MARKETING & COMMUNICATIONS EXECUTIVE / MANAGER
As part of the Marketing and Communications team, you will report to the Publisher. You will lead the development and execution of comprehensive and brand-appropriate marketing and social media campaigns, and will play a key role in enhancing our brand’s visibility locally, regionally, and internationally. You will work closely with the Editorial, Business Development, and Design teams and will also be responsible for overseeing a team of marketing and communications professionals. You will be part of a small but dynamic publishing team, and will be an integral part of our work process. We believe in helping each other out, being inclusive, having work-life balance, and we value creativity and a willingness to learn.
MAIN ROLE & RESPONSIBILITIES:
MARKETING STRATEGY
- Research, develop, and implement comprehensive and brand-appropriate marketing strategies and campaigns to promote our comics and expand our market presence. This includes defining target audiences, setting clear objectives, and determining key performance indicators (KPIs).
- Plan, coordinate, and implement marketing campaigns across various channels, including digital, print, social media, email, and events.
- Monitor and analyse campaign performance to make data-driven adjustments and improvements.
DIGITAL AND SOCIAL MEDIA MARKETING
- Lead and monitor all company social media accounts, including but not limited to Facebook, Instagram, LinkedIn, and other emerging platforms. Stay up-to-date on digital marketing trends and technologies.
- Build and maintain a content calendar that outlines a consistent posting schedule across multiple social media platforms.
- Plan visually appealing content and write compelling copy for various marketing channels, such as blog posts, social media updates, press releases, and promotional materials.
- Guide the Marketing & Design Assistant and Design team to conceptualise, develop, edit, publish, and share engaging content (e.g., text, images, videos) that resonates with the target audience.
BRAND MANAGEMENT
- In collaboration with the lead in-house Designer, ensure consistent brand messaging and visual identity across all marketing materials.
- Maintain and enforce brand guidelines to maintain brand integrity.
PUBLIC RELATIONS
- In collaboration with the Business Development Manager, build and maintain relationships with media outlets, journalists, partners, and influencers.
- Prepare and distribute press releases and media kits.
- Handle crisis communication and manage reputation issues proactively.
BUDGET MANAGEMENT
- Develop and efficiently manage the marketing and communications budget, ensuring that resources are allocated effectively to achieve marketing objectives and deliver a positive ROI.
ANALYTICS AND REPORTING
- Use analytics tools to track and measure the effectiveness of marketing campaigns.
- Provide regular reports and insights to the Publisher and Business Development team.
TEAM LEADERSHIP AND MANAGEMENT
- For the managerial position, lead and mentor a team of marketing and communications professionals while fostering a collaborative and creative work environment that encourages innovation and excellence.
WHAT WE’RE LOOKING FOR:
- 3-5 years of experience in marketing with a proven track record of successful marketing campaigns, brand management, and social media strategy. Candidates with five or more years of experience will be considered for the managerial position.
- Excellent knowledge of the book and/or comics industry and with a passion for comics and graphic novels. Candidates without comic industry experience should demonstrate a willingness to learn.
- Strong knowledge of content writing and content strategy with experience and interest in using storytelling as a narrative tool to communicate a message through marketing assets.
- Excellent written and verbal communicator, with the ability to talk to and network with a variety of people from different backgrounds.
- Diplomatic and tactful in dealing with stakeholders, partners, followers, and influencers. Mindful of cultural differences that might exist regionally and internationally.
- Confident, approachable, and professional, with the ability to cultivate strong, genuine, and long-lasting relationships with stakeholders, partners, followers, and influencers.
- Positive outlook, with the ability to adapt to dynamic, fast-paced environments and situations, both on and offline. Willingness to learn and adapt to changing environments and market landscapes.
- Proficiency in Google Suite, digital marketing tools, social media platforms, and analytics.Good problem-solving skills, with the ability to be proactive, and handle uncertainty and ambiguity.
- Detailed and organised with the ability to multitask.
- Willing to attend industry conferences, events, and networking opportunities to represent Difference Engine and establish valuable connections within the comics, books, and publishing scene. Occasional travel may be required.
WHAT WE PROMISE YOU:
- Room to grow and learn: We’re invested in helping you reach your personal and professional goals. We have an annual learning fund for permanent staff to use at your discretion. If you want to learn to fly drones or take sign language classes—the fund is there to support you.
- A commitment to your overall well-being: We believe in work-life balance and are committed to ensuring our staff maintain good mental and physical health. We have a mental wellness fund for employees.
- A creative and fun working environment: We love experimenting and trying new things. We have regular book club meetings, gaming days, and a team bonding fund for role-playing games (and other activities).
- Diverse culture: We expand each other’s work and life experiences through interactions and activities shared with a larger group of co-workers within the holdings group company, Potato Productions.
- Flexible work arrangement: We’re able to collaborate remotely but we have a cool office space where we meet to facilitate discussions and in-person meetings. If you need a desk there, you’ll have it.
HOW TO APPLY
Interested candidates should write to us at [email protected] (do not send your application via the contact form, or to our general email).
Please include these items in your email:
- Your resume and design portfolio with contact details.
- A cover letter with some background about yourself and why you would like to work with Difference Engine.
- Your expected salary range and notice period.
The deadline for applications is Thursday, 30 November 2023.
Please note that this position is open to Singaporeans/PRs and applicants who have the relevant work permits that allow them to live and work in Singapore.
