.

Managing the marketing department's staff.

Preparing and presenting quarterly and annual reports to senior management.

Promoting our brand at trade shows and major industry-related events.

Keeping informed of marketing strategies and trends.

Marketing Manager Requirements:

Bachelor's degree in marketing, finance, business administration, or similar.

A master's degree in a relevant field will be advantageous.

At least two years' experience as a marketing manager.

Proficiency in electronic marketing automation software such as HubSpot Marketing and Bitrix24.

Extensive knowledge of marketing strategies, channels, and branding.

Superb leadership, communication, and collaboration abilities.

Exceptional analytical and problem-solving skills.

Strong time management and organizational abilities.

Postion Purpose

The Marketing Manager shall be responsible for the planning, development and execution of marketing activities with the marketing team to obtain top of mind brand recall and revenue generation through creating exciting touchpoints for customers and meeting customers’ needs.

Principal Accountabilities

In addition to following Kiosk Collective policies and procedures, principal accountabilities include, but are not limited to:

Responsibilities

· Develop and implement marketing and branding strategies to promote the F&B brands and products.

· Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.

· Manage and develop marketing campaigns, website content, social media to reach target audiences.

· Create compelling and engaging content for marketing collaterals, such as social media posts and promotional material.

· Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.

· Develop and manage advertising campaigns to build brand awareness and positioning while identifying potential customers.

· Drive the success of a brand including obtaining market share, building top of mind recall, and increasing toplines

· Design and oversee digital marketing plans including our marketing database, email, and display advertising campaigns.

· Stay abreast of industry trends, emerging technologies, and best practices to constantly innovate and improve marketing strategies and tactics.

Requirements

· Degree in Marketing, Mass Communication, Business or related discipline.

· Minimum 5 years’ relevant brand management and marketing experience.

· Experience in the F&B industry will be an added advantage.

We are looking for this role will directly report to the CEO and is exciting as the company is intending to reposition itself in the market.

Responsibilities

• Positioning and Branding

The Marketing Manager will develop and execute brand and communication plan for iCompaz, keeping in view its services and solution, in consultation with Sales, respective functions and Marketing. The branding/ positioning is to cover all stakeholders including customers, partners, employees (current and prospective), Industry et al.

• Events

Organize CXO events, help the company participate in Industry events, Identify and organize speaking slots for the company leaders.

• Digital

Strategize and execute Digital Marketing through LinkedIn and other relevant channels, Work with respective stakeholders to overhaul the website and ensure it is continuously updated

PR. Help the company with PR as needed.

Requirements

• Does not require any visa sponsorship
• Degree holder
• 10-15 years professional Marketing experience within Technology sector in Singapore and South East Asia
• Exposure to overall marketing function covering strategizing, branding, Digital Marketing, creating content, PR
• Hungry, motivated and self driven
• Ability to communicate, present and influence different levels
• Excellent listening, negotiation and presentation skills

Job Description:

• Participate in develop brand management strategy
• Make annual/monthly plan and budget plan for each brand and organize the implementation
• Establish and improve marketing management systems, business processes and operating standards, Implement various systems, processes and standards, formulate specific solutions to problems and implement.
• Media operation and promotion management.
• Brand marketing planning and implementing management. Evaluate the effectiveness of various marketing activities, issue analysis reports, timely adjust and optimize marketing strategies to improve brand awareness and market share.
• Market research and data analysis, evaluate the performance and changes of the brand in the market, and adjust the marketing strategy and brand promotion plan in time according to the data and changes
• Member management
• Brand public relations management
• Oversee and manage all the design and production in marketing department.
• Other job assigned by superior.

Job Requirements:

• Bachelor’s degree in marketing, business or any other relevant field
• Perferable with F&B marketing experience
• Leadership and project management skills
• Proficiency with marketing tools and software
• Proficient in marketing research and statistical analysis
• Strong verbal and written communications skills.

Are you passionate about crafting memorable customer experiences and driving impactful marketing campaigns? At Diamond Sky Oil, we’re looking for a creative and results-driven Marketing Executive/Manager to lead the charge on our newly launched loyalty program and take our brand to the next level.

Job Description

l Strategize for Success: Develop innovative marketing plans and budgets that amplify the reach and impact of our loyalty program.

l Collaborate and Innovate: Identify and build exciting partnerships with leading associations and membership programs to grow our customer base.

l Shape the Future of Loyalty: Manage and enhance our loyalty point system to deliver exceptional value to our customers.

l Launch Bold Campaigns: Design and execute engaging quarterly and tactical marketing campaigns to hit ambitious sales targets.

l Drive Digital Excellence: Oversee social media, app, and website content while delivering top-notch graphic design and copywriting.

Requirements

l A proactive, creative thinker with strong communication skills in both English and Mandarin.

l A team player with 1-2 years of sales or marketing experience in the retail or service industry.

l Proficiency in MS Office (Word, Excel) and Chinese Word processing.

l Someone who thrives under pressure and is passionate about delivering results.

l Positive traits: Aggressive, outgoing, initiative-driven, and responsible.

Working hours: Monday to Friday, 9:00 AM to 6:00 PM – enjoy a healthy work-life balance with no weekend work.

Benefits: Competitive basic salary and 5-day work week.

Interested candidates, kindly please send your updated resume together with your reason for leaving, current and expected salary by clicking “Apply Now”.

1) Role and Responsibility

a) Lead the sales activities to the assigned region in Central Asia and South Asia for MOII group portfolio of products

b) Manage the entire trade process from negotiation, sales to contract signing to supply delivery and receipt of full payment.

c) Capture the sales against the agreed target volume and margins with the existing customer base and new customers.

d) Work closely with the company support teams to ensure contracts are executed smoothly within the company guidelines and policies.

e) Manage any customer feedback on the supply of the goods and follow up with the appropriate corrective action.

f) Visit each of the assigned markets at least 2 times a year to sell, build relations with the customers, follow-up on new product development and update management of market development and new business potential on the ground.

2) Must have extensive experience:

a) Minimum of 10 years in the oils and fats industry.

b) Of this a, minimum of 5 years in international sales.

c) Experience in selling specialty oils and fats (eg cocoa butter alternatives and pastry margarines)

d) Selling experience to different segments of markets including industrial customers and distributors.

e) Has managed overseas distributors / agents, by setting sales targets, give product training, follow-up on new business.

f) Able to understand intrinsic needs of customers using specialty oils and fats by recommending the appropriate products to achieve the desired final product.

g) Has the ability to guide the customers with food trends and suggest appropriate product type in collaboration with our R&D applications team.

3) Other requirements:

a) Has a science-based / engineering-based degree from a recognized- university.

b) Able to communicate clearly with presentation in Power-Point to customers and management.

c) Able to travel 2 weeks in every 6-8 weeks.

Lead assigned team(s) in the development for an assigned portfolio of brand(s), with a view to ensuring a salient and differentiated positioning is developed in the various channels, in conjunction with upgrading the portfolio, where required, through packaging and/or formulation. Analyze industry trends, forecast market development and develop marketing plans to increase brand sales and profitability.

Job Description:

1. Outline the broad strategic framework necessary to achieve profitable long-term growth for assigned group of brand(s). Establish marketing goals to ensure share of market and profitability of responsible brands.
2. Develop and establish policies and objectives consistent with those of the organization to ensure efficient operation of team.
3. Ensure effective control of marketing results and adopt necessary corrective action to ascertain marketing objectives are met within designated budgets.
4. Oversee the execution of marketing programs; allocate marketing programs budget and ensure programs are delivered within budget. Anticipate issues and define alternatives to achieve success.
5. Monitor and evaluate key performance indicators that reflect brand health performance in the market, respond and implement revisions to marketing strategies which impact on brand success, as appropriate.
6. Review market research to anticipate competition and market trends and translate consumer attitudes into new branding directions.
7. Support the strategic planning and budgeting processes of the sales teams with market share performance metrics.
8. Collaborate cross-functionally with Principals, internal teams, senior management and external vendors to coordinate joint programs and initiatives, including promotions, marketing messages and collaterals.
9. Participate in the preparation of budgets; collect and analyze data in support of effective forecasting of expenditures; develop justifications for budgetary recommendations.
10. Recommend changes in organization and structure of marketing team to ensure the effective fulfillment of objectives assigned to it and provide the flexibility to respond swiftly in relation to marketing threats and opportunities.
11. Perform other administrative supervisory functions including monitoring and evaluating staff performance, establishing work priorities, interviewing, hiring and provide for the training and development of staff.
12. Perform related duties as assigned.

Requirements:

At least 8 - 10 years of progressively responsible management experience in a marketing environment.

Prior industry experience preferred.

Successful track record in developing and executing marketing projects for brand portfolio.

Proven ability to lead cross-functional teams, including agencies and freelance creative talent.

Key Responsibilities:

1. Strategic Marketing Leadership

• Lead and oversee the provision of market intelligence on products and trends to advise management, Category and drive strategic initiatives and roll-out to Sales team
• Collaborate with Category and Sales team to identify and capitalize on emerging market trends and innovative concepts.
• Establish and maintain strong communication channels with regional and local sales/marketing networks to monitor and act on product trends effectively.
• Spearhead the development and upkeep of marketing database systems to track market trends, product information, and competitive insights.

2. Advanced Market Research and Analysis

• Drive market research initiatives, including engagement with external research services, to collect, analyze, and interpret data on current and emerging food trends.
• Advice Category, Sales and R&D team with insights into market trends, new concepts, and flavor applications to enhance product offerings.
• Conduct in-depth competitor analysis focusing on product concepts, applications, and design strategies to inform competitive positioning.
• Deliver comprehensive evaluations and actionable recommendations to support product development, flavor creation, and market strategies.

3. Marketing Presentations and Communications

• Develop compelling market presentations tailored to customer and sales team requests, showcasing innovative concepts and market insights.
• Act as a key presenter and strategic advisor in customer interactions and cross-functional team discussions.

4. Additional Responsibilities

• Undertake other relevant tasks assigned to support organizational goals and marketing effectiveness.

Requirements

• Bachelor’s degree in Marketing, Food Science, or a related field.
• Minimum of 3-7 years of experience in a similar role, preferably in the food or flavor industry.
• Strong communication, presentation, and interpersonal skills
• Expertise in marketing research practices and principles.
• Proven strategic thinking and analytical abilities to translate data into actionable strategies.
• Demonstrated ability to lead cross-functional teams and drive projects to completion.

JOB SUMMARY / JOB OVERVIEW:

The Marketing Manager is responsible for managing activities to create, communicate, deliver, and exchange offerings that have value for customers, clients, partners, and other stakeholders that the company considers as important to achieve business goals. He/She utilises marketing as well as market research and analysis to drive the formulation of marketing strategy and planning.

He/She plans and oversees a broad range of initiatives including product and business service launches, advertising, email efforts, events, and social media communications. The Marketing Manager oversees the production of all promotional materials and marketing campaigns.

DUTIES & RESPONSIBILITIES:

• Formulates and proposes to the higher-level echelon marketing and communication strategies, both offline and online, in line with the company’s overall corporate strategy
• Delivers content consistent with approved marketing strategies at a fashion that is accurate, professional, and timely
• Conducts an analysis of the effectiveness of marketing campaigns
• Interviews, hires, and trains marketing staff members
• Establishes marketing goals based on past performance and market forecasts
• Oversees current offerings and comes up with initiatives for new products or services
• Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
• Works with the marketing staff to develop detailed marketing plans for all media channels and sales teams
• Oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects
• Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition
• Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings
• Works within the department budget to develop cost-effective marketing plans for each product or service
• Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives
• Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback
• Builds relationships with external content providers such as publishers to pursue publicity and promotional activities
• Plays an active role in improving the development of customer database
• Assesses marketing-related material quotations and invoices and recommends to higher management the optimum pricing and quality
• Establishes and maintains the ideal working relationships with partner organisations, affiliates, government agencies, the press, reporters, media channels, and other public relations (PR) audiences
• Assists the General Manager and the higher-echelon managers with projects and/or other assignments as directed

QUALIFICATIONS:

• Bachelor's Degree in Marketing, Business, or related field
• Expert on media channels, client relationships
• Excellent creativity, adaptability, research, analysis, writing, public speaking, interpersonal communication
• Excellent leadership, people management, and detail-orientated
• Well-versed in marketing budgeting and organisation
• Copywriting skills
• Computer-literate - Microsoft Office, Mac, and Windows OS
• Multi-tasking skills

DUTIES & RESPONSIBILITIES:

1. Formulates and proposes to the higher-level echelon marketing and communication strategies, both offline and online, in line with the company’s overall corporate strategy
2. Delivers content consistent with approved marketing strategies at a fashion that is accurate, professional, and timely
3. Conducts an analysis of the effectiveness of marketing campaigns
4. Interviews, hires, and trains marketing staff members
5. Establishes marketing goals based on past performance and market forecasts
6. Oversees current offerings and comes up with initiatives for new products or services
7. Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
8. Works with the marketing staff to develop detailed marketing plans for all media channels and sales teams
9. Oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects
10. Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition
11. Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings
12. Works within the department budget to develop cost-effective marketing plans for each product or service
13. Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives
14. Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback
15. Builds relationships with external content providers such as publishers to pursue publicity and promotional activities
16. Plays an active role in improving the development of customer database
17. Assesses marketing-related material quotations and invoices and recommends to higher management the optimum pricing and quality
18. Establishes and maintains the ideal working relationships with partner organisations, affiliates, government agencies, the press, reporters, media channels, and other public relations (PR) audiences
19. Assists the General Manager and the higher-echelon managers with projects and/or other assignments as directed

QUALIFICATIONS:

• Bachelor's Degree in Marketing, Business, or related field
• Expert on media channels, client relationships
• Excellent creativity, adaptability, research, analysis, writing, public speaking, interpersonal communication
• Excellent leadership, people management, and detail-orientated
• Well-versed in marketing budgeting and organisation
• Copywriting skills
• Computer-literate - Microsoft Office, Mac, and Windows OS
• Multi-tasking skills

1. Propose department's financial budget for management approval.
2. Develop new business proposals based on market demand.
3. Preparation of tenders, contracts, quality proposal and presentations to clients.
4. Carry out the task assigned by the Manager / Directors when necessary.
5. Develop plans to use new technologies for business processes.
6. Establish, develop and maintain positive business and customer relationships
7. Develop and keep clients account strategy in line with company business plan, to achieve profitable revenue growth.

Job Responsibilities:

Strategic Planning & Execution

• Develop and implement a comprehensive marketing strategy aligned with the organization’s overall business goals.
• Translate high-level strategies into actionable marketing plans to drive brand awareness, demand generation, and customer acquisition.

Budget Management

• Manage the marketing budget effectively, ensuring optimal allocation of resources.
• Monitor and report on marketing spend to ensure financial accountability.

Team Leadership

• Lead, motivate, and manage a marketing team of 3–10 members, fostering collaboration and professional growth.
• Ensure the team delivers high-quality work, meets deadlines, and aligns with strategic goals.

Stakeholder Collaboration

• Partner with sales, product management, and the central marketing team to ensure alignment and buy-in for marketing initiatives.
• Maximize resources and maintain strong communication with cross-functional teams.

Sales Enablement

• Develop marketing collateral and content to support the sales team in converting prospects into customers.
• Ensure materials are tailored to target audience needs and aligned with the buyer’s journey.

Campaign Management

• Plan and execute integrated marketing campaigns targeting specific market segments.
• Utilize a variety of tactics, including Account-Based Marketing (ABM), paid social, webinars, email marketing, and direct mail, to generate demand and leads.

Content Marketing

• Create and oversee the production of thought leadership pieces, blogs, whitepapers, webinars, and videos to engage and educate the target audience.
• Ensure content aligns with the brand voice and resonates with the audience.

Digital Marketing

• Oversee the infrastructure section of the website through the central marketing team, ensuring it is optimized for SEO and user experience.
• Expand and maintain a strong presence across digital platforms, including Meta, Instagram, TikTok, LinkedIn, and Twitter.

Technical Alignment

• Ensure seamless collaboration between sales and marketing to optimize lead generation and conversion.
• Leverage marketing automation and CRM tools to streamline operations and enhance effectiveness.

Marketing Analytics

• Analyze and report on key performance metrics, including website traffic, Marketing Qualified Leads (MQLs), conversions, attribution, and pipeline growth.
• Use data-driven insights to refine strategies and improve campaign outcomes.

Marketing Manager Requirements:

• Bachelor’s degree in marketing, Business, or a related field; a Master’s degree is a plus.
• Proven experience in marketing leadership roles, with a strong track record in team management and campaign execution.
• Proven experience in marketing leadership roles, with a strong track record in team management and campaign execution.
• Knowledge of Singapore Market Segment.
• Marketing Manager or Senior Marketing Manager from a F&B business.
• Experience of creating a marketing plan that builds awareness and drives leads.
• Strong analytical skills with the ability to interpret data and drive actionable insights.
• Excellent written and presentation skills.
• Broad experience across online and offline marketing channels.
• Good experience of working with sales teams.
• Budget management experience.

At Abbott, we believe people with diabetes should have the freedom to enjoy active lives. That’s why we’re focused on helping people with diabetes manage their health more effectively and comfortably, with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology

• Strategic development and execution of marketing plans and tactics for FreeStyle Libre to drive market penetration and accelerate profitable sales growth.
• Drive brand awareness and adoption via multi-channel marketing, including healthcare professionals, direct-to-consumer and community activations.
• Establish and maintain robust marketing processes to drive seamless execution and a measurement culture to track progress and effectiveness.

MAIN / MAJOR RESPONSIBILITIES

• Develop and implement annual business plans to achieve business targets
• Plan and execute marketing activities flawlessly, working closely with cross-functional teams and partners
• Localize the global brand campaigns when necessary and execute 360 across all relevant channels HCPs, consumer, e-commerce, CRM and retail
• Develop and implement 360-communication plan with traditional and digital media and other consumer touchpoints, working with local media agencies, country manager, distributors and sales teams
• Track and articulate market performance, trends (e.g., digital media, social listening, competitive tracking, medical, regulatory, technological, social, environmental, and legal). and identify their impact on the business to influence business strategy, identify future risks and opportunities and ensure the business is delivering upon its growth targets.
• Demonstrate excellent project management skills
• Work collaboratively with Area and local cross functional teams to execute marketing initiatives with success, as well as identify further opportunities for Freestyle Libre.
• Analyze ROI of advertising and promotional investments to optimize the mix
• Monitor brand performance and marketing budget to ensure it meets KPIs on sales and profitability
• Build rapport & work closely with KOLs to drive brand awareness, preference and advocacy
• Execute field activities such as road shows, product training and symposiums to create product awareness among health professionals and public
• Ensure that all business activities are conducted in accordance with Abbott Code of Ethics and local government laws.

MINIMUM BACKGROUND / EXPERIENCE REQUIRED

• A basic degree in business studies, marketing, or any sciences
• 8+ years of consumer marketing management experience gained at a country, regional or global level of an MNC; experience in HCP marketing will be an added advantage
• Preferably in the pharmaceutical and/or FMCG Health or OTC /medical device industry
• Knowledge & experience in diabetes category will be advantageous
• Versatile, result-oriented, energetic / dynamic personality & passionate about branding
• Innovative & resourceful person that thinks out of the box to deliver creative and cost-effective branding strategies
• An excellent communicator, both verbally & in writing
• Intimate knowledge of marketing mix tools and application know-how
• In-depth understanding of the workings of strategic & operational marketing, business planning & current healthcare marketing best practices
• Organizational skills & operational rigor to ensure effective execution of plans
• Achieve Plan sales and margin
• Achieve new users and retention targets

Responsibilities:

Marketing Strategy and Planning:

• Develop and strategize marketing goals and initiatives aligned with the company's target audience.
• Stay up-to-date with the latest marketing trends, conduct competitive analysis, and explore new communication techniques and digital platforms.
• Collaborate with internal stakeholders to derive marketing strategies to drive business goals.

Campaign Management:

• Plan and execute multi-channel digital campaigns, including search engine marketing (SEM), social media advertising, email marketing, and content marketing to enhance lead generation.
• Liaise with external vendors and media agencies to negotiate, brief, plan and execute campaigns.
• Conduct post-campaign analysis and reporting to derive key learnings.
• Responsible for creating campaign assets across various ad platforms, including Facebook, LinkedIn, Google Ads, TikTok, etc.
• Develop and implement monthly/quarterly marketing social media plans with effective social advertising strategies to achieve business objectives.

Social Media Management:

• Plan monthly social content calendar, across various social media platforms such as Facebook, Instagram, TikTok, Twitter, LinkedIn and YouTube.
• Handle content creation and posting on the company's social media platforms.
• Plan and execute multi-channel digital campaigns, including search engine marketing (SEM), social marketing advertising, email marketing and content marketing to enhance lead generation.
• Prepare weekly/monthly updates on social platform performance, monitor and analyse campaign performance, providing insights and recommendation for optimization.

Job Requirements:

Experience:

• At least 4 years of sales and marketing experience, preferably in the sports education industry.

Skills:

• Strong content creation and copywriting skills.
• Analytical skills with the ability to interpret data and make data-driven decisions.
• Ability to think strategically and creatively.
• Proficient in English language (written and spoken).
• Proficient in Adobe Premiere Pro/Adobe Photoshop/Adobe Illustrator is an added advantage.
• Able to capture photos and videos of gymnasts for timely and engaging social media content when need arises.

Attributes:

• Dynamic and results-driven with a passion for the sports education industry.
• Ability to work independently and collaboratively with internal and external stakeholders.
• Strong interpersonal and people skills.