Reporting to Regional E-Commerce Manager, you will be an ambassador for our company values. It is the positive attitude of our colleagues who focus on constant improvement whilst keeping it simple and the entrepreneurial spirit of our teams that makes the difference to our customers and business partners. We believe that our colleagues are the key to our success.  

This Regional E-com function is focused on supporting the digital growth priorities of the brand, both strategically and commercially. The role focuses on maximizing the customer experience by balancing commerciality and brand.  As regional digital experience manager, you will be responsible for creating the best possible overall product experience for the user. You will also be responsible for establishing a digital customer journey based on the commercial plan, supported by the digital content strategy.  You will lead the work in creating customer journey guidelines for Regional and local content teams. You will support the delivery of content tools to drive Digital campaign effectiveness and identify Digital content requirements to maximize selling. 

What you will do:

• Utilize multiple data sources and turn different data streams into a cohesive view of our customer to produce detailed digital business insights & analysis.
• Ensure the tracking of A/B & MV testing scenarios and continuously track and optimise online acquisition campaigns in partnership with markets.
• Support with detailed analysis of path to registration and path to purchase to improve conversion funnel as well as analysis of various merchandizing zone performance to refine understanding of winning combinations.
• Lead and support markets on Operational eCommerce projects like launch of COS.com in new market expansion, launch of new eCommerce platforms or formats and to assess and capture online opportunities in marketplaces.
• Build regional proposals with tech and media partners like Google, Facebook and support the recruitment & onboarding of eCommerce Managers across APAC markets and also act as our Web Analytics Advocate to foster a data-driven mindset among market’s Digital stakeholders, build awareness of existing Digital Analytics solutions and strategy and drive best practice sharing at market level and within Global Community.

Detail:

• Ang Mo Kio
• Salary range: Up to $6,000
• with Variable Bonus

Responsibilities:

• Develop, manage and track the marketing budget.
• Coordinate with the sales team and other departments to produce effective strategies including branding, lead generation and competitor analysis.
• Oversee branding, advertising, and promotional campaigns across all platforms including traditional and digital platforms
• Ensure marketing activities align with the company’s strategic objectives
• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
• Collaborate with media partners and advertising agencies to brainstorm ideas for new campaigns.
• Lead the execution of marketing programs including event marketing from start to finish, leveraging internal support and driving collaboration.
• Analyze data to evaluate the success of marketing efforts and come up with new ideas to improve brand marketing and exposure.
• Organize networking events to enhance relationships with B2B partners.
• Engage in ad-hoc responsibilities and/or projects as needed to assist in the continuous growth of the organization.
• Work closely with management to create a Corporate Social Responsibility (CSR) strategy aligned with the company’s values, business objectives and industry best practices.
• Create and promoting sustainable business practices (Sustainability), fostering community engagement, and ensuring the organization's positive impact on society and the environment
• Developing clear and measurable goals to track the effectiveness of the Corporate Social Responsibility (CSR) and Sustainability initiatives.
• Perform any duties as assigned by Managing Director.

Requirements:

• Degree in Business from a recognized university, majoring in Marketing
  At least 6 - 10 years’ experience in Marketing or similar role will be considered favorably.
• Strong leadership skills and the ability to manage multiple projects in a fast-paced working environment
• High level of attention to detail including proven ability to manage multiple, competing priorities simultaneously
• Excellent interpersonal and communication skills, adept at building relationships with different stakeholders.
• Observant and analytical with experience in analyzing and interpreting data
• Graphic design software skills or equivalent will be considered favorably.

Interested candidates can forward their CVs in MS Word format to [email protected]

Reg No. R1549345

Triton AI Pte Ltd

License No: 21C0661