About Us
Tmall Taobao World is a division of Alibaba International Digital Commerce Group. We are committed to continuously enhancing the experience for international Taobao users, making it easier for global consumers to access high-quality Chinese goods. Backed by Alibaba's powerful technology and robust supply chain, Thailand team of Tmall Taobao World aims to better serve Thai market through local consumer operations with insights of local consumer needs. Our ultimate goal is to achieve Alibaba International Digital Commerce Groupās vision of "global buying and global selling.
Responsibilities
We are hiring a team member for the "Marketing" role for Taobao Thailand, based in Singapore. Responsibilities include but not limited to:
1. Developing and implementing Taobao Singaporeās marketing and user growth plans based on brand positioning, driving user acquisition, retention, and GMV growth.
2. Building good relationships with local media partners, creatively planning and executing communication content across channels such as KOLs, local media, IG, FB, TikTok, SEO, SEM, DSP, etc.
3. Regularly analyzing marketing activities and promotion effectiveness, and continuously optimizing.
4. Tracking market trends, responding to consumer feedback, monitoring competitor activities, and adjusting marketing strategies as needed.
5. Working closely with internal stakeholders (PR, media, design, industry operations, business development, onsite operations, CRM, etc.) to enhance consumer experience and achieve overall goals for Thai market.
Requirements
1. 3+ years relevant work experience in e-commerce digital marketing or of relevant work experience that includes digital buys, social, KOL management, data-driven analysis of campaign performance.
2. Have a strong affinity for critical thinking, hands-on execution, problem-solving, and ability to handle multiple tasks.
3. Adaptive, creative and self-driven. Good organisational skills and detailed oriented.
4. Strong stakeholder and good team player who enjoys working in a fast-paced environment
5. Fluent written and verbal communication skills in Thai & Chinese.
6. Comfortable working in a global company with culture diversity.
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