Job Responsibilities
· Identify marketing trends and key opportunities for innovation, brainstorm ideas and execution
· Work closely with sales team by supporting business development activities
· Manage the marketing budget and carry out the allocation for marketing activities eg paid advertisements, events or seminars etc
· Supervise the administration of the company website, content including research, idea creation, writing, copy editing, image selection, content marketing initiatives and performance monitoring
· Liaising with external agencies for the development of web content assets, monitor performance and SSL certificate
· Supervise the management & maintenance of the digital assets of the company
· Supervise the monitoring of social media accounts and paid advertising efforts.
· Monitoring industry trends, activities & market developments
· Plan and execute campaign strategies to increase traffic and conversions
