JOB SUMMARY
The Analyst Brand Operations will be an integral part of the brand management team, supporting the day-to-day management of the central Brand Centre portal including the DAM (Digital Asset Management). Brand Centre is the backbone of our brand management model - the candidate will govern the creation, distribution and organisation of digital assets on the platform, drive utilisation of assets to ensure we get full mileage out of the content produced across the Group. The goal is to deliver brand consistency, cost and resource efficiencies in alignment with the Bank’s brand management standards.
We are looking for someone with brand management or marketing experience, a background in managing martech products especially digital asset management platforms (Bynder, Aprimo, AEM, etc) to deliver system efficiencies will be highly regarded. Candidate must be comfortable working with technology and digital platforms.
RESPONSIBILITIES
- Work closely with CABM Operations and Technology teams to connect brand operations with the broader strategy and plans, reinforcing Brand Centre role as the bankwide DAM and the go-to brand platform.
- Support operating model transformation through reconfiguring brand management processes using new technology and tools
Brand Centre/ Digital Asset Management
- Day-to-day lifecycle management of digital assets on Brand Centre to ensure the platform delivers on business objectives and is fit for purpose.
- Gatekeeper for bank’s digital asset governance, ensure that all assets have the right licenses in place before utilisation and distribution.
- Collaborate with core technology teams to get right-level support for the platform:
- CABM Operations & Infrastructure (O&I): platform configuration and development, governance, end user support
- Technology & Operations (T&O): ensuring platform is managed in accordance with operational standards, delivery of strategic roadmap including integrations.
- Always-on DAM Management: content stewardship to ensure the integrity of digital assets housed on Brand Centre. Strengthen core DAM functionality by focusing on growing number of assets, templates and enhancing search capabilities and overall UX.
- Adoption: continue to drive awareness and adoption of Brand Centre across the Bank, including managing a training calendar for internal and external end-user groups.
- Engagement and drive utilisation: curate relevant and fresh content for Brand Centre, including managing a communications calendar to drive traffic to Brand Centre.
- Support cross platform integrations and capture stakeholder requirements/feedback for potential platform improvements.
- Manage Brand Centre analytics dashboard, including updating the wider brand and product team on metrics to inform platform enhancements.
- Support O&I in testing of DAM configurations
- Assist in new user onboarding.
- Assist the brand team with capability upskilling in CABM related to brand centre and overall brand management.
- Point person in the brand team for Brand Centre.
Brand Management (30%)
- Review and comment on brand usage and applications on queries sent to the brand team
- Assist with brand training and brand advisory as a member of the brand team.
Risk Management*
- Proactively manage risk by ensuring compliance with brand management standards.
Governance *
- Gatekeeper for bank’s digital asset governance, ensure that all assets have the right licenses in place before utilisation.
Regulatory & Business Conduct *
- Display exemplary conduct and live by the Group’s Values and Code of Conduct.
- Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
Skills and Experience
Our Ideal Candidate
- 3+ years experience of brand/ marketing experience across a complex and global business.
- A background in managing martech products especially digital asset management platforms (Bynder, Aprimo, AEM, etc) to deliver system efficiencies will be highly regarded.
- Baseline understanding of brand management is a must. Functional skills in web, social, UI/UX is advantageous.
- Strong stakeholder management, influencing and negotiation skills, ensuring open and cooperative environment.
- Has an analytical mindset, able to appreciate platform user data and translate into action points.
- Ability to effectively prioritise multiple tasks in a high-pressure environment.
- Creative and ability to think ‘outside the box’, agile and willing to take up new challenges.
- Open minded and curious with a passion of emerging trends and technologies shaping the future of brand building.
- International experience with strong cultural adaptability and ability to work with a variety of teams
Role Specific Technical Competencies
- Brand Strategy & Management
- Partnership Management
- Impact Measurement
- Business Acumen
- Adaptive & Strategic Planning
- Strategic Communications
- Data analysis & visualisation
- Operational Risk
- Cost Management
- Crisis Management
- Agile Project Management
- Client Experience, behaviours & preferences
- Emerging technologies
- Reputational risk
About Standard Chartered
We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.
Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.
Together we:
- Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
- Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
- Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term
What we offer
In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.
- Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
- Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
- Flexible working options based around home and office locations, with flexible working patterns.
- Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
- A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
- Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.
Recruitment Assessments
Some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.
Visit our careers website www.sc.com/careers
