Roles & Responsibilities:

Developing and implementing marketing strategies to drive business growth and enhance brand awareness

Control budgets and allocate resources amongst projects

Conduct general market research to keep abreast of trends and competitor’s marketing movements

Monitor progress and submit performance reports

Establishing and maintaining relationships with clients and partners to ensure customer satisfaction and loyalty

Excellent leadership and organizing skills

Strong ability to work independently and focus on achieving high performance

Ability to handle pressure and effectively resolve complaints and issues

About prettyFIT

prettyFIT is a leading women’s footwear brand in Singapore, renowned for its commitment to quality, style, and customer satisfaction. As we continue to grow both locally and internationally, we are looking for a Marketing Manager who can help elevate our brand presence and drive our marketing efforts forward.

Job Description

We are seeking an innovative and strategic Marketing Manager to lead our brand management, public relations, social media, marketing campaigns, and event management initiatives. This role requires a blend of creativity, strategic planning, and execution to enhance brand visibility, engage with our target audience, and drive sales growth. The ideal candidate will be passionate about fashion, have a keen understanding of the footwear or fashion industry, and possess a proven track record in delivering effective marketing strategies.

Key Responsibilities:

· Brand Management: Develop, implement and execute strategies to strengthen brand identity and market positioning, ensuring consistency across all marketing channels and touchpoints.

· Public Relations: Develop and manage all PR activities to enhance the brand's public image, including media relations, press releases, and collaborations with influencers and industry partners.

· Social Media Presence:Lead the development and execution of social media strategies to increase engagement, followers, and brand awareness on platforms such as Instagram, Facebook, Twitter, and LinkedIn.

· Marketing Campaigns: Design and execute innovative marketing campaigns that effectively communicate our brand messages and drive sales, both online and offline.

· Event Management: Plan and oversee local events, including brand collaborations, promotional events, to enhance brand visibility and customer engagement.

· Market Research, Analysis and Reporting:Conduct market research to identify trends, consumer preferences, performance of marketing campaigns and strategies and use insights to formulate marketing strategies.

· Team Leadership: Lead, mentor, and inspire the marketing team, fostering a creative, collaborative, and results-driven work environment.

Qualifications:

· Diploma or Degree in Marketing, Business, or related field.

· At least 5 years of experience in a marketing role, with a strong focus on brand management, PR, and social media. Experience in the fashion or retail industry is highly preferred.

· Proven track record of designing and executing successful marketing campaigns and events.

· Strong understanding of digital marketing trends, analytics tools, and social media platforms.

· Excellent communication, interpersonal, and leadership skills, with the ability to engage and work collaboratively with team members, external partners, and stakeholders.

· Creative thinker with a strategic mindset, able to generate new ideas and translate them into effective marketing strategies.

· Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously in a fast-paced environment.

Join Us

At prettyFIT, we believe in nurturing talent and fostering a culture of innovation, diversity, and inclusion. If you are a driven marketing professional with a passion for fashion and a desire to make a significant impact in a growing brand, we would love to hear from you.

To apply, please submit your resume and cover letter to [email protected] detailing your relevant experience and why you are the perfect fit for the role.

Top of Form

Overview

We are seeking an exceptionally skilled Marketing Manager with deep expertise in managing and executing marketing campaigns on Douyin, Xiaohongshu (Red Book), and TikTok. This is a high-impact role that requires unparalleled understanding of the Chinese and global social media landscapes, consumer behavior, and innovative content strategies.

Responsibilities

1. Strategic Planning & Execution:

• Develop and execute high-level marketing strategies tailored to Douyin, Xiaohongshu, and TikTok.

• Build and maintain brand presence in the Chinese-speaking markets, ensuring engagement with target audiences.

2. Content Creation & Campaign Management:

• Oversee the development of engaging, culturally relevant, and innovative content that resonates with users on these platforms.

• Manage and monitor ad campaigns, influencer partnerships, and viral content initiatives.

3. Analytics & Optimization:

• Analyze campaign performance, user engagement metrics, and social trends, leveraging data to optimize marketing efforts.

• Provide insights on emerging trends and consumer behavior on Douyin, Xiaohongshu, and TikTok.

4. Market Research:

• Continuously monitor the competitive landscape in Chinese-speaking and international markets.

• Identify new opportunities to expand market share and brand presence.

5. Team Collaboration:

• Collaborate with cross-functional teams, including creative, product, and sales departments, to align marketing initiatives with overall business goals.

• Manage external vendors and influencers to execute campaigns effectively.

Qualifications

1. Education:

• Bachelor’s or Master’s degree from a globally recognized university.

2. Experience:

• Minimum 5+ years of proven experience in managing large-scale marketing campaigns on Douyin, Xiaohongshu, and TikTok.

• Track record of achieving viral success and driving substantial ROI through social media campaigns.

• Prior experience working in the Chinese market with an emphasis on consumer products or technology sectors.

3. Skills:

• Native proficiency in Mandarin and English (written and spoken).

• Exceptional expertise in content creation, SEO/SEM for social platforms, and data analytics tools (e.g., Douyin Analytics, Xiaohongshu Dashboard, TikTok Creator Marketplace).

• Strong knowledge of Chinese e-commerce ecosystems (e.g., Taobao, JD.com) and their integration with social media platforms.

4. Network:

• Established connections with top influencers and KOLs (Key Opinion Leaders) on Douyin, Xiaohongshu, and TikTok.

5. Personal Attributes:

• Exceptional creative vision, attention to detail, and ability to anticipate trends.

• Must have lived and worked in China for a minimum of 5 years, with in-depth cultural and market understanding.

• Demonstrated ability to thrive in a fast-paced, high-pressure environment.

Other Requirements

• Must be highly fluent in Mandarin and capable of navigating social platforms’ interfaces in Chinese.

• Prior experience with cross-border marketing and navigating Chinese regulatory frameworks is a plus.

• Candidates without experience in the Chinese market or the above-mentioned platforms will not be considered.

Marketing Manager Job Description

We are seeking an innovative marketing manager to promote our company's brand and services. In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts.

To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.

Marketing Manager Responsibilities

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

· Produce valuable and engaging content for our website and blog that attracts and converts our target groupsS

· Build strategic relationships and partner with key industry players, agencies and vendors

· Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

· Oversee and approve marketing material, from website banners to hard copy brochures and case studies

· Measure and report on the performance of marketing campaigns, gain insight and assess against goals

· Analyze consumer behavior and adjust email and advertising campaigns accordingly

Marketing Manager Requirements

· A Bachelor’s degree in marketing, business or any other relevant field

· Sound understanding of marketing fundamentals and tactics

· Creative thinking and problem-solving ability

· Leadership and project management skills

· Knowledge of digital marketing and social media marketing strategies

· Excellent verbal and non-verbal communication skills

· Proficiency with marketing tools and software

· Proficient in marketing research and statistical analysis

· The ability to work under pressure.

· Availability to work within opening hours (e.g. evenings, holidays, weekends).

Roles & Responsibilities

1. Manage and create content, visuals, and collateral for marketing campaigns.

2. Create prospect database from multiple sources for demand generation.

3. Online research and B2B prospecting.

4. Create content for social media (digital marketing – YouTube, Facebook, WhatsApp, Instagram)

5. Image and video editing.

6. Respond to customer enquiries and market company products.

7. Update databases and share testimonials/reports with clients.

8. Enhance and update company websites. Monitor enquiries and respond appropriately.

9. Actively market and participate in company and third party seminars and conferences.

10. Formulate and run marketing campaigns.

11. Prompt and effective handling of client queries.

Job Requirement

• Minimum of 3 years of marketing experience.
• Experience in digital marketing/online platform content creation
• Excellent written and spoken English.
• Possess good presentation and interpersonal skills
• Expertise in MS Office, Photoshop, Canva, Adobe and other relevant visual creation software is mandatory.

Other Qualities

• Positive, dynamic and results-oriented
• Hardworking and resourceful
• Pleasant and team player

Other Information

• 5 working days per week
• working schedule: 9.00 am to 06.00 pm.
• Salary: S$2,800/- – S$3,500/- per month
• Location: Bugis.

Interested candidates are requested to send us your resume by emailing [email protected] and mention in the subject Marketing Manager. We regret to inform you that only shortlisted candidates will be notified.

Job Description

• Planning, developing, and directing multiple avenues of marketing strategies to drive sales.

• Leading and training teams of Marketing Associates.

• Reviewing current marketing campaigns for weaknesses and developing solutions within budget constraints.

• Analysing customer feedback and campaign performance.

• Identifying potential new markets and creating a plan to enter those markets.

• Partnering with product development and buying teams to estimate product demand.

• Overseeing social media accounts and websites to engage existing customers and establish positive public relations.

• Implementing search engine optimization (SEO) in online media.

• Researching trends and new marketing opportunities, and brainstorming ideas.

• Coordinating and producing financial documents for advertising campaigns, such as budgets, estimates, and contracts.

• Communicating and negotiating with ad agencies, employees, marketing staff, editors, and writers.

• Any other Ad-hoc duties from time to time.

Requirements

• Knowledge of marketing-related business practices, including advertising, market research, technology, and budgeting.

• Proficient with marketing-related software programs.

• Effective communication skills and adaptable communication style for interacting with team members, upper management, and clients.

• Time management and organization skills for planning and executing both large and small marketing projects and initiatives.

• Leadership skills to motivate team members and manage conflicts.

• Analytical and problem-solving skills for coming up with ideas to increase demand for products and services.

Job Description:
We are seeking a dynamic and experienced Marketing Manager to join our team. The ideal candidate will have a strong understanding of both the Singaporean and Chinese markets, with the ability to independently plan and execute online events focused on education and study-abroad services. The role requires someone who is creative, results-driven, and flexible with travel arrangements between Singapore and China.

Key Responsibilities:

• Conduct market research to understand trends, consumer behavior, and opportunities in the Singapore and China education markets.
• Develop and execute marketing strategies to promote education and study-abroad services effectively.
• Plan, manage, and execute online campaigns and events targeting key demographics.
• Collaborate with internal teams and external partners to optimize campaign performance.
• Monitor and analyze marketing metrics to improve strategy and performance.
• Ensure compliance with local regulations and company policies across both markets.

Requirements:

• Educational Background: A diploma or degree in education, marketing, or a related field.
• Experience: Proven experience in marketing or event management, preferably in the education sector.
• Skills:Strong knowledge of both Singapore and China’s markets.
  Proficiency in digital marketing tools and platforms.
  Excellent communication and interpersonal skills.
  Bilingual in English and Mandarin to communicate effectively with stakeholders in both regions.
  
• Flexibility: Willingness to travel between Singapore and China as required.
• Work Schedule: Monday to Friday, 5-day work week.

Additional Benefits:

• Competitive salary and performance-based bonuses.
• Opportunities for professional development and career growth.
• Collaborative and inclusive work environment.

We are committed to fair and merit-based hiring practices in compliance with Singapore’s Ministry of Manpower (MOM) guidelines. All candidates will be considered based on their qualifications and experience, ensuring equal opportunities for everyone.

If you are passionate about education marketing and are excited about making an impact in a cross-border role, we’d love to hear from you.

How to Apply:
Please send your updated resume and a cover letter to [email protected] with the subject line: "Application for Marketing Manager Position."

Marketing Manager Job Description

We are seeking an innovative marketing manager to promote our company's brand and services. In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts.

To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.

Marketing Manager Responsibilities

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

· Produce valuable and engaging content for our website and blog that attracts and converts our target groupsS

· Build strategic relationships and partner with key industry players, agencies and vendors

· Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

· Oversee and approve marketing material, from website banners to hard copy brochures and case studies

· Measure and report on the performance of marketing campaigns, gain insight and assess against goals

· Analyze consumer behavior and adjust email and advertising campaigns accordingly

Marketing Manager Requirements

· A Bachelor’s degree in marketing, business or any other relevant field

· Sound understanding of marketing fundamentals and tactics

· Creative thinking and problem-solving ability

· Leadership and project management skills

· Knowledge of digital marketing and social media marketing strategies

· Excellent verbal and non-verbal communication skills

· Proficiency with marketing tools and software

· Proficient in marketing research and statistical analysis

· The ability to work under pressure.

· Availability to work within opening hours (e.g. evenings, holidays, weekends).

A marketing manager plays a crucial role in planning and executing strategies to effectively promote a company’s products or services. A trainee in this role will be responsible for conducting thorough market research, identifying and understanding target audiences, creating impactful marketing campaigns, managing budgets efficiently, and analyzing the performance of marketing initiatives. The ultimate goal is to drive sales, enhance brand awareness, and support the company’s growth and market positioning objectives.

Specific Responsibilities:

1. Develop and execute strategic marketing plans and campaigns.

2. Analyze market trends and recommend adjustments to marketing strategies based on analysis.

3. Manage the marketing budget effectively, ensuring ROI on all activities.

4. Conduct market research to identify new opportunities and potential customers.

5. Oversee the creation and publication of marketing materials and collateral.

6. Coordinate marketing campaigns with sales activities.

7. Measure and report on the performance of marketing campaigns, gain insights, and assess against goals.

8. Build and maintain relationships with media and stakeholders through various channels.

9. Stay up-to-date with digital marketing trends and potential new channels and strategies.

10. Manage and mentor a team of marketing professionals, ensuring goals are met and skills are developed.

Technical Skills and Competencies:

1. Budget Management

2. Cost Analysis

3. Financial Forecasting

4. Profitability Assessment

5. Data Analysis

6. Compliance and Reporting

7. Vendor Payment Management

8. Resource Allocation

9. Cross-functional Communication

Duration of Traineeship/Attachment Offered - 6 months

Mature Mid Career Individuals - $3,800

This Position is open for mid career individuals (Mature, 40 years and above).

Mid Career individuals from any qualifications level can apply.

• Developing and implementing marketing strategies to drive business growth and enhance brand awareness
• Control budgets and allocate resources amongst projects
• Conduct general market research to keep abreast of trends and competitor’s marketing movements
• Monitor progress and submit performance reports
• Working with the sales department to develop pricing strategies to maximize profits and market share while balancing customer satisfaction
• Establishing and maintaining relationships with clients and partners to ensure customer satisfaction and loyalty
• Overseeing social media marketing strategies and content marketing
• Produce ideas for promotional events or activities and organize them efficiently
• Experience in marketing and running a marketing team
• Excellent leadership and organizing skills
• Strong ability to work independently and focus on achieving high performance
• Ability to handle pressure and effectively resolve complaints and issues
• Willingness to work overtime on weekends or PH when necessary

This is a part-time or contract role. Please apply only if you accept these terms.

Your career at NTT DATA Business Solutions

Empowering You – to feel our passion for SAP / Analytic Solutions

As NTT DATA Business Solutions, we are more than just a company. We are a team of innovative and passionate people who specialize in creating value-added SAP and Analytic solutions and guiding our customers on their journey to becoming intelligent businesses. We focus on SAP Consulting, SAP Development, Data Analytics, ServiceNow, Managed Cloud Services, Application Management Services (AMS) & Technology and beyond.

Our success is based on TOGETHERNESS, INNOVATION, TRUST, and SUSTAINABILITY – this is the heart of our corporate culture.

As part of the global NTT DATA Group, one of the top 10 IT service providers worldwide, we stand for our open and sustainable acting. More than 15,000 employees from 64 nations in over 30 countries show that diversity is integral to our DNA and that we live tolerance and respect every day.

People are the key to our success. We believe that every individual can make an important contribution and are therefore constantly on the lookout for talented people who can actively strengthen our team.

Are you ready to break new ground?

Job Summary

We are seeking a dynamic and results-driven personnel to lead and execute our marketing strategies in the IT industry. This role involves managing cold calling prospective clients and focusing on event management to drive brand awareness and business growth. The ideal candidate will have Business Development acumen to build qualified leads for the Sales Team to convert to quality pipelines. The candidate also needs to be able to manage vendor to rollout Digital Marketing campaigns that are aligned with corporate directions Strong communication skills, and proactive approach to engaging new opportunities is a necessity.

Key Responsibilities

Business Development & Cold Calling:

• Identify and research potential clients to expand the customer base.
• Conduct cold calls to introduce the company’s offerings and schedule follow-up meetings.
• Maintain accurate records of interactions and client feedback.

Event Management:

• Plan, organize, and execute events such as product launches, event, webinars, and other activities.
• Coordinate with internal teams and external vendors to ensure successful event execution.
• Monitor event performance and gather attendee feedback for continuous improvement.

Digital Marketing :

Manage agencies to rollout Digital campaigns that are developed by Corporate via online channels, including website, email marketing, SEO/SEM, social media (Youtube, LinkedIn, Facebook, Instagram), and paid advertising.

• Analyze and report on campaign performance metrics to assess ROI and identify improvement areas.

Vendor and Partner Management:

• Able to work together with the Marketing team of Strategic Partner such as SAP to build a GTM marketing plan to grow pipelines
• Optimize utilization of MDF/BDF from Strategic Partner
• Able to manage Agencies to execute successful Digital campaigns by giving clear objectives and guidance.

Market Research:

• Stay updated on industry trends, competitor activities, and emerging digital marketing tools within the IT sector.
• Use insights to inform and enhance marketing strategies.

Relevant Experience & Skills

• Bachelor's degree in marketing, business, or other related field.
• At least 3 years’ of related experience
• Analytical mindset with the ability to use data and market research to build pipelines.
• Demonstrated ability to work in a fast-paced, dynamic environment and adapt to changing priorities.
• Exceptional project management skills and the ability to meet deadlines and deliver results.
• Able to travel to other entities occasionally for meeting.

Marketing Manager Job Description

We are seeking an innovative marketing manager to promote our company's brand and services. In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts.

To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.

Marketing Manager Responsibilities

• Evaluating and optimizing marketing and pricing strategies.

• Analyzing market trends and preparing forecasts.

• Generating new business leads.

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door

• Deploy successful marketing campaigns and own their implementation from ideation to execution

• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

• Produce valuable and engaging content for our website and blog that attracts and converts our target groupsS

• Build strategic relationships and partner with key industry players, agencies and vendors

• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

• Oversee and approve marketing material, from website banners to hard copy brochures and case studies

• Measure and report on the performance of marketing campaigns, gain insight and assess against goals

• Analyze consumer behavior and adjust email and advertising campaigns accordingly

Marketing Manager Requirements

• A Bachelor’s degree in marketing, business or any other relevant field

• Sound understanding of marketing fundamentals and tactics

• Creative thinking and problem-solving ability

• Leadership and project management skills

• Knowledge of digital marketing and social media marketing strategies

• Excellent verbal and non-verbal communication skills

• Proficiency with marketing tools and software

• Proficient in marketing research and statistical analysis

• The ability to work under pressure.

• Availability to work within opening hours (e.g. evenings, holidays, weekends).

Job Summary:
As the Assistant Marketing Manager, you will serve as the key support to the Marketing Manager, assisting in the execution of marketing strategies and day-to-day activities for both our parent company and its subsidiaries. Your role will focus on helping to manage marketing projects, coordinating with various teams, and ensuring smooth execution of campaigns and initiatives. You will be hands-on in every aspect, ensuring that the Marketing Manager’s vision is effectively implemented across all channels.

Key Responsibilities:

1. Act as the primary support to the Marketing Manager, executing tasks and projects as directed.
2. Assist in coordinating marketing campaigns and activities across multiple channels, including social media, email, and paid advertising.
3. Work closely with the content team to ensure the timely delivery of content aligned with marketing objectives.
4. Help manage timelines and ensure deadlines for marketing projects are met.
5. Gather and organize marketing data to track performance, preparing reports for the Marketing Manager to review.
6. Support in optimizing website and user experience by collaborating with the product team and ensuring alignment with marketing efforts.
7. Help manage social media accounts by assisting in content creation, scheduling, and performance monitoring.
8. Stay updated on marketing tools and trends to recommend improvements to the Marketing Manager.

Qualifications:

1. Bachelor’s degree in Marketing, Communications, or a related field.
2. 4+ years of marketing experience, preferably in a B2B or digital marketing environment.
3. Familiarity with digital marketing channels, including social media (Facebook, Instagram, TikTok, Xiao Hong Shu, LinkedIn), email, and search marketing.
4. Strong team player with excellent written and verbal communication skills.
5. High attention to detail and strong organizational skills.
6. Proven ability to follow through on tasks and deliver results.
7. A proactive, hands-on attitude with a willingness to take on a variety of tasks as needed.

Responsibilities:

• Drive e-commerce growth by developing onsite sales and engagement campaigns
• Provide analysis & performance reports including daily, weekly, and monthly, reporting of KPIs and recommending changes to improve performance as to achieve results.
• Drive digital planning, adaptive marketing and agile practices that best engages the consumers.
• Manage and constantly improve on the development and implementation of all e-commerce sites managed by the Company, including own e-commerce, marketplaces (Lazada, Amazon) and 3rd-party retailer sites.
• Create and execute digital marketing campaigns to increase site sales performance
• Optimized UX/UI to improve user experience and increase sales conversion.
• Explore new e-commerce features to capture the latest and newest trend of consumer behavior.
• Work with external and internal stakeholders to develop and execute optimization for product and brand content.
• Define and develop KPI framework to measure and track KPIs and ensure growth effectiveness.
• Evaluate e-commerce campaign and spend effectiveness to ensure positive ROI and recommend data driven learnings for future campaigns
• Manage the e-commerce team and being responsible for the day-to-day operations aspects of the e-commerce platform including but not limited to user experience, order fulfilment, customer service and content creation.
• Review the e-commerce team resources for skills training, career advancement and recruitment.
• Manage off-shore Customer Care / e-commerce support officer who oversee responding to customer inquiries on live-chat and emails.

Requirements:

• Possess degree in Business Administration or equivalent.
• At least 5 years of proven experience in related field, of which 2 years is of managerial capacity.
• Prior experience in digital marketing strategy.
• Proficient in SEO, Woocommerce, Shopify, Wordpress.
• Solid knowledge of web analytics tools like Google Analytics.
• Ability to handle a small team.
• Self-driven and motivated.

We are seeking an innovative marketing manager to promote our company's brand and services. In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts.

To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.

Marketing Manager Responsibilities

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

· Produce valuable and engaging content for our website and blog that attracts and converts our target groupsS

· Build strategic relationships and partner with key industry players, agencies and vendors

· Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

· Oversee and approve marketing material, from website banners to hard copy brochures and case studies

· Measure and report on the performance of marketing campaigns, gain insight and assess against goals

· Analyze consumer behavior and adjust email and advertising campaigns accordingly

Marketing Manager Requirements

· A Bachelor’s degree in marketing, business or any other relevant field

· Sound understanding of marketing fundamentals and tactics

· Creative thinking and problem-solving ability

· Leadership and project management skills

· Knowledge of digital marketing and social media marketing strategies

· Excellent verbal and non-verbal communication skills

· Proficiency with marketing tools and software

· Proficient in marketing research and statistical analysis

· The ability to work under pressure.

· Availability to work within opening hours (e.g. evenings, holidays, weekends).nt:same-cell;}-->MARKETING MANAGER

We are seeking an innovative marketing manager to promote our company's brand and services. In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts.

To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.

Marketing Manager Responsibilities:

Evaluating and optimizing marketing and pricing strategies.

Analyzing market trends and preparing forecasts.

Generating new business leads.

Increasing brand awareness and market share.

Coordinating marketing strategies with the sales, financial, public relations, and production departments.

Developing and managing the marketing department's budget.

Overseeing branding, advertising, and promotional campaigns.

Managing the marketing department's staff.

Preparing and presenting quarterly and annual reports to senior management.

Promoting our brand at trade shows and major industry-related events.

Keeping informed of marketing strategies and trends.

Marketing Manager Requirements:

Bachelor's degree in marketing, finance, business administration, or similar.

A master's degree in a relevant field will be advantageous.

At least two years' experience as a marketing manager.

Proficiency in electronic marketing automation software such as HubSpot Marketing and Bitrix24.

Extensive knowledge of marketing strategies, channels, and branding.

Superb leadership, communication, and collaboration abilities.

Exceptional analytical and problem-solving skills.

Strong time management and organizational abilities.

Responsibilities:

· Develop and implement marketing strategies and campaigns that align with business goals

· Promote agency products to customers including Architects, Designers and Consultants

· Manage and oversee the company’s digital marketing efforts

· Analyze market trends, customer behavior, and competitor activities to identify opportunities for growth

· Collaborate with the sales team to create marketing materials and support sales initiatives

· Ensure that customers get the product engineering support during design stage and follow through till completion and meet customer satisfaction

· Maintain constant communication with Manufacturers and Suppliers

· Provide feedback to Manufacturers and Suppliers any concerns about product quality and after sales support, so as to achieve optimum customer satisfaction

· Manage, train and motivate direct reporting staff according to company procedures and policy

· Develop and conduct presentations explaining products and provide product knowledge to new and existing clientele

· Maintain and develop trusting long-term relationships with new and existing customers through understanding their business activity and needs

· Promote and represent the company professionally at trade exhibitions, events and product demonstrations

Requirements:

· Degree in Marketing / Business Administration

· Minimum 5-8 years of relevant working experience in building industry preferred

· Good leadership quality, independent and with great initiative

· Enjoy working with a dynamic team and able to work confidently in a fast-paced environment

· Dynamic with strong negotiation and presentation skills

· Possess excellent interpersonal, communication and organizational skills

· Strong understanding of digital marketing channels and tools

· Proven experience in a marketing role, preferably within the lighting or related industry

** 5-day work week

** Shuttle Bus Service provided at Ang Mo Kio / Yio Chu Kang MRT

Singapore

Marketing:

1. Conducted competitive analysis and developed strategic marketing initiatives.

2. Develop and implemented marketing plans & strategies for product launches and new store openings and liaised with cross-functional teams to develop executable event plans

3. Oversee promotional activities, including discounts, giveaways and sampling, and managed the design and execution of both digital and traditional advertising campaigns, as well as print production and in-store material placement.

4. Analysed and defined brand image positioning, developed corresponding marketing strategies and refined marketing plans in collaboration with design and operations teams to ensure brand consistency across offline stores and online platforms.

5. Managed the brand's visual identity, including logos, colour schemes, typography, packaging design and ensured consistency of advertising messages.

6. Maintained active communication with shopping centres, providing detailed promotional information for monthly and special events and supplying marketing posters in various required sizes.

7. Regularly communicated offline store event plans to shopping centres to secure free promotional support.

8. Discussed sponsorship and sourcing requirements with malls and partners and managed payment processes.

9. Stayed informed about and actively participated in mall activities.

10. Managed and updated brand information on various platforms, including Google reviews, brand websites, mall websites and third party platforms such as ShopBack, Capitastar, Yezi Gang, Dianping, TripAdvisor, Mafengwo, Naver, etc. and negotiated joint event plans.

11. Maintained up-to-date store information, accounts, login devices and member data.

12. Managed customer complaints across multiple platforms and provided feedback to operations team.

13. Developed crisis management plans to protect and enhance brand image in response to negative brand or product incidents.

14. Communicated design requirements with other departments and made constructive suggestions.

15. Collated data from various platforms, analysed the effectiveness of marketing campaigns, implemented improvements and reported on event details.

16. Led and managed the marketing team, overseeing recruitment, training and performance appraisals while encouraging team efficiency and innovation.

17. Liaised with other departments to address operational and marketing challenges.

18. Support the completion and implementation of additional projects.

Social media:

1. Established a centralised system for account creation and management across multiple platforms.

2. Managed daily content updates.

3. Produced engaging content, including compelling headlines, visuals and video.

4. Collaborated with other departments on event planning, promotional strategies and messaging.

5. Analysed target demographics and budgeted for campaigns.

6. Managed online communities, engaging with customers to cultivate a loyal following.

7. Used Google Analytics to track social media performance and evaluate the success of posts, campaigns and strategies.

8. Stayed abreast of platform regulations, planned promotions and tracked trending topics.

9. Coordinated with external teams to create content, review materials, negotiate promotional strategies, process payments and evaluate results.

10. Coordinated with shopping centres and media for promotional shoots and set promotional direction.

11. Supported integrated marketing efforts by engaging KOLs and KOCs, managing their content and compensation, and developing a network of brand influencers.

eCommerce:

1. Developed and designed official brand websites, established order fulfilment processes and integrated contact information. Populated sites with company and store details, including return and exchange policies, and facilitated the establishment of online payment systems.

2. Enhanced the aesthetics and functionality of brand websites, meticulously uploaded product details such as titles, descriptions and images, ensuring all content was both accurate and appealing.

3. Mastered the development and implementation of SEO and SEM strategies to improve product visibility in search results. Utilised social media for content marketing and customer interaction, and implemented CRM strategies to increase customer loyalty and repeat purchases.

4. Focused on optimising the customer journey, streamlining shopping and post-purchase services, responding promptly to customer feedback and developing comprehensive improvement strategies.

5. Collecting and analysing operational data from the store, providing insights to the operations team and making actionable recommendations.

6. Maintained active engagement with Shopline, keeping abreast of new functionality, experimenting with platform tools and working towards improving server performance ratings.

Operation:

1. Orchestrated procurement for playground, sourced ancillary materials, produced promotional items and analysed store operations data to provide strategic advice.

2. Coordinated with playground teams and established partnerships with nurseries and training centres.

3. Liaised with sponsors for charity events associated with playground.

4. Managed the Osuga project, analysing store operations data and making recommendations for improvement.

5. Evaluated sales data for Summer Bliss and implemented operational adjustments.

6. Managed venue bookings, supply orders and coordinated road shows.

System:

1. Interfaces with new systems to negotiate terms and finalise specifications.

2. Coordinated development efforts and prioritised accelerated project schedules.

3. Facilitated system transitions for playground, phone shops and F&B, managed product information updates, configured receipt settings and performed routine maintenance, while assisting finance with account reconciliations.

4. Managed new product inventory, system configurations and activity settings.

Support / Clerical Work:

1. Compile and upload monthly KPI data to the cloud.

2. Calculated commission figures for mobile shops.

3. Provided commission calculations for playground.

4. Coordinated with print service providers.

5. Oversaw the management of office computers, in-store tablets, mobile phones and related devices.

6. Liaised with various departments on accounting, data extraction and other administrative tasks.

Malaysia

Marketing:

1. Oversaw Malaysian team and initiated social media presence.

2. Worked with Malaysian team to develop marketing and event strategies.

3. Orchestrated promotional activities, including discounts, giveaways and samples, and managed the design and implementation of online and offline advertising campaigns, as well as the distribution of print and in-store materials.

4. Maintained communication with shopping centres, disseminated promotional details for monthly and special events and supplied marketing posters in various sizes.

5. Assisted the Malaysian team in handling customer complaints and providing operational feedback.

Operation:

1. Managed the preparation of the playground, including placing orders, procuring supplies, producing promotional materials, analysing store operations data and providing strategic advice.

2. Managed team operations within playground.

3. Coordinated with sponsors for charity events associated with playground.

4. Managed the maintenance and repair of playground equipment.

5. Oversaw the coordination of retail displays within playground.

6. Managed preparations for the launch of Summer Bliss, including order management, procurement, production of promotional material, data analysis and operational recommendations.

7. Organised venue bookings, supply orders and event coordination for shopping centre events.

System:

1. Implemented POS systems, managed product uploads and ensured ongoing maintenance.

2. Customised system configurations for playground and dessert shops.

3. Managed inventory updates, price adjustments and activity configurations following product deliveries and new product uploads.

Job Requirements:

1. Candidate must possess at least Diploma in Marketing / Business Studies / Mass Communications or 5-6 years of working experience in Singapore & Malaysia Market
2. Proficient in Microsoft Office (Excel, Word, PowerPoint, Outlook).
3. Ability to plan, organize and schedule own workload within timeline
4. Team player and able to work independent responsibly in a fast-paced environment

This position reports to the Director. Marketing manager in the wholesale furnishings industry oversees the development and execution of strategies to promote products such as curtains, carpets, wallpaper, and bedding to retailers, contractors, and other businesses. Marketing manager analyses market trends, identify target customer segments, and work on building brand awareness through various channels like advertising, trade shows, and digital marketing. The goal is to drive sales, expand market share, and enhance customer engagement in a highly competitive industry.Wallux Pte Ltd is dedicated to fostering a high-performance, employee-focused culture that prioritizes empowerment, quality, continuous improvement, and the recruitment and ongoing development of a top-tier workforce.

Job Description

Individual to be involved in:
1. Develop engaging content, including promotional materials, social media posts, and product descriptions, to effectively market the company’s range of products such as curtains, carpets, wallpaper, and bedding.
2. Plan and execute targeted marketing campaigns to increase brand awareness and drive product sales, utilizing various channels such as digital advertising, email marketing, and trade shows.
3. Provide direct sales assistance to walk-in customers, helping them understand product offerings and making recommendations to drive purchases and enhance customer satisfaction.
4. Conduct market research to identify emerging trends, customer preferences, and competitor strategies, ensuring the company’s offerings remain competitive and relevant.
5. Maintain and strengthen the company’s brand image, ensuring consistent messaging across all marketing materials and customer interactions.
6. Track and analyze the effectiveness of marketing campaigns and sales efforts, using data to make informed decisions for future strategies and continuous improvement.

Job Requirements

1. Proficient in creating diverse content such as product descriptions, promotional materials, and social media posts. Able to tailor content for various platforms to effectively showcase the company's product range, including curtains, carpets, and bedding.
2. Skilled in planning and executing multi-channel marketing campaigns (e.g., digital ads, email marketing, trade shows) to drive brand awareness and sales. Expertise in tracking and optimizing campaign performance to achieve maximum impact.
3. Experienced in providing sales assistance to walk-in customers, offering tailored product recommendations. Proficient in using CRM tools to track customer interactions and enhance service quality.
4. Strong ability to conduct market research and competitor analysis to identify trends and customer preferences. Skilled in using tools like surveys and reports to adapt product offerings to meet market demand.
5. Expertise in maintaining consistent brand messaging across all marketing materials and customer interactions. Focused on aligning product offerings with company values to strengthen brand identity.
6. Proficient in using analytics tools (e.g., Google Analytics, CRM systems) to track and analyze marketing and sales data. Able to make data-informed decisions to improve campaign effectiveness and drive continuous improvement.

Marketing Manager Job Description

We are seeking an innovative marketing manager to promote our company's brand and services. In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts.

To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.

Marketing Manager Responsibilities

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

· Produce valuable and engaging content for our website and blog that attracts and converts our target groupsS

· Build strategic relationships and partner with key industry players, agencies and vendors

· Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

· Oversee and approve marketing material, from website banners to hard copy brochures and case studies

· Measure and report on the performance of marketing campaigns, gain insight and assess against goals

· Analyze consumer behavior and adjust email and advertising campaigns accordingly

Marketing Manager Requirements

· A Bachelor’s degree in marketing, business or any other relevant field

· Sound understanding of marketing fundamentals and tactics

· Creative thinking and problem-solving ability

· Leadership and project management skills

· Knowledge of digital marketing and social media marketing strategies

· Excellent verbal and non-verbal communication skills

· Proficiency with marketing tools and software

· Proficient in marketing research and statistical analysis

· The ability to work under pressure.

· Availability to work within opening hours (e.g. evenings, holidays, weekends).

Marketing Manager Job Description

We are seeking an innovative marketing manager to promote our company's brand and services. In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts.

To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.

Marketing Manager Responsibilities

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

· Produce valuable and engaging content for our website and blog that attracts and converts our target groupsS

· Build strategic relationships and partner with key industry players, agencies and vendors

· Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

· Oversee and approve marketing material, from website banners to hard copy brochures and case studies

· Measure and report on the performance of marketing campaigns, gain insight and assess against goals

· Analyze consumer behavior and adjust email and advertising campaigns accordingly

Marketing Manager Requirements

· A Bachelor’s degree in marketing, business or any other relevant field

· Sound understanding of marketing fundamentals and tactics

· Creative thinking and problem-solving ability

· Leadership and project management skills

· Knowledge of digital marketing and social media marketing strategies

· Excellent verbal and non-verbal communication skills

· Proficiency with marketing tools and software

· Proficient in marketing research and statistical analysis

· The ability to work under pressure.

· Availability to work within opening hours (e.g. evenings, holidays, weekends).

As the Marketing Manager, you will be responsible for crafting and executing a comprehensive marketing strategy designed to drive revenue growth, increase brand awareness and accelerate growth marketing. You will collaborate closely with various departments to ensure seamless marketing campaign execution while managing the marketing budget to maximize results. You’ll have the opportunity to influence key initiatives related to customer acquisition, sales growth, and overall brand expansion.

DUTIES & RESPONSIBILITIES

1. Driving Growth & Revenue:

• Create and implement strategies to boost brand awareness and increase revenue growth through customer acquisition, member’s retention and loyalty
• Focus on identifying opportunities and using performance-based channels such as CRM and loyalty programs to drive revenue
• Develop strategies to attract new customers and members, using customer segmentation and automation tools for targeted marketing to improve sales performance

2. Sales Marketing Strategy, Planning & Execution:

• Drive sales through effective marketing campaigns for brand launch, seasonal promotion and golf fest and events
• Conduct strategic analysis of the competitive landscape and perform detailed data analysis to derive insights for designing effective sales and marketing plans
• Develop and implement localized end-to-end sales and marketing initiatives, including collaboration with internal departments, brand owners and agencies

3.Budget Management & Business Analytics:

• Take ownership of the P&L and budget for all sales and marketing initiatives
• Manage the marketing budget efficiently to maximize ROI while ensuring compliance and proper documentation
• Analyse marketing performance data to measure success and optimize strategies. Use A/B testing and data insights to continuously improve marketing efforts and track ROI
• Implement systems to track and report sales and marketing performance systematically

4. Brand Building & Collaborations:

• Strengthen the brand’s identity across all channels and collaborate with brand owners through strategic partnerships to evaluate organizational goals
• Plan and execute multi-channel brand marketing across digital, social media and email, ensuring strong content marketing that aligns with growth objectives

5. Team Collaboration & Stakeholder Management:

• Work closely with other Heads of Departments, promoting creativity and collaboration. Coordinate with other departments to ensure alignment with overall company goals.
• Engage with internal and external stakeholders to optimize outcomes.
• Manage relationships with external agencies and ensure compliance with enterprise governance frameworks.

Experience and Skills:

• Diploma / Bachelor’s Degree in Business/Marketing or equivalent experience from which comparable knowledge and job skills can be obtained
• Minimum 5 years in marketing at leading FMCG company with a focus on growth marketing
• Skilled in developing and executing strategic marketing initiatives
• Excellent written and verbal communication skills.
• Experienced in handling marketing budgets and optimizing ROI
• Familiar with tools such as Google Analytics, CRM tools and marketing automation platforms
• Good understanding of managing both organic and paid marketing efforts across platforms like Google, Facebook, TikTok, Instagram, and email.
• Experience leading cross-functional teams, and partnering with external agencies
• Self-starter, resilient, able to react quickly in a fast-paced environment, can collaborate effectively across teams.

As the Marketing Manager, you will be responsible for developing, implementing, and overseeing marketing strategies that drive brand awareness, customer engagement, and revenue growth across our food and beverages, and distribution business. Your role will involve both creative and analytical tasks to ensure the effective promotion of our offerings, enhance customer loyalty, and manage respective brand image across all touchpoints.

Key Responsibilities:

1. Strategic Planning and Brand Development:

- Develop and execute comprehensive marketing plans for each brand.

- Oversee the positioning and messaging of the brands to ensure a consistent and compelling market presence.

- Identify new opportunities for brand growth, both online and offline, in line with company objectives.

2. Campaign Management:

- Lead the creation and implementation of marketing campaigns for special events, product launches, and seasonal promotions.

- Manage marketing budgets for each segment, optimizing spend and maximizing ROI across all campaigns.

- Analyze campaign performance and make data-driven adjustments to improve effectiveness.

3. Digital Marketing and Social Media:

- Manage the group’s social media channels, ensuring regular, engaging content that reflects the voice and values of the brands.

- Oversee digital advertising efforts, including Google Ads, Facebook, Instagram, and other relevant platforms.

- Track digital marketing metrics, and lead efforts to improve engagement, reach, and conversion rates.

4. Partnerships and Community Engagement:

- Cultivate partnerships with local businesses, influencers, and event organizers to expand brand visibility and customer base.

- Coordinate sponsorship opportunities and participate in local events to promote brand presence.

- Develop loyalty programs and initiatives to increase customer retention and satisfaction.

5.Market Research and Analytics:

- Conduct market research to stay ahead of trends in the hospitality, food, and beverage industries.

- Use customer feedback, data analytics, and competitive analysis to adapt marketing strategies and maintain market leadership.

- Report regularly on key performance indicators (KPIs) and other metrics to senior management.

6.

Collaboration and Cross-Functional Coordination:

- Work closely with the culinary, operations, and distribution teams to align marketing initiatives with operational goals.

- Coordinate with the sales and distribution teams to promote new product offerings.

- Oversee the production of all marketing collateral, including digital assets, print materials, and menu designs.

7.

Brand and Crisis Management:

- Ensure the group’s brands maintain a positive public image and address any potential PR issues effectively.

- Respond promptly to customer inquiries and online reviews, ensuring brand consistency in all communications.

Join Our Team and Shape the Future of the Medical-Aesthetics Industry!

ClearSK Healthcare, a renowned chain of medical aesthetic clinics operating in Singapore, Shanghai, Hangzhou, and Kuala Lumpur, is on the hunt for a driven and seasoned Marketing Manager to become part of our dynamic team.

Job Highlights:

• Attractive remuneration package
• 5-day work week
• Hybrid WFH option
• Free aesthetics treatments up to SGD6000 per annum

Responsibilities:

• Participate in a 3-month job rotation at the front desk and conversion centers of our Singapore and/or Shanghai clinics, gaining direct experience in aesthetic clinic operations and customer service, essential for a comprehensive understanding of the client-facing aspects of the business, crucial for a marketing manager role.
• Develop, manage, and optimize ads and social media content across various platforms in different languages, including Google, Facebook, Instagram, Xiao Hong Shu, and WeChat.
• Plan, execute, and manage Google SEM and SEO campaigns, including Youtube and various digital platforms, to incorporate Paid Media and Web Analytics.
• Leverage excellent communication skills to engage potential customers, turning inquiries into appointments or sales.
• Drive the implementation of omnichannel marketing strategies, enhancing customer interaction and service.
• Stay on the cutting edge by continuously learning and integrating new technologies, such as ChatGPT, into our marketing strategies.
• Work closely with in-house marketing and sales team to drive sales events, in-house marketing campaigns, and customers reviews.
• Assist in planning, organizing, and executing online sales events.
• Project manage in the development of new eshops.

Qualifications:

• Bachelor's degree in Marketing, E commerce, Business or any related field. Applications from recent graduates are highly encouraged.
• Overall, at least 2 years of prior B2C experience in similar role is required. At least 2-4 years of experience in digital marketing and Google Digital Ads, SEO, and SEM, ideally in the healthcare or aesthetics industry.
• Expert in digital marketing platforms (e.g. Google Analytics, Adobe Analytics, Google Tag Manager, Adobe Launch).
• Has general understanding of Shopify in terms of maintenance, launch, shop construction and admin system.
• Proficient in English communication and writing.
• Ability to read, write, and converse in Chinese will be an added advantage as liaising with our counterparts in China and Chinese customers.
• Experience with omnichannel marketing.
• A willingness to learn and incorporate new technologies.
• Strong organizational and time management skills to handle multiple priorities effectively.

Application process:

Should you wish to be considered for shortlisting, please complete the attached Google Form at the link below prior to submitting your application on MyCareersFuture:

https://forms.gle/ZdnDCJYqZ916n8iQ7

Please be advised that only candidates who have completed the form and are subsequently shortlisted will be notified.

Exciting news! We are on a growing journey and building a stellar team!

At Sunnystep, we are not just building leaders – we are cultivating a dynamic team that thrives on innovation, collaboration, and collective success.

Why should you be part of Sunnystep’s success?

We are an innovative force in consumer retail with a clear brand purpose — we believe wellness starts with our feet. Good shoes support our feet and our body, and help us move and live better.

We are redefining comfort in every step to an unparalleled experience without compromising on style. Our mission is to revolutionize the footwear industry by crafting the most comfortable shoes with unwavering commitment to environmental responsibility ensuring that every step our customers take not only embodies unrivalled comfort but also leaves a positive impact on the planet.

We are looking for a highly organized and detail-oriented Marketing Manager to join our fast growing team. The ideal candidate will be responsible for developing and executing marketing strategies to drive brand awareness, engagement, and sales for a consumer footwear brand. This role involves managing marketing campaigns, analyzing market trends, and collaborating with various teams to ensure that marketing initiatives align with the brand’s overall objectives. The Marketing Manager will play a crucial role in enhancing the brand’s presence in both digital and traditional marketing channels.

You will also be responsible for:

• Marketing Strategy and Planning:
  Develop and implement comprehensive marketing strategies to drive brand growth and achieve business objectives.
  Conduct market research to identify trends, customer preferences, and competitive landscape.
  Create and manage annual marketing plans and budgets, ensuring alignment with brand goals and financial targets.
• Campaign Management:
  Plan, execute, and monitor marketing campaigns across various channels, including digital, social media, print, and events.
  Develop creative briefs and collaborate with internal teams and external agencies to create engaging content and materials.
  Measure and analyze campaign performance, using data to optimize strategies and achieve desired outcomes.
• Brand Development and Positioning:
  Enhance and maintain the brand’s image and positioning in the market, ensuring consistency across all marketing materials and channels.
  Develop and execute strategies to increase brand awareness and loyalty among target audiences.
  Oversee the creation and management of brand guidelines to ensure cohesive messaging and visual identity.
• Digital Marketing and E-Commerce:
  Manage digital marketing efforts, including SEO, PPC, email marketing, and social media campaigns.
  Collaborate with the e-commerce team to optimize online sales strategies and drive traffic to the brand’s website.
  Analyze digital marketing metrics and leverage insights to enhance online performance and customer engagement.
• Market Analysis and Insights:
  Conduct competitive analysis to understand market dynamics and identify opportunities for differentiation.
  Gather and analyze consumer feedback and market trends to inform marketing strategies and product development.
  Prepare and present reports on marketing performance, including ROI, sales impact, and customer acquisition metrics.
• Partnerships and Collaborations:
  Develop and manage relationships with key partners, influencers, and media outlets to amplify brand reach and visibility.
  Coordinate with retail partners and distribution channels to support marketing initiatives and drive sales.
  Identify and pursue strategic collaborations and sponsorships to enhance brand presence and engagement.
• Event Planning and Execution:
  Plan and execute marketing events, product launches, and promotional activities to support brand objectives.
  Coordinate with event vendors, manage logistics, and ensure successful execution of events.
  Evaluate event effectiveness and gather feedback to improve future initiatives.
• Team Leadership and Management:
  Lead and mentor a team of marketing professionals, providing guidance, support, and development opportunities.
  Foster a collaborative and creative work environment, encouraging innovation and teamwork.
  Manage agency relationships and oversee external marketing resources and vendors.

We would want to speak with you if you are / have –

• Bachelor’s degree in Marketing, Business Administration, or a related field. MBA or advanced degree is a plus.
• 5+ years of experience in marketing, with a focus on consumer goods or footwear industry experience preferred.
• Proven track record of developing and executing successful marketing campaigns and strategies.
• Strong understanding of digital marketing, social media, and e-commerce best practices.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Creative thinking and problem-solving skills with a keen eye for detail.
• Strong communication, leadership, and project management skills.
• Proficiency in marketing software and tools (e.g., Google Analytics, social media platforms, CRM systems).

It would be great if you have:

• Experience with influencer marketing and brand partnerships.
• Knowledge of graphic design and content creation tools (e.g., Adobe Creative Suite).
• Familiarity with the latest trends and technologies in the footwear industry.