We are a rapidly growing company in the field of e-commerce, well known in the wedding and party related industry, with a huge following on various digital platforms (TikTok, Instagram, YouTube, Twitter, Facebook, etc.).
Position Summary:
We are seeking a results-driven Paid Media (Facebook, Instagram, Pinterest and Tiktok) Specialist to join our dynamic marketing team. You will play a pivotal role in planning, implementing, and optimizing our paid advertising campaigns to drive business growth and brand awareness.
Job Description:
Develop and execute paid media strategies across various online advertising channels, including but not limited to Facebook Ads, Instagram Ads, Pinterest Ads, and Tiktok Ads.
Collaborate with the marketing team to ensure paid media campaigns align with overall marketing and business objectives.
Create and manage paid media campaigns from start to finish, including budget allocation, targeting, and ongoing optimization.
Monitor campaign performance, analyse data, and provide insights to improve Purchases, ROI, CPA, ROAS.
Stay current with industry trends, changes in algorithms, and new advertising platforms.
Provide regular reports on campaign performance and make data-driven recommendations for improvements.
Continuously test and experiment with different ad formats, targeting options, and creative strategies.
Conduct market research and analyze customer data to identify opportunities for growth
Key Requirements:
Degree in Digital Marketing, Business, E-commerce, Marketing, Communications, or other relevant field.
Minimum 3 years of relevant experience in digital and social media marketing.
Proven experience in managing paid media campaigns, including Facebook Ads, Pinterest Ads, Tiktok Ads and other platforms.
Proficiency in ad campaign setup, optimization, and budget management.
Strong analytical skills and the ability to translate data into actionable insights.
Excellent communication and team collaboration skills.
Experience with A/B testing and conversion rate optimization.
Familiarity with marketing analytics tools (e.g., Google Analytics) is a plus.
Experience in Women’s apparel industry is preferred.
