JOB SUMMARY

The Marketing Manager leads & oversees the Key Marketing functions of the hotel, restaurant, bar and social spaces. This includes managing the hotel and restaurant brand image, marketing communications, public relations and promotional campaigns. The Marketing Manager also oversees market research on brand awareness, market trends and target consumer landscape to develop successful marketing campaigns and initiatives. This role requires a very focused leader who understands hospitality sales, reservations, food & beverage trends, event planning & execution.

ACCOUNTABILITIES:

1. Manage all marketing aspects for the hotel and restaurant.

2. Overall responsibility for brand management and corporate identity.

3. Works with the General Manager & extended teams to develop a Marketing & Events Plan & that identifies key market niche (s) and segments & defines the focus on these.

4. Develop marketing campaigns that are aligned with brand and strategies.

5. Create data-driven commercial insights and strategies to acquire customers.

6. Develop design ideas for marketing campaigns across traditional, digital and social media platforms.

7. Develop measures to improve effectiveness of future marketing campaigns based on areas of improvement.

8. Develop measures to use market & industry trends to promote products & services to target customers.

9. To manage guest database and CRM, including history, spending trends, preferences.

10. Work with the sales team and F&B team to identify, solicit, influence and convert highly valuable revenue opportunities.

11. Act as on-site contact for the PR agency; take over PR when agency contract ends.

12. Communicate marketing programming, managing the marketing calendar, and working closely with internal stakeholders as needed to execute plans.

13. Maintain effective internal communications to ensure all relevant parties are kept informed of marketing objectives.

14. Creation and publication of all marketing materials, collateral, and online campaign.

15. Monitor and report on effectiveness of marketing communications.

16. Cultivate and extend local partnerships.

17. Collaborate with the Sales team to:

· create & develop special events & sales blitzes to showcase the hotel to potential clients.

· develop & enhance awareness & reputation of the hotel & the brand in the local community.

18. Attend selected market events to promote new business & increase sales and marketing opportunities for the hotel.

19. Responsible for the people management of the marketing team including but not limited to recruitment, performance management and development of the team.

20. Coach and develop team members; inspire and motivate success, effectively manage team and individual performance to achieve success metrics.

21. To maintain flexibility to perform other duties and projects as required and deemed necessary to support the Hotel’s overall business objectives.

QUALIFICATIONS:

· Proven track record of at least 8 years of brand marketing, advertising and promotion experience within the hospitality or a related industry of FMCG or Luxury.

· Commercially focused, ability to analyse market data and results driven.

· Confident and dynamic personality.

· Strong creative outlook.

· Strong local knowledge and contacts.

SKILLS:

· Excellent verbal and written communication & Interpersonal skills.

· Excellent time management; high attention to detail.

· Highly motivated individual with a positive attitude.

· Ability to multi-task.

· Proven ability to lead others and positively influence employee behaviour.

· Computer literacy is essential.

Marketing Manager Roles & Responsibilities:

Oversee all marketing campaigns for their company or department

Implement strategy

Promote a business, product, or service

Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones

Represent the marketing team to cross-functional groups including product management, sales, or customer support

Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns

Day-to-Day Duties:

Manage and coordinate marketing and creative staff

Lead market research efforts to uncover the viability of current and existing products/services

Collaborate with media organizations and advertising agencies

Brainstorm ideas for new campaigns

Coordinate with the sales team and other departments to produce effective strategies

Monitor current campaigns, ensuring their staff meets deadlines and complete necessary tasks

Analyze data to evaluate the success of their marketing efforts and come up with new ideas to improve brand marketing and exposure

Are you a creative thinker and an aspiring leader who loves making a real impact? At ITG, we’re on the lookout for a passionate Marketing Manager to help shape our story, connect with our audience, and drive meaningful results. If you’re excited about the latest technology, creating campaigns, and collaborating with diverse teams, this role might be perfect for you!

What You’ll Be Doing

• Lead the Strategy: Design and manage marketing strategies that drive lead generation, customer engagement, and brand growth, with a focus on digital and data-driven approaches.
• Understand the Market: Research market trends (SG and MY) and identify opportunities to position ITG’s solutions for success in targeted industries.
• Enhance Customer Engagement: Champion initiatives that improve the customer experience and keep them coming back.
• Create Compelling Content: Oversee engaging content for digital platforms that strengthens our brand and speaks directly to our audience, in partnership with the Regional Marketing Office at the Headquarters.
• Build Strong Partnerships: Work with vendors, industry groups, and partners to amplify our presence and expand our reach.
• Plan Exciting Events: Organize campaigns, events, and activities that inspire customers and deepen engagement.
• Collaborate Across Teams: Work closely with Sales, Finance, and other departments to ensure our marketing aligns with business goals.
• Keep Things on Track: Manage budgets, oversee marketing materials, and ensure all documentation is handled smoothly.

What We’re Looking For

Experience:

• At least 4 years of relevant experience in marketing, with at least 2 years in B2B.
• Proven track record in campaigns, events management, and branding.
• Industry experience preferred.

Skills:

• Expertise in marketing strategy, branding, and communications.
• Analytical mindset with a data-driven approach to decision-making.
• Excellent communication skills—both verbal and written.
• Highly organized, proactive, and results-driven.
• Ability to manage budgets and multiple projects efficiently.

Why Join ITG?

At ITG, we’re not just about delivering cutting-edge IT solutions—we’re about building meaningful connections and fostering innovation. Joining our team means being part of a culture that values collaboration, creativity, and excellence.

Important Notes

• Please note that at this time, we are only able to consider candidates who are authorised to work in Singapore without the need for visa sponsorship.
• This role is under a hybrid set-up.
• Office location is in Marina Square, Singapore.
• Salary Range: SGD 4500-5500; allowance provided

Job Responsibilities:

• Generate sales revenue through seeing and seizing opportunities for new and existing businesses;
• Attend Site Show Rounds;
• Prepare high quality proposals;
• Support the Senior Management Team to present the proposal to the client;
• Assist in organising Business Development Events and Functions;
• Assist in business administrative work;
• To conduct marketing and sales of security guarding businesses as well as cross-sell other security-related products;
• To establish new clientele;
• To oversee the successful delivery of projects as well as the mounting of new projects;
• To ensure growth and profitability of your Business Unit.

Job Requirements:

• experienced in sales and marketing
• Strong network within the Security industry
• A creative person with integrity, respect for others, a commitment to engage, build trust, and a genuine caring.
• able to do overtime and night shift arragement .
• must able to work on PH and sunday.

Responsibilities

Marketing Strategy & Planning

• Develop and implement comprehensive marketing strategies to promote training courses.
• Conduct market research to understand trends, customer needs, and competitor activities.
• Create annual and quarterly marketing plans aligned with organizational goals.

Content Creation & Campaign Management

• Design and oversee marketing campaigns across digital and traditional channels.
• Create engaging content, including brochures, email campaigns, social media posts, and video promotions.
• Manage website updates to ensure accurate and appealing course information.

Digital Marketing & Analytics

• Plan and execute SEO/SEM, social media, and email marketing strategies to drive traffic and enrollments.
• Analyze campaign performance and use data-driven insights to optimize marketing efforts.
• Manage and grow the organization’s presence on platforms like LinkedIn, Facebook, and Instagram.

Partnership Development

• Collaborate with educational institutions, healthcare providers, and community organizations for co-marketing initiatives.
• Build relationships with key stakeholders to enhance the organization’s credibility and reach.

Budget Management

• Develop and manage the marketing budget to maximize ROI.
• Allocate resources effectively to support campaigns and initiatives.

Team Leadership & Collaboration

• Lead a small marketing team, providing direction, mentoring, and performance evaluations.
• Collaborate with course coordinators and instructors to ensure marketing materials align with course objectives.

Requirements

Educational Background

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Additional certifications in digital marketing or healthcare marketing are a plus.

Experience

• Minimum 5 years of experience in marketing, with at least 2 years in a managerial role.
• Experience in marketing for education, healthcare, or social services industries is highly desirable.

Skills

• Strong knowledge of digital marketing strategies, including SEO, PPC, and email campaigns.
• Proficiency in tools like Google Analytics, social media platforms, and marketing automation software.
• Excellent written and verbal communication skills with the ability to craft compelling content.
• Analytical mindset with experience in using data to drive marketing decisions.
• Strong project management and organizational skills.

Personal Attributes

• Creative thinker with a passion for education and community impact.
• Collaborative and able to work effectively with cross-functional teams.
• Results-oriented with a focus on achieving enrollment and engagement targets.

Benefits

• Competitive salary and performance bonuses.
• Opportunities for professional development and upskilling.
• A meaningful role contributing to education and community welfare.

- should have a strong strategic mindset with the ability to develop and execute plans to penetrate new markets or expand existing ones.

- Proficiency in conducting market research, analyzing trends, and identifying opportunities and challenges within target markets is essential.

- Demonstrated experience in business development, including identifying potential clients or partners, nurturing relationships, and closing deals to drive revenue growth.

- Strong leadership skills to guide and motivate teams, set objectives, and oversee the execution of market development strategies.

- Effective communication skills, both verbal and written, are necessary for presenting proposals, negotiating contracts, and building relationships with clients, and team members.

- Understanding of financial principles and metrics to evaluate the financial viability of market development initiatives and track performance against targets.

- Ability to think creatively and innovatively to develop unique market strategies and solutions that differentiate the company from competitors.

Marketing Manager Job Description

We are seeking an innovative marketing manager to promote our company's brand and services. In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts.

To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.

Marketing Manager Responsibilities

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust email and advertising campaigns accordingly

Marketing Manager Requirements

· A Bachelor’s degree in marketing, business or any other relevant field

· Sound understanding of marketing fundamentals and tactics

· Creative thinking and problem-solving ability

· Leadership and project management skills

· Knowledge of digital marketing and social media marketing strategies

· Excellent verbal and non-verbal communication skills

· Proficiency with marketing tools and software

· Proficient in marketing research and statistical analysis

· The ability to work under pressure.

· Availability to work within opening hours (e.g. evenings, holidays, weekends).

Marketing Manager Job Description

We are seeking an innovative marketing manager to promote our company's brand and services. In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts.

To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.

Marketing Manager Responsibilities

• Evaluating and optimizing marketing and pricing strategies.

• Analyzing market trends and preparing forecasts.

• Generating new business leads.

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door

• Deploy successful marketing campaigns and own their implementation from ideation to execution

• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

• Produce valuable and engaging content for our website and blog that attracts and converts our target groupsS

• Build strategic relationships and partner with key industry players, agencies and vendors

• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

• Oversee and approve marketing material, from website banners to hard copy brochures and case studies

• Measure and report on the performance of marketing campaigns, gain insight and assess against goals

• Analyze consumer behavior and adjust email and advertising campaigns accordingly

Marketing Manager Requirements

• A Bachelor’s degree in marketing, business or any other relevant field

• Sound understanding of marketing fundamentals and tactics

• Creative thinking and problem-solving ability

• Leadership and project management skills

• Knowledge of digital marketing and social media marketing strategies

• Excellent verbal and non-verbal communication skills

• Proficiency with marketing tools and software

• Proficient in marketing research and statistical analysis

• The ability to work under pressure.

• Availability to work within opening hours (e.g. evenings, holidays, weekends).

Roles & Responsibilities

• Developing and implementing marketing strategies to drive business growth and enhance brand awareness
• Control budgets and allocate resources amongst projects
• Conduct general market research to keep abreast of trends and competitor’s marketing movements
• Monitor progress and submit performance reports
• Working with the sales department to develop pricing strategies to maximize profits and market share while balancing customer satisfaction
• Establishing and maintaining relationships with clients and partners to ensure customer satisfaction and loyalty
• Overseeing social media marketing strategies and content marketing
• Produce ideas for promotional events or activities and organize them efficiently
• Experience in marketing and running a marketing team
• Excellent leadership and organizing skills
• Strong ability to work independently and focus on achieving high performance
• Ability to handle pressure and effectively resolve complaints and issues
• Willingness to work overtime on weekends or PH when necessary

Marketing Manager Responsibilities:

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Increasing brand awareness and market share.
• Coordinating marketing strategies with the sales, financial, public relations, and production departments.
• Developing and managing the marketing department's budget.
• Overseeing branding, advertising, and promotional campaigns.
• Managing the marketing department's staff.
• Preparing and presenting quarterly and annual reports to senior management.
• Promoting our brand at trade shows and major industry-related events.
• Keeping informed of marketing strategies and trends.

Marketing Manager Requirements:

• Bachelor's degree in marketing, finance, business administration, or similar.
• A master's degree in a relevant field will be advantageous.
• At least two years' experience as a marketing manager.
• Proficiency in electronic marketing automation software such as HubSpot Marketing and Bitrix24.
• Extensive knowledge of marketing strategies, channels, and branding.
• Superb leadership, communication, and collaboration abilities.
• Exceptional analytical and problem-solving skills.
• Strong time management and organizational abilities.

Marketing Manager Job Description:

We are seeking an innovative marketing manager to promote our company's brand and services. In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts.

To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.

Marketing Manager Responsibilities

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

· Produce valuable and engaging content for our website and blog that attracts and converts our target groups

· Build strategic relationships and partner with key industry players, agencies and vendors

· Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

· Oversee and approve marketing material, from website banners to hard copy brochures and case studies

· Measure and report on the performance of marketing campaigns, gain insight and assess against goals

· Analyze consumer behavior and adjust email and advertising campaigns accordingly

Marketing Manager Requirements

· A Bachelor’s degree in marketing, business or any other relevant field

· Sound understanding of marketing fundamentals and tactics

· Creative thinking and problem-solving ability

· Leadership and project management skills

· Knowledge of digital marketing and social media marketing strategies

· Excellent verbal and non-verbal communication skills

· Proficiency with marketing tools and software

· Proficient in marketing research and statistical analysis

· The ability to work under pressure.

· Availability to work within opening hours (e.g. evenings, holidays, weekends).

Marketing Manager Responsibilities:

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Increasing brand awareness and market share.
• Coordinating marketing strategies with the sales, financial, public relations, and production departments.
• Developing and managing the marketing department's budget.
• Overseeing branding, advertising, and promotional campaigns.
• Managing the marketing department's staff.
• Preparing and presenting quarterly and annual reports to senior management.
• Promoting our brand at trade shows and major industry-related events.
• Keeping informed of marketing strategies and trends.

Marketing Manager Requirements:

• Bachelor's degree in marketing, finance, business administration, or similar.
• A master's degree in a relevant field will be advantageous.
• At least two years' experience as a marketing manager.
• Proficiency in electronic marketing automation software such as HubSpot Marketing and Bitrix24.
• Extensive knowledge of marketing strategies, channels, and branding.
• Superb leadership, communication, and collaboration abilities.
• Exceptional analytical and problem-solving skills.
• Strong time management and organizational abilities.

Job Description:

• Participate in develop brand management strategy
• Make annual/monthly plan and budget plan for each brand and organize the implementation
• Establish and improve marketing management systems, business processes and operating standards, Implement various systems, processes and standards, formulate specific solutions to problems and implement.
• Media operation and promotion management.
• Brand marketing planning and implementing management. Evaluate the effectiveness of various marketing activities, issue analysis reports, timely adjust and optimize marketing strategies to improve brand awareness and market share.
• Market research and data analysis, evaluate the performance and changes of the brand in the market, and adjust the marketing strategy and brand promotion plan in time according to the data and changes
• Member management
• Brand public relations management
• Oversee and manage all the design and production in marketing department.
• Other job assigned by superior.

Job Requirements:

• Bachelor’s degree in marketing, business or any other relevant field
• Perferable with F&B marketing experience
• Leadership and project management skills
• Proficiency with marketing tools and software
• Proficient in marketing research and statistical analysis
• Strong verbal and written communications skills.

Marketing Manager Responsibilities:

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Increasing brand awareness and market share.
• Coordinating marketing strategies with the sales, financial, public relations, and production departments.
• Developing and managing the marketing department's budget.
• Overseeing branding, advertising, and promotional campaigns.
• Managing the marketing department's staff.
• Preparing and presenting quarterly and annual reports to senior management.
• Promoting our brand at trade shows and major industry-related events.
• Keeping informed of marketing strategies and trends.

Marketing Manager Requirements:

• Bachelor's degree in marketing, finance, business administration, or similar.
• A master's degree in a relevant field will be advantageous.
• At least two years' experience as a marketing manager.
• Proficiency in electronic marketing automation software such as HubSpot Marketing and Bitrix24.
• Extensive knowledge of marketing strategies, channels, and branding.
• Superb leadership, communication, and collaboration abilities.
• Exceptional analytical and problem-solving skills.
• Strong time management and organizational abilities.

Job Descriptions

• Develop and execute marketing strategies to align with business objectives.
• Plan, implement and optimise campaigns across both digital and traditional marketing channels.
• Conduct market research to analyze customer needs, competitor strategies, and industry trends.
• Collaborate with external agencies and vendors to implement marketing initiatives.
• Oversee online marketing efforts (SEO, SEM, content marketing, social media, PPC) and provide regular performance reports to stakeholders.

Job Requirements

• Degree in Graphic Designing, Art, Marketing or related field;
• Experience in video development and conceptualizing creative ideals;
• Knowledge in a wide range of social and digital media and graphic design software (eg : TikTok, Instagram & etc);
• Occasional travel may be required for events and market visits.
• Competent and confident in using design software, such as Adobe Premier, Adobe Photoshop, Adobe Illustrator, Filmora, Fireworks & SketchUp;
• Good command of English, Mandarin as these are the primary languages required to engage our customers on social and digital media.

Privacy Policy Notice

• We regret to inform that only shortlisted candidates will be notified. All applications will be treated with the strictest confidence.
• By submitting any application or resume to us, you will be deemed to have read and agreed to the terms of our Privacy Policy and consented to us collecting, using, retaining and disclosing your personal information in relation to your potential employment with us.
• Please note that should you not consent and provide us with the relevant personal data to fulfil the ‘Purposes’ of collection, use and disclosure of your personal data by the company (including associated companies under the Advancer Group), it may hinder our ability to continue to interact with you. We may not be able to make a decision on your recruitment and employment or comply with the law and therefore, we may not be able to make an offer of employment.
• You may refer and access our website for more information.

JOB SUMMARY / JOB OVERVIEW:

The Marketing Manager is responsible for managing activities to create, communicate, deliver, and exchange offerings that have value for customers, clients, partners, and other stakeholders that the company considers as important to achieve business goals. He/She utilises marketing as well as market research and analysis to drive the formulation of marketing strategy and planning.

He/She plans and oversees a broad range of initiatives including product and business service launches, advertising, email efforts, events, and social media communications. The Marketing Manager oversees the production of all promotional materials and marketing campaigns.

DUTIES & RESPONSIBILITIES:

• Formulates and proposes to the higher-level echelon marketing and communication strategies, both offline and online, in line with the company’s overall corporate strategy
• Delivers content consistent with approved marketing strategies at a fashion that is accurate, professional, and timely
• Conducts an analysis of the effectiveness of marketing campaigns
• Interviews, hires, and trains marketing staff members
• Establishes marketing goals based on past performance and market forecasts
• Oversees current offerings and comes up with initiatives for new products or services
• Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
• Works with the marketing staff to develop detailed marketing plans for all media channels and sales teams
• Oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects
• Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition
• Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings
• Works within the department budget to develop cost-effective marketing plans for each product or service
• Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives
• Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback
• Builds relationships with external content providers such as publishers to pursue publicity and promotional activities
• Plays an active role in improving the development of customer database
• Assesses marketing-related material quotations and invoices and recommends to higher management the optimum pricing and quality
• Establishes and maintains the ideal working relationships with partner organisations, affiliates, government agencies, the press, reporters, media channels, and other public relations (PR) audiences
• Assists the General Manager and the higher-echelon managers with projects and/or other assignments as directed

QUALIFICATIONS:

• Bachelor's Degree in Marketing, Business, or related field
• Expert on media channels, client relationships
• Excellent creativity, adaptability, research, analysis, writing, public speaking, interpersonal communication
• Excellent leadership, people management, and detail-orientated
• Well-versed in marketing budgeting and organisation
• Copywriting skills
• Computer-literate - Microsoft Office, Mac, and Windows OS
• Multi-tasking skills

DUTIES & RESPONSIBILITIES:

1. Formulates and proposes to the higher-level echelon marketing and communication strategies, both offline and online, in line with the company’s overall corporate strategy
2. Delivers content consistent with approved marketing strategies at a fashion that is accurate, professional, and timely
3. Conducts an analysis of the effectiveness of marketing campaigns
4. Interviews, hires, and trains marketing staff members
5. Establishes marketing goals based on past performance and market forecasts
6. Oversees current offerings and comes up with initiatives for new products or services
7. Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
8. Works with the marketing staff to develop detailed marketing plans for all media channels and sales teams
9. Oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects
10. Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition
11. Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings
12. Works within the department budget to develop cost-effective marketing plans for each product or service
13. Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives
14. Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback
15. Builds relationships with external content providers such as publishers to pursue publicity and promotional activities
16. Plays an active role in improving the development of customer database
17. Assesses marketing-related material quotations and invoices and recommends to higher management the optimum pricing and quality
18. Establishes and maintains the ideal working relationships with partner organisations, affiliates, government agencies, the press, reporters, media channels, and other public relations (PR) audiences
19. Assists the General Manager and the higher-echelon managers with projects and/or other assignments as directed

QUALIFICATIONS:

• Bachelor's Degree in Marketing, Business, or related field
• Expert on media channels, client relationships
• Excellent creativity, adaptability, research, analysis, writing, public speaking, interpersonal communication
• Excellent leadership, people management, and detail-orientated
• Well-versed in marketing budgeting and organisation
• Copywriting skills
• Computer-literate - Microsoft Office, Mac, and Windows OS
• Multi-tasking skills

The Marketing Manager will coordinate and develop marketing policies, programs, and campaigns.

Supervisory Responsibilities:

• Recruits, interviews, hires, and trains new staff in the department.
• Oversees the daily workflow of the department.
• Provides constructive and timely performance evaluations.
• Handles discipline and termination of employees in accordance with company policy.

Duties/Responsibilities:

• Gathers and analyzes information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.
• Conducts market research, sales forecasting, and strategic planning to assess and ensure the sale and profitability of products.
• Conducts pricing research and analysis to ensure competitive product and service pricing.
• Maintains knowledge of trends and developments in the market; identifies needs for new products and services and makes recommendations to leadership.
• Analyzes and evaluates financial aspects of product development.
• Collaborates in the development of new products.
• Composes, develops, evaluates, and conducts training on marketing activities, strategies, and policies.
• Collaborates, participates in, and coordinates promotional activities or trade shows.
• Negotiates contracts for services needed to execute a marketing strategy.
• Performs other duties as assigned.

Required Skills/Abilities:

• Excellent verbal and written communication skills.
• Excellent interpersonal and customer service skills.
• Excellent organizational skills and attention to detail.
• Strong analytical and problem-solving skills.
• Strong supervisory and leadership skills.
• Ability to create, implement, and monitor budgets.
• Thorough understanding of principles and methods used to promote, display, and sell products and services.
• Proficient with Microsoft Office Suite or related software.

Marketing Manager Responsibilities:

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Increasing brand awareness and market share.
• Coordinating marketing strategies with the sales, financial, public relations, and production departments.
• Developing and managing the marketing department's budget.
• Overseeing branding, advertising, and promotional campaigns.
• Managing the marketing department's staff.
• Preparing and presenting quarterly and annual reports to senior management.
• Promoting our brand at trade shows and major industry-related events.
• Keeping informed of marketing strategies and trends.

Marketing Manager Requirements:

• Bachelor's degree in marketing, finance, business administration, or similar.
• A master's degree in a relevant field will be advantageous.
• At least two years' experience as a marketing manager.
• Proficiency in electronic marketing automation software such as HubSpot Marketing and Bitrix24.
• Extensive knowledge of marketing strategies, channels, and branding.
• Superb leadership, communication, and collaboration abilities.
• Exceptional analytical and problem-solving skills.
• Strong time management and organizational abilities.

Marketing Manager Responsibilities:

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Increasing brand awareness and market share.
• Coordinating marketing strategies with the sales, financial, public relations, and production departments.
• Developing and managing the marketing department's budget.
• Overseeing branding, advertising, and promotional campaigns.
• Managing the marketing department's staff.
• Preparing and presenting quarterly and annual reports to senior management.
• Promoting our brand at trade shows and major industry-related events.
• Keeping informed of marketing strategies and trends.

Marketing Manager Requirements:

• Bachelor's degree in marketing, finance, business administration, or similar.
• A master's degree in a relevant field will be advantageous.
• At least two years' experience as a marketing manager.
• Proficiency in electronic marketing automation software such as HubSpot Marketing and Bitrix24.
• Extensive knowledge of marketing strategies, channels, and branding.
• Superb leadership, communication, and collaboration abilities.
• Exceptional analytical and problem-solving skills.
• Strong time management and organizational abilities.

Marketing Manager Job Description

We are seeking an innovative marketing manager to promote our company's brand and services. In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts.

To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.

Marketing Manager Responsibilities

• Evaluating and optimizing marketing and pricing strategies.

• Analyzing market trends and preparing forecasts.

• Generating new business leads.

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door

• Deploy successful marketing campaigns and own their implementation from ideation to execution

• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

• Produce valuable and engaging content for our website and blog that attracts and converts our target groupsS

• Build strategic relationships and partner with key industry players, agencies and vendors

• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

• Oversee and approve marketing material, from website banners to hard copy brochures and case studies

• Measure and report on the performance of marketing campaigns, gain insight and assess against goals

• Analyze consumer behavior and adjust email and advertising campaigns accordingly

Marketing Manager Requirements

• A Bachelor’s degree in marketing, business or any other relevant field

• Sound understanding of marketing fundamentals and tactics

• Creative thinking and problem-solving ability

• Leadership and project management skills

• Knowledge of digital marketing and social media marketing strategies

• Excellent verbal and non-verbal communication skills

• Proficiency with marketing tools and software

• Proficient in marketing research and statistical analysis

• The ability to work under pressure.

• Availability to work within opening hours (e.g. evenings, holidays, weekends).

Oversee all marketing campaigns for their company or department

Implement strategy

Promote a business, product, or service

Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones

Represent the marketing team to cross-functional groups including product management, sales, or customer support

Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns

Day-to-Day Duties:

* Manage and coordinate marketing and creative staff

* Lead market research efforts to uncover the viability of current and existing products/services

* Collaborate with media organizations and advertising agencies

* Brainstorm ideas for new campaigns

* Coordinate with the sales team and other departments to produce effective strategies

* Monitor current campaigns, ensuring their staff meets deadlines and complete necessary tasks

* Analyze data to evaluate the success of their marketing efforts and come up with new ideas to improve brand marketing and exposure

Marketing Manager Job Description

We are seeking an innovative marketing manager to promote our company's brand and services. In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts.

To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.

Marketing Manager Responsibilities

• Evaluating and optimizing marketing and pricing strategies.

• Analyzing market trends and preparing forecasts.

• Generating new business leads.

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door

• Deploy successful marketing campaigns and own their implementation from ideation to execution

• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

• Produce valuable and engaging content for our website and blog that attracts and converts our target groupsS

• Build strategic relationships and partner with key industry players, agencies and vendors

• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

• Oversee and approve marketing material, from website banners to hard copy brochures and case studies

• Measure and report on the performance of marketing campaigns, gain insight and assess against goals

• Analyze consumer behavior and adjust email and advertising campaigns accordingly

Marketing Manager Requirements

• A Bachelor’s degree in marketing, business or any other relevant field

• Sound understanding of marketing fundamentals and tactics

• Creative thinking and problem-solving ability

• Leadership and project management skills

• Knowledge of digital marketing and social media marketing strategies

• Excellent verbal and non-verbal communication skills

• Proficiency with marketing tools and software

• Proficient in marketing research and statistical analysis

• The ability to work under pressure.

• Availability to work within opening hours (e.g. evenings, holidays, weekends).

Marketing Manager Roles & Responsibilities:

Oversee all marketing campaigns for their company or department

Implement strategy

Promote a business, product, or service

Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones

Represent the marketing team to cross-functional groups including product management, sales, or customer support

Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns

Day-to-Day Duties:

Manage and coordinate marketing and creative staff

Lead market research efforts to uncover the viability of current and existing products/services

Collaborate with media organizations and advertising agencies

Brainstorm ideas for new campaigns

Coordinate with the sales team and other departments to produce effective strategies

Monitor current campaigns, ensuring their staff meets deadlines and complete necessary tasks

Analyze data to evaluate the success of their marketing efforts and come up with new ideas to improve brand marketing and exposure

Job Title: Marketing and Operations Manager (with Coaching Responsibilities)

Location: Central Singapore

Employment Type: Full-Time

Salary Range: $3500 - $6100

About Us:
At SwimTwins Swim Academy, we are committed to providing exceptional swimming education and fostering a safe, engaging environment for all learners. We are seeking a dedicated and versatile Marketing and Operations Manager to lead our operations while also contributing to our mission by coaching swimming lessons.

Key Responsibilities:

Marketing & Operations

• Develop and implement marketing strategies to promote the swimming school and its programs.
• Manage social media platforms, digital marketing campaigns, and community outreach.
• Coordinate scheduling of classes, events, and instructor assignments.
• Oversee daily operations, including ensuring pool maintenance, compliance with safety regulations, and inventory management.
• Handle customer inquiries, feedback, and enrollment processes.

Coaching

• If required, candidate will conduct swimming lessons for students of various age groups and abilities.
• Tailor lessons to individual and group needs, fostering a positive learning experience.
• Ensure the safety of all participants by following water safety protocols.
• Track and report on students' progress to parents and guardians.

Requirements:

• Proven experience in marketing, operations, or a similar role.
• Strong organizational, communication, and leadership skills.
• Current CPR and First Aid certification.
• Ability to manage multiple priorities effectively and thrive in a dynamic environment.
• Passion for teaching swimming and working with individuals of all ages.

Preferred Skills (Not Mandatory):

• Experience coaching or teaching children, including those with special needs.
• Expereince With competitive swimming in the past
• Proficiency in creating content for social media and digital marketing campaigns.
• Familiarity with CRM tools or scheduling software.

Additional Information:

• This position requires physical activity, including being in the water for extended periods.
• We welcome applicants of all ages, genders, races, religions, marital statuses, family responsibilities, and abilities.